Exhibition and Conference

Post Show Report

Smarter solutions for a better tomorrow

Support
Government of India
Ministry of Urban Development
Ministry of Environment, Forests & Climate Change
Ministry of New and Renewable Energy
Ministry of Road Transport and Highways
Ministry of Skill Development & Entrepreneurship
Department of Industrial Policy & Promotion
Ministry of Commerce & Industry Government of India
Department of Electronics & Information Technology
Ministry of Communications & Information Technology

Organiser

Contents
Sectors ............................................................. 3
Highlights from the expo............................4
Government support.................................... 5
International support...................................6
Testimonials.................................................... 7
Exhibitor details.............................................8
Visitor details..................................................8
Exhibitor list....................................................9
Delegate details and feedback..............11
Speakers feedback.....................................12
Conference programme...........................13
Glimpses of the expo................................ 14
Marketing and branding............................16
Media partners & coverage.....................16

Sectors

Buildings

Disaster
Management

Education

Energy

Environment

Governance

Health

IT &
Communications

Manufacturing

Security &
Safety

Transportation

Urban
Planning

Water & Waste

Management

20 - 22
May, 2015

HallS 8, 9, 10 & 11
Pragati Maidan
New Delhi

Exhibition and Conference

Highlights from the expo

207 participants
40 countries
39 conference sessions
241 speakers
1,478 conference delegates
12,721 business visitors
3 country pavilions
17 Indian states visited the expo
7 Central government ministries
endorsed the expo

l
l
l
l
l
l
l
l
l

Hosted sessions by:

Department of Electronics &
Information Technology (DeITY)
l Ministry of New & Renewable Energy
(MNRE)
l Embassy of France in India
l Embassy of Poland in India
l European Business and Technology
Centre (EBTC)
l National Association of Software and
Services Companies (NASSCOM)
l National Institute of Urban Affairs (NIUA)
l School of Planning and Architecture (SPA)
l The Energy Resources Institute (TERI)
l The Indus Entrepreneur (TiE)
l US Green Building Council (USGBC)
l Hewlett-Packard India
l Schneider Electric India
l cKinetics
l Emergent Ventures International (EVI)
l Smart Village Foundation (SVF)
l

4 | Smart Cities India 2015

Launch of NASSCOM report:

Integrated ICT and Geospatial
Technologies - Framework for 100
Smart Cities Mission
Launch of Association of Geospatial
Industries ((AGI) report: Geospatial
enabled urban-infrastructure and
Governance Information System (UGIS)
for 100 Smart Cities Mission
Book launch: Smart City A Blueprint
for a Zero Pollution, Sustainable, Smart
Industrial City by Mr. Arun Firodia,
Chairman, Kinetic Group.

39

Conference
sessions

241

Speakers

207

12,721

40

1,478

Participants
Countries

Visitors

Delegates

Government Support

l
l
l

Smart Cities India 2015 expo

supported the vision of Prime
Minister Narendra Modi to
develop world class Indian
cities with a sustainable
ecosystem,and received
endorsement from 7 ministries
of the Government of India,
including:
l Ministry of Urban Development
l Ministry of Environment, Forest
and Climate Change
l Ministry of New & Renewable
Energy
l Ministry of Road Transport &
Highways
Ministry of Skill Development & Entrepreneurship
Department of Industrial Policy & Promotion under the Ministry of Commerce
& Industry
Department of Electronics & Information Technology under the Ministry of
Communications & Information Technology.

Departments, who supported the expo with special displays, were:

Karnataka Biotechnology and Information Technology Services (KBITS)
l Naya Raipur Development Authority (NRDA)
l National Skill Development Corporation (NSDC).
l

The minister for urban development and housing and urban poverty alleviation, Shri
Babul Supriyo addressed the conference and interacted with the exhibitors on the
second day of the expo.
Other dignitaries who attended included:
l Smt. Yashodhara Raje Scindia, Minister for Commerce, and Chairman Industries and
Employment, Madhya Pradesh
l Shri Chandrakant Khaire, Member of Parliament, Aurangabad, National Executive
Member Bharatiya Janata Party
l Shri Oscar Fernandez, Member of Parliament
l Prof. Dr. Anil Kumar Sahani, Member of Parliament, Rajya Sabha
l Shri Udit Raj, Member of Parliament, North-West Delhi constituency and National
Chairman, All India Confederation of SC/ST organizations
l Shri Amitabh Kant, Secretary Department of Industrial Policy and Promotion,
Government of India
l Dr. Sudhir Krishna, Former Secretary, Ministry of Urban Development, India
l Shri AB Pandya Chairman, Central Water Commission
l Shri BM Baveja, Senior Director & Group Coordinator, R&D in IT and CC&BT, DEITY
l Shri Rakesh Asthaana, IPS, Police Commissioner, Surat
l Dr. Muktesh Chander, IPS, Special Commissioner-Traffic, Delhi Traffic Police
l Shri Vishnu Chandra, DDG and Group Head, National Informatics Centre
l Shri Pawan Kumar Sharma, Additional Commissioner, North Delhi Municipal
Corporation
l Shri O.P. Mishra, IPS, Deputy Commissioner of Police Operations & Communications,
Delhi Police
l Dr. A.K. Tripathi, Director, Ministry of New & Renewable Energy.

Smart Cities India 2015 | 5

International Support

The Indian smart cities mission has attracted global attention. Smart Cities
India 2015 expo attracted participation from 40 countries as exhibitors, speakers,
sponsors and delegates. There were three country pavilions from European Business
&Technology Center (EBTC), Poland and Sweden.
H.E. Mr. Harald Sandberg, Ambassador of Sweden, inaugurated the expo
complimenting India on its intent to develop smarter and sustainable cities. Mr.
Sandberg also inaugurated the Swedish country pavilion, which had 13 companies
demonstrating their products and services.
Europe has most of the successful smart and sustainable city references in the
world with an emphasis on the quality of life for its citizens. EBTC organised the
large Europena group pavilion, with 17 companies. EBTC facilitated many city-to-city

6 | Smart Cities India 2015

experience sharing and matchmaking sessions between the European delegation and
Indian representatives. Along with the pavilion, EBTC organised sessions on Towards
EU-India smart cities cooperation and Leveraging European case studies.
Poland, too, hosted a pavilion at the expo. 10 Polish companies expressed interest
to partner Indias smart cities and industrial corridors, exploring investments in the
power and mining sectors in the Indian states. Smart Cities India 2015 expo served as
the platform to display and lead a GreenEvo workshop on Smart and Green Solutions
from Poland, which was held on the third day of the event.
A 20 member delegation of leading architects from France participated, and held
a special session on The French approach to the Sustainable City discussing urban
design, green architecture and the landscape.

testimonials

The exhibition and conference offered an opportunity for the industry to showcase
their smart offerings and enabled a collaboration of thought leaders from various
domains and backgrounds. The sessions hosted by Bosch at the expo were very well
received with excellent audience participation as well as media presence.

We are extremely happy with our participation in the Smart Cities 2015 expo. I would
say Exhibitions India did a commendable job to pull stakeholders from across the
spectrum in the very first year. Lavasa has always generated respect and curiosity as
Indias first smart city, and we saw that at its peak in the expo.

Vijay Ratnaparkhe, President, Bosch Engineering and Business Solutions Limited

Aniruddha Hajare, Head Marketing, Lavasa Corporation Limited

The Smart Cities India 2015 expo was a vital window of opportunity for us to share
experiences, and explore possibilities for EU-India collaboration in the burgeoning
Indian market. The expo was the ideal platform to give European solution providers a
real taste of what India has to offer.

Smart Cities India 2015 expo provided us with a platform to interact with important
stakeholders such as representatives from the state governments of Maharashtra,
Madhya Pradesh and Rajasthan, urban development agencies and private investors.
Prakash Chandraker, MD & VP for Energy Business, Schneider Electric, India

Poul V. Jensen, Director, EBTC

Kudos to Exhibitions India Group for having put together a very effective first edition of
Smart Cities India that mirrored the current state of the smart cities opportunities in
the country. This event has all the elements of being the flagship conference/expo for
the smart cities movement in India.
Lux Rao, Country Leader, HP Future Cities & CTO Technology Services

It was great; we were present both as a pod and through several speaking slots. There
was good attendance from all relevant stakeholders interested in smart cities. We
must be there every year.
Manish Ravindranath, Global Practice Head, Wipro Limited, India

Exhibitor details

VISITOR details

Participating countries

Participation

Australia

The Netherlands

Taiwan

Belgium

Poland

USA

China

Russia

UK

India

Spain

Kenya

Sweden

30%

International

Job functions

70%

National

7%

Will you exhibit in SCI 2016 ?

Participation

8%

4%

Not
Decided

11%

No

Embassies,
trade
officers

31%

End users

CEO, COO,
VP, functional
heads, GM

11%

30%

Ministers,
MPs, Mayors,
Commissioners
etc.

International

70%

21%

19%

National

Engineers,
architects,
consultants

Suppliers,
buyers

88%
Yes

Data based on questionnaire issued at the

conclusion of the exhibition

25%

Industry profile

0.25

20%
15%

14%

0.15

10%

11%

0.1

7%

om

8 | Smart Cities India 2015

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21%

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28%

ea

30%

0.35

Exhibitor list
Exhibitors Name

Country

A.T.E. Enterprises Pvt. Ltd. (Business Unit- Eco Axis) India

Aam India
Australia
Across And Beyond Development Consultancy Pvt. Ltd. India
Aditi Irrigation Technologies Pvt. Ltd.
India
Affinity Communication & Research
India
AGATA Jacek Jagieo
Poland
Aimil Ltd.
India
Allison Transmission India Pvt. Ltd.
India
Alutec Environmental Systems International Inc
India
Aquatech Ltd.
Poland
Aquatech Valves & Pipes
India
Asian Surveying & Mapping
USA
AutoX India
Barco Electronic Systems Pvt. Ltd. (India)
India
BASF India
Basildon Council
UK
Bayer Material Science Pvt. Ltd.
India
Berg Insight
Sweden
Berger Paints India Ltd.
India
Bharati Enviro Agro
India
Bosch India
BuroHappold Engineering
UK
Business Sweden
India
Business Wire India
India
Bydesign India Pvt. Ltd.
India
Cale Sweden
Cambridge Cleantech
UK
Cambridge Smart Monitoring Systems
UK
Capital Connections Cables-3C Cables
India
Channeltimes India
Chelikam Impex Pvt. Ltd.
India
Cisco Systems
India
Cities Today
USA
cKinetics India
CleanMotion Sweden
ClimaCheck Sweden AB
Sweden
COAI (Cellular Operators Association of India)
India
Comnet Consultants
India
Comnet Exhibitions
India
Construction Mirror
India

Exhibitors Name

Country

Construction Sphere (FirstView Group)

India
Construction World
India
Convergence Africa World 2015
Kenya
Convergence India 2016
India
Coporate Com India-The Power Times
India
CSM Technologies Pvt. Ltd.
India
CtrlS Datacentres Ltd.
India
Dagas Ltd.
Poland
Desiccant Rotors International Pvt. Ltd.
India
Developers and Builders alliance
USA
DHS 365 Help Solutions Pvt. Ltd.
India
Dhupar Chemicals Pvt. Ltd.
India
Domex Business Informtion Pvt. Ltd.
India
Duranc Tech Services Pvt. Ltd.
India
DVTEL India Pvt. Ltd.
India
Earth Day Network
USA
EcoConstruction India
India
Eco-Eye Systems
India
Efftronics Systems Pvt Ltd
India
EKOLOG sp. z o.o.
Poland
Embrace Gas Pipeline Pvt. Ltd.
India
Emergent Ventures India Pvt. Ltd
India
Energo Natura Ltd.
Poland
Energy Alternatives India
India
Energy Sector Information Services
India
Energy Today
India
Energy Trend
Taiwan
Envac AB
Sweden
EnviroComms UK
ESRI India (NIIT GIS Ltd.)
India
Eurasia India
European Business and Technology Centre (EBTC)
India
Events Venues & Avenues (EVNA)
India
Excelpoint Systems (Pte) Ltd.
India
Exeger Sweden AB
Sweden
F & F Media Publication-Window and faade
India
Fire Middle East
UK
FirstView Group (Solar Quarter)
India
FormConsult AB
Sweden
Four Square Media Pvt. Ltd.
India

Exhibitors Name

Country

FOV Biogas India Pvt. Ltd.

Sweden
Genesis Info-Media (Smart Energy)
India
Geotrax International
India
Gladiance Automation Pvt. Ltd.
India
Gold Plus Robotic Parks
India
Golf Course Superintendents & Managers
Association of India
India
Golf Design India
India
Green Building Certification Institute (GBCI)
India
GreenEvo Poland
GRIHA Council
India
Grundfos Pumps India Pvt. Ltd.
India
Hewlett-Packard India Sales Pvt. Ltd.
India
HiNation AB
Sweden
Homeland Warrior
India
HSS BIM Solutions Pvt. Ltd.
India
i-ambiente Spain
Icon Media (Electrical Mirror)
India
Idatainsights India
In AWE
India
India Transport Portal
UK
IndianEye Security Pvt. Ltd.
India
Indo-French Chamber of Commerce and Industry (IFCCI) India
Infrastructure Today
India
Integrated Environmental Solutions (IES)
Scotland
Integrated Flowtech Pvt Ltd
India
Iskra India Pvt. Ltd.
India
IVL Swedish Enviornmental Research Institute
Sweden
J K Cement Ltd.
India
Juniper Research
USA
K2 Technosoft India Pvt. Ltd.
India
Karnataka Biotechnology and Information
Technology Services (KBITS)
India
KMA Publication Pvt Ltd (Green Construction+Design) India
Kommunication Ultimate Limited (CIO-East Africa) Kenya
L&T Construction
India
Lavasa Corporation Limited
India
Lighting and Solar world (Four Square Media Pvt. Ltd. ) India
M2M Now
India
m2mpaper.com India
Smart Cities India 2015 | 9

Exhibitor list
Exhibitors Name

Country

M3SYSTEM Ltd
Poland
MAKROTERM Agata i Krzysztof Wchaa Sp. j.
Poland
Maksus Mimer Energy Solutions India Pvt. Ltd.
Sweden
ManamgementNext Media & Publication LLP
(Sustainability Next)
India
Marsh Industries
UK
Mediatek India Pvt. Ltd.
India
Meltwater India Pvt. Ltd.
India
MGI Infra Pvt. Ltd.
India
Ministry of Skill Development & Entrepreneurship
India
Mintbook India
National Association of Software &
Services Companies (NASSCOM)
India
National Institute for Smart Government (NISG)
India
National Institute of Urban Affairs (NIUA)
India
National Remote Sensing Centre
India
Naya Raipur Development Authority
India
NeoZeo AB
Sweden
Newgen Group
India
Nexcomm Asia Pte Ltd.
India
Opcon AB
Sweden
Opportunity Peterborough
UK
Oxford University Press
India
Pacetel Systems Pvt. Ltd
India
Parking Control Management (UK) Ltd.
India
Pellas X Ltd.
Poland
Phoenix IT Solutions Ltd.
India
Photonics Watertech Pvt. Ltd.
India
PolySolar Limited
UK
Power Insider
USA

10 | Smart Cities India 2015

Exhibitors Name

Country

Power Today
India
Precision Research and Consulting Pvt. Ltd.
India
PricewaterhouseCoopers India (PwC)
India
Proactive PR
UK
Prodapt Solutions
India
Prospects College of Advanced Technology (PROCAT) UK
PROTE Technologies for our Environment Ltd.
Poland
Pyrotech Electronics Pvt. Ltd.
India
Rain Bird Products & Services Pvt. Ltd.
India
Re News
India
Recorder of New Projects
(Domex Business Information Pvt. Ltd.)
India
Royal Appliances
India
Scania Commercial Vehicles India Private Limited Sweden
Schneider Electric India Pvt. Ltd.
India
SDnC Ltd.
UK
Seconded European Standardization Expert in India
India
SeeClear Ltd.
UK
SIERRA ODC Private Limited
India
SimCom Wireless Solutions Ltd.
China
Sincere Architects Enginers Pvt. Ltd.
India
Siva Exports
India
Skipper Limited
India
Smart City Business Institute (SC Actual Smart City) Spain
Spplicetek India Pvt. Ltd.
India
Steinbeis Centre for Technology Transfer India
India
Stesalit Ltd.
India
StreamOn Technologies Pvt. Ltd.
India
Sundrax Electronics
UK
Sunrator Technologies LLP
India

Exhibitors Name

Country

Supreme Pipe (The Supreme Industries Ltd. )

India
Surfaces Reporter Magazine
India
Sustainable Reference
Spain
TDK-Lambda Singapore Pte.Ltd.
India
The Energy and Resources Institute (TERI)
India
The Global Smart Grid Federation (GSGF)
USA
The School of Planning and Architecture (SPA)
India
Think Sustainable
India
TiE India Total Energy Infomatic (Energy outlook)
India
Tractebel Engineering
Belgium
Trade & Investment Promotion Section
Embassy of the Republic of Polland
India
TradeBriefs India
Tulsyan NEC Ltd.
India
U.P. Twiga Fiberglass Ltd.
India
U.S. Green Building Council (USGBC)
USA
Urban Update
India
V1 Media
USA
VenhoevenCS architecture+urbanism
Netherlands
VFS Global Services Pvt. Ltd.
India
Vision Sky Shop
India
Vitaran Electronics Pvt. Ltd.
India
VITO Belgium
Volvo India Pvt. Ltd.
Sweden
Wacom India Pvt. Ltd.
India
Wifi-Soft Solutions Pvt. Ltd.
India
Wind Insider (FirstView Group)
India
Wipro Ltd.
India
YPT Entertainment House Pvt. Ltd.
India
Zippr - Smart Addresses
India

Delegate details and Feedback

The smart cities event offered a good insight into the Indian as well as International
scenario on smart cities. The event included a panoply of speakers covering all
aspects of smart cities. The presentations and discussions were highly informative
with participants offering varied perspectives from the academic, operations, services
and administrative backgrounds.
Nisha Poddar, Frischmann Prabhu (India) Pvt. Ltd

Apart from being a well-organized event, it was a very good platform for exchange
of global ideas from organizations and people who have been working on the various
pieces that go into making smart cities a reality.
Neeraj Ganjoo, Hindusthan Urban Industries Limited

The organizing team did an excellent job in managing the conference. The agenda was
well thought out, panellist with diverse backgrounds, and an informed audience, which
made the whole experience rich for all the participants.
Sajal Gupta, Metro Infrasys

Delegate participation

It was a very purposeful and well organized

exhibition and conference. The event
was like gagar me sagar (ocean in a
pot) fantastic and open sharing of global
experience and ideas as well as a great
projection of business opportunities. Great
job by EI.

How would you rate

the speakers?

How would you rate

the topics?
11%

12%

Satisfactory

Satisfactory

40%

International

Jayant Kumar, Asst. Vice President-Human

Resources, The Hindusthan Group

47%

60%

National

31%

Good

Good

57%
Excellent

42%
Excellent

30%
25%

25%

Industry profile

24%
18%

20%

14%

15%

8%

10%

6%

5%

ta
tio

gy
er
Tr
a

ns

po
r

En

g
in
ild
Bu

co
m
m
un
ic
at IT
io &
ns
re Go
pr v
es er
en nm
ta e
tio nt
n

0%

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fin
an Ot
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co ce er
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ul du He
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5%

Smart Cities India 2015 | 11

Speakers Feedback
I would like to congratulate you and the
whole team for organizing the event so
well. I really enjoyed the presentations and
the discussions.

The event was very well organized - congratulations! I wanted to thank you again for
allowing me to participate. I look forward to seeing the conference materials posted
on-line. Please let me know so that I can refer folks to it.
Doug Haines, CEO, Maines Security Solutions - MPSE

Dr. Meenakshi Arora, Lecturer, Environmental

Engineering, Department of Infrastructure
Engineering, University of Melbourne, Parkville

Congratulations on a most successful event! May I add that it was superbly

organised and wonderfully executed. To top it the grace and composure of you and
your team was admirable to say the least. I thank the team for their support lent at
the event and before.

Congratulations on putting
together a very successful event.
Dr Ganesh Natarajan, Vice Chairman
& CEO Zensar Technologies,
President - HBS Club of India,
Chairman - NASSCOM Foundation

Upasana Sharma, TiE Delhi NCR

Thank you for inviting us to participate

with you in organising sessions at the
conference. It was a pleasure working
with you. Looking forward to similar other
opportunities to work together in future.
Vatsal Bhatt, Director, U.S. Green Building
Council

First of all, let me congratulate you on the grand success of the recently concluded
Smart Cities India 2015 expo. We as USGBC & GBCI are really glad to partner with
your organisation as sustainability and certification partners. Thanks a lot for the
opportunity and all the support provided and for putting up an excellent show.
Puneet Mital, Regional Manager - Asia Pacific & Middle East, U.S. Green Building Council

Congratulations on such a successful smart cities India conference; we are very

grateful that you allowed us to participate in the program. Well done again; we
are sure that the learnings from the conference will contribute enormously to the
delivery of smart cities in India.
Caroline Stalker, Director, Architectus

Congratulations on organising such a massive event so thoughtfully and so

efficiently. I have never seen an event better organised than this one.
Arun Firodia, Chairman, Kinetic Group

The exhibition was a very good success. My best wishes for future editions.
Great work.
Vinod K Kala, Managing Director, Emergent Ventures India Pvt Ltd

It was a pleasure being there at such a well-organised conference, and we had a

large number of useful B2B meetings.
Dr Frank Heemskerk, CEO, Research & Innovation Management Services bvba
12 | Smart Cities India 2015

Conference programme
DAY 1: 20 May, 2015
1000-1100
Opening Ceremony
Hall 1 (Vikas)
1100-1130
Tea break

Hall 2 (Swachh)

1530-1545

cities foundation: Fabric of

Smart cities urban planning: Smart
converged technologies Session with NIUA
Session by NASSCOM
Lunch
ICT enabling Indian cities- Opportunities
Smart cities urban planning and challenges in brownfield cities- Session with NIUA
Perspectives from industry and
government - Session by NASSCOM
Tea break

1545-1715

Financing smart cities

initiatives

1130-1300
1300-1400
1400-1530

DAY 2: 21 May, 2015

Hall 1 (Vikas)

Hall 3 (Unnati)

Hall 4 (Prakriti)

Studio

Green energy a must for smart

cities: Session by TERI & USGBC

Opportunity pathways for

smart cities business in India:
Session by cKinetics

Management of water, solid

waste and sanitation in
smart cities

Hall 4 (Prakriti)

Studio
Launch of NASSCOM report
on Integrated ICT and
Geospatial Technologies
Framework for the 100
Smart Cities Mission

Integration of solar energy in

smart cities - Session with MNRE

Citizen centric services in a smart citySolar rooftops as a game changer

A new paradigm - Session by NASSCOM - Session with MNRE
Hall 2 (Swachh)

Hall 3 (Unnati)

Towards EU-India smart cities

cooperation - Session by EBTC

Keynote Address & Smart Citizens Understanding quality

& Democratic Participation:
education and best teaching
Minimum Government &
strategy for Digital India
Maximum Governance

1000-1130

Enabling smart cities Session by USGBC & TERI

1130-1145

Tea break

1145-1315

Business case on green

buildings in smart citiesSession by TERI & USGBC

Leveraging European case studies Session by EBTC

Healthcare & emergency services

& Utilities in a Smart city:
organising power, water, gas &
waste

Schneider Electric presents

Smart Cities - The Indian way
Discover Schneider Electrics
global expertise carved the
India way

ICT Infrastructure as a key enabler for

smart cities

Move Smart: Traffic,

Transportation & Supply Chain

Smart urban and regional

The French approach to the
planning - Session by School of sustainable city - Session by
Planning & Architecture
French Embassy

1530-1545

Lunch
Aspects of safety, security
and surveillance in smart
cities
Tea break

1545-1715

Intelligent traffic
management in smart cities

Role of urban mobility and green

transport in smart cities

Understanding Education, Skilling

& Employability for a Smart City
& Smart Tech: Communication,
wi-fi, mobility

Sensor technology for smart

cities - Session with DEITY

1315-1400

DAY 3: 22 May, 2015

Hall 1 (Vikas)
1000-1130

Smart cities urban planning

-Session with NIUA

1130-1145

Tea break

1145-1315

Smart cities urban planning

-Session with NIUA

1315-1400

Lunch & Visit to Exhibition

Hall 2 (Swachh)
Smart grids in India - stability, security
and network reliability

Hall 3 (Unnati)
International Case Presentations
on Smart Cities: Session by
Emergent Ventures International
Rolling out plan for smart cities in
India-structuring, financing, etc.
- Session by Emergent Ventures
International

Hall 4 (Prakriti)

Future Cities-Smart Nation

Enabled by the New Style of
IT- Session by HP

Studio

Smart & Green Solutions from

Poland

Smart & Green Solutions from

Poland

Smart Village Makes a

Smart World

Smart Cities India 2015 | 13

Glimpses
of the expo

14 | Smart Cities India 2015

Smart Cities India 2015 | 15

Marketing and Branding

Media partners

Owing to the extensive promotional campaign undertaken, Smart Cities India 2015
expo has emerged as one of the most recognized smart city events worldwide. EIG
launched an aggressive marketing and branding campaign, reaching out to more
than 700 million people across the globe. The Smart Cities India 2015 expo is
considered to be the most impressive new show launched anywhere in the world.
The campaign conducted to promote Smart Cities India 2015 expo was, as follows:

Advertising
A total of 32 advertisements were released in three leading daily newspapers in
English, as follows:
Newspaper

No of Insertions

Business Standard

29 in all editions

Economic Times

2 in all editions

Times of India

1 in Delhi, NCR

To assist in promoting the expo worldwide, Smart Cities India 2015 expo entered into
partnerships with 63 Indian and International print and online media partners.

94

Print advertisement
insertions

75
EDMs

Hyperlinked
banner ads

As a result, 94 print advertisements were released by these media partners in

magazines and trade journals globally, as follows
l 75 EDMs were disseminated by online and print partners to their database
l 54+ hyperlinked banner ads were positioned on the websites of online partners

Digital promotion
Digital promotion played an important role in disseminating information on Smart
Cities India 2015 expo to a relevant audience. Hence, Twitter, LinkedIn, Facebook and
Local Circle regularly updated information on the expo.
l The Smart cities India 2015 expo website was ranked number 1 on Google.
l 40 EDMs (e-mailers) providing information on sponsors, speakers, conference
programme, exhibitors and visitors were sent to an extensive database (500,000
plus on multiple occasions), throughout the year.

in the news

NDTV
Prime
Time
Indian Express

Business Standard

54

NDTV
Profit

Hindustan

Times of India

The Pioneer

Exhibitions
Showcase
Navbharat Times

Deccan Herald

Hindu Business

Zee
News

Media relations
Press releases, event listings and media invites were issued to maximize the
visibility of the event. The expo received 100+ TV, print and on-line journalists on all
three days, who generated 186+ news items.
5 Smart Cities India 2015 expo press releases (titles below) were disseminated to
the media, which generated extensive media coverage (this is quantified below).
NASSCOM to spearhead ICT session at the international Smart Cities
India 2015 expo

15

Marketing collaterals

EI Group Supports Indias Smart City Vision: Organises the Annual

International Smart Cities India 2015 Expo

Smart Cities India 2015 expo developed and distributed a diverse range of
promotional collateral before, during and after the expo, including flyers, posters,
invitations, brochures, daily bulletins (Show Dailys), Show Directory, etc.

Smart Cities India 2015 expo: Smarter Solutions for a Better

Tomorrow

48

Others

2nd day of Smart Cities India 2015 expo witnessed holistic knowledge
sharing on social and economic pillars of smart cities

22

Smart Cities India 2015, three-day expo lays the foundation for making
Indian cities smarter

57

Others (event stories and interviews)

35+

Total
DD
News

186+
Spin
TV

SCI employed a dedicated team of professionals, who worked on visitor promotion

(delegate calling, e-mailers, etc.). 50,000 invitations were extended to:
l Representatives from central and state government ministries and departments
l Trade bodies and associations
l Embassies in India
l Representatives from public and private organizations, engineers, architects,
consultants, suppliers, buyers, project management companies, system integrators,
builders, property developers, non-governmental organizations, financial
institutions, end users, etc.

Partners
Future Cities Partner

Digital India Partner

Session Partner

Supports

Partners

Associate

Karnataka Biotechnology and Information Technology Services

Associations

EA I

catalyzing cleantech in India

Associate Partners
Global Media Intelligence

Online News Distribution

Communication

PR

Communication & Research

Partner Country

Workshop Partners

Knowledge

Technology

Corporate

18 | Smart Cities India 2015

Certification

Sustainability

Enterpreneurship

Internet & WiFi

Newsfeed

Media

Webcast

Exhibitions

Travel &
Hospitality
Sales Agency
Representation

Exhibition &
Retail Design

Conferences
Advertising &
Public Relations

Publishing

Consultancy

Exhibitions India Group (EI

Group) is a trade promotion
organization creating
opportunities for investments,
joint ventures and technology
transfers. EI Group is an
interface between businesses,
government, academia, society,
media, etc. and is amongst the
few trade fair and conference
organizers in India with ISO
9001:2008 & ISO 14001:2004
certification. EI Group has been
in existence since 1987 and
comprises of several strategic
business units. The group
is committed to providing
satisfaction to its customers by
organizing focused international
quality trade shows through
exceptional services, employee
involvement, market intelligence
and continual improvement.

Committed to Excellence

Group Activities

11 12 13 May 2016
Pragati Maidan, New Delhi

Invitation to exhibit,
sponsor, speak
Focus areas:
Urban planning l Water & waste
management l Environment
l IT & communications l Security &
safety l Disaster management
l Clean energy l Smart grid
l Smart multi-modal transport
l EVs/HEVs l Smart buildings
l Smart health l Smart education
l Skilling for building smart cities
l Governance l Smart manufacturing

Smarter
Solutions for
a Better
Tomorrow

www.smartcitiesindia.com
For information, please contact: Praveen Singh | Mob: +91 9899 786 777 | Email: praveens@eigroup.in