CONTACT

:
Coleman Bass
TargetSmart Communications, LLC
Press@TargetSmart.com

FOR IMMEDIATE RELEASE: 11/6/16

Final TargetSmart/William & Mary Poll Shows Narrow Trump Advantage in Ohio
-Clinton Goes Into Election Day With Lead Among Early VotersNovember 6, 2016 – Hillary Clinton narrowly trails Donald Trump in the contest for Ohio’s 18 electoral votes,
according to a new poll released today by TargetSmart and William & Mary. Overall Clinton sits at 40 percent and
Trump garners 43 percent of the vote.
The poll included a sample of Ohio voters who have already participated via either absentee voting or early in-person
voting, based on reporting from the Ohio Secretary of State that is tracked on TargetSmart’s voter file. Among these
early voters, the survey finds Clinton with a 7-point lead over Trump, 48 to 41 percent.
“Our poll suggests that Secretary Clinton has banked substantially more votes ahead of the election than Trump.
Moreover, as we saw in our recent research in Florida among early voters, a significant number of Republicans have
already crossed over to support Clinton,” said TargetSmart pollster Ben Lazarus.
The survey shows Clinton captured the support of 10 percent of self-described Republicans who voted early, while
81 percent voted for Trump. In contrast, Trump received the support of 4 percent of self-described Democrats who
participated early, with 90 percent voting for Clinton.
Clinton is also bolstered by a favorable gender gap among early voters; she holds a 23-point advantage over Trump
among early voting women (55 to 32 percent) while Trump’s edge among early voting men is just 14-points (53 to 39
percent). Notably, Clinton also banked substantial support in the early voting window among white women, topping
Trump 49 to 37 percent among them, and making the contest among early voting whites incredibly competitive; 43
percent for Clinton to 46 percent for Trump. This poll also shows Clinton carrying 81 percent of Ohio’s non-white
early vote, with 10 percent backing Trump.
Trump’s overall lead in the poll is driven by a 6-point advantage, 44 to 38 percent, among voters who have not voted
early. Trump is bolstered by a lead among white men who have yet to participate, attracting 57 percent of the vote
among them to Clinton’s 27 percent.
“This data shows the ground game is running on all cylinders in Ohio, but given the trend among early voters, the
poll suggests the Clinton campaign turnout efforts have been more impactful to date,” Lazarus remarked.
Roughly 4-in-10 voters report having been contacted by someone in support of each candidate.
“However, there is evidence in this survey that Clinton’s efforts have been more accurately targeted,” said Ron
Rapoport, John Marshall Professor of Government at William & Mary. Rapoport continued, “Among early voters who
report that they have been contacted by someone in support of Secretary Clinton, she leads by a healthy 62 to 25
percent margin. Interestingly, early voters who report having been contacted by Trump also favor him, but by a
comparatively smaller 54 to 37 percent margin.”
###
About TargetSmart:
TargetSmart is the leading provider of political data that enables campaigns and organizations to successfully communicate with
large audiences, and personalize outreach. Our superior politically-focused, consultative approach combines consumer data,
databases, data integration and consulting solutions for personalized multichannel marketing strategies. TargetSmart leverages
over 25 years of experience in data management to deliver high-performance, reliable data products and solutions.
About William & Mary:
William & Mary is a public university located in Williamsburg, Virginia. Founded by Royal Charter in 1693, it is the second oldest
institution of higher education in the United States. U.S. News and World Report ranks William & Mary sixth among all public
universities in the country.

TargetSmart | William & Mary Poll
Ohio Statewide
Survey Methodology
The TargetSmart | William & Mary Poll was conducted using a blended web/phone data collection
approach. A total of 1194 interviews were conducted, including 794 online and 400 over the phone. Online
interviews were conducted from October 31-November 3, 2016 among panelists from six leading online
opt-in panel providers who were matched to the TargetSmart voter file. Telephone interviews were
conducted by professional callers from November 2-3, 2016 to supplement the online sample, with
telephone numbers for targeted populations being selected at random from the TargetSmart voter file.
Of the 1194 total interviews, 497 were conducted among respondents who voted early in the 2016
general election, either absentee or in-person, according to data from the Ohio Secretary of State that was
matched back to the TargetSmart voter file. These respondents were weighted down to an effective sample
size of 160 so that the early vote sub-sample represents 17 percent of the overall sample, which is the
percent of registered voters, as of the morning of November 4, 2016, who have voted early according to
data from the Ohio Secretary of State that was matched back to the TargetSmart voter file. The early vote
data were weighted to reflect population parameters on TargetSmart Partisanship Score, TargetSmart 2016
General Election Turnout Score, age, gender, race, and media market of the overall population of early
voters in Ohio who had participated as of the morning of November 4, 2016.
Of the 1194 total interviews, 697 were conducted among respondents who had NOT voted early in
the 2016 general election, either absentee or in-person, as of the morning of November 4, 2016, according
to data from the Ohio Secretary of State that was matched back to the TargetSmart voter file. The nonearly vote data were weighted using a two-step process to yield a likely voter model. First, the non-early
vote sample was weighted to reflect population parameters on TargetSmart Partisanship Score,
TargetSmart 2016 General Election Turnout Score, age, gender, race and media market of the overall
population of all registered voters in Ohio who had NOT participated as of the morning of November 4,
2016. Then, to derive a likely voter model, a second round of weighting was employed on the non-early
vote sample only, in which weights were assigned to each respondent in proportion to their TargetSmart
2016 General Election Turnout score, with higher weights being assigned to respondents with a higher
likelihood to vote, and lower weights assigned to respondents with a lower likelihood to vote.
The TargetSmart 2016 General Election Turnout model is an ensemble method classifier model that
was created to predict the likelihood that an individual will vote in the 2016 general election. In this second
round of weighting all early voter respondents were assigned a weight of 1, to reflect the fact that they
have already voted. No margins of sampling error are calculated for this survey, as this statistic is only
applicable to fully randomly sampled surveys, which this survey is not due to its partial reliance on online
interviews. As weighted, the sample size for non-early voters is 684.
The total effective sample size for early voters and non-early voters combined is 844. As weighted,
657 interviews come from online respondents and 197 interviews come from telephone respondents.

TargetSmart Communications, LLC

1155 15th St, NW, Suite 1000, Washington, DC 20005

targetsmart.com

October 31- November 3, 2016
844 Respondents (1194 Unweighted)
160 Respondents who have voted early (497 Unweighted)
684 Respondents who have not voted early (697 Unweighted)

TargetSmart | William & Mary Poll
Ohio Statewide
Frequencies
First of all, are you registered to vote in Ohio?
.....................................................................................................................................................
Total
.Yes
.....................................................................................................................................................
100
.No
.....................................................................................................................................................
(TERMINATE)
.

Now I'm going to read you the names of several political figures, and I'd like you to rate your feelings toward each one as very
favorable, somewhat favorable, somewhat unfavorable, or very unfavorable. If you have no opinion or have never heard of that
person, please say so.

A. Hillary Clinton
B. Donald Trump

Very
Fav
18
18

Smwt
Fav
17
21

Smwt
Unfav
13
12

Very
Unfav
50
47

(No
Opin/Ntrl)
1
2

(Never
heard)
0
0

(Prefer not
to
Total
answer)
Fav
0
36
0
38

Total
Unfav
63
60

Do you approve or disapprove of the job Barack Obama is doing as President?
.....................................................................................................................................................
Total
.Strongly
approve
.....................................................................................................................................................
26
.Somewhat
approve
.....................................................................................................................................................
21
.Somewhat
disapprove
.....................................................................................................................................................
19
.Strongly
disapprove
.....................................................................................................................................................
33
.(Don't
know/prefer not to answer)
.....................................................................................................................................................
1
.
.....................................................................................................................................................
.Total
approve
.....................................................................................................................................................
47
.Total
.....................................................................................................................................................
disapprove
52
.
.....................................................................................................................................................
.Total
approve - Total disapprove
.....................................................................................................................................................
-5
.

Fav
Unfav
-27
-21

TargetSmart | William & Mary Poll, Ohio Statewide: Frequencies, October 31-November 3, 2016

In the election for President this November, if the election were held today and the candidates were: Democrat Hillary Clinton,
Republican Donald Trump, Libertarian Gary Johnson, and Green Party candidate Jill Stein -- for whom would you vote/for whom did
you vote?
....................................................................................................................................................................
Early Non
Total
.
Voter
EV
Total
Hillary Clinton
....................................................................................................................................................................
40
48
38
.Total
....................................................................................................................................................................
Donald Trump
43
41
44
.Total
Gary Johnson
....................................................................................................................................................................
8
4
9
.Total
....................................................................................................................................................................
Jill Stein
3
2
4
.Total
Other Candidate
....................................................................................................................................................................
4
1
5
.Total
Would not vote
....................................................................................................................................................................
1
2
1
.Total
....................................................................................................................................................................
Undecided
1
1
0
.....................................................................................................................................................................
.Total
Clinton - Total Trump
....................................................................................................................................................................
-3
7
-6
.
Has anyone in support of Hillary Clinton ______________ - yes or no?
Directly contacted you by phone or in person at your home?
Contacted you in any other way?

Yes
25
30

No (Not sure)
70
5
64
5

Yes
21
30

No (Not sure)
73
6
64
6

Has anyone in support of Donald Trump ______________ - yes or no?
Directly contacted you by phone or in person at your home?
Contacted you in any other way?
In the last several weeks have you seen any ______________ - yes or no?
Positive television advertisements about Hillary Clinton?
Positive television advertisements about Donald Trump?

Yes
80
73

No
18
24

(Not sure)
2
3

Negative television advertisements about Hillary Clinton?

89

9

2

Negative television advertisements about Donald Trump?

92

6

2

TargetSmart Communications LLC

1155 15th St, NW, Suite 1000, Washington, DC 20005

targetsmart.com

TargetSmart | William & Mary Poll, Ohio Statewide: Frequencies, October 31-November 3, 2016

Now, I'd like to ask you a few questions for statistical purposes. Generally speaking, do you think of yourself as a Democrat,
a Republican, an independent, or something else?
.....................................................................................................................................................
Total
.Strong
Democrat
.....................................................................................................................................................
20
.Weak
.....................................................................................................................................................
Democrat
14
.Independent-lean
Democrat
.....................................................................................................................................................
10
.Independent
.....................................................................................................................................................
14
.Independent-lean
.....................................................................................................................................................
Republican
11
.Weak
Republican
.....................................................................................................................................................
13
.Strong
Republican
.....................................................................................................................................................
19
.(Don't
.....................................................................................................................................................
know/Refused)
0
.
.....................................................................................................................................................
.Democrat
.....................................................................................................................................................
34
.Independent
.....................................................................................................................................................
with Leaners
34
.Republican
.....................................................................................................................................................
32
.
.....................................................................................................................................................
.Democrat
.....................................................................................................................................................
- Republican
2
.
.....................................................................................................................................................
.Democrat
.....................................................................................................................................................
and Ind. Lean Dem
44
.Pure
Independent
.....................................................................................................................................................
14
.Republican
.....................................................................................................................................................
and Ind. Lean Repub
43
.
.....................................................................................................................................................
.Democrat
.....................................................................................................................................................
and Ind. Lean Dem - Republican and Ind. Lean Repub
1
.
In what year were you born?
.....................................................................................................................................................
Total
.18
.....................................................................................................................................................
- 24
5
.25
- 29
.....................................................................................................................................................
11
.30
.....................................................................................................................................................
- 34
8
.35
.....................................................................................................................................................
- 39
7
.40
- 44
.....................................................................................................................................................
9
.45
.....................................................................................................................................................
- 49
7
.50
.....................................................................................................................................................
- 54
8
.55
- 59
.....................................................................................................................................................
11
.60
.....................................................................................................................................................
- 64
10
.Over
.....................................................................................................................................................
64
24
.(No
answer)
.....................................................................................................................................................
0
.
.....................................................................................................................................................
.18
- 49
.....................................................................................................................................................
47
.50
and over
.....................................................................................................................................................
52
.

TargetSmart Communications LLC

1155 15th St, NW, Suite 1000, Washington, DC 20005

targetsmart.com

TargetSmart | William & Mary Poll, Ohio Statewide: Frequencies, October 31-November 3, 2016

Sex of Respondent
.....................................................................................................................................................
Total
.Male
.....................................................................................................................................................
48
.Female
.....................................................................................................................................................
52
.
What is your race?
.....................................................................................................................................................
Total
.White
.....................................................................................................................................................
82
.Black
.....................................................................................................................................................
13
.Hispanic
.....................................................................................................................................................1
.Asian/Pacific
Islander
.....................................................................................................................................................
1
.Other
.....................................................................................................................................................1
.Prefer
not to answer
.....................................................................................................................................................
0
.

Early vote from file
.....................................................................................................................................................
Total
......................................................................................................................................................
Early Voter
19
.Not
Early Voter
.....................................................................................................................................................
81
.

TargetSmart Communications LLC

1155 15th St, NW, Suite 1000, Washington, DC 20005

targetsmart.com

October 31-November 3, 2016

TargetSmart | William & Mary Poll
Voted Status

Ohio Statewide

Party ID

Total

Early Vote

Not EV

Dem

Ind

Rep

Total Answering

(844)

(160)

(684)

(285)

(287)

(270)

Total Answering (unweighted)

(1194)

(497)

(697)

(400)

(396)

(395)

Total Hillary Clinton
Total Donald Trump
Total Gary Johnson
Total Jill Stein
Total Other Candidate

40
43
8
3
4

48
41
4
2
1

38
44
9
4
5

79
11
5
3
3

32
40
13
7
5

8
80
5
0
5

(Undecided)

1

1

0

-

1

1

Total Would not vote

1

2

1

0

2

1

Total Clinton - Total Trump

-3

7

-6

68

-8

-73

Total Answering

(844)

(160)

(684)

(285)

(287)

(270)

Total Answering (unweighted)

(1194)

(497)

(697)

(400)

(396)

(395)

18 - 34

24

13

27

23

28

21

35 - 49
50 - 64
Over 64

23
29
24

13
31
42

26
28
19

24
28
25

24
27
20

22
32
26

18 - 49
50 and over

47
52

26
73

52
48

47
52

52
47

42
58

Total Answering

(844)

(160)

(684)

(285)

(287)

(270)

Total Answering (unweighted)

(1194)

(497)

(697)

(400)

(396)

(395)

48
52

43
57

50
50

38
62

56
44

52
48

Four Way Presidential Vote

Respondent age

Respondent gender

Male
Female

TargetSmart Communications, LLC

1155 15th St, NW, Suite 1000, Washington, DC 20005

targetsmart.com

October 31-November 3, 2016

TargetSmart | William & Mary Poll
EV Party ID

Total

EV Dem

EV Ind

Ohio Statewide

Not EV Party ID

EV Rep

Not EV
Dem

Not EV Ind Not EV Rep

Four Way Presidential Vote
Total Answering

(844)

(61)

(45)

(53)

(224)

(242)

(218)

Total Answering (unweighted)

(1194)

(185)

(147)

(162)

(215)

(249)

(233)

Total Hillary Clinton
Total Donald Trump
Total Gary Johnson
Total Jill Stein
Total Other Candidate

40
43
8
3
4

90
4
4
1
0

37
46
6
6
3

10
81
3
2

76
13
5
3
3

31
39
15
7
6

7
80
6
0
6

(Undecided)

1

-

0

1

-

1

1

Total Would not vote

1

1

2

4

-

2

-

Total Clinton - Total Trump

-3

86

-8

-71

63

-8

-73

Respondent age
Total Answering

(844)

(61)

(45)

(53)

(224)

(242)

(218)

Total Answering (unweighted)

(1194)

(185)

(147)

(162)

(215)

(249)

(233)

18 - 34

24

15

14

9

26

31

23

35 - 49
50 - 64
Over 64

23
29
24

13
30
40

12
32
39

13
29
49

27
27
20

26
26
17

24
32
21

18 - 49
50 and over

47
52

28
71

26
71

22
78

52
48

57
43

47
53

Respondent gender
Total Answering

(844)

(61)

(45)

(53)

(224)

(242)

(218)

Total Answering (unweighted)

(1194)

(185)

(147)

(162)

(215)

(249)

(233)

48
52

32
68

48
52

53
47

39
61

58
42

51
49

Male
Female

TargetSmart Communications, LLC

1155 15th St, NW, Suite 1000, Washington, DC 20005

targetsmart.com

October 31-November 3, 2016

TargetSmart | William & Mary Poll
Gender

Early Vote/Gender

Ohio Statewide

Not EV/Gender

EV Women

Not EV
Men

Not EV
Women

(69)

(91)

(340)

(344)

(238)

(259)

(321)

(376)

39
53
1
3
2

55
32
6
1
1

34
49
7
2
6

42
38
10
5
4

0

0

2

1

-

1

2

3

1

0

-15

8

-14

23

-15

4

(844)

(409)

(435)

(69)

(91)

(340)

(344)

(1194)

(559)

(635)

(238)

(259)

(321)

(376)

24

23

25

12

13

25

28

23
29
24

12
30
35

34
27
13

10
25
52

15
35
35

12
31
32

39
26
7

47
52

35
65

59
40

22
78

28
70

37
63

67
33

Total Answering

(844)

(409)

(435)

(69)

(91)

(340)

(344)

Total Answering (unweighted)

(1194)

(559)

(635)

(238)

(259)

(321)

(376)

48
52

100
-

100

100
-

100

100
-

100

Total

Men

Women

Total Answering

(844)

(409)

(435)

Total Answering (unweighted)

(1194)

(559)

(635)

Total Hillary Clinton
Total Donald Trump
Total Gary Johnson
Total Jill Stein
Total Other Candidate

40
43
8
3
4

35
50
6
2
5

45
37
9
5
4

(Undecided)

1

1

Total Would not vote

1

1

Total Clinton - Total Trump

-3

Total Answering
Total Answering (unweighted)
18 - 34
35 - 49
50 - 64
Over 64
18 - 49
50 and over

EV Men

Four Way Presidential Vote

Respondent age

Respondent gender

Male
Female

TargetSmart Communications, LLC

1155 15th St, NW, Suite 1000, Washington, DC 20005

targetsmart.com

October 31-November 3, 2016

TargetSmart | William & Mary Poll
Race

Total

Ohio Statewide

Age

White

Black

Non White

18 - 49

50 and
over

Four Way Presidential Vote
Total Answering

(844)

(694)

(113)

(147)

(399)

(443)

Total Answering (unweighted)

(1194)

(1034)

(100)

(149)

(467)

(715)

Total Hillary Clinton
Total Donald Trump
Total Gary Johnson
Total Jill Stein
Total Other Candidate

40
43
8
3
4

33
49
8
3
5

81
5
7
6
1

71
15
7
5
1

41
37
12
5
4

39
49
4
2
4

(Undecided)

1

1

-

-

0

1

Total Would not vote

1

1

1

1

1

1

Total Clinton - Total Trump

-3

-16

76

56

4

-10

Respondent age
Total Answering

(844)

(694)

(113)

(147)

(399)

(443)

Total Answering (unweighted)

(1194)

(1034)

(100)

(149)

(467)

(715)

18 - 34

24

22

37

33

51

-

35 - 49
50 - 64
Over 64

23
29
24

23
32
23

19
12
31

23
15
29

49
-

55
45

18 - 49
50 and over

47
52

46
54

57
43

56
44

100
-

100

Respondent gender
Total Answering

(844)

(694)

(113)

(147)

(399)

(443)

Total Answering (unweighted)

(1194)

(1034)

(100)

(149)

(467)

(715)

48
52

48
52

53
47

52
48

35
65

60
40

Male
Female

TargetSmart Communications, LLC

1155 15th St, NW, Suite 1000, Washington, DC 20005

targetsmart.com

October 31-November 3, 2016

TargetSmart | William & Mary Poll
Education

Ohio Statewide

Gender/Education

Total

Total Coll
Grad

Total Non
Coll

Male Coll
Grad

Male Non
Coll

Female
Coll Grad

Female
Non Coll

Total Answering

(844)

(399)

(441)

(216)

(190)

(183)

(250)

Total Answering (unweighted)

(1194)

(583)

(599)

(308)

(245)

(275)

(354)

Total Hillary Clinton
Total Donald Trump
Total Gary Johnson
Total Jill Stein
Total Other Candidate

40
43
8
3
4

44
38
9
3
4

36
48
7
3
4

35
48
9
1
5

34
53
4
3
5

54
27
9
6
3

38
44
10
3
4

(Undecided)

1

1

0

1

1

0

-

Total Would not vote

1

1

1

1

1

1

0

Total Clinton - Total Trump

-3

5

-11

-13

-18

26

-6

Total Answering

(844)

(399)

(441)

(216)

(190)

(183)

(250)

Total Answering (unweighted)

(1194)

(583)

(599)

(308)

(245)

(275)

(354)

18 - 34

24

24

24

20

26

29

23

35 - 49
50 - 64
Over 64

23
29
24

23
26
26

23
31
21

13
28
39

11
33
30

36
24
11

33
30
14

18 - 49
50 and over

47
52

47
52

48
52

33
67

37
63

65
35

55
44

Total Answering

(844)

(399)

(441)

(216)

(190)

(183)

(250)

Total Answering (unweighted)

(1194)

(583)

(599)

(308)

(245)

(275)

(354)

48
52

54
46

43
57

100
-

100
-

100

100

Four Way Presidential Vote

Respondent age

Respondent gender

Male
Female

TargetSmart Communications, LLC

1155 15th St, NW, Suite 1000, Washington, DC 20005

targetsmart.com

October 31-November 3, 2016

TargetSmart | William & Mary Poll
Clinton Contact

Ohio Statewide

Trump Contact

Total

Total Cont
act

Total No

Total Cont
act

Total No

Total Answering

(844)

(342)

(462)

(327)

(465)

Total Answering (unweighted)

(1194)

(498)

(640)

(489)

(646)

Total Hillary Clinton
Total Donald Trump
Total Gary Johnson
Total Jill Stein
Total Other Candidate

40
43
8
3
4

51
32
8
4
2

31
52
8
2
5

34
52
7
3
4

42
40
9
4
4

(Undecided)

1

0

0

0

0

Total Would not vote

1

1

1

1

1

Total Clinton - Total Trump

-3

19

-22

-17

2

Total Answering

(844)

(342)

(462)

(327)

(465)

Total Answering (unweighted)

(1194)

(498)

(640)

(489)

(646)

18 - 34

24

21

27

20

28

35 - 49
50 - 64
Over 64

23
29
24

23
30
26

23
27
22

19
32
29

26
26
20

18 - 49
50 and over

47
52

44
56

50
50

39
61

53
46

Total Answering

(844)

(342)

(462)

(327)

(465)

Total Answering (unweighted)

(1194)

(498)

(640)

(489)

(646)

48
52

48
52

50
50

53
47

47
53

Four Way Presidential Vote

Respondent age

Respondent gender

Male
Female

TargetSmart Communications, LLC

1155 15th St, NW, Suite 1000, Washington, DC 20005

targetsmart.com

October 31-November 3, 2016

TargetSmart | William & Mary Poll
Voted Status

Ohio Statewide

Party ID

Total

Early Vote

Not EV

Dem

Ind

Rep

Total Answering

(844)

(160)

(684)

(285)

(287)

(270)

Total Answering (unweighted)

(1194)

(497)

(697)

(400)

(396)

(395)

Strong Dem
Weak Dem
Ind-lean Dem
Ind
Ind-lean Rep
Weak Rep
Strong Rep
(DK/Ref)

20
14
10
14
11
13
19
0

27
11
6
11
11
10
23
1

19
14
11
14
11
14
18
-

60
40
-

29
40
31
-

42
58
-

2-3-2 Dem
Ind
Rep

34
34
32

38
28
33

33
35
32

100
-

100
-

100

Party ID

Dem-Rep

2

5

1

100

-

-100

3-1-3 Dem

44

44

43

100

29

-

Ind
Rep

14
43

11
44

14
42

-

40
31

100

Dem-Rep

1

1

1

100

-2

-100

Total Answering

(844)

(160)

(684)

(285)

(287)

(270)

Total Answering (unweighted)

Ideology
(1194)

(497)

(697)

(400)

(396)

(395)

Very liberal
Somewhat liberal
Moderate
Somewhat conservative
Very conservative
(Prefer not to answer)

9
16
35
24
14
1

12
16
31
24
15
2

8
16
36
24
14
1

19
29
33
11
5
3

6
16
51
19
8
1

1
3
21
43
31
-

Total Liberal
Total Conservative

25
38

28
39

24
38

48
16

22
26

4
75

TargetSmart Communications, LLC

1155 15th St, NW, Suite 1000, Washington, DC 20005

targetsmart.com

October 31-November 3, 2016

TargetSmart | William & Mary Poll
EV Party ID

Total

EV Dem

EV Ind

Ohio Statewide

Not EV Party ID

EV Rep

Not EV
Dem

Not EV Ind Not EV Rep

Party ID
Total Answering

(844)

(61)

(45)

(53)

(224)

(242)

(218)

Total Answering (unweighted)

(1194)

(185)

(147)

(162)

(215)

(249)

(233)

Strong Dem
Weak Dem
Ind-lean Dem
Ind
Ind-lean Rep
Weak Rep
Strong Rep
(DK/Ref)

20
14
10
14
11
13
19
0

70
30
-

23
39
38
-

31
69
-

57
43
-

30
40
30
-

44
56
-

2-3-2 Dem
Ind
Rep

34
34
32

100
-

100
-

100

100
-

100
-

100

Dem-Rep

2

100

-

-100

100

-

-100

3-1-3 Dem

44

100

23

-

100

30

-

Ind
Rep

14
43

-

39
38

100

-

40
30

100

Dem-Rep

1

100

-15

-100

100

0

-100

Total Answering

(844)

(61)

(45)

(53)

(224)

(242)

(218)

Total Answering (unweighted)

Ideology
(1194)

(185)

(147)

(162)

(215)

(249)

(233)

Very liberal
Somewhat liberal
Moderate
Somewhat conservative
Very conservative
(Prefer not to answer)

9
16
35
24
14
1

24
30
31
9
2
3

8
12
43
28
8
1

2
3
21
37
37
-

17
29
34
11
6
2

6
16
52
17
7
1

1
3
21
45
30
-

Total Liberal
Total Conservative

25
38

55
11

20
36

5
75

46
17

22
25

4
75

TargetSmart Communications, LLC

1155 15th St, NW, Suite 1000, Washington, DC 20005

targetsmart.com

October 31-November 3, 2016

TargetSmart | William & Mary Poll
Gender

Early Vote/Gender

Ohio Statewide

Not EV/Gender

EV Women

Not EV
Men

Not EV
Women

(69)

(91)

(340)

(344)

(238)

(259)

(321)

(376)

20
8
7
8
16
11
29
-

31
14
6
13
7
9
18
1

16
10
13
16
13
13
19
-

21
19
9
13
9
15
16
-

41
29
30

28
31
40

45
26
27

26
41
33

39
30
31

Total

Men

Women

Total Answering

(844)

(409)

(435)

Total Answering (unweighted)

(1194)

(559)

(635)

Strong Dem
Weak Dem
Ind-lean Dem
Ind
Ind-lean Rep
Weak Rep
Strong Rep
(DK/Ref)

20
14
10
14
11
13
19
0

17
9
12
14
13
13
21
-

23
18
8
13
8
14
16
0

2-3-2 Dem
Ind
Rep

34
34
32

26
39
34

EV Men

Party ID

Dem-Rep

2

-8

11

-12

18

-7

9

3-1-3 Dem

44

38

49

36

51

39

48

Ind
Rep

14
43

14
47

13
38

8
56

13
34

16
46

13
39

Dem-Rep

1

-9

10

-20

16

-7

9

Total Answering

(844)

(409)

(435)

(69)

(91)

(340)

(344)

Total Answering (unweighted)

Ideology
(1194)

(559)

(635)

(238)

(259)

(321)

(376)

Very liberal
Somewhat liberal
Moderate
Somewhat conservative
Very conservative
(Prefer not to answer)

9
16
35
24
14
1

8
13
33
29
15
1

9
19
38
19
13
1

12
16
28
26
17
2

12
16
33
22
14
3

8
13
34
29
15
1

8
20
39
19
13
1

Total Liberal
Total Conservative

25
38

22
44

28
33

28
42

28
36

20
45

28
32

TargetSmart Communications, LLC

1155 15th St, NW, Suite 1000, Washington, DC 20005

targetsmart.com

October 31-November 3, 2016

TargetSmart | William & Mary Poll
Race

Total

Ohio Statewide

Age

White

Black

Non White

18 - 49

50 and
over

Party ID
Total Answering

(844)

(694)

(113)

(147)

(399)

(443)

Total Answering (unweighted)

(1194)

(1034)

(100)

(149)

(467)

(715)

Strong Dem
Weak Dem
Ind-lean Dem
Ind
Ind-lean Rep
Weak Rep
Strong Rep
(DK/Ref)

20
14
10
14
11
13
19
0

16
12
8
14
12
15
22
0

50
22
18
3
1
5
0
-

42
20
17
10
5
4
2
-

16
18
15
13
9
16
13
0

24
10
5
14
12
11
24
0

2-3-2 Dem
Ind
Rep

34
34
32

28
34
38

72
23
5

61
33
6

34
38
29

34
31
35

Dem-Rep

2

-10

68

55

5

-2

3-1-3 Dem

44

36

90

78

49

39

Ind
Rep

14
43

14
49

3
6

10
11

13
38

14
47

Dem-Rep

1

-13

84

67

11

-8

Total Answering

(844)

(694)

(113)

(147)

(399)

(443)

Total Answering (unweighted)

Ideology
(1194)

(1034)

(100)

(149)

(467)

(715)

Very liberal
Somewhat liberal
Moderate
Somewhat conservative
Very conservative
(Prefer not to answer)

9
16
35
24
14
1

9
15
34
27
14
1

7
27
38
10
14
3

8
23
41
10
15
2

10
21
39
21
9
0

8
12
32
26
20
2

Total Liberal
Total Conservative

25
38

24
41

34
24

32
25

30
30

20
46

TargetSmart Communications, LLC

1155 15th St, NW, Suite 1000, Washington, DC 20005

targetsmart.com

October 31-November 3, 2016

TargetSmart | William & Mary Poll
Education

Ohio Statewide

Gender/Education

Total

Total Coll
Grad

Total Non
Coll

Male Coll
Grad

Male Non
Coll

Female
Coll Grad

Female
Non Coll

Total Answering

(844)

(399)

(441)

(216)

(190)

(183)

(250)

Total Answering (unweighted)

(1194)

(583)

(599)

(308)

(245)

(275)

(354)

Strong Dem
Weak Dem
Ind-lean Dem
Ind
Ind-lean Rep
Weak Rep
Strong Rep
(DK/Ref)

20
14
10
14
11
13
19
0

19
11
12
17
10
13
19
-

22
16
8
10
12
14
19
-

16
5
10
20
11
14
23
-

18
14
13
9
16
12
18
-

21
18
14
14
8
12
13
-

24
17
4
12
9
15
19
-

2-3-2 Dem
Ind
Rep

34
34
32

30
38
32

38
30
32

22
41
37

32
37
31

40
35
25

42
24
34

Party ID

Dem-Rep

2

-2

5

-16

2

15

8

3-1-3 Dem

44

42

45

31

45

53

45

Ind
Rep

14
43

17
41

10
44

20
49

9
46

14
33

12
43

Dem-Rep

1

0

1

-17

-1

21

3

Total Answering

(844)

(399)

(441)

(216)

(190)

(183)

(250)

Total Answering (unweighted)

Ideology
(1194)

(583)

(599)

(308)

(245)

(275)

(354)

Very liberal
Somewhat liberal
Moderate
Somewhat conservative
Very conservative
(Prefer not to answer)

9
16
35
24
14
1

9
19
34
25
12
1

8
14
37
23
17
2

10
12
33
30
14
1

7
14
33
27
17
1

8
27
35
19
10
1

9
14
39
20
16
2

Total Liberal
Total Conservative

25
38

28
37

22
40

21
44

22
44

36
28

23
36

TargetSmart Communications, LLC

1155 15th St, NW, Suite 1000, Washington, DC 20005

targetsmart.com

October 31-November 3, 2016

TargetSmart | William & Mary Poll
Clinton Contact

Ohio Statewide

Trump Contact

Total

Total Cont
act

Total No

Total Cont
act

Total No

Total Answering

(844)

(342)

(462)

(327)

(465)

Total Answering (unweighted)

(1194)

(498)

(640)

(489)

(646)

Strong Dem
Weak Dem
Ind-lean Dem
Ind
Ind-lean Rep
Weak Rep
Strong Rep
(DK/Ref)

20
14
10
14
11
13
19
0

32
11
13
12
9
9
14
0

12
15
8
13
12
17
23
0

13
8
11
12
14
14
28
0

25
16
9
14
9
13
14
0

2-3-2 Dem
Ind
Rep

34
34
32

43
34
23

27
33
40

21
37
42

41
32
27

Dem-Rep

2

20

-13

-20

14

3-1-3 Dem

44

55

35

33

50

Ind
Rep

14
43

12
32

13
52

12
55

14
36

Dem-Rep

1

23

-17

-23

14

Total Answering

(844)

(342)

(462)

(327)

(465)

Total Answering (unweighted)

Party ID

Ideology
(1194)

(498)

(640)

(489)

(646)

Very liberal
Somewhat liberal
Moderate
Somewhat conservative
Very conservative
(Prefer not to answer)

9
16
35
24
14
1

15
21
31
21
11
2

5
13
36
27
18
1

8
13
34
28
17
0

9
18
35
22
13
2

Total Liberal
Total Conservative

25
38

36
32

18
45

20
45

27
35

TargetSmart Communications, LLC

1155 15th St, NW, Suite 1000, Washington, DC 20005

targetsmart.com

October 31-November 3, 2016

TargetSmart | William & Mary Poll
Voted Status

Ohio Statewide

Party ID

Total

Early Vote

Not EV

Dem

Ind

Rep

Total Answering

(844)

(160)

(684)

(285)

(287)

(270)

Total Answering (unweighted)

(1194)

(497)

(697)

(400)

(396)

(395)

1 - 11th grade
High school graduate
Trade/technical/vocational school
Some college/associates degree
Four-year college graduate/bachelor's
degree
Post-graduate school/masters/PhD
(Prefer not to answer)

1
18
4
29

1
20
1
23

1
17
5
30

1
21
6
30

1
13
2
29

1
19
5
27

32

34

32

29

34

33

15
1

21
1

14
0

13
0

20
1

14
0

H.S. or less
Post H.S.
College Graduate

19
33
47

21
24
54

18
35
46

22
36
42

14
31
53

20
33
47

Not College

52

45

54

58

46

53

Total Answering

(844)

(160)

(684)

(285)

(287)

(270)

Total Answering (unweighted)

(1194)

(497)

(697)

(400)

(396)

(395)

82
13
1
1
1
0

86
9
1
1
1
1

81
14
2
1
1
0

68
29
2
0
1
0

82
9
2
3
3
1

97
2
1
1
0

Education

Race

White
Black
Hispanic
Asian/Pacific Islander
Other
Prefer not to answer

TargetSmart Communications, LLC

1155 15th St, NW, Suite 1000, Washington, DC 20005

targetsmart.com

October 31-November 3, 2016

TargetSmart | William & Mary Poll
EV Party ID

Total

EV Dem

EV Ind

Ohio Statewide

Not EV Party ID

EV Rep

Not EV
Dem

Not EV Ind Not EV Rep

Education
Total Answering

(844)

(61)

(45)

(53)

(224)

(242)

(218)

Total Answering (unweighted)

(1194)

(185)

(147)

(162)

(215)

(249)

(233)

1 - 11th grade
High school graduate
Trade/technical/vocational school
Some college/associates degree
Four-year college graduate/bachelor's
degree
Post-graduate school/masters/PhD
(Prefer not to answer)

1
18
4
29

19
2
28

0
14
1
17

3
26
1
22

2
21
7
31

1
13
2
31

1
17
6
29

32

31

41

31

29

33

34

15
1

19
0

27
-

17
0

11
-

18
1

13
0

H.S. or less
Post H.S.
College Graduate

19
33
47

19
30
51

14
18
68

29
23
48

23
38
39

15
34
51

18
35
46

Not College

52

49

32

52

61

48

53

Total Answering

(844)

(61)

(45)

(53)

(224)

(242)

(218)

Total Answering (unweighted)

(1194)

(185)

(147)

(162)

(215)

(249)

(233)

82
13
1
1
1
0

75
21
1
2
1
0

86
5
1
2
3
3

100
0
0
0

66
31
2
1
-

82
10
2
4
3
0

96
2
1
1
-

Race

White
Black
Hispanic
Asian/Pacific Islander
Other
Prefer not to answer

TargetSmart Communications, LLC

1155 15th St, NW, Suite 1000, Washington, DC 20005

targetsmart.com

October 31-November 3, 2016

TargetSmart | William & Mary Poll
Gender

Early Vote/Gender

Ohio Statewide

Not EV/Gender

EV Women

Not EV
Men

Not EV
Women

(69)

(91)

(340)

(344)

(238)

(259)

(321)

(376)

0
15
3
17

2
23
0
27

2
16
3
27

0
18
7
34

30

37

31

33

30

19
1

12
0

28
-

15
1

17
1

11
-

19
33
47

18
28
53

20
38
42

16
20
64

25
27
47

18
30
50

18
41
41

52

46

58

36

52

49

59

Total Answering

(844)

(409)

(435)

(69)

(91)

(340)

(344)

Total Answering (unweighted)

(1194)

(559)

(635)

(238)

(259)

(321)

(376)

82
13
1
1
1
0

81
14
2
1
2
0

83
12
1
1
1
1

93
6
0
0
0
0

81
12
1
2
2
2

79
16
2
1
2
-

84
12
1
1
1
0

Total

Men

Women

Total Answering

(844)

(409)

(435)

Total Answering (unweighted)

(1194)

(559)

(635)

1 - 11th grade
High school graduate
Trade/technical/vocational school
Some college/associates degree
Four-year college graduate/bachelor's
degree
Post-graduate school/masters/PhD
(Prefer not to answer)

1
18
4
29

2
16
3
25

1
19
6
32

32

34

15
1

H.S. or less
Post H.S.
College Graduate
Not College

EV Men

Education

Race

White
Black
Hispanic
Asian/Pacific Islander
Other
Prefer not to answer

TargetSmart Communications, LLC

1155 15th St, NW, Suite 1000, Washington, DC 20005

targetsmart.com

October 31-November 3, 2016

TargetSmart | William & Mary Poll
Race

Total

Ohio Statewide

Age

White

Black

Non White

18 - 49

50 and
over

Education
Total Answering

(844)

(694)

(113)

(147)

(399)

(443)

Total Answering (unweighted)

(1194)

(1034)

(100)

(149)

(467)

(715)

1 - 11th grade
High school graduate
Trade/technical/vocational school
Some college/associates degree
Four-year college graduate/bachelor's
degree
Post-graduate school/masters/PhD
(Prefer not to answer)

1
18
4
29

1
18
4
30

1
20
4
26

2
17
4
26

1
15
4
33

2
20
4
26

32

32

35

34

37

28

15
1

15
0

12
2

16
2

10
0

19
1

H.S. or less
Post H.S.
College Graduate

19
33
47

19
34
47

21
30
47

19
30
49

16
37
47

22
30
47

Not College

52

53

51

49

53

52

Total Answering

(844)

(694)

(113)

(147)

(399)

(443)

Total Answering (unweighted)

(1194)

(1034)

(100)

(149)

(467)

(715)

82
13
1
1
1
0

100
-

100
-

76
8
7
8
-

79
16
2
2
1
0

85
11
1
1
2
0

Race

White
Black
Hispanic
Asian/Pacific Islander
Other
Prefer not to answer

TargetSmart Communications, LLC

1155 15th St, NW, Suite 1000, Washington, DC 20005

targetsmart.com

October 31-November 3, 2016

TargetSmart | William & Mary Poll
Education

Ohio Statewide

Gender/Education

Total

Total Coll
Grad

Total Non
Coll

Male Coll
Grad

Male Non
Coll

Female
Coll Grad

Female
Non Coll

Total Answering

(844)

(399)

(441)

(216)

(190)

(183)

(250)

Total Answering (unweighted)

(1194)

(583)

(599)

(308)

(245)

(275)

(354)

1 - 11th grade
High school graduate
Trade/technical/vocational school
Some college/associates degree
Four-year college graduate/bachelor's
degree
Post-graduate school/masters/PhD
(Prefer not to answer)

1
18
4
29

-

2
34
8
55

-

4
35
7
55

-

1
33
10
56

32

68

-

64

-

72

-

15
1

32
-

-

36
-

-

28
-

-

H.S. or less
Post H.S.
College Graduate

19
33
47

100

36
64
-

100

39
61
-

100

34
66
-

Not College

52

-

100

-

100

-

100

Total Answering

(844)

(399)

(441)

(216)

(190)

(183)

(250)

Total Answering (unweighted)

(1194)

(583)

(599)

(308)

(245)

(275)

(354)

82
13
1
1
1
0

81
13
1
2
1
1

84
13
2
0
1
0

83
12
2
2
1
0

80
16
2
1
2
-

79
14
1
3
2
1

86
11
2
1
0

Education

Race

White
Black
Hispanic
Asian/Pacific Islander
Other
Prefer not to answer

TargetSmart Communications, LLC

1155 15th St, NW, Suite 1000, Washington, DC 20005

targetsmart.com

October 31-November 3, 2016

TargetSmart | William & Mary Poll
Clinton Contact

Ohio Statewide

Trump Contact

Total

Total Cont
act

Total No

Total Cont
act

Total No

Total Answering

(844)

(342)

(462)

(327)

(465)

Total Answering (unweighted)

(1194)

(498)

(640)

(489)

(646)

1 - 11th grade
High school graduate
Trade/technical/vocational school
Some college/associates degree
Four-year college graduate/bachelor's
degree
Post-graduate school/masters/PhD
(Prefer not to answer)

1
18
4
29

0
16
4
29

2
18
5
30

1
16
5
26

1
18
4
32

32

31

32

34

30

15
1

18
1

13
0

17
0

14
1

H.S. or less
Post H.S.
College Graduate

19
33
47

16
33
49

20
35
45

17
32
51

19
36
44

Not College

52

50

55

49

55

Total Answering

(844)

(342)

(462)

(327)

(465)

Total Answering (unweighted)

(1194)

(498)

(640)

(489)

(646)

82
13
1
1
1
0

78
17
1
2
2
0

85
10
2
1
1
0

90
6
2
1
1
0

77
18
1
2
2
0

Education

Race

White
Black
Hispanic
Asian/Pacific Islander
Other
Prefer not to answer

TargetSmart Communications, LLC

1155 15th St, NW, Suite 1000, Washington, DC 20005

targetsmart.com

October 31-November 3, 2016

TargetSmart | William & Mary Poll
Voted Status

Ohio Statewide

Party ID

Total

Early Vote

Not EV

Dem

Ind

Rep

Total Answering

(844)

(160)

(684)

(285)

(287)

(270)

Total Answering (unweighted)

(1194)

(497)

(697)

(400)

(396)

(395)

16
33
20
11
9
5
7

14
34
23
10
7
4
7

16
33
20
11
10
5
6

17
33
15
16
7
8
4

18
33
23
8
10
3
5

12
32
23
8
11
3
11

Total Answering

(844)

(160)

(684)

(285)

(287)

(270)

Total Answering (unweighted)

Media Market

Cincinnati OH
Cleveland-Akron Canton OH
Columbus OH
Dayton OH
Toledo OH
Youngstown OH
Other

TargetSmart Partisan Score
(1194)

(497)

(697)

(400)

(396)

(395)

0 - 9.9
10 - 19.9

24
6

27
5

23
6

1
3

19
6

54
8

20 - 29.9
30 - 39.9
40 - 49.9
50 - 59.9
60 - 69.9
70 - 79.9
80 - 89.9
90 - 100
Unknown

5
5
6
5
6
7
7
30
-

4
5
4
4
3
4
7
36
-

5
5
6
5
6
8
8
29
-

5
4
5
2
5
7
9
58
-

3
8
7
9
6
9
9
24
-

6
3
5
4
5
4
4
6
-

TargetSmart 2016 General Election Turnout Score
Total Answering

(844)

(160)

(684)

(285)

(287)

(270)

Total Answering (unweighted)

(1194)

(497)

(697)

(400)

(396)

(395)

0
1
3
4
7
7
6
14
59
-

2
1
4
5
7
10
70
-

0
1
3
4
7
7
6
15
56
-

1
4
6
7
7
4
17
55
-

0
1
3
2
9
8
9
13
55
-

0
3
3
5
5
5
10
68
-

Total Answering

(844)

(160)

(684)

(285)

(287)

(270)

Total Answering (unweighted)

(1194)

(497)

(697)

(400)

(396)

(395)

19
81

100
-

100

21
79

16
84

19
81

0 - 9.9
10 - 19.9
20 - 29.9
30 - 39.9
40 - 49.9
50 - 59.9
60 - 69.9
70 - 79.9
80 - 89.9
90 - 100
Unknown

Voted Status

Early Voter
Not an Early Voter

TargetSmart Communications, LLC

1155 15th St, NW, Suite 1000, Washington, DC 20005

targetsmart.com

October 31-November 3, 2016

TargetSmart | William & Mary Poll
EV Party ID

Total

EV Dem

EV Ind

Ohio Statewide

Not EV Party ID

EV Rep

Not EV
Dem

Not EV Ind Not EV Rep

Media Market
Total Answering

(844)

(61)

(45)

(53)

(224)

(242)

(218)

Total Answering (unweighted)

(1194)

(185)

(147)

(162)

(215)

(249)

(233)

16
33
20
11
9
5
7

17
37
15
9
9
10
4

20
33
24
9
7
3
4

7
33
32
10
5
0
13

17
32
16
18
7
7
4

17
33
23
8
10
4
5

14
32
20
7
12
4
10

Total Answering

(844)

(61)

(45)

(53)

(224)

(242)

(218)

Total Answering (unweighted)

Cincinnati OH
Cleveland-Akron Canton OH
Columbus OH
Dayton OH
Toledo OH
Youngstown OH
Other

TargetSmart Partisan Score
(1194)

(185)

(147)

(162)

(215)

(249)

(233)

0 - 9.9
10 - 19.9

24
6

1
2

27
5

60
10

1
4

18
6

53
7

20 - 29.9
30 - 39.9
40 - 49.9
50 - 59.9
60 - 69.9
70 - 79.9
80 - 89.9
90 - 100
Unknown

5
5
6
5
6
7
7
30
-

4
5
2
5
4
3
9
67
-

3
7
6
6
3
8
6
29
-

4
3
6
2
3
2
5
5
-

6
3
6
2
5
8
9
56
-

3
8
7
9
7
9
10
23
-

6
3
5
4
6
5
4
7
-

TargetSmart 2016 General Election Turnout Score
Total Answering

(844)

(61)

(45)

(53)

(224)

(242)

(218)

Total Answering (unweighted)

(1194)

(185)

(147)

(162)

(215)

(249)

(233)

0
1
3
4
7
7
6
14
59
-

4
3
4
3
5
11
70
-

5
5
13
13
64
-

1
0
5
6
5
6
77
-

1
4
6
8
8
4
19
50
-

0
2
3
3
10
8
9
13
53
-

1
3
4
5
5
6
11
65
-

0 - 9.9
10 - 19.9
20 - 29.9
30 - 39.9
40 - 49.9
50 - 59.9
60 - 69.9
70 - 79.9
80 - 89.9
90 - 100
Unknown

Voted Status
Total Answering

(844)

(61)

(45)

(53)

(224)

(242)

(218)

Total Answering (unweighted)

(1194)

(185)

(147)

(162)

(215)

(249)

(233)

19
81

100
-

100
-

100
-

100

100

100

Early Voter
Not an Early Voter

TargetSmart Communications, LLC

1155 15th St, NW, Suite 1000, Washington, DC 20005

targetsmart.com

October 31-November 3, 2016

TargetSmart | William & Mary Poll
Gender

Early Vote/Gender

Ohio Statewide

Not EV/Gender

EV Women

Not EV
Men

Not EV
Women

(69)

(91)

(340)

(344)

(238)

(259)

(321)

(376)

13
36
34
7
6
1
3

15
33
15
12
7
7
10

15
33
18
10
12
4
8

17
32
21
12
7
6
5

(435)

(69)

(91)

(340)

(344)

Total

Men

Women

Total Answering

(844)

(409)

(435)

Total Answering (unweighted)

(1194)

(559)

(635)

16
33
20
11
9
5
7

15
34
21
9
11
3
7

16
32
20
12
7
6
6

Total Answering

(844)

(409)

Total Answering (unweighted)

EV Men

Media Market

Cincinnati OH
Cleveland-Akron Canton OH
Columbus OH
Dayton OH
Toledo OH
Youngstown OH
Other

TargetSmart Partisan Score
(1194)

(559)

(635)

(238)

(259)

(321)

(376)

0 - 9.9
10 - 19.9

24
6

32
6

17
5

43
6

16
5

30
7

17
5

20 - 29.9
30 - 39.9
40 - 49.9
50 - 59.9
60 - 69.9
70 - 79.9
80 - 89.9
90 - 100
Unknown

5
5
6
5
6
7
7
30
-

5
6
4
4
5
6
6
27
-

5
4
7
6
6
7
9
33
-

4
7
3
1
3
4
4
25
-

5
3
6
6
4
4
8
44
-

5
6
5
4
5
7
6
27
-

5
4
7
6
7
8
10
30
-

TargetSmart 2016 General Election Turnout Score
Total Answering

(844)

(409)

(435)

(69)

(91)

(340)

(344)

Total Answering (unweighted)

(1194)

(559)

(635)

(238)

(259)

(321)

(376)

0
1
3
4
7
7
6
14
59
-

1
3
3
7
4
4
13
65
-

0
1
3
4
6
10
8
15
53
-

2
2
5
3
2
8
79
-

2
1
4
6
12
11
64
-

1
4
3
8
4
5
14
62
-

0
1
3
5
7
10
8
15
50
-

Total Answering

(844)

(409)

(435)

(69)

(91)

(340)

(344)

Total Answering (unweighted)

(1194)

(559)

(635)

(238)

(259)

(321)

(376)

19
81

17
83

21
79

100
-

100
-

100

100

0 - 9.9
10 - 19.9
20 - 29.9
30 - 39.9
40 - 49.9
50 - 59.9
60 - 69.9
70 - 79.9
80 - 89.9
90 - 100
Unknown

Voted Status

Early Voter
Not an Early Voter

TargetSmart Communications, LLC

1155 15th St, NW, Suite 1000, Washington, DC 20005

targetsmart.com

October 31-November 3, 2016

TargetSmart | William & Mary Poll
Race

Total

Ohio Statewide

Age

White

Black

Non White

18 - 49

50 and
over

Media Market
Total Answering

(844)

(694)

(113)

(147)

(399)

(443)

Total Answering (unweighted)

(1194)

(1034)

(100)

(149)

(467)

(715)

16
33
20
11
9
5
7

14
35
21
9
9
4
7

24
21
16
24
8
6
1

22
24
17
21
7
6
3

17
31
25
10
8
4
5

15
35
16
12
10
5
8

Total Answering

(844)

(694)

(113)

(147)

(399)

(443)

Total Answering (unweighted)

Cincinnati OH
Cleveland-Akron Canton OH
Columbus OH
Dayton OH
Toledo OH
Youngstown OH
Other

TargetSmart Partisan Score
(1194)

(1034)

(100)

(149)

(467)

(715)

0 - 9.9
10 - 19.9

24
6

29
6

-

2
2

11
7

36
4

20 - 29.9
30 - 39.9
40 - 49.9
50 - 59.9
60 - 69.9
70 - 79.9
80 - 89.9
90 - 100
Unknown

5
5
6
5
6
7
7
30
-

5
5
7
6
6
8
6
22
-

0
1
0
3
3
15
78
-

2
3
1
3
2
3
15
67
-

6
6
6
7
8
10
12
27
-

4
4
5
4
3
4
3
33
-

TargetSmart 2016 General Election Turnout Score
Total Answering

(844)

(694)

(113)

(147)

(399)

(443)

Total Answering (unweighted)

(1194)

(1034)

(100)

(149)

(467)

(715)

0
1
3
4
7
7
6
14
59
-

1
3
4
6
8
7
12
59
-

1
3
8
0
5
22
61
-

0
0
2
2
10
2
4
22
58
-

1
6
6
10
11
8
18
41
-

0
1
1
1
4
3
5
10
75
-

0 - 9.9
10 - 19.9
20 - 29.9
30 - 39.9
40 - 49.9
50 - 59.9
60 - 69.9
70 - 79.9
80 - 89.9
90 - 100
Unknown

Voted Status
Total Answering

(844)

(694)

(113)

(147)

(399)

(443)

Total Answering (unweighted)

(1194)

(1034)

(100)

(149)

(467)

(715)

19
81

20
80

13
87

14
86

10
90

26
74

Early Voter
Not an Early Voter

TargetSmart Communications, LLC

1155 15th St, NW, Suite 1000, Washington, DC 20005

targetsmart.com

October 31-November 3, 2016

TargetSmart | William & Mary Poll
Education

Ohio Statewide

Gender/Education

Total

Total Coll
Grad

Total Non
Coll

Male Coll
Grad

Male Non
Coll

Female
Coll Grad

Female
Non Coll

Total Answering

(844)

(399)

(441)

(216)

(190)

(183)

(250)

Total Answering (unweighted)

(1194)

(583)

(599)

(308)

(245)

(275)

(354)

16
33
20
11
9
5
7

15
33
23
11
8
3
6

16
32
18
11
10
6
7

16
34
23
9
10
3
5

14
32
18
10
13
4
9

15
32
23
14
7
4
6

18
32
18
11
7
8
6

Total Answering

(844)

(399)

(441)

(216)

(190)

(183)

(250)

Total Answering (unweighted)

Media Market

Cincinnati OH
Cleveland-Akron Canton OH
Columbus OH
Dayton OH
Toledo OH
Youngstown OH
Other

TargetSmart Partisan Score
(1194)

(583)

(599)

(308)

(245)

(275)

(354)

0 - 9.9
10 - 19.9

24
6

29
6

20
5

38
5

25
9

18
7

16
3

20 - 29.9
30 - 39.9
40 - 49.9
50 - 59.9
60 - 69.9
70 - 79.9
80 - 89.9
90 - 100
Unknown

5
5
6
5
6
7
7
30
-

4
4
5
5
4
7
7
29
-

6
5
6
5
7
7
8
30
-

4
5
5
4
3
6
4
25
-

6
7
4
3
6
6
6
29
-

3
3
5
6
6
7
10
35
-

6
5
8
7
7
8
9
31
-

TargetSmart 2016 General Election Turnout Score
Total Answering

(844)

(399)

(441)

(216)

(190)

(183)

(250)

Total Answering (unweighted)

(1194)

(583)

(599)

(308)

(245)

(275)

(354)

0
1
3
4
7
7
6
14
59
-

1
2
2
4
5
6
12
68
-

0
1
5
5
9
8
7
15
51
-

1
1
1
4
4
3
9
75
-

1
5
5
10
3
5
17
53
-

0
2
4
5
7
9
16
58
-

0
1
4
5
8
11
8
14
49
-

Total Answering

(844)

(399)

(441)

(216)

(190)

(183)

(250)

Total Answering (unweighted)

(1194)

(583)

(599)

(308)

(245)

(275)

(354)

19
81

22
78

16
84

21
79

13
87

23
77

19
81

0 - 9.9
10 - 19.9
20 - 29.9
30 - 39.9
40 - 49.9
50 - 59.9
60 - 69.9
70 - 79.9
80 - 89.9
90 - 100
Unknown

Voted Status

Early Voter
Not an Early Voter

TargetSmart Communications, LLC

1155 15th St, NW, Suite 1000, Washington, DC 20005

targetsmart.com

October 31-November 3, 2016

TargetSmart | William & Mary Poll
Clinton Contact

Ohio Statewide

Trump Contact

Total

Total Cont
act

Total No

Total Cont
act

Total No

Total Answering

(844)

(342)

(462)

(327)

(465)

Total Answering (unweighted)

(1194)

(498)

(640)

(489)

(646)

16
33
20
11
9
5
7

14
34
20
12
9
5
6

17
32
20
10
9
5
7

15
30
21
12
10
4
9

17
34
20
9
9
6
5

Total Answering

(844)

(342)

(462)

(327)

(465)

Total Answering (unweighted)

Media Market

Cincinnati OH
Cleveland-Akron Canton OH
Columbus OH
Dayton OH
Toledo OH
Youngstown OH
Other

TargetSmart Partisan Score
(1194)

(498)

(640)

(489)

(646)

0 - 9.9
10 - 19.9

24
6

17
5

29
6

35
6

17
5

20 - 29.9
30 - 39.9
40 - 49.9
50 - 59.9
60 - 69.9
70 - 79.9
80 - 89.9
90 - 100
Unknown

5
5
6
5
6
7
7
30
-

6
5
5
4
6
7
9
37
-

5
5
6
6
5
7
7
24
-

4
6
7
4
6
7
5
19
-

5
5
5
5
5
7
9
36
-

TargetSmart 2016 General Election Turnout Score
Total Answering

(844)

(342)

(462)

(327)

(465)

Total Answering (unweighted)

(1194)

(498)

(640)

(489)

(646)

0
1
3
4
7
7
6
14
59
-

1
2
2
8
5
5
14
62
-

0
1
4
5
6
8
7
13
56
-

1
2
4
6
5
6
10
66
-

0
1
4
4
8
8
7
15
53
-

Total Answering

(844)

(342)

(462)

(327)

(465)

Total Answering (unweighted)

(1194)

(498)

(640)

(489)

(646)

19
81

20
80

18
82

22
78

17
83

0 - 9.9
10 - 19.9
20 - 29.9
30 - 39.9
40 - 49.9
50 - 59.9
60 - 69.9
70 - 79.9
80 - 89.9
90 - 100
Unknown

Voted Status

Early Voter
Not an Early Voter

TargetSmart Communications, LLC

1155 15th St, NW, Suite 1000, Washington, DC 20005

targetsmart.com

Sign up to vote on this title
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