Syllabus: Etic n comunicare (ETCOM)

Titular disciplin: Prof.univ.dr. Dumitru Borun; adresa email: dumitru.bortun@comunicare.ro

Asistent disciplin (dac este cazul): Dr. Cristian Ducu
Dr. Bianca Cheregi

Descrierea i obiectivele cursului (maxim 200 de cuvinte)

- s ofere o sintez a numeroaselor studii i cercetri din domeniul Eticii, eticilor aplicate i al Eticii n
comunicare (Ethics of Communication);
- s ofere un model integrat al comunicrii etice, valabil n toate domeniile;
- s formeze abiliti de elaborare a politicilor comunicare etic a organizaiilor i managerilor;
- s contribuie la dezvoltarea abilitilor de organizare a infrastructurii etice ntr-o organizaie;
- s contribuie la dezvoltarea abilitilor personale de cercetare n domeniul eticii;
- prezentarea principalelor puncte de vedere asupra termenilor responsabilitate, responsabilitate
social i responsabilitate comunicaional;
- expunere metodic a principalelor concepte ale Eticii i Eticii n comunicae;
- analiza etic a unor campanii de relaii publice de interes pentru viitorii specialiti n comunicare;
- sugestii implicite pentru elaborarea politicilor de comunicare (cunoscnd valorile, principiile i
regulle comunicrii etice, principiile i regulile comportamentului etic i proactiv, viitorii specialiti
vor putea s le aplice n elaborarea unor activiti etice i, totodat, eficiente din punct de vedere
comunicaional).

Structura cursului (menionarea temelor abordate la fiecare curs)

1. Etic i moral n lumea contemporan
1.1. Nevoia de etic n epoca actual; conduita etic mijloc de legitmare
1.2. Valorile morale ca valori de randament
2. Obiectul de studiu i problematica eticii
2.1. Specificul eticii ca domeniu de studiu i ca disciplin filosofic
2.2. Concepte de baz i concepte conexe
3. Viziuni etice marcante n istoria filosofiei - I
3.1. Responsabilitatea ca valoare etic i social; binele comun ca reper etic
3.2. Responsabilitatea social a corporaiilor
4. Viziuni etice marcante n istoria filosofiei - II
4.1. Cadrul juridic; limitele etice ale responsabilitii sociale corporative
4.2. Managementul eticii n corporaii
5. Etica normativ; metaetic i etic aplicat
5.1. Etica normativ
5.2. Metaetic i etic aplicat

6. Aspecte teoretice ale eticii n comunicare

6.1. Aspecte specifice ale relaiei dintre valorile morale i eficien n actele de comunicare
6.2. Influenare, persuasiune i manipulare
7. Comunicarea etic. Etica n Relaiile publice;
7.1. Black PR i spin doctors
7.2. Bune practici n relaiile publice; rolul codurilor etice n reglementarea activitii de relaii publice

Structura seminarului (menionarea temelor abordate la fiecare seminar)

1. Introducere n Etic
2. Probleme etice versus dileme etice
3. Valori morale versus coninut comunicaional
4. Limitele etice ale mesajului publicitar
5. Limite etice ale utilizrii sexualitii comunicarea social
6. Discurs politic, manipulare, persuasiune i etic
7. Responsabilitatea social

Modaliti de evaluare (trebuie specificate probele de evaluare i ct reprezint fiecare

component din nota final; obligatoriu, modaliti de evaluare pe parcurs)
Evaluarea final, de tip Es, are loc pe baza cumulrii mai multor calificative:
- nota obinut la un examen scris de tip test-gril, care testeaz cunoaterea i nelegerea noiunilor
teoretice predate, capacitatea de explicare i interpretare a unor fenomene comunicaionale prin
aplicarea noiunilor teoretice la diferite situaii de comunicare problematice. Scopul final este de a
testa gradul n care cunotinele au devenit pentru student instrumente de uz personal.
- nota obinut la seminar, care este media aritmetic a altor dou note:
a) nota obinut n urma interveniilor din cadrul seminaruului;
b) nota obinut n urma redactrii unui eseu n care studentul aplic noiunile teoretice la diferite
situaii luate din activitatea de Relaii Publice, din viaa social (politic, economic sau cultural), din
istorie (inclusiv din istoria recent), din literatur (beletristic, eseistic, filosofic), din artele plastice
sau din marea cinematografie a lumii.

Condiii de participare - minimum 50% prezen

Condiii de promovare (ce trebuie s ndeplineasc studentul ca s aib nota 5)
Pentru nota 5, studentul trebuie s ndeplineasc urmtoarele cerine minime:
- s reproduc definiii, criterii de clasificare i clasificri;
- s fac referiri corecte la autorii invocai i la lucrrile acestora;
- s poziioneze corect subiectul n contextul situaiei de cunoatere la care se refer, precum i n
contextul cursului (sa nu confunde domeniile, capitolele, problemele abordate n curs).

Criterii de evaluare (inclusiv cerine pentru obinerea notei 10).

Nota 10 se acord studentului care a obinut la seminar nota 9 sau 10, iar la examenul scris
ndeplinete urmtoarele cerine:

- realizeaz unitatea cursului (legturile logice dintre diferite domenii, capitole, probleme i soluii
prezentate n curs);
- stpnete cunotinele teoretice din literatura recomandat sau/i suplimentar astfel nct le poate
aplica fr efort la situaiile de comunicare indicate n subiectul de examen;
- manifest gndire autonom i creativ prin dezvoltrile pe care le propune, prin observaii critice pe
marginea literaturii de specialitate (inclusiv pe marginea cursului), prin sugerarea unor direcii de
cercetare.

Bibliografia cursului (bibliografia trebuie s conin att lucrri clasice, ct i lucrri

publicate n ultimii 3 ani; minim 3 lucrri, maxim 10 lucrri)
1. Baudrillard, Jean (2005). Societatea de consum. Mituri i structuri. Bucureti: Editura
comunicare.ro
2. Borun, Dumitru (2011). Socializarea prin valori; valori de finalitate i valori de randament, n
EUROMENTOR, vol. II, nr. 4, decembrie, pp. 20-30
3. Borun, Dumitru.(2012) Relaiile Publice i noua societate, ed. a II-a. Bucureti: Tritonic
4. Borun, Dumitru (2012), coord.. Responsabilitatea social corporativ de la relaii publice la
dezvoltare durabil. Bucureti: Tritonic
5. Borun, Dumitru (2013). Communicational Responsibility. Two Case Studies, in Cogito.
Multidisciplinariry Research Journal, Vol. V, no. 2/June, pp. 23-27 ISSN: 2068-6706
6. Borun, Dumitru (2014). The Need for a Managerial and Governmental Strategy. Public Relations
as an Expression of Strategic Communication, in Constantin Brtianu, Alexandra Zbuchea, Florina
Pnzaru, Elene-Mdlina Vtmnescu (eds.), Management, Finance, and Ethics, Bucharest: Tritonic
Publishing House, pp. 571-578 ISBN: 978-606-8571-52-2.
7. Crciun, D., Morar V.; Macoviciuc V. (2005). Etica afacerilor, Bucuret: Paideia
8. David, Daniel (2015), Psihologia poporului romn. Profilul psihologic al romnilor ntr-o
monografie cognitiv-experimental, Iai, Polirom, pp. 297-319
9. Diaconu, Bogdan (2009), Etica societii instituionalizate, Curtea Veche, Bucureti, pp. 129-200.
10. Murean, Valentin (2009). Managementul eticii n organizaii. Bucureti: Editura Universitii
Bucureti.

Bibliografia pentru seminar

Tema 1. Introducere n Etic
1. Bellu, Nicolae (1974), Sensul viu al contradciilor teoretice n filosofia kantian, n Etica lui
Kant, Bucureti, Editura tiinific, pp. 347-415.
2. Ctineanu, Tudor (1987), Sesnsuri ale vieii, n Elemente de etic, vol. II, Cluj-Napoca, Editura
Dacia, pp. 196-252
3. Gardner, Howard & Csikszentmihalyi, Mihaly & Damon, William (2005), Munca bine fcut.
Cnd excelena i etica i dau mna, Bucureti, Sigma, pp. 5-9; 136-227; 282-286.
4. Grenier Hubert (1995), Marile doctrine morale, Bucureti, Humanitas, pp. 119-138.
5. Iliescu, Adrian-Paul (2007), Etic social i politic, Bucureti, Ars Docendi.
6. Singer, Peter (2006), edit., Tratat de etic, Iai, Polirom, pp. 69-150; 191-300; 429-520
Tema 2. Probleme etice versus dileme etice
1. Borun, Dumitru & Corina Sorana Matei (2016), The Painless Ethics of Financed Research, n
Review of Research and Social Intervention, Volumul: 55.

2. Crciun, Dan & Morar, Vasile & Macoviciuc, Vasile (2005), Fundamentele eticii afecarilor;
Normele morale; Valorile morale; Teorii etice standard, n Etica afacerilor, Bucureti, Paideia,
pp. 88. 7-47; 48-77; 78-126; 152-180.
3. David, Daniel (2015), Psihologia poporului romn. Profilul psihologic al romnilor ntr-o
monografie cognitiv-experimental, Iai, Polirom, pp. 297-319
4. Diaconu, Bogdan (2009), Etica societii instituionalizate, Curtea Veche, Bucureti, pp. 129-200.
5. Drucker, Peter F. (1999), Realitile lumii de mine, Teora, Bucureti, pp. 166-252.
6. Morar, Vasile (2006), Etica n afaceri i politic, Editura Universitii din Bucureti, pp. 11-54;
109-125; 127-142; 171-267.
Tema 3. Valori morale versus coninut comunicaional

1. Bellu, Nicolae (1974), Sensul viu al contradciilor teoretice n filosofia kantian, n Etica lui
Kant, Bucureti, Editura tiinific, pp. 347-415.
2. Bellu, Nicolae (1989), Morala n existene uman. Cercetare ontologic, Bucureti, Editura
Politic, pp. 15-49.
3. Boari, Vasile (2006), Relevana eticii n secolul XXI, cuvnt nainte la Peter Singer (ed.), Tratat
de etic, Iai, Polirom.
4. Bowen, Shanon A. (2007), Ethics and Public Relations, Maryland, Institute for Public Relations.
5. Bucci, Enrico (2015), Cattivi scienziati. La frode nella ricerca scientifica, Torino, add editore, pp.
42-64; 113-137.
6. Stnciugelu, Irina (2009), Relaiile publice i etica de la tehn la phronesis, n Mtile
comunicrii; de la etic la manipulare i napoi, Bucureti, Tritonic, pp. 211-279.
Tema 4. Limitele etice ale mesajului publicitar

1. Lamont, Michle (1995), De limportance dtre honnte: enqute sur frontieres morales, n La
morale et largent. Les valeurs des cadres en France et aux tats-Unis, Paris, Editions Mtaili.
2. Lipovetsky, Gilles (1996), Amurgul datoriei. Etica nedureroas a noilor timpuri democratice,
Bucureti, Babel.
3. Lichtenberg, Judith (2005), Media Ethics, n Frey, R.G. & C. Heath Wellman (eds.) (2005), A
Companion to Applied Ethics; Blackwell, 2005, pp. 597-607.
4. Macintyre Alasdair (1998), Tratat de moral. Dup virtute, Bucureti, Humanitas.
5. Middleton, Kent, Trager, Robert, Chamberlin, F. Bill (2002), Legislaia comunicrii publice, Iai,
Polirom.
6. Rachels, James (2000), Introducere n etic, Bucureti, Punct.
Tema 5. Limite etice ale utilizrii sexualitii n comunicarea social
1. Langton, Rae (1990), Whose Right? Ronald Dworkin, Women, and Pornographers, n
Philosophy and Public Affairs, vol. 19(4), pp. 311-359.
2. Morar, Vasile (2001), Moraliti elementare, Bucureti, Paideia, pp. 189-224.
3. Christians, Clifford G. & Mark Fackler & Kim B. Rotzoll & Kathy Brittain McKee (1998), Media
Ethics. Cases and Moral Reasoning; Longman, New York. (NB: Traducerea romneasc Polirom,
Iai, 2001 conine foarte multe erori de traducere i, ca atare, trebuie evitat.)
4. Cohen-Almagor, Raphael (2009), Responsibility and Ethics in the Canadian Media: Some Basic
Concerns; n Journal of Mass Media Ethics, vol. 17(1), pp. 35-52.
5. Coutinho de Arruda, Maria Cecilia & Marcelo Leme de Arruda (1999), Ethical Standards in
Advertising: A Worldwide Perspective; n Journal of Business Ethics, vol. 19, nr. 2, pp. 159-161.
6. Stancu, Alin (2012), Marketing i responsabiitate social, Bucureti, Editura ASE
Tema 6. Discurs politic, manipulare, persuasiune i etic

1. Borun, Dumitru (2014), Marketized Communication between Manipulation and Ethics of

Responsibility, in Constantineanu, C., Runcan, P., Runcan, R. (coord). Authority & Power of
Christian Values. Bucureti: Editura Didactic i Pedagogic, 2014, pp. 107-119.
2. Morar, Vasile Etica n afaceri i politic, Editura Universitii din Bucureti, 2006, pp. 171-267
3. Parsons, Patricia J. (2004), Letica nelle relazioni pubbliche. Valutare i dilemmi quotidiani per
decidere meglio, Prefazuione di Giampaolo Azzoni, Milano, Il Sole 24 ORE.
4. Parsons, Patricia J. (2008), Ethics in Public Relations. A Guide to Best Practice, London Kogan
Page.
5. Rivers, William L. & Wilbur Schramm (1969), Responsibility in Mass Communication; New York,
Harper & Row.
6. Ruti, Doina (2004), Mesajul subliminal n comunicarea actual, Bucureti, Tritonic.
Tema 7. Responsabilitatea social
2. Borun, Dumitru (2012), coord., Responsabilitatea social corporativ de la relaii publice la
dezvoltare durabil, Tritonic, Bucureti, pp. 33-165; 289-301; 389-462.
3. Crian, Camelia (2013 ), Corporaiile i societatea. Responsabiltatea social corporativ ntre act
voluntar i obligaie. Tritonic, Bucureti, pp. 7-15; 34-55; 56-59; 60-87.
4. Hall, M.R. (2006), Corporate philanthropy and corporate community relations: Measuring
relationship-building rezults, in Journal of Public Relations Reseach, nr. 18, pp. 1-21.
5. Oprea, Luminia (2011), RSC Vector, Bucureti, Universul Juridic, pp. 231-278.
6. Oprea, Luminia (2011), RSC Vector, Bucureti, Universul Juridic, pp. 15-32; 87-136; 215-230;
279-290.
7. Steurer, R. (2005), Corporations, stakeholders and sustainable development: A theoretical
exploration of business-sociaty relations, in Jornal of Business Ethics, nr. 61, pp. 263-281.

Bibliografie orientativ
1. Aiftinc, Marin (1994), Valoare i valorizare. Contribuii moderne la filosofia valorilor, Bucureti,
Ediura Academiei Romne, pp. 9-38
2. Arjoon, S. (2005). Corporate governance: An ethical perspective. Journal of Business Ethics, 61,
343-352.
3. Avenarius, Horst (2003), German Experiences with Codes and their Enforcement, in Journal of
Communication Management (v. Vol. 8, No 1).
4. Bard, Aleander & Soderqvist, Jan (2009), Noua biologie i etica netocratic, n Netocraia:
noua elit a puterii i viaa dup capitalism, Bucureti, Publica, pp. 151-174.
5. Baudrillard, Jean (2005). Societatea de consum. Mituri i structuri. Bucureti: Editura
comunicare.ro., pp. 29-59; 61-108; 125-193; 241-253
6. Blan, Marin & Valentin Murean (2014), Etica n tiin, religie i societate, Bucureti, Editura
Universitii din Bucureti, pp. 23-32.
7. Belsey, Andrew (1995), Ethics, Law and the Quality of the Media; n Almond, Brenda (1995),
Introducing Applied Ethics; Blackwell, Oxford, pp. 89-103.
8. Bellu, Nicolae (1974), Sensul viu al contradciilor teoretice n filosofia kantian, n Etica lui
Kant, Bucureti, Editura tiinific, pp. 347-415.
9. Bellu, Nicolae (1989), coord., Morala n existena uman. Cercetare ontologic, Bucureti,
Editura Politic, pp. 15-49; 50-62.
10. Boari, Vasile (2006), Relevana eticii n secolul XXI, cuvnt nainte la Peter Singer (ed.), Tratat
de etic, Iai, Polirom.

11. Boeyink, David (1994), How Effective are Codes of Ethics? A Look at Three Newsrooms; n
Journalism Quarterly, vol. 71, nr. 4, pp. 893-904.
12. Borun, Dumitru (2012), Relaiile publice ca tehnic de legitimare, n Relaiile Publice i noua
societate, ediia a II-a rev., Bucureti, Tritonic, pp. 107-119.
13. Borun, Dumitru (2012), coord., Responsabilitatea social corporativ de la relaii publice la
dezvoltare durabil. Bucureti: Tritonic, pp. 33-165; 289-301; 389-462.
14. Borun, Dumitru (2013), Socialization through Values: Goal Values and Performance Values, in
Runcan, P.L., Ra, G. (edit.), Applied Social Psychology, Cambridge Scholars Publishing, UK, 2013,
pp. 9-18.
15. Borun, Dumitru (2014), Communicational Responsibility. Two Case Studies, in Cogito.
Multidisciplinariry Research Journal, Vol. V, no. 2/June, 2013, pp. 23-27 ISSN: 2068-6706
16. Borun, Dumitru (2014), Communicational Responsibility and Interpersonal Communication, in
Runcan, P.L., Ra, G. (edit.), Social Economics and Entrepreneurship, Cambridge Scholars
Publishing, UK, 2014, pp. 195-204.
17. Borun, Dumitru (2014), Marketized Communication between Manipulation and Ethics of
Responsibility, in Constantineanu, C., Runcan, P., Runcan, R. (coord). Authority & Power of
Christian Values. Bucureti: Editura Didactic i Pedagogic, 2014, pp. 107-119.
18. Borun, Dumitru (2014), The Need for a Managerial and Governmental Strategy. Public
Relations as an Expression of Strategic Communication, in Constantin Brtianu, Alexandra Zbuchea,
Florina Pnzaru, Elene-Mdlina Vtmnescu (eds.), Management, Finance, and Ethics, Bucharest:
Tritonic Publishing House, pp. 571-578.
19. Borun, Dumitru (2015), A synoptic overview of CSR in Romania. Research amongst Romanian
managers, in Corporate Social Responsibility in the Digital Age, Vol 7 Developments in Corporate
Governance and Responsibility, edited by David Crowther, Ana Adi, Georgiana Grigore, Emerald
Group Publishing Limited, pp. 191-200.
20. Borun, Dumitru & Corina Sorana Matei (2016), The Painless Ethics of Financed Research, n
Review of Research and Social Intervention, Volumul: 55.
21. Bowen, Shanon A. (2007), Ethics and Public Relations, Maryland, Institute for Public Relations.
22. Bucci, Enrico (2015), Cattivi scienziati. La frode nella ricerca scientifica, Torino, add editore, pp.
42-64; 113-137.
23. Ctineanu, Tudor (1987), Sesnsuri ale vieii, n Elemente de etic, vol. II, Cluj-Napoca, Editura
Dacia, pp. 196-252
24. Cismaru, Diana-Maria (2015), Practici i comportamente neetice n comunicarea online, n
Managementul reputaiei n mediul online, Bucureti, Tritonic, pp. 183-200.
25. Christians, Clifford G. & Mark Fackler & Kim B. Rotzoll & Kathy Brittain McKee (1998), Media
Ethics. Cases and Moral Reasoning; Longman, New York. (NB: Traducerea romneasc Polirom,
Iai, 2001 conine foarte multe erori de traducere i, ca atare, trebuie evitat.)
26. Cobianu, Elena, Vasile Popescu, Stelian Stoica (1988), Confruntri de idei n etic, Bucureti,
Editura Politic, pp. 100-161
27. Cohen-Almagor, Raphael (2009), Responsibility and Ethics in the Canadian Media: Some Basic
Concerns; n Journal of Mass Media Ethics, vol. 17(1), pp. 35-52.
28. Coutinho de Arruda, Maria Cecilia & Marcelo Leme de Arruda (1999), Ethical Standards in
Advertising: A Worldwide Perspective; n Journal of Business Ethics, vol. 19, nr. 2, pp. 159-161.

29. Crciun, Dan & Morar, Vasile & Macoviciuc, Vasile (2005), Fundamentele eticii afecarilor;
Normele morale; Valorile morale; Teorii etice standard, n Etica afacerilor, Bucureti, Paideia,
pp. 88. 7-47; 48-77; 78-126; 152-180.
30. Dalal-Clayton D.B.; Bass, S.K.S. (2002). Stakeholder Dialogues on Sustainable Development
Strategies. Lessons. Opportunities and Developing Country Case Studies. Environmental Planning,
Issues No. 26, London, International Institute for Environment and Development.
31. David, Daniel (2015), Psihologia poporului romn. Profilul psihologic al romnilor ntr-o
monografie cognitiv-experimental, Iai, Polirom, pp. 297-319
32. Davis, K & Blomstrom, R.L. (1975). Business and Society: Environment and responsibility. New
York: McGraw-Hill
33. Diaconu, Bogdan (2009), Etic mass-media, n Etica societii insituionalizate, Bucureti:
Curtea Veche, pp. 113-128.
8. Fouccault, Michel (1998), Ordinea discusului. Un discurs despre discurs, Bucureti, Eurosong &
Book
1. Frederick, William C. (1995). Values, Nature and Culture in the American Corporation. Oxford:
Oxford University Press.
2. Freeman, Edward (2008). Stakeholder Theory and Organizational Ethics. Berret-Koehler
Publishers.
3. Frunz, Sandu (2011), Comunicare i deontologie; Etica relaiilor publice. Dou
perspective despre etic i PR, n Comunicare etic i responsabilitate social, Bucureti, Tritonic,
pp. 15-64; 65-126.
4. Gardner, Howard & Csikszentmihalyi, Mihaly & Damon, William (2005), Munca bine fcut.
Cnd excelena i etica i dau mna, Bucureti, Sigma, pp. 5-9; 136-227; 282-286.
5. Gates, Bill (2008), Capitalismul creativ. Discurs inut la Forumul Economic Mondial de la
Davos, 24 ianuarie 2008. Articol aprut n revista 22, Anul XV (942), 2531 martie.
6. Grenier Hubert (1995), Marile doctrine morale, Bucureti, Humanitas, pp. 119-138.
7. Habermas, Jrgen (2000), Contiina moral i aciunea comunicativ, Bucureti, All Educational,
pp. 46-111; 112-182.
8. Habermas, Jrgen (2008), Etica discursului i problema adevrlui, Bucureti, pp. 55-68
9. Hall, M.R. (2006). Corporate philanthropy and corporate community relations: Measuring
relationship-building rezults. Journal of Public Relations Reseach, 18, 1-21.
10. Harre, Rom & Krausz, Michael (1998), Relativismul moral, n Montefiore, Allan & Murean,
Valentin, Filosofia moral britanc, Bucureti, Editura Alternative, pp. 152-186.
11. Iliescu, Adrian-Paul (2007), Etic social i politic, Bucureti, Ars Docendi.
12. Jackson, T. (2007). Cross-cultural Sensitivities in Developing Corporate Ethical Strategies and
Practices, in Corporate Ethics and Corporate Governance (W.C. Zimmerli, K. Richter and M.
Holzinger eds.), Berlin, Springer, 229-251
13. Jaksa, James A. & Michael S. Pritchard (1994), Communication Ethics. Methods of Analysis;
Wadsworth, Belmont.
14. Jaksa, James A. & Michael S. Pritchard (1996), Responsible Communication: Ethical Issues in
Business, Industry, and the Professions; Hampton Press.
15. Jakelevitch, Vladimir (2001), Curs de filosofie moral, Iai, Polirom, pp. 91-112; 115-164
16. Keeble, Richard (2006), Communication Ethics Today; Troubador Publishing.

17. Lamont, Michle (1995), De limportance dtre honnte: enqute sur frontieres morales, n La
morale et largent. Les valeurs des cadres en France et aux tats-Unis, Paris, Editions Mtaili.
18. Langton, Rae (1990), Whose Right? Ronald Dworkin, Women, and Pornographers, n
Philosophy and Public Affairs, vol. 19(4), pp. 311-359.
19. Lazr, Cornel (2011), Axiologie. Curs universitar pentru facultile cu profil umanist, altele dect
cele de filosofie, Sibiu, Psihomedia.
20. Lichtenberg, Judith (2005), Media Ethics, n Frey, R.G. & C. Heath Wellman (eds.) (2005), A
Companion to Applied Ethics; Blackwell, 2005, pp. 597-607.
21. Lipovetsky, Gilles (1996), Amurgul datoriei. Etica nedureroas a noilor timpuri democratice,
Bucureti, Babel.
22. Macintyre Alasdair (1998), Tratat de moral. Dup virtute, Bucureti, Humanitas.
23. Middleton, Kent, Trager, Robert, Chamberlin, F. Bill (2002), Legislaia comunicrii publice, Iai,
Polirom.
24. Miroiu, Adrian (1995), Introducere: ambiii i sperane ale eticii aplicate, n Adrian Miroiu, edit.,
Etica aplicat, Bucureti, Alternative, pp. 4-24
25. Morar, Vasile (2001), Moraliti elementare, Bucureti, Paideia, pp. 189-224
26. Morar, Vasile (2001), Morala elementar. Stri, preguri, virtui, Bucureti, Paideia, pp. 203-308
27. Morariu, Marietta C. (1976), Sistemul etic i valoarea ca virtualitate, n Valoare i etos,
Bucureti, Editura Editura tiinific i Enciclopedic, pp. 126-152.
28. Murean, Valentin (1995), ed., Valorile i adevrul moral, Bucureti, Editura Alternative.
29. Murean, Valentin (2001), Axiologie i moralitate, Bucureti, Punct.
30. Murean, Valentin (2009), Managementul eticii n organizaii. Bucureti, Bucureti, Editura
Universitii din Bucureti.
31. Murean, Valentin (2010), Fericirea, daoria i decizia etic, Bucureti, Editura Universitii din
Bucureti, pp. 91-97.
32. Murean, Valentin (2011), Motenirea lui Aristotel, n Etica lui Aristotel, Bucureti, Editura
Universitii din Bucureti, pp. 145-151.
33. Pascadi, Ion (1970), Petre Andrei: Filosofia valorii; Tudor Vianu, Teoria valorilor, n vol. Din
tradiiile gndirii axiologice romneti, Bucureti, Editura tiinific, pp. 91-134; 247-290.
34. Parsons, Patricia J. (2004), Letica nelle relazioni pubbliche. Valutare i dilemmi quotidiani per
decidere meglio, Prefazuione di Giampaolo Azzoni, Milano, Il Sole 24 ORE.
35. Parsons, Patricia J. (2008), Ethics in Public Relations. A Guide to Best Practice, London Kogan
Page.
36. Popescu, Vasile (1988), Etica pragmatist i motivaia aciunii umane, n Confruntri de idei n
etic, Bucureti, Editura Politic, pp. 133-161
37. Pricopie, Remus (2005), Relaiile Publice: evoluie i pespective. Bucureti, Tritonic, pp. 179-214.
38. Rceanu, Andreea Roxana (2013), Modele de comunicare i politici publice n democraiile
actuale, n Dileme democratice. Decizie i comunicare n politicile publice, Bucureti, Tritonic, pp.
138-177.
39. Rachels, James (2000), Introducere n etic, Bucureti, Punct, pp. 19-31.
40. Reich, Robert. (2008). Supercapitalism. The Battle for Democracy in an Age of Big Business, Icon
Books, Cambridge.
41. Ridderstrle, Jonas & Nordstrm Kjell (2007), Schimbarea regulilor, n Karaoke capitalism,
Bucureti, Publica, pp. 51-68

42. Ridderstrle, Jonas & Nordstrm Kjell (2008), Funky Business: talentul determin capitalismul s
danseze, Bucureti, Publica, pp. 83-95; 141-155; 267-295.
43. Rivers, William L. & Wilbur Schramm (1969), Responsibility in Mass Communication; New York,
Harper & Row.
44. Ruti, Doina (2004), Mesajul subliminal n comunicarea actual, Bucureti, Tritonic.
45. Schumann, Harald; Martin, Hans-Peter (1999). Capcana globalizrii: atac la democraie i
bunstare, Editura Economic, Bucureti, pp. 157-262; 321-398
46. Scoble, Robert & Israel, Shel (2008), Conversaii libere. Despre cum reuesc blogurile s schimbe
comunicarea dintre companii i clieni, Bucureti, Nemira & Co.
47. Singer, Peter (2006), edit., Tratat de etic, Iai, Polirom, pp. 69-150; 191-300; 429-520
48. Solomon, Robert C. (1993), Ethics & Excellence. Oxford University Press.
49. Stancu, Alin (2012), Marketing i responsabiitate social, Bucureti, Editura ASE
50. Stnciugelu, Irina (2009), Relaiile publice i etica de la tehn la phronesis, n Mtile
comunicrii; de la etic la manipulare i napoi, Bucureti, Tritonic, pp. 211-279.
51. Stere, Ernest (1979), Utilitarism i pragmatism, n Din istoria doctrinelor morale, Bucureti,
Editura tiinific i Enciclopedic, pp. 157-175
52. Steurer, R. (2005). Corporations, stakeholders and sustainable development: A theoretical
exploration of business-sociaty relations. Jornal of Business Ethics, 61, 263-281.
53. Stoenescu, Constantin (2015), coord., Etica cercetrii i proprietatea intelectual, Bucureti,
Editura Universiii din Bucreti, pp. 19-46; 185-208.
54. Stoica, Stelian (1975), Prelegeri de etic, Bucureti, Editura Universiii din Bucreti, pp. 79-149;
169-187
55. Stuart Mill, John (2005), Logica tiinelor morale, n Eseuri etice, Bucureti, Paideia, pp. 131141.
56. Stuart Mill, John (2014), Utilitarismul, Bucureti, ALL.
57. Taylor, Charles (2006), Etica autenticitii, Cluj, Idea Design & Print.
80. Vezeanu, Ion (2014), Terapia prin limbaj: aspecte religioase, morale i tiinifice ale dialgului, n
Marin Blan & Valentin Murean, Etica n tiin, religie i societate, Bucureti, Editura Universitii
din Bucureti, pp. 365-384.
81. Weber, Max (1993), Etica protestant i spiritul capitalismului, Bucureti, Humanitas, pp. 108266.
82. Wilcox, Dennis L., Glent T. Cameron, Phillip H. Ault, Warren K. Agee (2009), Relaii publice.
Strategii i tactici, Bucureti, Curtea Veche Publishing, Valorile relaiilor publice, pp. 19-23; Etica
i profesionalismul, pp. 58-80; Persuasiunea i manipularea pp. 230-231; Etica persuasiunii, p.
232; Relaiile publice i legislaia, pp. 289-317.
83. Williams, Bernard (1993), Introducere n etic, Bucureti, Editura Alternative.
84. Yarros, Victor S. (1922), Journalism, Ethics, and Common Sense, n International Journal of
Ethics, vol. 32(4), pp. 410-419.
85. Young, Peter (2006), Implicaiile determinismului, n Peter Singer (ed.), Tratat de etic, Iai,
Polirom, pp. 563-572.
86. Young, Stephen B. (2009), Capitalismul moral. Reconcilierea interesului privat cu binele public.
Bucureti, Curtea Veche.

87. * * * Athenas Code, International Public Relations Association http://www.ipra.org/about/ipra-codes.

88. * * * Code of Ethics, American Advertising Federation http://int.search.myway.com/search/GGmain.jhtml?
pn=1&queryTerm=American+Advertising+Federation&cb=Z7&p2=
%5EZ7%5Expt952%5ETTAB02%5Ero&qid=e621d0f1e0344936be4635e6b5c12da1&n=781b8ddd&
ptb=CD8128DF-B6A6-451F-80CF91679765A919&si=008992957&pg=GGmain&ss=sub&st=tab&searchfor=American+Advertising+Fe
deration+Code+of+Ethics&tpr=jre10&ots=1447331274365.
89. * * * Codul de practi profesional n relaii publice,Asociaia Romn de Relaii Publice http://arrp.eu.
90. * * * Codul de practic n publicitate, Consiliul Romn pentru Publicitate https://www.rac.ro/home.
91. * * * Definiii pentru etic, etic, DEX OnLine. Dicionare ale limbii romne http://dexonline.ro/ search.php?cuv=etic.
92. * * * Global Protocol on Public Relations Protocol Summer 2002, n Public Relations.
Contemporary issues and rechniques, London, ELSEVIER, pp. 410- 412.
93. * * * IPRA Code of Conduct, n Paul Bains, John Egan, Frank Jefkins, n Public Relations.
Contemporary issues and rechniques, London, ELSEVIER, pp. 391- 409.
94. * * * Code of Professional Standards for the Practice of Public Relations, Public Relations
Society of America - https://www.prsa.org/ AboutPRSA/Ethics/CodeEnglish/index.html#.
95. * * * Reporteri fr frontiere (f.a.), Ghidul jurnalistului pentru perioada electoral; trad.
necunoscut.
96. * * * Responsabilitate social. Companii responsabile n Romnia, studii de caz i know-how
despre CSR. http://www.responsabilitatesociala.ro/
97. * * * Rezoluia Consiliului referitoare la Cartea Verde privind responsabilitatea social a
societilor comerciale 2002/C 86/03
98. * * * Rezoluia Consiliului privind responsabilitatea social a societilor comerciale 2003/C
39/02 publicat n Jurnalul Oficial C 39.

Data completrii
26.09.2016

Semntura titularului:

10