CERTIFICATE

This is to certify that

Mr. Rajat Jain, Enrollment No. 01390001715 has worked under my

supervision to prepare his project report on Consumer behavior of Emami products. The work
embodied in this report is original and is of the Standard expected of a BBA student and has not been
submitted in part or full to this or any other university for the award of any other degree or diploma.
He has completed all requirements of guidelines for Research Project Report and the work is fit for
evaluation.

Signature of Supervisor/Guide (with SEAL)

NAME

: Mr. Anmol Poddar

DESIGNATION

: Assistant professor

ORGANIZATION

: Delhi institute of rural development

Forwarded by Head/ Director of Study Centre

(With signature, Name and Seal)

DECLARATION

This is to certify the report entitled Consumer behaviour of Emami Products is an original and
has not been submitted is part or full to this or any other university/institute the award of any degree
or diploma.

SIGNATURE OF CANDIDATE:
Name: Mr. Rajat Jain
Roll No: 01390001715
Session: 2015-2018

ACKNOWLEDGEMENT

I would like to express our sincere gratitude to Mr. ANMOL PODDAR, Faculty BBA Department,
Tecnia Institute of Technology for providing me the opportunity to present a dissertation on such an
important issue i.e. Consumer behavior of Emami products and for his valuable guidance, useful
suggestions regarding the underlying concept through out the work, as without her help I would not
been able to present the work done as presented before you.

I would also like to thank my colleagues who helped me in preparing the present work in the present
manner.

RAJAT JAIN
ROLL NO. 01390001715

CONTENTS
1. INTRODUCTION

6-17

1.1 INDUSTRY BACKGROUND

1.2 FMCG SECTOR IN INDIA
1.3 GROWTH PROSPECTS

2. LITERATURE REVIEW AND

PROBLEM FORMULATION

3. OBJECTIVE AND RESEARCH METHODOLOGY

18-22

23-29

3.1 OBJECTIVES
3.2 NEED OF THE PROJECT
3.3 RESEARCH METHODOLOGY

4. DETAILED FINDINGS AND ANALYSIS

30-54

5. CONCLUTIONS/FINDING AND
RECOMMENDATIONS/LIMITATIONS

55-59

6. BIBLIOGRAPHY

60-61

7. APPENDIX

62-65

Questionnaire