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Introduction
When it comes to nonprofit marketing, theres no
one-size-fits-all approach that will work for every
organization. You have to tailor your approach to fit
your goals, your community and your nonprofit.
And thats what makes it so much fun.
The following is a collection of posts from our nonprofit
blog all focused on different aspects of marketing.
Table of Contents
Introduction
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Writing Better
Website Content
The content on your nonprofits website is a key piece of
your overall marketing. Better content can compel your
visitors to take action, ultimately leading to more donations,
volunteer registrations or engagement with the information
youre sharing.
Here are a few posts to help you along your journey to
writing dynamite website content.
6 Nonprofit-Specific
Content Tips
There are a lot of general best practices when it comes to writing great
website content. Youve probably heard a bunch of them before. Use short
sentences. Use headings with targeted keywords. Use lists whenever
possible. Drop the jargon. Write how you speak.
These are all generally beneficial when talking about content for nonprofit
websites as well. But there are a few additional tips, aimed specifically at
nonprofits, that can help make your web content stand out.
This list is not at all exhaustive, but hopefully provides a solid starting point.
And once its clear, use emotion to build this connection even further.
Boosting your nonprofits authority will give increased weight to your words
and ultimately help you cut through the clutter of content swimming across
the web.
6. Inspire Hope
Finally, once youve established theres a problem and set yourself up as an
authority in addressing it, inspire your visitors. Show them that theres hope.
That the problem may be vast, but every small step in addressing it matters.
That they can be a part of the solution in whatever way feels right to them.
A visitor that shares on Twitter today could blossom into a champion of your
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Writing Better Website Content | Better Nonprofit Value Propositions Mean Better Results
abandon their websites prior to taking action. What I want to touch on today
is how we can use a clear value proposition to minimize abandonment and
increase your conversions (the number of people that take action on your
website).
Dont know what a value proposition is? No problem.
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Writing Better Website Content | Better Nonprofit Value Propositions Mean Better Results
Almost every nonprofit who sends email newsletters has a form on their
website to sign up. Often, the form looks something like this:
The text Sign Up For Our E-Newsletter doesnt provide an effective value
proposition. Instead, all I know is that Im giving up my email address in
exchange for an E-newsletter. I have no idea what content is going to be
delivered or how often. There may be valuable content, but it takes me a lot
of mental effort to figure out what that might be.
Instead, what if the text read:
Sign up for monthly news, volunteer opps and stories of our kids
True, its a little longer, but the value is clear. If Im interested in organizational
news, volunteer opportunities or stories of the kids the organization helped,
Im much more likely to sign up. Plus, I also know that emails will only be sent
once a month, so Im not concerned about daily emails hitting my inbox.
If you want to offer very targeted value for your newsletter allow visitors
to sign up for a specific segment, such as your volunteer opportunities
segment. That way theyre only getting the information that provides them
the most value.
The Donation Form
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Writing Better Website Content | Better Nonprofit Value Propositions Mean Better Results
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Writing Better Website Content | Better Nonprofit Value Propositions Mean Better Results
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Writing Better Website Content | Using Nonprofit Data to Improve Your Storytelling
Specifics are easier for us to picture. They help stoke a website visitors
emotion, making it more likely your message will resonate and drive them to
take action.
Such things are wonderful. But theyre only half of the equation.
Most people arent donating to your organization to help you improve the life
on one single person. They want your organization to have a wide impact.
Thats where data becomes so important.
After youve established an emotional connection through storytelling, use
data to show the breadth of not only the problem youre addressing, but also
your impact. Show that these things arent merely isolated to a handful of
individuals.
A visitor may not be able to picture 100,000 displaced refugees. But if you
detail the experience of a single family displaced from their home, then show
how widespread the problem is by sharing a figure like 100,000, it can be very
moving.
And moving your website visitors increases the likelihood theyll get involved.
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Writing Better Website Content | Using Nonprofit Data to Improve Your Storytelling
illuminating the difficulties they face. Then show this problem is widespread
by sharing that 60,000 people in the surrounding area are also struggling in
a similar way. But then share that a $250 donation can bring clean drinking
water to 10 people.
Youve taken your visitor on a journey using not only storytelling, but also data.
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Writing Better Website Content | 6 Questions to Ask When Editing Website Content
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Writing Better Website Content | 6 Questions to Ask When Editing Website Content
do you any good if they tell you your content is perfect (outside of that short
term ego boost from being crowned the unofficial poet laureate of the web
world). A little critical feedback can be the difference between entirely
mediocre and very strong website content.
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Writing Better Website Content | 6 Questions to Ask When Editing Website Content
visitors, being overly formal likely isnt the best route to take.
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Improving Usability
and Design
Usability means ensuring your website visitors are able
to use your site to accomplish whatever theyre trying
to do. More simply, its making sure your site is easy to
use. Strong usability and design can combine to turn
a website thats merely pretty into a site that inspires
visitors to take action.
The following posts cover how you can leverage usability
and design to keep your visitors satisfied and convert
more visitors into supporters of your organization.
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Improving Usability and Design | One Question That Leads to Happier Website Visitors
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Improving Usability and Design | One Question That Leads to Happier Website Visitors
How Youll Follow Up Some users will want to know how and
when youll follow up with them. If you can commit to a follow up
plan (like an emailed response within one business day) it can be
beneficial to put details on your contact form.
Signing Up for an Email Newsletter
If a visitor is committing to receive your email newsletter, you should consider
including details on the following:
How Often Youll Email Give your user an idea of how often they
can expect to see your name pop up in their inbox. Doing so gives
them fair warning what theyre in for and will help avoid a situation
where youre sending far more messages than they want to read.
Type of Emails to Expect If a user loves your blog and expects
to receive articles in their inbox theres a reasonable chance that
a steady diet of product pitches will upset them. And upset users
complain to others and unsubscribe from your mailing list.
How Youll Use Info Again, since youre collecting personal info,
let them know what youre up to. You should also have a clear
Privacy Policy that goes into more detail.
Making a Donation
If a user has decided to support your nonprofit by making a donation, make it
a point to tell them the following:
How Often Theyll Hear From You If youre going to send donors a
slew of direct mailers and emails, be honest and tell them to expect
it. You dont want donors to regret their decision to give because
you wont stop pestering them. Bonus points if you allow donors
to choose how frequently theyd like to hear from you (assuming
of course you actually honor their wishes otherwise you get no
bonus points).
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Improving Usability and Design | One Question That Leads to Happier Website Visitors
How Theyll Know Their Impact Many donors want to know the
impact theyve enabled your organization to make. Either before a
donor has made a contribution or as you thank them for doing so,
make it clear how a donor can find out the impact theyve had.
Progress in the Donation Process If your donation process spans
multiple pages, be sure to give some sort of indication to your
user how close they are to completion. You dont want a user to
abandon the process because they dont know how long it is.
How Youll Use Info Tell donors what youll do with the information
youre collecting.
Signing Up to Volunteer
If a visitor is at the point where theyre willing to give their time to help your
organization, you should tell them the following:
Honestly What Volunteers Will Be Doing Note the honestly.
Some organizations will slightly misrepresent their volunteer
opportunities in an effort to make them more appealing to
volunteers. Dont do this. It will inevitably disappoint your
volunteers when they expect to play with kids and wind up sorting
clothing. Volunteers arent looking for a party; theyre looking to
make a difference. Disappointed volunteers generally dont give
their time again in the future.
How Youll Use Info I know its repetitive, but this point is just that
important. If youre collecting info, tell your visitor how youll use it.
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Improving Usability and Design | One Question That Leads to Happier Website Visitors
How Long the Survey Will Take Halving the amount of time you
claim a survey will take isnt bending the truth, its lying. And it
will likely frustrate your respondents. Be honest and give users a
reasonable ballpark of how long a survey will take.
Progress Towards Completion Give your respondents some way
to gauge their progress towards the end of your survey. This will
help by not only showing how much survey is remaining, but also
reminding them what theyve accomplished. If you dont and a
user gets tired of your survey, theyll either give hasty answers or
abandon it altogether.
How Youll Use Data Tell respondents how youll use their data
and if they can expect to see it shared (likely in aggregate form) at
any point.
How Youll Use Info I know, you get it. Tell users how youll use
their personal info.
When it comes to usability and keeping your visitors happy, a bit of
forethought goes a very long way.
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Optimizing your sites header to align with users expectations will dramatically
improve its ease of use. And since the navigation in the header will be the
way the vast majority of your visitors find content on your website, ensuring
ease of use is pretty important.
Logo
A longstanding web convention is to place your logo in the top left corner
and to link it to your home page. This practice has become such an expected
convention that according to one report up to 63% of the top 500 sites no
longer use a home page link in their navigation.
I hesitate to fully stand by the practice of stripping out your home link in your
navigation since some users may still want to see it there. But clearly you
should be making your logo a link to your home page.
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Main Navigation
Your main navigation is where you provide easily accessible links to your toplevel pages. A sites main navigation is traditionally organized in one of two
ways: as a horizontal bar in the header at the top of the page or as a stacked
vertical bar along the side of the page.
If using a horizontal layout, the navigation should be placed at the bottom of
your header. This placement within the header has become expected from
web users. By placing it as the closest element in the header to the page
content, you visually group the navigation with the pages to which it links.
If youre really interested in this stuff, we wrote up a whole post on website
navigation best practices.
Shedd Aquarium Example
The Shedd Aquariums header features a nice illustration and uses a unique
shape and creative colors for the main navigation. This header has a very
original look but it is built upon a very conventional structure. The logo is in
the top left corner and the main navigation runs across the bottom of the
header.
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Search Bar
A search bar is a must for any larger site. The placement of the search bar is
one of the most flexible elements of your header design. The important thing
to consider here is giving it enough space to hold its own in your star-studded
header.
While I could write a whole post on search bars (and perhaps will in the near
future), suffice it to say the most important thing is to make it easy to find and
use. Making it easy to find and use will provide the best experience to your
visitors. And thats really what its all about.
World Food Programme
The World Food Programme placed its search bar at the very top of its header.
It is a good distance away from the utilities on the left as well as the donate
button on the right.
Utilities
Utilities links allow your users to quickly travel to different functionalities
pages throughout your website. Examples of these include my account sign
in or view my cart links. These should be placed above the main navigation.
Take care to make this navigation less visually prominent than your main
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navigation. Utility links are for those who need them, but your main navigation
is for everyone. You want to avoid a situation where your utilities are
competing with your main navigation for visitor attention.
Making your utilities less prominent insures that the viewer feels comfortable
exploring your site without having to log into an account or perform some
other action.
Feeding America Example
The Feeding America site, for example, tucks away its utility page, sign into
my account into the top right of the header next to the email sign up. The text
for this link is smaller than that used in the main navigation.
Donate Button
Designing and positioning a donate button is an art of its own. What is most
important is that it stands out and that it is consistently placed. The top right
side of the header has become a go-to spot for donate buttons because of its
visibility. For a detailed account on things to consider, I recommend reading
our post on donate button best practices.
Boys and Girls Clubs of America Example
The Boys and Girls Clubs of America places their donate button in an optimal
location thats easy to find with only a quick scan. In case you somehow miss
it, theyve also made the button bright orange.
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6 Website Navigation
Best Practices
A visitor has landed on your website in search of something. Navigation is
often the guide to what it is your visitor seeks. Something as simple as word
choice can be the difference between a visitor finding what theyre looking for
or leaving in frustration.
Effective navigation can facilitate a fruitful visit and increase the likelihood of
a return visit in the future. Ineffective navigation can lead to an unproductive
visit and feelings of frustration, which dont generally bode well for a return
visit.
Here are six best practices to bear in mind as you think about the navigation
for your website.
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3. Keep It Short
Sum up what information a visitor will find in a word or two. You dont have
much real estate in the navigation bar. And your users dont have much
patience. Be succinct.
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Designing Stronger
Nonprofit Calls to Action
When your nonprofit decides to build a site, you should have certain goals in
mind. This could be boosting fundraising, increasing volunteerism or any other
number of mission-driven aims.
You could have the most beautiful website in the world, but if it isnt helping
your organization achieve your goals its not benefitting you as much as it
could be. Generally youll want your visitors to be taking meaningful action
throughout your nonprofits website.
And thats where strong calls to action come into play.
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actions on your website. They are the stepping-stones between a visitor being
a passive viewer and becoming invested enough in your mission to take
action. On the web this can happen with a single click.
Some common calls to action for nonprofits are Donate, Take action,
Register to volunteer, Contact us, and Learn more. The layout and design
of these call to action buttons can greatly affect the impact of your site.
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If you have a more involved vision in mind for your website visitors, take
a page out of Gaslands book and provide a series of call to action steps.
Gasland is a film campaign aimed at increasing awareness about the environmental dangers of natural gas extraction processes. By laying out their calls
to action in a step-by-step process they show their visitors how many different
ways they can have an impact. Sometimes people just want to know where to
start.
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Key Takeaways
These are just a few examples of ways to empower your visitors and
accomplish your nonprofits goals. Keep in mind that the cardinal rule of call to
action design is to make it stand out. You can accomplish this by making it big,
bright, and easy to see. You can also help your visitors choose between calls
to action by highlighting your most important call or by breaking them down
into steps. With these takeaways and a little of your own creativity, you should
be ready to compel your website visitors into action!
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The Basics of
Blogging
Blogging is getting a lot of attention these days. Given the
benefits it can have for your website and your nonprofit,
thats understandable.
A blog has the potential to drive a lot of traffic to your
nonprofits site as well as provide a ton of beneficial
information to your visitors. But theres a lot to consider
before you dive into publishing your first post.
Here are a few articles to get you going.
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Tone: Youll want to write your posts with your audience in mind.
Youll probably use a different tone to engage teens as you would to
connect with doctors.
Topics: To drive interest, youll need to choose topics that are likely to
resonate with your audience.
Promotion: Knowing your audience can help you promote your
posts in ways that are likely to resonate with them, ultimately driving
more traffic to each post. For instance, a Tweet from Justin Bieber
will probably get you further with middle schoolers than it will with
politicians.
Whenever youre making a decision, you can think about what a stereotypical
member of your audience would want to see. Catering to such an imaginary
community member, while perhaps a bit bizarre, can help you make decisions
that benefit your target audience.
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have 30 of them and your readers have to hunt for something relevant.
Theres no magic number, but the fewer the better (we try to limit it to
under 10 if possible).
Avoid Overlap: You wouldnt have two chapters in a book that are
remarkably similar. The same holds true for blog categories. Make
them different enough so as not to confuse your reader.
Never Use Uncategorized: Some blogging platforms set the default
category to uncategorized. You should change this to something like
Miscellaneous. It helps your blog look more polished. Weve written
a tutorial on how you can do this in WordPress.
Think Long-Term: The goal here is to come up with the backbone
of your blog categories youll be able to fill with content well into
the future. When you create a category, make sure youll be able to
continue to produce content within that category in the long run.
Once you have your categories outlined, try to avoid the urge to create new
ones as you write fresh posts. Its okay if you must in rare circumstances, but
your posts should fit your categories, not the other way around.
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The Basics of Blogging | 9 Ways a Blog Can Help Your Nonprofit Website
A blog is a great way to establish your authority. You can write articles on all
facets of your organizations interests, showing you have a wide breadth of
knowledge when it comes to the work you do.
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The Basics of Blogging | 9 Ways a Blog Can Help Your Nonprofit Website
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The Basics of Blogging | 9 Ways a Blog Can Help Your Nonprofit Website
Write articles aimed squarely at the community you serve. This will look
different based on your nonprofits mission. For a nonprofit aimed at boosting
childhood literacy, maybe its a post on educational resources. For an
organization working to raise money for medical research, it could be a review
of a clinical trial or new drug. For a nonprofit dedicated to combating obesity,
perhaps its a healthy recipe for an upcoming holiday.
A blog can become a valuable resource when it comes to disseminating
information to the community you serve.
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The Basics of Blogging | 9 Ways a Blog Can Help Your Nonprofit Website
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An Intro to Email
Marketing
Email marketing allows you to develop a relationship over time
with those interested in your nonprofit.
When someone first visits your website, they likely wont be
ready to make a donation. Theyre still learning about who you
are and what you do. At this point theyre likely far more willing
to sign up for your newsletter. And, if you deliver meaningful
content on a regular basis, eventually these visitors may become
volunteers, donors and supporters of your organization.
The following posts should help get you started with email
marketing.
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An Intro to Email Marketing | 6 Reasons Not to Send Email Newsletters from Your Personal Account
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An Intro to Email Marketing | 6 Reasons Not to Send Email Newsletters from Your Personal Account
3. Professionalism
Sending your email newsletters from an account dedicated to business
interactions presents a much more professional impression. And everyone
knows how important a first impression can be. You would probably think
twice about opening an email from johnsmith@aol.com, not knowing what
to expect. But an email from newsletter@redcross.org is more professional,
transparent, and trustworthy.
Sending your nonprofits updates from an address that clearly identifies who
the message is from can be just as important to getting emails opened as
having a clear subject line.
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An Intro to Email Marketing | 6 Reasons Not to Send Email Newsletters from Your Personal Account
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An Intro to Email Marketing | How Often Should Your Nonprofit Send Your Email Newsletter
Weekly 12%
Twice a Year 3%
Several Times a Week 3%
Dont Know or No Reply 7%
For some the immediate conclusion would be that monthly is the appropriate
frequency. In reality, increasing your nonprofits email frequency beyond
once a month can be beneficial. According to data released last year from
MailChimp and HubSpot, organizations that send emails only once per month
have a 78% higher unsubscribe rate than those that send 12 a month. Dont
worry though; you dont have to send 12 emails a month. The unsubscribe
rate drops significantly when the email frequency is increased to anywhere
between 1 and 6 times per month.
But before you jump to send emails twice a month or weekly, make sure you
consider what your organization can manage now and in the future.
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An Intro to Email Marketing | How Often Should Your Nonprofit Send Your Email Newsletter
good idea to stick with monthly until youre sure you have the time
to increase your frequency for the long haul.
Not surprisingly, answering these two questions will usually dictate your
frequency. If you have the content and time to send more than once a month,
you most likely should.
Weve Got the Content, But How Often Exactly Should Our
Nonprofit Send Emails?
Your organization has the content, but how often should you send your
emails? There is no right answer to this question. It depends on the type of
content youre distributing and on the expectations of your readers. If you
told your readers you were only going to email them once a month, dont
change your frequency without notification or their approval. Even if you
never set the expectation from the start, it wont hurt to tell your readers
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An Intro to Email Marketing | How Often Should Your Nonprofit Send Your Email Newsletter
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An Intro to Email Marketing | Segmenting Lists for Your Email Newsletter: Why and How
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An Intro to Email Marketing | Segmenting Lists for Your Email Newsletter: Why and How
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An Intro to Email Marketing | Segmenting Lists for Your Email Newsletter: Why and How
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But keep your readers in mind. Past donors want to hear about how their
money is making a difference. Past volunteers might want to hear about
further opportunities to get involved. Tailor your news updates to the
audience youre writing for.
2. Donor Highlights
One of the main reasons to create a newsletter is to build and maintain
relationships. One way to do this is by recognizing the people who contribute
to your nonprofits success. Who are your donors? Why did they get
interested in your nonprofit? What motivated them to contribute? Discover
the story behind some donations. And share these stories with your readers.
3. Volunteer Profiles
Donors arent the only people who contribute to your nonprofit. Profile a
volunteer who went above and beyond. Not only will this gesture show your
appreciation of current volunteers, but profiles and stories like these might
also inspire others to volunteer at your nonprofits next event or contribute in
any way they can.
4. Stories of Impact
Keep your subscribers interested in and impressed by your nonprofits
work with recent stories of impact. Compose your nonprofits most recent
successes into stories that inspire your readers. Focus on the most engaging
parts of your story and provide links to your website for your newsletter
readers who want to find out more.
After youve written these stories, take a step back and try to reread them
from an outside perspective. Ask yourself, do I care about the people and
organization in this story? Do I connect with them emotionally?
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subscribers are looking to you as an expert in your field. Add articles from
outside sources that you think provide valuable information. You can then
add a brief introduction to the article link outlining your thoughts on how this
article affects nonprofits in general or your nonprofit in particular.
6. News Updates
In addition to articles from around the web, feel free to share relevant news
articles on world events that in some way impact your organization or cause.
Include local, national, or international news stories and how they relate to
your nonprofits work.
7. Blog Posts
Theres no reason to rack your brain for new content when you already have
quality content at your fingertips. Include teasers from your nonprofits most
recent blog posts in the newsletter. Not only will this help round out your
newsletter, but it also might expand that blog posts reach, connecting with
readers who might have missed it when it was first published.
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Getting Started with Social Media | How Nonprofits Can Use Facebook Graph Search
You can see what musicians are liked by people who like Green Day and the
Red Hot Chili Peppers.
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Getting Started with Social Media | How Nonprofits Can Use Facebook Graph Search
Graph Search makes the massive amount of data generated by real Facebook
users searchable in a pretty simple way.
It also presents an excellent opportunity for your nonprofit.
fear not!
To enable Graph Search, do the following:
1. Visit https://www.facebook.com/about/graphsearch
2. Click the large green Join Waiting List button
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Getting Started with Social Media | How Nonprofits Can Use Facebook Graph Search
3. Wait
Thats it. You should be up and running with Graph Search soon.
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Getting Started with Social Media | How Nonprofits Can Use Facebook Graph Search
Check these pages out to see what they do and start engaging. But dont be
self-promotional. Just offer your take on the topics at hand. Be helpful and
others will check you out.
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Getting Started with Social Media | How Nonprofits Can Use Facebook Graph Search
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Getting Started with Social Media | How Nonprofits Can Use Facebook Graph Search
But youll notice a lot of these Groups say Closed Group on them. You can
request to join but clicking the Join button.
You can also filter your results to only include Groups that are open to all. To
do so, youll want to use the Refine This Search menu on the right of the
page. Select Open from the Privacy dropdown menu:
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Getting Started with Social Media | How Nonprofits Can Use Facebook Graph Search
Nonprofit Example
Lets say the American Red Cross is wondering what their followers like. By
typing Favorite interests of people who like American Red Cross into Graph
Search theyll see the following:
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Getting Started with Social Media | How Nonprofits Can Use Facebook Graph Search
Not only do you get location names, but you also get a nifty map to match.
Knowing locations your fans go could be huge for promotions as well as
recruitment.
Nonprofit Example
Perhaps the Bill & Melinda Gates Foundation (based in Seattle) wants to see
what local spots their fans frequent. All they need to do is type in Places
in Seattle, Washington visited by people who like Bill & Melinda Gates
Foundation and theyll see this:
They can use this info to better connect with their followers and recruit new
ones.
Want some other tips on how marketers can use Graph Search? Check out
this post on Social Media Examiner.
Go back to table of contents
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Getting Started with Social Media | 12 Types of Tweets Your Nonprofit Should Be Sharing
Your followers deserve more from you than unending appeals for help. Here
are a few types of Tweets your nonprofit should drop into the mix.
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Getting Started with Social Media | 12 Types of Tweets Your Nonprofit Should Be Sharing
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Getting Started with Social Media | 12 Types of Tweets Your Nonprofit Should Be Sharing
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Getting Started with Social Media | 12 Types of Tweets Your Nonprofit Should Be Sharing
6. Compelling Data
Have short snippets of compelling data? Twitter is an excellent place to share it.
Make sure its simple and easy to understand. If appropriate, provide a link to a
relevant resource where your followers can learn more.
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Getting Started with Social Media | 12 Types of Tweets Your Nonprofit Should Be Sharing
Share compelling photos and videos of your organization in the field. This
type of content can be a great way to rally support for your nonprofit and the
work you do.
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Getting Started with Social Media | 12 Types of Tweets Your Nonprofit Should Be Sharing
8. Community Stories
Use Twitter to share stories of those you serve. This can be a great way to
spark interest in your mission and the work your organization does on a daily
basis.
Sometimes it can be as simple as sharing a single photo.
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Getting Started with Social Media | 12 Types of Tweets Your Nonprofit Should Be Sharing
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Getting Started with Social Media | 12 Types of Tweets Your Nonprofit Should Be Sharing
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Getting Started with Social Media | 12 Types of Tweets Your Nonprofit Should Be Sharing
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Getting Started with Social Media | 12 Types of Tweets Your Nonprofit Should Be Sharing
Mix It Up
The bottom line is you need to mix it up on Twitter. Sharing a variety of
tweets can help keep your stream fresh and make it far more likely someone
interested in your organization will follow you.
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5 Ways to Avoid
Annoying Your Nonprofits
Twitter Followers
Twitter can be tough. Maybe youve been there before, crafting what you
knew would be the perfect Tweet sure to throw your followers into a retweeting frenzy, only to have it go seemingly unnoticed. Keep your head up its
happened to us all.
Getting followers can be just as illusive. There are a wide variety of things you
can do to promote follower growth. But thats not what this post is all about.
This post is about keeping those followers you already have.
The last thing you want to do is woo new followers only to annoy them into
quickly leaving you behind. Here are five ways you can avoid doing just that.
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Getting Started with Social Media | 5 Ways to Avoid Annoying Your Nonprofits Twitter Followers
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Getting Started with Social Media | 5 Ways to Avoid Annoying Your Nonprofits Twitter Followers
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Getting Started with Social Media | 5 Ways to Avoid Annoying Your Nonprofits Twitter Followers
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Getting Started with Social Media | 5 Ways to Avoid Annoying Your Nonprofits Twitter Followers
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Getting Started with Social Media | 5 Ways to Avoid Annoying Your Nonprofits Twitter Followers
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Getting Started with Social Media | 5 Ways to Avoid Annoying Your Nonprofits Twitter Followers
same messages to all of your social accounts. If people follow your various
accounts (such as Facebook and Twitter) getting the exact same content in
multiple places is pretty annoying too.
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David Hartstein
David spends most of his time helping nonprofits tell their
stories in a more compelling way and using data to measure
the benefits an organization can glean from its website.
Rori Spivey
Rori spends her time planning, sketching, and designing
the look and feel of nonprofit websites to not only look
great, but also compel visitors to act.
Were social and quite friendly, so if you have any questions or just feel like
reaching out, wed love to hear from you.
Twitter | @wiredimpact
Facebook | fb.com/wiredimpact
Nonprofit Tech Blog | wiredimpact.com/blog
Website | wiredimpact.com
Phone | (314) 801-1328
GET A PROPOSAL
wiredimpact.com/get-proposal
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Photo Attributions
This guide includes photos from the following sources.
Cover Photo: Happy Volunteer by
Dave Bezaire & Susi Havens-Beszaire
available at http://www.flickr.com/photos/
dlbezaire/879003299 under a Creative
Commons Attribution Share-Alike 2.0. Full
terms at http://creativecommons.org/licenses/
by-sa/2.0/
Page 3: sweet potatoes by Evonne McArthur
available at http://www.flickr.com/photos/
evoo73/6142345333 under a Creative
Commons Attribution 2.0. Full terms at http://
creativecommons.org/licenses/by/2.0/
Page 7: Crap photo of a Lamy Joy pen
by Karen available at http://www.flickr.com/
photos/56832361@N00/2747091311 under a
Creative Commons Attribution 2.0. Full terms at
http://creativecommons.org/licenses/by/2.0/
Page 12: Rusty by Gerry Dincher
available at http://www.flickr.com/photos/
gerrydincher/5533233217/ under a Creative
Commons Attribution 2.0. Full terms at http://
creativecommons.org/licenses/by-sa/2.0/
Page 17: Mathematics *Explore April 24,
2013 #4* (at one time) by Tom Brown
available at http://www.flickr.com/photos/
t_e_brown/8677750589/ under a Creative
Commons Attribution 2.0. Full terms at http://
creativecommons.org/licenses/by/2.0/
Page 20: Typiewriter by Ethan R
available at http://www.flickr.com/photos/
etharooni/2648639630/ under a Creative
Commons Attribution 2.0. Full terms at http://
creativecommons.org/licenses/by/2.0/
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