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CUSTOMER SATISFACTION AND SERVICE LOYALTY

IN SELECTED BDO BRANCHES WITHIN LAS PIAS AREA


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A Thesis Proposal Presented to the Faculty


of the College of Graduate Studies
Polytechnic University of the Philippines
Manila City

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In Partial Fulfillment of the Requirements for the Degree


Master of Arts in Business Administration
Major in Marketing
Management

By
Elizabeth Villocino
MBA

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