INTRODUCTION

Company Profile
Voila events and entertainment is a full-service events and venue management and
consulting company Established since 2000 located at 121 Varick Street, New York.
Voila events and entertainment offers complete event planning & management
services, programming & production, high quality activities and event promotion.
Voila events and entertainment also offers events management and venue
management consulting services including long-range planning, program and policy
development, needs assessments, training and general management assistance.
With team of young creative, dynamic & dedicated professionals, we have pushed
all areas of event management to new frontiers, whether it is artist management,
production launch, Exhibitions, Road show, Fashion show, wedding planning &
celebrity management. The urge to deliver more than the clients expectations has
always been our priority. Hence we are a One stop shop for any and every
requirement to our wide spectrum of clients.
We focused on building long-lasting, meaningful partnerships with our clients. We
combine innovative thinking with practical knowledge and the right connections to
deliver results that exceed your expectations.

ORGANIZATION CHART

SERVICES

Voila events and entertainment was founded in 2000 to not only assist organizations
in their event management, but to produce and manage first-class fitness events.
Key events looks to go above and beyond what other event producers are doing and
has set the standard for great events focusing on the participant, ensuring they
have a safe and enjoyable experience. Key events is regarded as one of the best
race management companies in New York, producing some of the most recognizable
and successful events in the country.

Brand Activation
Exhibition
Conferences
Fashion Shows
Road Shows
Wedding
Logistics & operations management
Facility and Hotel Management
Post-event evaluation
Program development and speaker management
Print production and management

MISSION
To be the one of leading Event Management Company in the country, by meeting
and exceeding the expectations of our CLIENTS through innovative ideas and the
delivery of excellent service.

VISION
Within the next five years, Voila events and entertainment will become one of the
leading company in conference and event management to businesses and
stakeholders by consistently providing outstanding service that creates an
extraordinary event and conferencing experience."

OBJECTIVES
- To satisfy our clients in terms of providing the best services in competitive rates.
-

PURPOSE
Victoria's Secret uses the show to promote and market its goods in high-profile
settings. The show features some of the world's leading fashion models such as
current Victoria's Secret Angels Adriana Lima, Alessandra Ambrosio, Behati Prinsloo,
Candice Swanepoel, and Lily Aldridge.

SUMMARY

Victoria's Secret Annual Fashion Show is an annual event has been called "One of the
Sexiest nights on television!", and currently airs on CBS. The VS fashion show is a
holiday inspired high fashion lingerie runway show, which also includes guest musical
performances and international supermodels.
A. TYPE OF THE EVENT
Fashion show
B. THEME
Past, Present, future
C. VENUE
Plaza Hotel New York
D. REGISTRATION
Online
E. PROGRAM/ACTIVITIES
Victorias Secret Models
Live Performance of Little Mix, Justin Bieber and Ariana Grande

F. TARGET PARTICIPANTS
All the girls around the world

G. PRICE/FEES
VIP- $14000
General add- $1200

H. TREATS

Victorias Secret Perfumes

FINANCING THE EVENT

Crowd funding does not fit this standard online funding method. Why, because
festivals cost hundreds of thousands or millions.www.kickstarter.com and most crowd
funding systems have a limited time to raise this huge amount. You offer a t-shirt or a
ticket
in
return
for
a
$50,
$100
or
$150
contribution.
Some equity crowd funding www.crowdfunder.com . Since the SEC has relaxed
solicitation restrictions, this crowdfunding option lets you raise capital and offer an
interest
in
your
event.
www.equitynet.com offers software to maximize your site that you design for crowd
funding and allows you to offer contributors an equity share, not just a ticket and T-shirt.
Problem with these equity crowd funding options are that you are responsible for
providing 100% of the marketing in the way of social networks. You drive the traffic to
either their website or yours. Its a full time relentless job and the clock is ticking from
the tome you start because you dont want to take a year to reach your goal. To use this
method, you will need a massive database driving traffic to your fund raising site.
Without steady, robust traffic, the site will just sit there. Your contact base needs to be
developed before you start, not after. Upon launch, the offer should be blasted all over
the social networks. Spelling, punctuation and grammar must be perfect. For the
campaign to stay fresh, you should raise your funds within 3-4 months. You should not
use these funds unless you have raised 100% of your goal, otherwise, return what you
have
raised.
Social networks are the modern way to connect. Facebook and Linkedin are the two
that count. So building up your database over the past few years may pay off. Certainly,
when you receive a friend request from an investor, banker or venture capitalist, you
want to say yes. When you are ready to promote your opportunity, one by one contact
them with the same basic message. Make sure your contact info is in every message
offering
them
a
summary
link.
Friends and family are the preferred way because there is a personal connection.
They know you. However, what you must consider is the downside of what happens to
the
relationship
if
they
take
a
heavy
loss.
Angel Investors (Angels) or business contacts are the best option, an investment
group of doctors or lawyers, a friend of your father who has raised funds for other
projects. An Angel Investor is an individual or group who looks for investments and is
frequently willing to take a risk based on the merit of your project, the plausibility of your
plan and who you are. An entertainment Angel Investor is obviously the best choice

because

they

understand

the

business.

Sponsors Every new promoters mind goes directly to the thought of financing their
event with sponsorships. But soliciting sponsors comes after you obtain CORE funding.
Meaning you need to have an event first before you can solicit sponsors, because the
first thing they ask is whos performing?. For your sponsor deck to ask for thousands
or tens of thousands or hundreds of thousands of dollars, a venue, the dates, a website
must be secure.

*Events management Agreement

(1) Service tax chargeable on any taxable service with reference to its value shall,(i) in a case where the provision of service is for a consideration in money, be the gross
amount charged by the service provider for such service provided or to be provided by
him;
(ii) in a case where the provision of service is for a consideration not wholly or partly
consisting of money, be such amount in money, with the addition of service tax charged,
is equivalent to the consideration;
(iii) in a case where the provision of service is for a consideration which is not
ascertainable, be the amount as may be determined in the prescribed manner.
(2) Where the gross amount charged by a service provider, for the service provided or
to be provided is inclusive of service tax payable, the value of such taxable service shall

be such amount as, with the addition of tax payable, is equal to the gross amount
charged.
(3) The gross amount charged for the taxable service shall include any amount received
towards the taxable service before, during or after provision of such service.
(4) Subject to the provisions of sub-sections (1), (2) and (3), the value shall be
determined in such manner as may be prescribed.
Explanation.-For the purposes of this section,(a) "Consideration" includes any amount that is payable for the taxable services
provided or to be provided;
(b) "money" includes any currency, cheque, promissory note, letter of credit, draft, pay
order, travellers cheque, money order, postal remittance and other similar instruments
but does not include currency that is held for its numismatic value;
(c) "gross amount charged" includes payment by cheque, credit card, deduction from
account and any form of payment by issue of credit notes or debit notes and 'book
adjustment, and any amount credited or debited, as the case may be, to any account,
whether called "Suspense account" or by any other name, in the books of account of a
person liable to pay service tax, where the transaction of taxable service is with any
associated enterprise.
(Section 67 of Finance Act, 1994)
(1) Where any expenditure or costs are incurred by the service provider in the course of
providing taxable service, all such expenditure or costs shall be treated as consideration
for the taxable service provided or to be provided and shall be included in the value for
the purpose of charging service tax on the said service.
[Rule 5(1) of Service Tax (Determination of Value) Rules, 2006)]
(2) The expenditure or costs incurred by the service provider as a pure agent of the
recipient of service shall be excluded from the value of the taxable service if all the
following conditions are satisfied, namely:(i)
the service provider acts as a pure agent of the recipient of service when he
makes payment to third party for the goods or services procured;
(ii)
the recipient of service receives and uses the goods or services so procured by
the service provider in his capacity as pure agent of the recipient of service;
(iii)

the recipient of service is liable to make payment to the third party;

(iv)
the recipient of service authorizes the service provider to make payment on his
behalf;
(v)
the recipient of service knows that the goods and services for which payment
has been made by the service provider shall be provided by the third party;

(vi)
the payment made by the service provider on behalf of the recipient of service
has been separately indicated in the invoice issued by the service provider to the
recipient of service;
(vii) the service provider recovers from the recipient of service only such amount as
has been paid by him to the third party; and
(viii)
the goods or services procured by the service provider from the third party
as a pure agent of the recipient of service are in addition to the services he provides on
his own account.
[Rule 5(2) of Service Tax (Determination of Value) Rules, 2006)]

Contingency plans:

In the event of a sudden downpour ensure there is adequate shelter for all otherwise
people will start going home and won't come back even if the skies clear
Make plans to relocate activities to sheltered areas or to alter the event programme to
salvage the day if possible
Have contingency insurance for your event if there is much at stake financially
Event staff who go missing
There is always likely to be occurrences of event staff that go missing temporarily from
their station. Causes might include a chance meeting with an old friend, treatment of an
injury, confusion over times and places where they are supposed to be, and toilet and
refreshment breaks.

Contingency plans:

Have a person designated in the event management team as a "Trouble shooter"

whose job is to continually move about the venue looking for such problems.

Roster more staff than are actually needed so that there are a few "spares" that can be
assigned to positions anywhere.

Breakages and other losses

Breakages and losses could include competition equipment, electrical equipment and
lighting, trophies, event paperwork, canteen equipment and supplies, keys, money and
many other items.

Contingency plans:

Keep spares and back-up systems

Roster on a "trouble shooter" who detect these problems as early as possible
Roster on other surplus staff whose job it is to contact supplies, run out to stores and/or
move about the venue to find items
Injuries and accidents
Injuries may occur to participants, spectators and/or event staff. It is a legal duty for the
event organisers to plan for such eventualities. (Click here for checklist for spectator
safety)

Crowd Management/Event Safety/Risk management