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FLYING IN
Wisconsin company marks
second year of servicing one of
the worlds largest air shows
Page 24
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November 2016
TABLE OF CONTENTS
TM
P O R TA B L E R E S T R O O M O P E R AT O R
10
12
22
PRO Business:
Are Constant Deals and Discounts a Good Strategy?
Ensuring a profit is job one for a small business. How can you offer sale
prices and not cripple your cash flow? - Erik Gunn
24
COVER STORY
On Location: Flying In
Dean Enterprises navigates around
thousands of airplanes and spectators to
service one of the largest air shows in the
country. - Betty Dageforde
ON THE COVER: Richard Dean, owner of Dean Septic in Oshkosh, Wisconsin, stands with daughter-in-law Kim Dean, wife
Peggy Dean, and grandson Hayden Dean, 9, at the site of the
EAA AirVenture in Oshkosh, along with one of the companys
6,000-gallon septic trucks and a smaller 1,850-gallon truck,
both built out by Best Industries. The company serviced the
weeklong air show with over 1,000 portable restrooms, 16 restroom trailers and 15 shower trailers. (Photo by Patrick Flood)
32
34
40
Product News
42
Industry News
Jim Flory
Published monthly by
@PROmonthly.com
Check out exclusive online content.
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30
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ADVERTISERS
COMPANY
PAGE
COMPANY
PAGE
COMPANY
CPACEX ........................ 27
Armstrong Equipment,
Inc. ............................ 40
dge
Fruitland Manufacturing .. 9
Corporate Finance
Associates ................ 44
November 2016
PAGE
COMPANY
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PAGE
Marketplace ................. 45
Generator-Parts.com
Johnny Mover Trailer Sales
McKee Technologies Inc./
Explorer Trailers
Surco Products
Water Cannon, Inc.
Classifieds .................... 45
COMPANY
PAGE
C
The Pros E
November 2016
in this issue
Mid-State Tank/
Arthur Custom Tank ... 21
T
T.S.F. Company, Inc. ........ 2
National Vacuum
Equipment, Inc. ......... 11
NuConcepts .................. 46
P
Pik Rite, Inc. .................. 27
Safe-T-Fresh ................. 19
Contact us: PRO strives to serve the portable restroom industry with interesting and
helpful stories. We welcome your comments, questions and column suggestions and
promise a prompt reply to all reader contacts. Call 800/257-7222; fax 715/546-3786;
email PRO editor Cory Dellenbach at editor@promonthly.com.
o you remember your first big job you ever took on? You probably remember how nervous you were and what went through your mind as
you tried to figure out all the details: deciding how many restrooms
and hand-wash stations to deploy, coordinating the trucks and employees,
and interacting with the event officials.
It can be daunting to take on a large event, but many of you have done it
without any trouble. So have both contractors featured in this issue of PRO.
One had serviced the same event in past years, while the other was going
through some restructuring.
In our PROfile, youll read about the Valles family. The three siblings
Ricardo, Andres and Victoria became owners of Desarrollos y Servicios
Viva in Chihuahua, Mexico, when their father passed away in August 2015.
Three months later, the siblings had the chance to bid on the 2016 papal
visit, requiring 1,500 units for the public Mass in Ciudad Juarez. They knew
the eyes of the world would be on this high-profile event, so everything had
to be perfect. It was kind of a final exam for us, not having my father to
guide us and just having to wing it, Andres says. We felt it was something
we had to do to prove to ourselves that we could do it.
The company handled the event and earned many other jobs because
of it.
Dean Enterprises, featured in On Location, is a septic and portable
restroom business in Fond du Lac, Wisconsin. The company, owned by
Richard and Peggy Dean, is split up into three divisions septic service,
route work and events.
Last July marked the second year the company has handled the
Experimental Aircraft Associations AirVenture event in Oshkosh, one of
the worlds largest air shows. Dean Enterprises had helped the previous
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November 2016
Besides making sure you do all the work youre hired to do,
its good to be friendly and professional out on the job site.
contractors who serviced it. Changes at the previous contractor led to the
EAA putting the project out to bid in 2015.
Being familiar with the event and being one of the few companies with
resources to handle all the liquid waste it would generate, Dean Septic
secured the bid and earned praise for its performance.
FINDING AND KEEPING
Finding those big events can be tough, and event coordinators arent
just looking at the bottom line when they solicit service providers. In an
online story PRO ran in 2015, we talked to several event coordinators who
told us what they look for.
Cost in business is always a factor, says Gerry Van Harpen,
coordinator for Hodag Country Festival in Rhinelander, Wisconsin. As
is the work being performed in a clean and timely manner, including all
the proper paperwork. Van Harpens event is a weeklong country music
festival in northern Wisconsin typically drawing 20,000 people. The current
portable restroom service company is entering the sixth year of its contract.
Besides making sure you do all the work youre hired to do, its good
to be friendly and professional out on the job site. Lora Knowlton, an event
consultant in Colorado, says what she most appreciates about her service
company is the personable customer service.
Theyre people people. Some of the other portable restroom
companies Ive worked with for other events, its just people out there
delivering potties and its like theyve been told, Go out and drop them and
dont talk to anybody, and then leave. On the other hand, her provider
does the job in a friendly way, talking to the festival attendees and other
crews working there.
That little stuff shows that you care about your work and will likely
help you secure a big event.
YOUR WAY OF DOING IT?
How does your service company keep its big events? Do you have tips
you can offer to other PROs? Id like to hear some of them. Email me at
editor@promonthly.com or call me at 800/257-7222.
Enjoy this issue!
@ PROmonthly.com
Visit the site daily for new, exclusive content. Read our blogs,
find resources and get the most out of PRO magazine.
OVERHEARD ONLINE
FRIENDLY COMPETITION
Once people
put their name and
reputation on the
line by endorsing a
product or service
they will stand behind
that decision with
conviction.
Support System
www.TankWorld01.com
10
November 2016
Office 623-536-1199
Fax 623-935-4782
tankworld01@gmail.com
promonthly.com/featured
PEACE OF MIND
connect
with us!
Find us on Facebook
at facebook.com/PROmonthly
or Twitter at twitter.com/PROmonthly
Writer Judy Kneiszel has operated her own small business for 20 years and is familiar
with the many rewards and challenges of business ownership. Write to her with
questions, comments or topic suggestions at thewordhouse@ameritech.net.
12
November 2016
got in the way so improvements to the program can be made. Maybe the
time period for mentoring needs to be extended.
REVERSE MENTORING: A WIN-WIN
A successful reverse mentoring relationship can be energizing for the
veteran employee and enriching for the less-experienced employee. Once the
specified knowledge is imparted, the two may continue to have a mutually
beneficial working relationship. The longtime employee now has someone
they are comfortable consulting when technology questions arise. Conversely, the newbie may have newfound respect for the way things were done in the
past and have a source for historical information about the company.
Success in business depends on everyone from the CEO on down to
the newest hire working toward the same goals. With mentoring and reverse
mentoring, you can improve communication and close the generation gap
resulting in everyone in the company being on the same page.
Can be keyed to
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November 2016
13
FILE
BRINGING
FAMILY TOGETHER
After passing of father, siblings step up to run
and grow portable restroom company servicing
Mexico and the U.S. BY BETTY DAGEFORDE
14
November 2016
Mexico
. 910-371-2242
PROs, whom they view as friends. They believe theres room for everyone in
the industry, and they look instead to specialized niches and complementary services.
GETTING STARTED
Valles founded the company in 1989 with about 10 units. His background was in accounting and real estate, but the story goes that he saw a
portable restroom one day while playing golf and the idea struck him that
he should set up a portable sanitation business and call the units Jonnys
from a line in a movie that he liked, Andres says.
Along with hard work, good employees and a key vendor relationship
established early on with PolyJohn Enterprises, the company grew and eventually expanded into industrial services. Hed start little by little, picking up
jobs here and there, says Ricardo. Hed go to the Pumper Show (Water &
Wastewater Equipment, Treatment & Transport Show), strike up a relationship and then if he felt he had the capacity to take on an activity hed build it
in. Today, the company is split into two divisions industrial services and
portable sanitation (still branded Jonnys).
steel, and pumps are from Jurop/Chandler, Moro USA and National Vacuum
Equipment. In addition, they have two Vactor 2100s with 3,400-gallon tanks,
15 delivery vehicles, 12 transport trailers and three 18-wheelers (Freightliner
and International). Other equipment includes five 4,000 psi and 10 2,000 psi
jetters, mostly from Spartan Tool.
TAKING THE REINS
The siblings recognize that a change in ownership can be unsettling for
a business and are trying to manage the transition as responsibly as possible. That is a crucial time for family-owned
companies, Ricardo says. It could make
Were looking
them or break them. But we know there
at what other
are 50 families that rely on our responsible
aspects of waste
decision-making and we take that to heart.
They have split up responsibilities acmanagement we
cording to their strengths. Andres, who had
can bring into
worked alongside his father, handles dayour scope that
to-day operations. Ricardo, who had been
will allow us to
working in the U.S. as a commercial manager for a marketing company, is the numbers
grow, but not at
guy and brings the benefit of an outside
the expense of
perspective. Victoria is the people person,
the relationships overseeing customer service and sales.
we have today.
Despite their grief, the three children
had no choice but to jump right in. It was
RICARDO VALLES
tough, Andres says. It was like getting
thrown into the deep end of the pool and
somebody telling you to swim. We just got to work. We didnt have time to
not do anything. The day after the funeral he had to sign a contract for a
large project. It was a daunting experience because it was very big and very
important and youre not really there 100 percent mentally.
He and Ricardo emphasize they couldnt have gotten through that period without their team. They know their jobs left and right, forward and back
(continued)
16
November 2016
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17
and theyre committed, Ricardo says. They credit their father with creating a
culture that fostered loyalty and dedication.
Although he had no tolerance for sass or dishonesty, Valles took care of
his people, often helping with medical or school expenses. All the employees know theyre not just a name on the payroll, Ricardo says. They feel
like theyre part of a family. The siblings intend to keep that culture alive, he
says. Nobody is indispensable to a company, not even myself however,
nobody is disposable. Everybody brings something to the table.
TESTING THEIR METTLE
Three months after Valles passing, the company had the opportunity
to bid on the Feb. 17, 2016, papal visit project requiring 1,500 units for the
public Mass in Ciudad Juarez. They knew the eyes of the world would be on
this high-profile event, so everything had to be perfect. At stake was not only
their reputation but that of the city and the country.
The field staff of
Desarrollos y Servicios Viva.
18
November 2016
It was kind of a final exam for us, not having my father to guide us and
just having to wing it, Andres says. We felt it was something we had to do to
prove to ourselves that we could do it. The company beat out larger national
companies as well as American firms. Andres believes its because the organizing committee saw they were driven and serious, and had the infrastructure and know-how to do it.
They faced many challenges, starting with the short notice they were
given as the selected vendor only 10
Guadalupe Rodriguez, left, and
days. Needless to say, they worked around
Eller Lozoya prepare to use a
the clock to put everything in place. AnothSpartan Sewer jetter on a job site
er was servicing units. Using eight vacuum
in Mexico.
trucks and two teams of 16 people, units
The fleet of vehicles used by
were serviced the night before Mass from
Desarrollos y Servicios Viva
11 p.m. to 6 a.m., a difficult task as people
on portable restroom, septic
were camping, some even sleeping inside
pumping and grease trap
pumping jobs throughout Mexico
units. Although unplanned, it quickly beand southern Texas.
came apparent a midday servicing was
needed, an even more daunting operation
as there were now hundreds of thousands of people on site.
But everything went well, Andres says, and they received many compliments for a job well done, including from both the state and federal governments. It was the best publicity we could have had, he says, adding
theyve now become the go-to company for massive events in the region.
We jumped a level. It was a very important step for us and just shows if you
do things right, good things will happen.
CONTROLLED GROWTH
Although they want to grow, the siblings learned from watching their
father not to take on too much too fast. We need to understand that as humans we have physical limitations,
Ricardo says. They also want to do it in
All the employees
a way that doesnt hurt other contracknow theyre not
tors. We all help each other out, Anjust a name on the
dres says. If business is booming for
payroll. They feel
everybody, its better than if business
is booming just for one.
like theyre part of a
Its a delicate situation, Ricardo
family.
adds. Were looking at what other asRICARDO VALLES
(continued)
Taking a risk
What do you do if its 21 days before a high-profile event requiring 1,500 units
and you still dont know if youre going to be awarded the contract and you dont
have 1,500 units?
Andres Valles, owner, along with his brother Ricardo and sister Victoria, of
Desarrollos y Servicios Viva in Chihuahua, Mexico, was faced with this dilemma in
February 2016 when competing for the contract to provide portable restrooms at
the Mass celebrated by Pope Francis in Juarez. Although they faced some formidable competition, in an abundance of optimism Valles made the bold decision to
buy 500 units.
I figured theres not enough time for anybody else to do it, he says. Theyve
taken too long to decide. Theyre going to decide at the last minute and were going
to have to be prepared. So we jumped the gun a little. Fortunately, they had the
support of their vendor partner PolyJohn Enterprises.
The gamble paid off. When they finally received word they were to be the sole
provider for the project, they were ready to roll. An added benefit of having a lot of
new units at the event is the good impression they made. It was very important
image-wise, Valles says. They did not want to see any beat-up restrooms.
Luck was on their side again after the event when companies started calling,
wanting to buy the units, so they did not get stuck with a lot of excess inventory.
pects of waste management we can bring into our scope that will allow us to
grow, but not at the expense of the relationships we have today.
In that vein, the company has added mobile offices and 20- and 40-foot
shipping containers for use as portable warehouses. They also have their
own water treatment plant and grease dewatering facilities. Theyre focusing on becoming what they call an all-round solution so no matter what a
customer needs, they have it.
Having a full scope of services enabled them to carve out a niche servicing large multinational companies. For Heineken and Ford, for example,
they provide portable restrooms, mobile offices and portable storage containers. They also have procedures in place to conform to the very strict safety protocols those companies require for people and vehicles.
REMOTE OPERATIONS
Another niche is working with international oil and gas companies
building pipelines. Locations are remote, dangerous and often lacking roads
and phone access. To service a continually advancing pipeline, they station
a two-man crew and a four-wheel-drive service vehicle doubling as an onsite delivery truck to stay with the pipeline for the duration of the project,
which could be as long as two years, although the crew is changed out every
month and a half. Units are initially delivered to the general campsite area
using an 18-wheeler, which returns every two weeks to pick up collected
waste temporarily stored in a 6,000-gallon tank and taken to the nearest
treatment plant.
Its the best way logistically to do it, Andres says. Otherwise wed be
constantly picking up our stuff and moving 100 miles and then setting up
camp again. That takes too much time.
The company is currently working on three pipelines, each requiring as
many as 120 units at the height of activity. Employees are given incentives to
staff these positions. Its a very tough job, mostly because locations are so
remote, Andres says. But some of them really enjoy it. A lot of times its kind
of an escape for them.
Having worked out the kinks for this type of mobile office, when some
of their agricultural customers asked if they could do something similar, they
were set up to do it. Again, locations are remote and the work line constantly
moving. The main difference is fewer units are needed and hand-wash sta-
20
November 2016
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21
PRO Business
November 2016
ake a look at the advertising circulars that come with your Sunday
newspaper and its not hard to find yourself asking this question
does anything sell for full price anymore?
Retailers bombard us with Black Friday bargains during the holiday
season. Online booksellers tout prices for best-sellers 40 percent below what
is posted on the inside jacket flap. Brick-and-mortar stores slash prices to
try to keep up with the deep discounts offered by web-based merchants like
Amazon.
And its not just in retail. In a world where consumers seem to feel entitled to a deep discount everywhere they turn, the pressure is mounting on
service businesses like yours.
Competition and a fundamental change in consumer psychology are
posing challenges to the old model, when the price structure was supposed
to adequately cover the cost of operation and ensure a reasonable return for
the work delivered.
This change can be especially vexing, because if youre not careful,
you could wind up in a no-win situation: Refuse to offer any discounts
or deals at all, and you risk falling by the wayside to aggressively priced
competitors. Slash prices indiscriminately, and youre in danger of training your customers to devalue your work and cutting your own throat in
the marketplace.
TAP INTO EMOTIONS
I posed questions about this issue to a cross section of marketing experts. My correspondents came from outside the industry, yet their niche
businesses have some things in common with the readers of this column,
and their insights are easily translatable.
Wendy Kenney, who advises auto repair shops and other businesses,
explains how deals can serve as a positive force in generating sales.
The tactic of offering deals is a psychological inducement to encourage customers to take action, says Kenney, who operates the consulting
firm 23 Kazoos based in Sitka, Alaska. It taps into the persons emotions
and may incite them to action because of their fear of missing out on a
great deal.
The way these practices can train customers is demonstrated in the recent turbulent history of retailer J.C. Penney. A few years ago, J.C. Penney
tried to shift away from a model of frequent sales in favor of everyday low
prices and wound up driving away customers in the process, Kenney
notes. J.C. Penney is recovering from that misstep, but the power of the promotional sale is evident today on any Saturday morning at the department
store, when they offer their Door Buster Deals to a store full of hungry
shoppers, she observes.
22
November 2016
BUNDLE IT
Kenney who in addition to her consulting work is the author of How
to Build Buzz for Your Biz, Tap into the Power of Social Media, Publicity, and
Relationship Marketing to Grow Your Business suggests many more circumspect approaches that can tap into the customers instinct to grab a deal
and wont send your business in a race to the bottom.
Offer a package deal, says Kenney. Instead of just discounting one
common service, bundle together a package of services with one price.
You can see that at your local auto repair shop, which may offer deals
such as an oil change, an air filter replacement and an alignment at a bundled rate lower than the individual services would cost on their own.
Because its two or more services bundled together, the customer is
less likely and less able to associate a certain price with a certain service,
therefore not locking that price in their mind and devaluing your service,
Kenney points out.
If you take that tactic, she adds, Make sure you always let customers
know how much they are saving, or what
the value is. For example, lets say the inThe tactic of
dividual services combined in the bundle
offering deals is
would normally add up to $100, while
a psychological
your bundled price is $59.95. Dont just
inducement
say the bundled service is $59.95, Kenney says. Say that service is $59.95 a
to encourage
$100 value. Give them context about just
customers to take
how great a deal it is.
action. It taps
into the persons
emotions and
may incite them
to action because
of their fear of
missing out on a
great deal.
PARTNERS, REFERRALS,
SEASONALITY
Perhaps you can team up with other vendors whose product niches dont
compete with yours, yet still complement
the sort of work you do.
Offer a package deal together so
that there is added value and reach, says
Margo Schlossberg, marketing manager
Wendy Kenney
for JumpIt Pass, a subscription-based
service that helps families find classes for
their children in activities ranging from the arts to sports in the Washington,
D.C., area.
Schlossberg also suggests offering customers incentives to refer other
potential customers.
The medical spa business might not seem to have much in common
with what you do, but Julia Avalon, who runs Avalon Medical Spa in Miami,
Florida, offers some sensible ideas that arent limited to laser removal or Botox injections.
If you find your business has ups and downs that follow the calendar,
Avalon says, it might be worthwhile to tie deals to certain days of the week or
months of the year discounting routine procedures during slow seasons.
ADD SERVICE
Service contracts can be another way to offer limited discounts without
devaluing your main business. One approach would be to provide a contract for continuing service with a low introductory price for the first visit,
while the regular maintenance visits that follow would reflect the services
standard price.
Like Kenney, Avalon also suggests package deals with add-ons a client
may not have thought of but do not require a lot of time.
A variation on that approach would be complimentary add-ons that
would bring value to the client and set you apart from the competition,
Avalon adds. This can be done even without lowering the initial price.
Kenney, too, is a fan of throwing in a small but not meaningless
added value bonus. When the customer buys a certain service, give them
an extra freebie, not just a token trinket, Kenney says.
The key is to give something of tangible value. The dollar value of the
freebie item doesnt matter, its the perceived value to the customer, says
Kenney. Basically, give them something they want.
MAKE IT WORK
So are deals and discounts a good strategy? In the current environment,
they might be unavoidable. The bottom line is, dont just hand them out like
Monopoly money. Be strategic about them and find ways to make them help
your business, not just for short-term revenue but long-term sustainability.
If your deals live up to that standard instead of being a no-win burden,
they truly can be a win-win opportunity for your customer and for you.
Erik Gunn is a magazine writer and editor in Racine, Wisconsin.
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Results
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track-and-field
trials.
Gallery.
trailers
offer so in
many
advantages,
and pictures
tell that story.
People look at photos of our trailers and say, Ive got to have that. Once we
rollMaking
in and set connections
them up, they walk into something special.
The Welds live in Sweet Home so theyve always had the hometown
Plush interiors
advantage for the Jamboree and Bucks has done it since its beginning in
If anyone still has doubts about portable restroom luxury after study1996. They feel confident theyll retain the work as long as they provide good
ingservice
the online
photos, McNeely offers guided tours of the trailers and their
and a reasonable price.
luxurious interiors at his storage site. Some customers just need to see
things in person to be convinced, and I have no problem with that, he
the
Main
event
says.
But
that doesnt
happen too often. When it does, though, it allows
McNeely
discuss
upgrades
clientscame
inspect
trailers.
In tothe
early possible
90s, when
Sweetas
Home
up the
with
an idea to help
fund civic projects, this little town asked a big star to perform at their first
upscale
sanitation
company,
left, portable
Milah Weld,
Susie Sieg,
Josh and
Wooley,
Sten Weld,
and idea
the trip
reinforced
thatScott
his Weld
business
Eric Brownrigg.
was solid.
In January 2012, McNeely and his
^^^ As part of PoshPrivys
wife, Kristeen, put his plan into action. He
Signature Service, Brandon
McNeely
flowers
and Surprisingly,
a
takes
a conservative
approach
countryplaces
music
festival.
Wynonna
Judd said
yes and to
thebuilding
festival
personalized
chalkboard
message
PoshPrivy.
business
is a baby
right
has attracted
top talent
ever since.
In 2012, This
the 9,000
residents
welcomed
of congratulations in his Comforts
40,000 visitors August 3-5, most ofnow,
whom
camped
out. to
Judd
to help
and
we want
paywas
forback
everything
of Home trailer.
celebrate the Jamborees 20th anniversary,
with Rascal
Flatts,
Dierks
as we go,along
he says.
I dont
believe
in
Bentley, the Charlie Daniels Band,
and enough
for 22
shows
assuming
debt.performers
Ill get where
I want
to on
go
two
stages.
Other
attractions
included
beer
and
wine
by
adding
one
or two
trailers at
a time as
I can
pay
for gardens,
them. merchandise
booths
and a kids
zone.
is held
in a no-facilities,
McNeely
bought
hisThe
firstevent
restroom
trailer
in early 201220-acre
from a park-like
portable
setting near
the edge
of the picturesque
town.
restroom
company
in Michigan
that was shedding
some inventory. This 6-by8-foot restroom trailer which he calls The Petite includes a 300-gallon
internal
waste
tank and a 125-gallon onboard freshwater tank. McNeely
By the
nuMBers
brought
the two-stall 2010 Comforts of Home trailer back to Nashville, and
The company brought in 265 units (20 Maxims, 10 Freedoms, 20
then
remodeled
it. It was
our first
sounit,
I wanted
to make
sure
it had a
Liberties,
one Standing
Room
Onlyunit,
urinal
and the
balance
Tufways),
modern,
upscaletrailers,
look and
feel,
McNeely says.
three restroom
and
73 hand-wash
stations (half Satellite Industries
Hefrom
started
makeover
by removing
thePolyPortables,
units free-standing
pedestal
Waves
thethe
companys
inventory,
the rest
Inc. Tag
Alongs
sink,
replacing
vinyl for hardwood-style flooring, then installing designer
rented
from a colleague).
lighting,
floating
vanities
and automatic
touchless faucets.
he
Some
115 units,
including
five handicap-accessible,
wereTo
setfinish,
up at the
repainted
the
interior
anstops,
up-to-date
color scheme.
main venue
a few with
at bus
the hospitality
center, and parking lots,
he bought
new 2012
three-stall
Pal hand-wash
restroom trailer
fromwere
Rich
but Next
the bulk
in largea banks,
along
with sixPorta
to eight
stations,
Specialty
13- foot
trailer
which
he calls
The
Polished
placed atTrailers.
the fourThe
corners
of restroom
the facility.
Thecrew
placed
the
ACSI
trailers
near
has athe
400-gallon
waste tank
105-gallon freshwater
tank.
stage forinternal
the performers
andand
theaAmeri-Can
Engineering
trailer in
In fall
2012, McNeely
Plush,
anunit.
Alpha Mobile Solutions
the food
court/beer
garden,added
along The
with the
urinal
Signature
featuring
two private
womens
rooms and
one banks
room
ThirtySeries
units 3and
six hand-wash
stations
were arranged
in two
for
It comes
withvenue.
a 500-gallon
tankwas
andtaken
125-gallon
at amen.
smaller,
adjacent
The restinternal
of the waste
inventory
to 23
freshwater
tank.Thirteen
Each restroom
features
including
vessel sinks,
campgrounds.
units were
rentedamenities
to individual
campsites.
floating
vanities,
Corian
countertops,
Venue
units were
serviced
each night stereo,
from 11 p.m. to 2 a.m. At 6:30
ceramic
andinflatscreen
TVs.
a.m. theyfloors
started
on the campground
units, finishing around 9:30 a.m.
Rounding
hispumped
inventory
The
During
the day,out
they
outis 20
RVsPremiere
and 19 holding tanks 10 at the
trailer,
another
upscale
unit
by Rich
Specialty
Trailers, which McNeely
two shower
facilities
and
themade
balance
for the
food vendors.
subleases
a partnership
Portable
Restrooms
Charlotte,
Five through
service vehicles
werewith
used:
A 2010
Peterbilt LLC.
335 in
and
a 2008
N.C.
This large4300,
two-suite
which
has a 600-gallon
waste tank
International
bothtrailer
built out
by Progress
Vactruckinternal
with 1,500-gallon
and
200-gallon freshwater
tankaluminum
includes atanks;
working
as well
hot
waste/500-gallon
freshwater
a fireplace,
2001 Isuzu
FTRasfrom
water,
solid marble
andSales
granite
countertops,
designer
vanities,
and heating
Workmate/FMI
Truck
& Service
with an
850-gallon
waste/350-gallon
and
air conditioning
forand
full two
climate
freshwater
steel tank;
2000control.
International 4700s built out by Lely
Manufacturing Inc. with 750-gallon waste/350-gallon freshwater steel tanks.
TARGETING
CUSTOMERS
All have Masport
pumps.
When McNeely was assembling his inventory, he contacting his target
Waste was transported to the companys yard each night and transferred
markets to alert them to his fledgling business. He services the Nashville
to a 20,000-gallon tank. From there, another pumping contractor picked up
area and roughly 100 miles in all directions in middle Tennessee, going after
the waste and disposed of it by land application.
weddings, festivals, large reunions, corporate fundraisers and other events.
saMe But different
If people cant find you quickly with Google, you dont exist.
In one sense, Weld was an old pro at this event, so it was pretty much
And
once they find you, your website must instantly project
business as usual, he says. On the other hand, the size and scope had
your
brand
and what
youre
all about.
have
to sayin 60
changed
significantly
over
the years
their You
first dont
year, they
brought
units forbut
oneyou
venue
andtofour
That was the most difficult
much,
have
saycampgrounds.
it right.
thing for me, he says. So I had to get my act together. He quickly got his
Brandon
Mcneely
arms around
it. Youve got to just scratch your head and kick it in gear and
go. We didnt stop moving all weekend.
McNeely puts himself at the center of the business as the contact person
and chief problem-solver. He handles all email communication, and every
call placed to PoshPrivy routes to his personal phone.
I want to be part of my clients event, he says. I take time to make
them feel comfortable with me, and assure them Im genuinely interested
in being part of a great wedding, reunion or whatever. When you deal with
brides and brides mothers, they want the best. This is not just a business
proposition for them.
McNeely believes PoshPrivys website and targeted email campaigns
play key roles in establishing and building the companys unique brand. His
maxim is Redefining the portable restroom experience. That starts with
a clean, simple website that projects PoshPrivys upscale niche. He also
works hard to ensure the company pops up prominently when people search
for upscale portable restrooms on Google or other Internet search engines.
the teaM
Lisa and Scott Weld, owners of Bucks
Sanitary Service in Eugene, Ore., have a
sta of 10 an office worker, yard worker,
part-time mechanic and seven drivers.
Lisa works in the office answering phones
and managing the creative and marketing
side while Scott fills in on everything
from management to running routes to
maintenance. Five people worked on the
Oregon Jamboree along with the Welds
and their three children, Maren, 9; Milah,
13; and Sten, 17; who are accustomed to
helping out at events.
coMpany history
Lets roLL
Scott Weld
(continued)
Producing
Glove Test
The White
(continued)
OUTDOOR EVENTS
If people cant find you quickly with Google, you dont exist, McNeely
says. And once they find you, your website must instantly project your
brand and what youre all about. You dont have to say much, but you have
to say it right.
That doesnt mean McNeely just flipped a switch and waited for
business to build. He also networks with job-related companies to spread
his message by word-of-mouth.
I started going around to party-tent rental companies because our
business is mostly geared toward outdoor
events, McNeely says. Probably 70 percent
of our business (has been) from their
referrals.
At the same time, he targeted event
planners to raise awareness of PoshPrivy.
For that, targeted emails generate results.
I spent a couple of days compiling an
email list of every event planner I could find
around Nashville and middle Tennessee,
McNeely says. I use a service called
are lined
up and
ready
to design
go before
the
^^^ Satellite Industries Tufway restrooms
MailChimp,
which
helps
me
letters
Oregon Jamboree, complete with lighting
strung
the front who
of themight
units.need my
to target
eventinplanners
restroom trailers. MailChimp works much
better than traditional mail. Event planners
need to think of you when giving portable
^^^ McNeely adjusts the
restroom options to their clients.
wastewater outlet valve on one
of his restroom trailers.
Finally, McNeely who doesnt own
a vacuum truck partners with a local
company to pump out the trailers before hauling them home from the event
site. Most of the events we service last a half-day or so, which means we
usually dont have to pump them until theyre ready to be removed, he
explains. Its less trouble for everyone if we get them pumped on the job
site right after the event.
SELL YOURSELF
All the while, McNeely builds business through face-to-face contact.
Once were in touch with companies that can help us, I try to meet with the
owners and essentially sell myself and our product to them, he said.
Part of selling himself means being an expert in the field. Before
launching his venture, McNeely joined the Portable Sanitation Association
International and attended its annual convention and trade show in 2011. While
there, he attended seminars and talked with experts to broaden his knowledge.
helpshe
outjoined
her fathers
crew, keeping
restrooms
and hand-wash
MoreWeld
recently,
the National
Association
of Catering
and Events
^^^ Milah
stations
with
soapevents
and paper
theservice
Oregonthem.
Jamboree,
includto
learn stocked
all he can
about
andproducts
how bestatto
He also
plans
ingjoin
these
Wave
sinks from
Satelliteand
Industries.
to
the
Tennessee
Wedding
Events Specialists Association this year.
The more I can network with experts in those areas people who also need
my trailers the more Ill learn, and the more ideas and referrals Ill get.
Meanwhile,
MORE
INFO he provides personal touches to complement his restroom
trailers. That includes mints, amenity baskets, flower bouquets in the
Advanced
Containment
Progress
Inc. message for the
womens
side
of the trailers,Masport,
a personal
brideVactruck
and groom on
Systems, Inc.
800/467-5600
800/228-4510
a chalkboard,
that illuminate the path to
the trailers after dark.
800/927-2271 and tiki lightswww.masportpump.com
www.progressvactruck.com
www.acsi-us.com
After all, the more McNeely does to make his portable restrooms
Industries
Technologies
pleasing, and perhaps evenMcKee
memorable,
the -greaterSatellite
the chance
hell never
Ameri-Can
Explorer
Trailers
have
to workEngineering
from the confines
of an
office cubicle. 800/328-3332
574/892-5151
www.ameri-can.com
MORE INFO
Music City
oN locAtIoN
COVER STORY
Taking
a Bow
Music City
PORTABLE RESTROOM
RESTROOM OPERATOR
OPERATOR
PORTABLE
866/457-5425
www.mckeetechnologies.com
POSTERS
Starting At
35
ELECTRONIC
REPRINTS
Starting At
25
LASER
REPRINTS
Starting At
10
Page 10
Music City
MOJO
Reprinted with permission from PRO / February 2013 / 2013, COLE Publishing Inc., P.O. Box 220, Three Lakes, WI 54562 / 800-257-7222 / www.promonthly.com
Order through
our website
Results
(continued)
Plush interiors
If anyone still has doubts about portable restroom luxury after studying the online photos, McNeely offers guided tours of the trailers and their
luxurious interiors at his storage site. Some customers just need to see
things in person to be convinced, and I have no problem with that, he
says. But that doesnt happen too often. When it does, though, it allows
McNeely to discuss possible upgrades as clients inspect the trailers.
MOJO
Producing
Show it off
McNeely uses PoshPrivys website to give customers a virtual tour
of his restroom trailers. Our website is clean and easy to navigate. We
describe our features under Products and Pricing and show them in our
Gallery. Our trailers offer so many advantages, and pictures tell that story.
People look at photos of our trailers and say, Ive got to have that. Once we
roll in and set them up, they walk into something special.
www.satelliteindustries.com
Alpha
Solutions Inc.
Comforts of Home Services Inc. Rich
Specialty Trailers
Lely Mobile
Manufacturing,
Workmate/FMI
Truck
877/789-1213
260/593-2279
630/906-8002
800/334-2763
Sales & Service
PolyPortables, Inc.
www.richrestrooms.com
www.cohsi.com
www.alphamobilesolutions.com
www.lelyus.com
800/927-8750
800/241-7951
(See
ad page 19)
www.fmitrucks.com
www.polyportables.com
(continued)
(continued)
Nashvilles Brandon
McNeely brings special
events expertise to country
stars, backyard parties
I want to be part of my
clients event Im genuinely
interested in being part of
a great wedding, reunion or
whatever. When you deal with
brides and brides mothers, they
want the best. This is not just a
business proposition for them.
Porta Pal Mcneely
unit from
^^^ McNeely runs a power cord to his
Brandon
Rich Restrooms. Music City customers organizing backyard
weddings and special events want a lot of amenities when
shopping for portable sanitation units.upscale portable sanitation company, and
the trip reinforced that his business idea
was solid.
floating vanities, Corian countertops, stereo,
In January 2012, McNeely and his
As part offloors
PoshPrivys
^^^ceramic
and flatscreen TVs.
wife, Kristeen, put his plan into action. He
Signature Rounding
Service, Brandon
out his inventory is The Premiere
McNeely places flowers and a
takes a conservative approach to building
trailer, another
upscale
unit made by Rich Specialty Trailers, which McNeely
personalized
chalkboard
message
PoshPrivy. This business is a baby right
subleases through
a partnership with Portable Restrooms LLC. in Charlotte,
of congratulations
in his Comforts
andhas
wea 600-gallon
want to pay
for everything
N.C.trailer.
This large two-suite trailernow,
which
internal
waste tank
of Home
we go, ahe
says. fireplace,
I dont as
believe
and 200-gallon freshwater tankas
includes
working
well asin
hot
debt.
Ill get where
I want
to go
water, solid marble and graniteassuming
countertops,
designer
vanities,
and heating
by adding
or two trailers
at climate
a time as
I can pay for them.
and airone
conditioning
for full
control.
McNeely bought his first restroom trailer in early 2012 from a portable
restroom
companyCUSTOMERS
in Michigan that was shedding some inventory. This 6-byTARGETING
8-foot restroom
trailer was
which
he calls The
Petite includes
a 300-gallon
When McNeely
assembling
his inventory,
he contacting
his target
internal
waste
tank them
and ato125-gallon
onboard
freshwater
tank.
markets
to alert
his fledgling
business.
He services
theMcNeely
Nashville
brought
the two-stall
2010
Comforts
of Homein
trailer
back
to Nashville,
area and
roughly 100
miles
in all directions
middle
Tennessee,
goingand
after
thenweddings,
remodeled
it. It was
first unit,
so I wanted
to make
it events.
had a
festivals,
largeour
reunions,
corporate
fundraisers
andsure
other
modern, upscale look and feel, McNeely says.
He started the makeover by removing the units free-standing pedestal
If
people cant find you quickly with Google, you dont exist.
sink, replacing vinyl for hardwood-style flooring, then installing designer
And once
they
find you,
your website
mustfaucets.
instantly
lighting,
floating
vanities
and automatic
touchless
To project
finish, he
your brand
and with
whatanyoure
all about.
You dont have to say
repainted
the interior
up-to-date
color scheme.
Next hebut
bought
new 2012
three-stall
Porta Pal restroom trailer from Rich
much,
youahave
to say
it right.
Specialty Trailers. The 13- foot restroom trailer which he calls The Polished
Brandon
Mcneely
has
a 400-gallon
internal waste tank and a 105-gallon freshwater tank.
In fall 2012, McNeely added The Plush, an Alpha Mobile Solutions
McNeely
himself at
theprivate
center of
the business
as the
contact
person
Signature
Series puts
3 featuring
two
womens
rooms
and
one room
problem-solver.
He handles
all email
communication,
and every
for and
men.chief
It comes
with a 500-gallon
internal
waste
tank and 125-gallon
call placed
to PoshPrivy
routesfeatures
to his personal
phone.
freshwater
tank.
Each restroom
amenities
including vessel sinks,
I want to be part of my clients event, he says. I take time to make
(continued)
them feel comfortable with me, and assure them Im genuinely interested
in being part of a great wedding, reunion or whatever. When you deal with
brides and brides mothers, they want the best. This is not just a business
proposition for them.
McNeely believes PoshPrivys website and targeted email campaigns
play key roles in establishing and building the companys unique brand. His
maxim is Redefining the portable restroom experience. That starts with
a clean, simple website that projects PoshPrivys upscale niche. He also
works hard to ensure the company pops up prominently when people search
for upscale portable restrooms on Google or other Internet search engines.
OUTDOOR EVENTS
If people cant find you quickly with Google, you dont exist, McNeely
says. And once they find you, your website must instantly project your
brand and what youre all about. You dont have to say much, but you have
to say it right.
That doesnt mean McNeely just flipped a switch and waited for
business to build. He also networks with job-related companies to spread
his message by word-of-mouth.
I started going around to party-tent rental companies because our
business is mostly geared toward outdoor
events, McNeely says. Probably 70 percent
of our business (has been) from their
referrals.
At the same time, he targeted event
planners to raise awareness of PoshPrivy.
For that, targeted emails generate results.
I spent a couple of days compiling an
email list of every event planner I could find
around Nashville and middle Tennessee,
McNeely says. I use a service called
MailChimp, which helps me design letters
to target event planners who might need my
restroom trailers. MailChimp works much
better than traditional mail. Event planners
need to think of you when giving portable
^^^ McNeely adjusts the
restroom options to their clients.
wastewater outlet valve on one
of his restroom trailers.
Finally, McNeely who doesnt own
a vacuum truck partners with a local
company to pump out the trailers before hauling them home from the event
site. Most of the events we service last a half-day or so, which means we
usually dont have to pump them until theyre ready to be removed, he
explains. Its less trouble for everyone if we get them pumped on the job
site right after the event.
SELL YOURSELF
All the while, McNeely builds business through face-to-face contact.
Once were in touch with companies that can help us, I try to meet with the
owners and essentially sell myself and our product to them, he said.
Part of selling himself means being an expert in the field. Before
launching his venture, McNeely joined the Portable Sanitation Association
International and attended its annual convention and trade show in 2011. While
there, he attended seminars and talked with experts to broaden his knowledge.
More recently, he joined the National Association of Catering and Events
to learn all he can about events and how best to service them. He also plans
to join the Tennessee Wedding and Events Specialists Association this year.
The more I can network with experts in those areas people who also need
my trailers the more Ill learn, and the more ideas and referrals Ill get.
Meanwhile, he provides personal touches to complement his restroom
trailers. That includes mints, amenity baskets, flower bouquets in the
womens side of the trailers, a personal message for the bride and groom on
a chalkboard, and tiki lights that illuminate the path to the trailers after dark.
After all, the more McNeely does to make his portable restrooms
pleasing, and perhaps even memorable, the greater the chance hell never
have to work from the confines of an office cubicle.
MORE INFO
Alpha Mobile Solutions
Comforts of Home Services Inc. Rich Specialty Trailers
877/789-1213
260/593-2279
630/906-8002
www.richrestrooms.com
www.alphamobilesolutions.com www.cohsi.com
(See ad page 19)
www.promonthly.com
promonthly.com
November 2016
23
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MAXI SCRAPER
ITEM#
SIZE
PRICE
STMAX
4"
$4.99
SOURCE KEY
11PRO16
MAKING CONNECTIONS
2016 was the second year the company handled the AirVenture event,
although they had helped the previous contractor on parts of it for a couple
years. Changes at the previous contractor led to the Experimental Aircraft
Association (EAA) putting the project out to bid in 2015. There were a lot of
bidders, Dean says, but he believes they won it because of their familiarity
with it and because they were one of a very few companies who had the
resources to handle all the liquid waste for the event.
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27
BY THE NUMBERS
To supplement on-site facilities the company brought in 1,000
PolyJohn PJN3s (dark gray with bright lime-green corners and vents)
and 75 Satellite wheelchair-accessible units, all with hand sanitizer.
They ordered all-new units for this event, with shipments coming in
throughout May and June. Four groups of 20 units were placed in hightraffic areas, the rest in small groups of four or less throughout the
facility, mostly in the campgrounds. We placed a restroom every 75 to
100 yards, Dean says. If you could throw a stone you could probably
hit one.
The company also provided 16 restroom trailers for vendor
hospitality tents and high-traffic areas, 15 shower trailers in seven
camper locations and 35 325-gallon Kentucky Tank holding tanks for
numerous food courts and cooking facilities.
LETS ROLL
At the end of May the company dropped off 100 units for
volunteers. Then, using vacuum trucks and 20-unit transport trailers
built by Emerich Manufacturing, they made a couple deliveries a week
usually on Wednesdays, their slowest day with a big final push at
the beginning of June. Then it took about a month to set everything in
place. Holding tanks were brought in a few days before the event, as
were shower and restroom trailers, which were transported using two
2012 Ford F-450 duallys and a 2005 International Eagle semi tractor.
The company also set up an operations center adjacent to the
venue. The crew gathered there in the morning to pick up daily job
assignments and later cycled back to eat lunch and dinner catered
by a local company. Communications to the team were done using
BayComm two-way radios.
With a massive effort at the end, everything was removed in four days.
28
November 2016
Brad Dean
services campers
on the EAA
grounds with one
of the companys
Ford F-550s
with 800-gallon
waste/300gallon freshwater
Progress tank.
KEEPIN IT CLEAN
Service was done with eight 2007-2014 Ford F-550s with 800-gallon
waste/300-gallon freshwater tanks, one (aluminum) built out by
Progress Tank, the others (stainless steel) by Best Industries; a 2005
Ford F-750 with a 1,850-gallon waste/300-gallon freshwater steel tank;
a 2006 Ford F-750 with a 2,000-gallon waste/500-gallon freshwater
stainless steel tank built out by Best; and their four 6,000-gallon septic
MORE INFO
Ameri-Can
574/892-5151
www.ameri-can.com
Progress Tank
816/714-2600
www.progresstank.com
Satellite Industries
800/328-3332
www.satelliteindustries.com
(See ad page 5)
(See ad page 7)
promonthly.com
November 2016
29
IN THE GARAGE
November 2016
The Latest Gadgets and Gizmos for Your Truck and Van
TAKE A LOOK AT TOOLS AND TECHNOLOGY TO BOOST HORSEPOWER, GO THROUGH SNOW
AND CONVERT TO PROPANE POWER AS SEEN AT THE NTEA WORK TRUCK SHOW
By Ed Wodalski
30
November 2016
in stowed and fully open positions. The removable latching module provides
open floor space for loading or transporting oversized loads.
By swiveling, you get easy access to the back of your vehicle, says Michael Hof, vice president of sales and marketing.
Predrilled bolt holes allow for easy installation in Promaster, Nissan,
Transit and Sprinter vans. Ramps can be installed by an upfitter or in the
RETRACTABLE CHAINS
Anyone who drives on icy,
snow-covered roads would appreciate the Onspot Automatic Tire
Chain System (www.onspot.com).
Michael Hof
With the flip of the dashboard
switch, the system offers the traction of a single set of conventional snow chains without stopping. The system works in forward, reverse or while braking in either direction. Six lengths
of chains spaced at 60-degree intervals on the chainwheel ensure there are
always two strands of chains between the tire and road surface. When no
longer needed, flip the switch and chains return to their resting position.
The automatic chain system is designed for long hauls at speeds up to
35 mph and plowing through up to 6 inches of snow. Suited for spring- or
air-suspended vehicles, the permanently installed system is DOT approved
in all 50 states.
Another handy cold weather gadget is the Webasto coolant heater that
provides a warm start to your day without having to run your truck engine
(www.webasto.com). The Thermo Top C is designed for trucks and off-road
equipment. Using less than a gallon of fuel per hour, it delivers up to 17,000
Btu of heat, quickly bringing your engine up to operating temperature.
Left: The Onspot
automatic tire chain
system provides ondemand grip when you
hit snow and ice.
Below: Mark Denton, of
Alliance AutoGas, holds
the propane plug-andplay fuel conversion kit.
(Photo by Ed Wodalski)
CLEAN FUEL
CONVERSION
Looking to convert all or
part of your fleet to a cleanburning fuel? Alliance AutoGas offers a plug-and-play
solution for most diesel- and
gasoline-powered
trucks
(www.allianceautogas.com).
Designed to run on propane,
Alliances system can be installed on new or existing fleet
vehicles. All wiring is precut and brackets are designed to be installed with-
PRT Prices
Starting at
69,500
Standard Packages or
Built to Your Specs
November 2016
31
W W E T T S P OT L I G H T
Revamping a Favorite
SATELLITE LAUNCHES UPDATED VERSION OF MAXIM
3000 UNIT By Kyle Rogers
The Maxim 3000 has been a longtime staple of Satellite Industries portable restroom line. But even with all the existing features that benefit both
operators and end users, Satellite continues to look for ways to improve the
unit, says company president John Babcock. The launch of the latest edition
of the Maxim 3000 was announced at the 2016 Water & Wastewater Equipment, Treatment & Transport Show.
As the volume of Maxim 3000 units out there continues to grow, we
want something easier to supply and more modular, making it easier for our
customers to manage their fleet, says Babcock.
Those goals have produced one of the biggest changes to the Maxim
3000 unit. A single style of panel is used for the side and rear walls, rather
than the three unique panels that made up the previous version. The walls
are connected using an interlocking knuckle
system that creates contoured grips for easy
Its for our
handling.
customers who
From a production standpoint, it gives
us more capacity. Its easier to produce single
want their fleet to
parts rather than varied parts that have to be
stand out. Its very
put together, Babcock says. For our custompopular for special
ers it means easier maintenance and repair.
Other improvements on the Maxim 3000
event use.
include a new vent pipe design that incorporates a shelf and coat/purse hook, a singleJOHN BABCOCK
wall roof that lets in more light, and door
hinge upgrades.
The prior version had various screws and fastening devices, says
Babcock. The new version just has a single fiberglass rod that runs down
through the length of the hinge, so its faster to assemble and more durable.
FOR
GET
EMAIL NEWS
ALERTS
Go to
promonthly.com/alerts
and get started today!
32
November 2016
PRODUCT FOCUS
November 2016
Slide-In Units
By Craig Mandli
HOSE REELS
34
November 2016
SUMMIT
BEST IN
ACCESSIBILITY
GLACIER II
BEST IN
VERSATILITY
Ultra smooth surface inside
and out is resistant to graffiti
and makes cleaning a breeze
Extra deep molded-in grab
handles for loading and
maneuverability
Available in either 40 or 74
gallon tank configurations
HOLDING TANK
BEST IN CAPACITY
Heavy-duty holding tank with 6 Fernco fittings for multiple
plumbing configurations and dual carrying handles
Low profile 250 gallon capacity for maximum waste storage
231.830.8099 866.293.1502
fivepeaks.net info@fivepeaks.net
ARMSTRONG
EQUIPMENT
SLIDE-IN TANK UNIT
Slide-in tank units from
Armstrong Equipment are
manufactured in steel, aluminum or stainless steel,
with standard sizes of 300, 450 and 550 gallons (single and dual compartment), with custom units available. Pump and motor combos are available
ranging from Masport HXL3 and 4 or Conde Super 6 and SDS 6 coupled with
a Honda gas or Yanmar diesel engine. Each single-compartment unit comes
with an 8-inch primary shut-off, poly secondary scrubber, 30-foot intake hose
with PVC wand, 3-inch discharge, and zinc anode for corrosion protection for
aluminum tanks. Dual-compartment tanks have everything the single compartments do with added 50-foot water hose, 2-inch water fill port, and Whale
washdown pump. These units are fully customizable and can be sold complete or as a tank weldment only. 800/699-7557; www.vacpump.biz.
IMPERIAL INDUSTRIES
SELF-CONTAINED SLIDE-IN UNIT
The Self-Contained Slide-In Unit from Imperial Industries is offered in either a single
compartment for grease or industrial
sludge and the traditional two-compartment for the portable restroom cleaning
industry. It has a horizontal freshwater
tube and Extruded Skid design. Stock units
are manufactured in steel, aluminum or stainless steel with capacities of 300, 450, 550 and 650 gallons, equipped with the
option of Masport or Conde vacuum pump packages with Honda gas engines. 800/558-2945; www.imperialind.com.
KEEVAC INDUSTRIES
ALUMINUM SLIDE-IN
Slide-in tanks from KeeVac Industries
range in size from 300 to 1,500 gallons. Manufactured in both flat-end and
dished head tanks, a wide variety of sizes
is available. Multiple pump combinations
and capacity configurations are available
as well. Side engine, rear engine and remote
engines are also available, along with single-, two- or three-compartment
tanks. 866/789-9440; www.keevac.com.
(continued)
36
November 2016
2017 Freightliner M2
FloJet
LED lighting
LED lighting
63,900
(855) 685-8100
Diesel from
99,000!
92,000
flowmark.com
132,000
sales@flowmark.com
ARMAL IS
FOR ALL SEASONS
ARMAL Inc.
122 Hudson Industrial Drive - Griffin, GA 30224 USA
Phone: +1 770 491 6410 - Fax: +1 770 491 9458
Toll free: 866 873 7796
www.armal.biz
promonthly.com
November 2016
37
38
November 2016
VACUUM HOSE
KURIYAMA OF AMERICA
KING BEE KBEE SERIES
King Bee KBEE Series hoses
from Kuriyama of America provide high flexibility for maneuvering in tight
areas such as around portable restrooms. The hose remains flexible in subzero temperatures, and is crush- and kink-resistant. The easy-slide helix protects the hose tube from cover wear and allows the hose to slide easily over
rough surfaces. Overmolded, leak-proof cuffs help eliminate leaking and are
100 percent factory tested. It is available in 2- and 3-inch I.D. sizes in multiple lengths. The 3-inch I.D. hose is also available as a 3-foot hose guard.
847/755-0360; www.kuriyama.com.
VARCO PORTA-GREASE
Porta-Grease
polyurethane-lined
suction hose from VARCo includes a
smooth-bore grease, oil and chemical-resistant polyurethane liner. It has
a crush-proof and abrasion-resistant
liner, and poly-welded end cuffs for
longer hose life. It can be used in temperatures ranging from minus 40 to 125
degrees F. 866/872-1224; www.varcopumper.com.
VACUUM PUMPS
FRUITLAND MANUFACTURING
ELIMINATOR 250PT
The Eliminator 250PT from Fruitland
Manufacturing was designed with a
small mount and accessories, allowing it
to fit on almost all of todays portable restroom service trucks, while still allowing for big-truck
continuous-duty performance. The package comes with an RCF250 180
cfm vacuum pump with integral heavy-duty secondary shut-off and oilcatch muffler. The compact design is only 26 inches wide and 19 inches
in height, taking up minimum frame rail space. The package comes with
hydraulic or gearbox drive options; the gearbox drive option allows for
five distance options for alignment to PTO shaft, eliminating drive-shaft
clearance hurdles. The mount has two emergency brake cable slots, making installation quick and easy. The fan-cooled RCF250 pump offers low
oil consumption, including an automated oiling system with all-steel oil
lines, pump oil level sight gauge, vane gauging ports and anti-shock design. 800/663-9003; www.fruitlandmanufacturing.com.
MASPORT HXL4V
PLUG & PLAY SYSTEM
The HXL4V Plug & Play System from Masport has a compact low-profile design
and innovative scrubber and inlet filter
that provides a blend of form and function. An optional extended self-aligning
gearbox allows direct alignment to the
PTO on all truck models. Integral mounting bosses ensure precise alignment for hydraulic drive or gearbox-mount
applications. A Rexnord Omega Coupler included on gearbox installations
ensures greater life for both automatic and manual transmissions. 800/2284510; www.masportpump.com.
MORO USA
GAS-ENGINE-DRIVEN
PUMP PACKAGE
Gas-engine-driven pump packages
are available from Moro USA for
self-contained vacuum systems on
industrial-duty vacuum trailers,
trucks or stationary applications.
Pump packages come fully assembled and
include a Honda gas engine, heavy-duty pulleys,
belts, battery and cables. The Honda engine has electric start
and muffler. The gas-engine-driven pump package can be combined with
all Moro AIR Series pumps, or PM70T and PM80T fan-cooled pumps. Components are mounted onto a heavy-duty powder-coated stand that can be
easily installed. The package is configured for easy accessibility to the pump,
engine and battery for routine operation and maintenance. 800/383-6304;
www.morousa.com.
3-Station Combo
2-Station Combo
4-Station Combo
4-Station Combo
6-Station
8-Station w/Sinks
16-Station
8-Station
GS-07F-0236V
November 2016
39
12VDC
Washdown Pumps
Burks DC10
AE-DC12-SS
AE-DC12-CI
PRODUCT NEWS
Water Cannon
electric pressure
washer package
The electric-powered Jetter
Package pressure washer from Water
Cannon delivers 2 gpm and 1,500
psi. The low profile and compact
hand-carry version includes a 150foot by 1/4-inch Piranha jetter hose, a
50-foot by 1/8-inch trap hose, ball valve, pulsation valve on demand and four stainless steel jetter nozzles. The pressure regulator can be adjusted from 150 to 1,500 psi.
800/333-9274; www.watercannon.com/catalogrequest.aspx.
Water Flow Can Be Controlled At The Spray Nozzle With No Damage To Pump System
Note: Some Installation May Require A Pressure On/Off Switch, Solenoid Valve & Check Valve
800-699-7557
ScreencO
Systems
NEW PRODUCT
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78,670*4x2
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Flexible
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Financing
Options
I N D U S T RY N E W S
Wabash National names director of sales
and sales manager
Doug Twyford was named director of sales for Wabash Aviation and
Truck Equipment. Twyford will lead strategic growth for Wabashs Garsite
and Process Tank brands. Neal Ropp was named sales manager for parts and
service. Ropp will focus on improving distribution reach and responsiveness.
Go To Parts, Wastequips OEM parts division, has entered an agreement with McNeilus Truck & Manufacturing. The agreement adds McNeilus as a Galbreath parts dealer in Texas, California, Arizona, Nevada, Colorado and Oregon.
Financing for
New and Used Equipment
Trucks Tanks Trailers Toilets Cameras Jetters
Computer Hardware & Software
7 Church Road, Hatfield, PA 19440
Phone: 800.422.1844
Fax: 888.883.9380
Visit our website: www.libertyfg.com
Isuzu Commercial Truck of America opened its first Center of Excellence in northeast Pennsylvania. The complex includes a 100,000-squarefoot parts distribution center and 30,000-square-foot training and technical assistance facility.
The Work Truck Show and Green Truck Summit return to Indianapolis in 2017 and 2018. The 2017 show will be held March 14-17 at the Indiana Convention Center. Dates for the 2018 show are March 6-9. The Work
Truck Show features the latest vocational trucks, vans, vehicle components
and equipment on a trade show floor covering over 500,000 square feet.
The event includes an educational conference with over 60 sessions designed to help attendees improve operations.
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November 2016
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November 2016
43
THE COMPANY:
Midwest based
CONFIDENTIAL
ACQUISITION
PROFILE in the U.S.
Founded in 1957, is one of the
first portableACQUISITION
restroom companies
CONFIDENTIAL
PROFILE
ACQUISITION
PROFILE
CONFIDENTIAL
CONFIDENTIAL
ACQUISITION
CONFIDENTIAL ACQUISITION PROFILE
PROFILE
Organized as an S Corp.
CONFIDENTIAL
Client: Project
ProjectACQUISITION
John (July
(July 27,
27,PROFILE
2016)
Client:
John
2016)
Client:
Project
John
(July
27,
2016)
Client:
Project
John
(July
27,
Provides self-contained, portable
sanitation
products
for
rent or lease
Client: Project John (July 27, 2016)
2016)
Client: Project
JohnRental/Leasing
(July 27, 2016) Company
Portable
Sanitation
Products
Portable
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Products
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Company
Services its products with
related
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and Company
waste/septic hauling and disposal
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Rental/Leasing
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Company
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THE COMPANY:
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for rent
rent or
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lease
THE FINANCIAL
PERFORMANCE:
Organized
as
an S Corp.
Provides
self-contained,
portable
Services
its
products
with
related
cleaning,
provisioning
and
waste/septic
hauling
and
disposal
Services
its
products
with
related
cleaning,
provisioning
and
waste/septic
hauling
and
disposal
Provides
self-contained,
portable
sanitation
products
for
rent
or
lease
Services
its
products with
withportable
related cleaning,
cleaning, provisioning
provisioning
and
waste/septic
hauling and
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Provides
self-contained,
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products
for
rent
or
lease
Large
Services
its
products
related
and
waste/septic
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commercial/industrial
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Large
commercial/industrial
customer
focus
Services
its
products
with
related
cleaning,
provisioning
and
waste/septic
hauling
and
disposal
Large
Large
commercial/industrial
customer
focus
Services
its products
with
related
cleaning,
provisioning
and waste/septic hauling
and disposal 2013
2016E
2015
2014
commercial/industrial
customer
focus
Service
area
comprised
of
three
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Service
area
comprised
of
three
contiguous
Large
commercial/industrial
customer
focusstates
Service
area comprised
comprised of
of three
three
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states
Large
commercial/industrial
customer
focus
Service
contiguous
states
Seeks
aa area
third-party
sale
to
aa synergistic
buyer
Seeks
third-party
sale
to
synergistic
buyer
Service
area
comprised
of
three
contiguous
states $1,892,583
Seeks
a
third-party
sale
to
a
synergistic
buyer
Revenues Seeks
$1,900,000
$1,923,655
$1,736,365
Service
area
comprised
of
three
contiguous
states
a
third-party
sale
to
a
synergistic
buyer
Plans
to
re-invest
sale
proceeds
into
affiliated,
non-competing,
companies
Plans
to
re-invest
sale
proceeds
into
affiliated,
non-competing,
companies
Seeks
a
third-party
sale
to
a
synergistic
buyer
Plans
re-invest sale
sale
into affiliated,
affiliated,
companies
Seeks to
a third-party
saleproceeds
to a synergistic
buyer non-competing, companies
Plans
into
Plans to
to re-invest
re-invest sale proceeds
proceeds312,327
into affiliated, non-competing,
non-competing,
companies
Net Income
570,923
19,330
FINANCIAL
Plans toPERFORMANCE:
re-invest sale proceeds into affiliated, non-competing, companies 209,155
THE
PERFORMANCE:
THE
FINANCIAL
THE
FINANCIAL
PERFORMANCE:
THE
FINANCIAL
PERFORMANCE:
THEEBITDA
FINANCIAL PERFORMANCE:
Adjusted
-$
496,482
698,983
447,363 2013
329,181
THE FINANCIAL PERFORMANCE:
2016E
2015
2014
2016E
2015
2014
2013
2016E
2015
2014
2013
2016E
2015
2014
2013
2016E
2015
2014
2013
Adjusted
EBITDA - %
Revenues
$1,900,000
$1,892,583
$1,923,655
$1,736,365
Revenues
$1,900,000
$1,892,583
$1,923,655
$1,736,365
2016E
2015
2014
2013
26.1
36.9
23.3
18.9
Revenues
$1,900,000
$1,892,583
$1,923,655
$1,736,365
Revenues
$1,900,000
$1,892,583
$1,923,655
$1,736,365
Revenues
$1,900,000
$1,892,583
$1,923,655
$1,736,365
Net
Income
312,327
570,923
209,155
19,330
Net
Income
312,327
570,923
209,155
19,330
Revenues
$1,900,000
$1,892,583
$1,923,655
Note 1: Based
upon direct costs only to approximate
that would be$1,736,365
enjoyed
Net
Income
312,327 the incremental
570,923 cash flow
209,155
19,330by a
Net
Income
312,327
570,923
209,155
19,330
Net
Income
312,327
570,923
209,155
19,330
synergistic
buyer
supplying
own SG&A support.
Adjusted
EBITDA
--its
$
496,482
698,983
447,363
329,181
Adjusted
EBITDA
$
496,482
698,983
447,363
329,181
Net
Income
312,327
570,923
209,155
19,330
Adjusted
EBITDA
$
496,482
698,983
447,363
329,181
Adjusted
EBITDA
$
496,482
698,983
447,363
329,181
Adjusted
$
496,482
698,983
447,363
329,181
Adjusted EBITDA
EBITDA ----%
%
Adjusted
EBITDA
EBITDA
$
496,482
698,983
447,363
329,181
26.1
36.9
23.3
18.9
26.1
36.9
23.3
18.9
Adjusted
EBITDA
-- %
26.1
36.9
23.3
18.9
Adjusted
EBITDA
%
26.1
36.9
23.3
18.9
Adjusted
EBITDA
%
26.1
36.9
23.3
18.9
Note
1:
Based
upon
direct
costs
only
to
approximate
the
incremental
cash
flow
that
would
be
enjoyed
by
a
Note
1:
Based
upon
direct
costs
only
to
approximate
the
incremental
cash
flow
that
would
be
enjoyed
by
a
Adjusted
EBITDA
%
THE INVESTMENT
ATTRIBUTES:
26.1
36.9
23.3
18.9
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44
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information
about
thistransition
opportunity, please contact:
For more
more information
information about
about this
this opportunity,
opportunity, please
contact:
For
please
contact:
For
more
information
about
this
opportunity,
please contact:
contact:
For
more
information
about
this
opportunity,
please
more information
about this
opportunity,
please&
contact:
Mr.For
Robert
P.
St.
Germain,
Managing
Director
Principal
ForMr.
more
information
about this
opportunity,
please
contact:
Robert
P.
St.
Germain,
Managing
Director
&
Principal
Mr.
Robert
P.
St.
Germain,
Managing
Director
&
Principal
Mr.
Robert
P.
St.
Germain,
Managing
Director
&
Principal
rstgermain@cfaw.com,
614-476-2291(O),
614-476-2324(F),
614-325-8486(C)
Mr.
Germain,
Director
rstgermain@cfaw.com,
614-476-2291(O),
614-476-2324(F),
614-325-8486(C)
rstgermain@cfaw.com,
614-476-2291(O),
614-476-2324(F),
614-325-8486(C)
Mr. Robert
Robert P.
P. St.
St.
Germain, Managing
Managing
Director &
& Principal
Principal
rstgermain@cfaw.com,
614-476-2291(O),
614-476-2324(F),
614-325-8486(C)
Mr.
Robert
P.
St.
Germain,
Managing
Director
&
Principal
rstgermain@cfaw.com,
614-476-2291(O),
614-325-8486(C)
SecuritiesSecurities
offered offered
through
Corporate
Finance
Securities,
Inc.,614-476-2324(F),
Registered
Broker-Dealer,
FINRA
Securities
through
Corporate
Finance
Securities, Inc.,
Inc.,
Registered
Broker-Dealer,
MemberMember
FINRA and
and
SIPC. and SIPC.
rstgermain@cfaw.com,
614-476-2291(O),
614-476-2324(F),
614-325-8486(C)
offered
through
Corporate
Finance
Securities,
Registered
Broker-Dealer,
Member
FINRA
SIPC.
Securities offered
through Corporate Finance
Securities, Inc., Registered
Broker-Dealer,
Member FINRA and SIPC.
rstgermain@cfaw.com,
614-476-2291(O),
614-476-2324(F),
614-325-8486(C)
Securities offered
through Corporate Finance
Securities, Inc., Registered
Broker-Dealer,
Member FINRA and SIPC.
offered
through
Corporate Finance Securities, Inc., Registered Broker-Dealer, Member FINRA and SIPC.
November 2016Securities
Portable
Restroom
Operator
Securities
offered
through
Corporate Finance Securities, Inc., Registered Broker-Dealer, Member FINRA and SIPC.
CLASSIFIEDS
Hydraulic
Driven
Pressure
Washer
November 2016
MARKETPLACE
BUSINESSES
ADVERTISING
COMPUTER SOFTWARE
Fr e e S e r v i c e R e m i n d e r S o f t w a r e . c o m ,
Fr e e S e r v i c e D i s p a t c h S o f t w a r e . c o m ,
FreeRouteManagementSoftware.com.
(T11)
COMPUTER SOFTWARE/BILLING
Affordable Business Software. Online,
any device access. Dispatching, billing,
mobile apps. Get back time to run your
business. Free proposal, demonstration.
888-332-5327; sales@clearcomputing.com;
www.clearcomputing.com
(TBM)
MISCELLANEOUS
For Sale: Single-axle trailer with 1 porta
potty, great for highway crew. Dodge with
septic tank. 3,000-gallon capacity septic
truck. GMC TopKick with 700-gallon capacity tank. 1,100-gallon waste capacity septic
truck. Location: Brighton, Michigan. FREE
300-400 porta potties. Call 810-217-4639,
ask for Bart.
(T11)
PORTABLE RESTROOMS
Synergy World High-Tech 1 portable toilets
for sale. All grey. Good to excellent condition.
Truckload ready to ship. 336-516-4224. (T11)
3.5GPM
HYD4040 4.0GPM
HYD5530 5.5GPM
HYD1130 11GPM
HYD1722 17GPM
HYD2418 24GPM
HYD1840 18GPM
HYD3525
2500PSI
4000PSI
3000PSI
3000PSI
2200PSI
1800PSI
4000PSI
979
1,795
$
1,799
$
2,099
$
2,099
$
2,099
$
6,599
$
YEARS OF
SERVICE
WaterCannon.com
1.800.333.WASH (9274)
Filters
Fuel System
Components
Starter Motors
Replacement
Gaskets
Solenoids
Much More!
PORTABLE SINKS
(25) 2-person hand stations: $400 each. (25)
4-person hand stations: $450 each. Used one
year, like new. Call 419-358-1936.
(T11)
PRESSURE WASHERS
877-409-1618 sales@generator-parts.com
Generator-Parts.com
Surco
Honda horizontal GX engines, new in-thebox w/warranty. GX200QX - $399; GX270QAG - $579; GX390QA - $599 delivered
price. 800-363-9855 or GXParts.com (TBM)
Portable Toilet
Deodorant
FRAGRANCE
FRAGRANCE
FRAGRANCE
FRAGRANCE
SUMMER FRESH
FRAGRANCE
SUMMER FRESH
FRAGRANCE
TRUCKS - MISCELLANEOUS
FRAGRANCE
Generator-Parts.com
The
In Stock
Trailers Ship
Ready To
Johnny Mover
800-498-3000
www.cesspoolcleaners.com
F R A G R A N C EF R A G R A N C
F RE A G R A N C E
FRAGRANCE
FRAGRANCE
F R A G R A N C E F R A G R A N C ESUMMER FRESH
FRAGRANCE
FRAGRANCE
FRAGRANCE
FRAGRANCE
New mess-free
packets available!
F R A G R A N C EF R A G R A N C E
FRAGRANCE
F R A G R A N C EF R A G R A N C E
290 Alpha
Drive, Pittsburgh PA 15238
800.556.0111
800.556.0111
412.252.7000
surcopt.com
surcopt.com
promonthly.com
November 2016
45
800-688-SWAN (7926)
www.swanfence.com
600 W. Manville St., Compton, CA 90220
46
November 2016
112
IN A SELF-SERVICE WORLD.
Every part matters. Getting the supplies you need, when you need them? Thats a pretty big part
of this business. Without the right connections, its hard to build anything. Thats why our support
system comes fully assembled. Real manufacturing facilities and strategically located service
centers staffed by helpful PolyJohn experts ensure our stock is ready to go no problem.
Leave the aggravating parts to us. 800-292-1305 www.polyjohn.com
6/8/16 8:59 AM