Mackenzie Gokey

704.433.1509
mackenziegokey@yahoo.com
mackenziegokey.weebly.com
3232 Shire Lane, Apt. B
Raleigh, NC 27511

E D U C A T I O N
BACHELOR OF ARTS
Communication | Public Relations
English | Language, Writing, and
Rhetoric
North Carolina State University
August 2011 - May 2015

K E Y

S K I L L S

MARKETING & COMMUNICATION COORDINATOR

JUNE 2016-NOW| CARDINAL ADVISORS, CARY, NC
Built the social media marketing efforts from the ground up, establishing a Twitter account
and energizing the Facebook page through carefully researched and placed ads. Utilized
sites such as Wordpress and Leadpages to implement campaigns to attract new prospects
and educate current clients. In the process of introducing SEO use in order to generate new
leads. Created all promotional material used by Cardinal via programs such as Adobe
Creative Suite and Microsoft Office. Designed and edited financial plans under very strict
deadlines. Participated in client outreach to check-in and solve any problems that arose by
working with a CPA, an attorney, CFP's, other marketing professionals, and insurance agents
to deliver creative solutions. Utilized systems including KonnexMe and MailChimp to stay in
touch with prospects and customers as well as organize all information collected on them.
Piloted the promotion of a book published by the CEO of the company, successfully placing
the book in almost half the libraries in North Carolina and reaching number 3 on the
Amazon bestseller list. Designed and edited an accompanying workbook, which is already
being used to teach continuing education classes. Completed administrative duties when
needed, including answering the phones, organizing the incoming and outgoing mail , and
coordinating the schedules of all employees.

COMMUNICATION INTERN |SPRING 2015

NEW LEAF BEHAVIORAL HEALTH, RALEIGH, NC
Implemented an effective social media campaign increasing Facebook likes by 250% and
Twitter followers by 300%. Researched and scheduled all social media posts and
interactions. Openly expressed my ideas and collaborated with others to create content for
social media. Effectively utilized Google analytics to improve organizations website. Crafted
press releases and designed a flyer for in-house promotion. Performed communication
audits of the organization and similar nonprofit institutions. Gathered information and
developed a calendar for all events pertaining to mental health throughout the year.

SALES ASSOCIATE
SEPT 2013-MAY 2015|OLD NAVY, RALEIGH,NC

ORGANIZATION

Provided courteous customer service with a large team of employees resulting in the only
North Carolina location to reach $8 million in sales in the fiscal year. Assisted customers.
Provided product information and resolved customer questions. Maintained calm attitude
through demanding periods. Consistently ranked as a top performer in selling brand credit
cards. Trained new hires in all aspects of store operations. Promoted to cash handler which
consisted of ensuring the accuracy of money count and contents of safe.

INTERPERSONAL
COMMUNICATION

COMMUNICATION SPECIALIST
SPRING 2014|WILDLIFE WELFARE, RALEIGH,NC

PROBLEM SOLVING

Designed and administered interviews to identify perceptions of local wildlife. Empirically

analyzed five interview respondent's perceptions of local wildlife. Complied portfolio of
campaign strategies based on interview results. Created four campaigns based on different
communication strategies associated with wildlife preservation. Blog cited in "Pedagogy of
Environmental Communication" book by T. Milstein, M. Pileggi, E. Morgan published by
Routledge in 2016.

MICROSOFT OFFICE
SOCIAL MEDIA
MANAGEMENT

ADOBE CREATIVE
SUITE