HAMPIONSHIP FIA WORLD RALLY CHAMPIONSHIP FIA WORLD RALLY CHAMPIONSHIP

ORLD RALLY CHAMPIONSHIP FIA WORLD RALLY CHAMPIONSHIP

BRAND GUIDELINES
OUR BRAND
BOOK CONTAINS NO GREAT SURPRISES,
IT MERELY PRESENTS ALL THE TOOLS AT
OUR DISPOSAL. ITS LOGICAL, PERSUASIVE,
PROVOKING AND A REMINDER TO US ALL JUST
HOW BIG RALLY IRELAND IS GOING TO BE.

THE BRAND BOOK SAYS EXPLORE, AMAZE,

EXCITE, ENTERTAIN AND EDUCATE, BUT IT IS
ALSO ABOUT HAVING FUN AND THAT IS WHY
WE ALL GOT INVOLVED IN RALLY IRELAND IN
THE FIRST PLACE.
THE BRAND
THE RALLY IRELAND BRAND MARK IS A GRAPHIC
DEVICE THAT IS USED TO IDENTIFY THE ISLAND OF
IRELAND AS A RALLY DESTINATION. CONSISTENT
USE OF THE MARK WILL BUILD AWARENESS AND
RECOGNITION WITH ALL OUR AUDIENCES.
 RALLY RALLY
FIA WORLD RALLY
RALLY FIA WORLD RALLY
CHAMPIONSHIP CHAMPIONSHIP

FIA WORLD RALLY CHAMPIONSHIP FIA WORLD R

RALLY
FIA WORLD RALLY
R
CHAMPIONSHIP

The mark comprises of three elements, the Shamrock Symbol, the Ireland Logotype and the Subheading. The Rally Ireland Brand
mark should be produced in colour where possible - colour is its primary strength. The preferred background colour for the mark
is Purple with Rally in White and Ireland in Green. The Rally Ireland Brand identity is more than our mark. Typography, colour,
image content and personality are all important when creating strong, focused and consistent brand communications.

FIA WORLD RALLY C

 CHAMPIONSHIP

Rally Ireland Option 1

Process CMYK

RALL
RALLYY
RALLY FIA RALL
WORLD
RALL
RALLY RALLY CHAMPIONSHIP
YY RALL
RALL
RALLYY
Y
ALL
LLYY
ALLY FIA
FIA WORLD
WORLD
FIA RALLY
RALLY
WORLD RALLY
RALL
RALLYY
RALLY FIA
FIAFIAWORLD
WORLD
WORLDRALLY
RALLY
RALLY
RALL
RALLYY
RALLY FIA
FIA WORLD
WORLD
FIA RALLY
RALLY
WORLD RALLY
RALL
RALLYY
RALLY
CHAMPIONSHIP
CHAMPIONSHIP
CHAMPIONSHIP CHAMPIONSHIP
CHAMPIONSHIP
CHAMPIONSHIP CHAMPIONSHIP
CHAMPIONSHIP
CHAMPIONSHIP

IONSHIP
NSHIP
PIONSHIP FIAFIA
FIA WORLD
WORLD
WORLD RALLY
RALLY
RALLY CHAMPIONSHIP
CHAMPIONSHIP
CHAMPIONSHIP FIAFIA
FIA WORLD
WORLD RALLY
RALLY
WORLD CHAMPIONSHIP
CHAMPIONSHIP
RALLY CHAMPIONSHIP FIAFIA WORLD
WORLD
FIA RALLY
RALLY
WORLD CHAMPIONSHIP
CHAMPIONSHIP
RALLY CHAMPIONSHIP

Rally Ireland Option 1 Rally Ireland Option 1 Rally Ireland Option 1

Pantone Purple 2627 C Black Black Reversed
Pantone Green 369 C
 Rally Ireland Option 2
Process CMYK

RALL
RALL
Y Y RALLY RALL
RALL
Y Y RALLY RALL
RALL
Y Y RA
Y RALLY
RALLY RALL
RALL
Y Y RALLY RALL
RALL
Y Y RALLY RAL
R RALLY
RALLY
FIA WORLD
FIA WORLD
RALLYRALLY FIA WORLD RALLY FIA WORLD
FIA WORLD
RALLYRALLY FIA WORLD RALLY FIA WORLD
FIA WORLD
RALLY RALLY FIA W
CHAMPIONSHIP
CHAMPIONSHIP CHAMPIONSHIP CHAMPIONSHIP
CHAMPIONSHIP CHAMPIONSHIP CHAMPIONSHIP
CHAMPIONSHIP CHAM

FIA WORLD RALLY FIA WORLD RALLY

CHAMPIONSHIP Rally Ireland Option 2 Rally Ireland Option 2 CHAMPIONSHIP
Rally Ireland Option 2
Pantone Purple 2627 C Black Black Reverse
Pantone Green 369 C

ORLD RALLY CHAMPIONSHIP

FIA WORLD
FIA WORLD
RALLY
RALLY
CHAMPIONSHIP
CHAMPIONSHIP
FIA WORLD RALLY CHAMPIONSHIP
FIA
FIAWORLD
WORLDRALLY
RALLYCHAMPIONSHIP
CHAMPIONSHIP
FIA WORLD RALLY CHAMPIONSHIP
FIA WORLD
FIA WORLD
RALLY
RALLY
CHAMPIONSHIP
CHAMPIONSHI
FIA
USING THE LOGO
CREATIVELY AND RALLY
FIA WORLD RALLY CHAMPIONSHIP

CONSISTENTLY:
FIA WORLD RALLY
CHAMPIONSHIP

FIA WORLD RALLY CHAMPIONSHIP

RALLY
FIA WORLD RALLY
CHAMPIONSHIP

FIA WORLD RALLY CHAMPIONSHIP

FIA WORLD RALLY CHAMPIONSHIP

NEVER NEVER NEVER

swap the position of colours distort the logo tint the logo

RALLY
FIA WORLD RALLY
CHAMPIONSHIP

7 7 7
FIA WORLD RALLY CHAMPIONSHIP

RALLY RALLY RALLY

FIA WORLD RALLY FIA WORLD RALLY FIA WORLD RALLY
CHAMPIONSHIP CHAMPIONSHIP CHAMPIONSHIP
LLY
RALLY
NSHIP
PLACING LOGO
RALLY
RALLY
FIA WORLD RALLY
CHAMPIONSHIP
RALLY
RALLY
FIA WORLD RALLY
CHAMPIONSHIP

GENERALLY THE RALLY IRELAND LOGO SHOULD REMAIN IN ITS SURROUNDING PURPLE BOX. HOWEVER IF
RALLY

BACKGROUND IS SOLID AND DARK ENOUGH TO DISPLAY LOGO CLEARLY, IT MAY BE USED IN THIS CONTEXT.
EXAMPLE, BELOW RIGHT.
FIA WORLD RALLY CHAMPIONSHIP FIA WORLD RALLY CHAMPIONSHIP FIA WORLD RALLY CHAMPIONSHIP

RALLY RALLY RALLY

WORLD RALLY
RALLY FIA WORLD RALLY
RALLY FIA WORLD RALLY
RALLY
AMPIONSHIP CHAMPIONSHIP CHAMPIONSHIP

WWW. .ORG
FIA WORLD RALLY CHAMPIONSHIP
RALLY RALLY
FIA WORLD RALLY
RALLY FIA WORLD RALLY
RALLY
CHAMPIONSHIP CHAMPIONSHIP

FIA WORLD RALLY CHAMPIONSHIP FIA WORLD RALLY CHAMPIONSHIP FIA WORLD RALLY CHAMPIONSHIP

7 7
FIA WORLD RALLY CHAMPIONSHIP FIA WORLD RALLY CHAMPIONSHIP

4
RALLY RALLY RALLY
RALLY RALLY RALLY
WWW. RALL
.ORG Y
FIA WORLD RALLY
CHAMPIONSHIP
FIA WORLD RALLY
CHAMPIONSHIP
FIA WORLD RALLY
CHAMPIONSHIP

NSHIP FIA WORLD RALLY CHAMPIONSHIP

FIA WORLD RALLY
CHAMPIONSHIP

RALLY RALLY RALLYFIA WORLD RALLY CHAMPIONSHIPRALLY

RALLY RALLY RALLY RAL
FIA WORLD RALLY CHAMPIONSHIP FIA WORLD RALLY CHAMPIONSHIP FIA WORLD RALLY CHAMPIONSHIP
FIA WORL

FIA WORLD RALLY FIA WORLD RALLY FIA WORLD RALLY FIA WORLD RALLY
CHAMPIONSHIP CHAMPIONSHIP CHAMPIONSHIP CHAMPIONSHIP

RALLY
FIA WORLD RALLY
CHAMPIONSHIP

W
FIA WORLD RALLY CHAMPIONSHIP FIA WORLD RALLY CHAMPIONSHIP FIA WORLD RALLY CHAMPIONSHIP FIA WORLD RALLY CHAMPIONSHIP
FIA WORLD RALLY CHAMPIONSHIP FIA WORLD RALLY CHAMPIONSHIP

4 4
RALLY IRELAND
WORKING WITH
PARTNERS
LOGOS
RALLY RALLY
FIA WORLD RALLY
RALLY FIA WORLD RALLY
RALLY
CHAMPIONSHIP CHAMPIONSHIP

FIA WORLD RALLY CHAMPIONSHIP FIA WORLD RALLY CHAMPIONSHIP

SPONSORS
LOGO
SPONSORS RALLY R
LOGO FIA WORLD RALLY
RALLY F
CHAMPIONSHIP OFFICIAL PARTNER C

FIA WORLD RALLY CHAMPIONSHIP

FIA WORLD RALLY CHAMPIONSHIP FIA

 FIA WORLD RALLY CHAMPIONSHIP FIA WORLD RALLY CHAMPIONSHIP

NSHIP FIA WORLD RALLY CHAMPIONSHIP

OUR COLOURS
THE CONSISTENT USE OF COLOUR IS A CRITICAL FACTOR
IN BUILDING THE RALLY IRELAND BRAND WORLDWIDE.
COLOURS EVOKE A RESPONSE THAT REACHES BEYOND
CULTURE AND LANGUAGE. OUR BRAND CONSISTS OF
FIVE COLOURS - PURPLE, DARK PURPLE, LIGHT GREEN,
DARK GREEN AND WHITE. BECAUSE OF THE VARIETY
OF CULTURES PRESENT ON THE ISLAND, PURPLE HAS
BEEN CHOSEN TO BE THE MOST PROMINENT OF THE
FOUR. IT IS BOTH MODERN AND RICH. GREENS ARE USED
TO COMPLIMENT THE PURPLE, AND SHOULD NEVER
DOMINATE. WHITE IS IMPORTANT AS IT CREATES A SENSE
OF FREEDOM AND SIMPLICITY AND CAN BE USED TO
ENHANCE BOTH SOLID COLOURS, PHOTOGRAPHY AND
TYPOGRAPHY.
PA
N TO
NE
276

PA
N TO
NE
26
27

PA
N TO
NE
347

WH
ITE

PA
N TO
NE
369
WRC LOGO
THE LOGO FOR THE WORLD RALLY CHAMPIONSHIP
HAS BEEN SPECIALLY CREATED TO REPRESENT THE
ATTRIBUTES AND VALUES OF THE WORLD RALLY
BRAND. IT IS A UNIQUE MARK THAT SETS US APART
FROM OUR COMPETITORS AND SHOULD BE USED IN
ALL WORLD RALLY COMMUNICATIONS. THE WRC LOGO
IS A WORLD RALLY TRADEMARK OWNED BY ISC.
 The FIA WRC logo should be co-branded with the FIA logo to
denote officially approved FIA World Rally Championship status.
The FIA WRC logo should always be positioned on the left of the
FIA logo at the same relative position and height.

The WRC consumer facing brand logo is used for all commercial
communications.

The FIA logo is the official marque of the Fdration

Internationale de lAutomobile. It is for the exclusive use of the
FIA, and is available to National Sporting Authorities who may
use it to communicate their membership of the FIA. Its purpose
is to identify any FIA official involvement, through either
personnel or equipment present at an FIA Championship event.
TYPE STYLES
OUR STYLE COMMUNICATES IN AN ENGAGING, OPEN
AND CONFIDENT WAY. THINK ABOUT THE HIERARCHY OF
INFORMATION TOGETHER WITH YOUR AUDIENCE AND
DESIGN YOUR LAYOUT ACCORDINGLY.
HELVETICA NEUE - 85 HEAVY This family of fonts is suitable
for headlines, body copy. Use
abcdefghijklmnopqrstuvwxyz contrasts of type size to deliver
1234567890 your message in the most direct
and engaging way - but try not
to over do it!
HELVETICA NEUE - 65 MEDIUM Set all headings in upper case
abcdefghijklmnopqrstuvwxyz HELVETICA NEUE - 85 HEAVY.
When setting body copy, make
1234567890 sure you leave enough space
between the lines of text to
create a light, open feel. Keep
HELVETICA NEUE - 55 ROMAN your sentences short and to the
abcdefghijklmnopqrstuvwxyz point. They are more elegant and
easier to read.
1234567890

RALLY IRELAND LOGO FONT:

HANDEL GOTHIC D BOLD
ONLY TO BE USED IN CONTEXT OF LOGO AND OFFICIAL SPONSOR LOGO SUBTITLE.
THIS FONT HAS NO ITALIC OPTION SO HAS TO BE TILTED MANUALLY.
 LOGO
SPONSOR
FIA WORLD RALLY CHAMPIONSHIP
RALLY

RALLY
RALLY
RALL
RALLY
Y
Y

1
RALL
RALLY

.ORG
RALL

RALLY
FIA WORLD RALLY
CHAMPIONSHIP
RALLY
FIA WORLD RALLY
CHAMPIONSHIP

RALLY

WWW.

SPONSORS LOGO
RALLY

OFFICIAL PARTNER
RALL

FIA WORLD RALLY CHAMPIONSHIP

CAR LIVERY
RALLY
FIA WORLD RALLY
CHAMPIONSHIP
RALLY

RALLY RALLY
RALLY RALLY
RALLY RALLY
RALLY RALLY
RALLY
FIA WORLD RALLY
CHAMPIONSHIP

FIA WORLD RALLY FIA WORLD RALLY FIA WORLD RALLY FIA WORLD RALLY
CHAMPIONSHIP CHAMPIONSHIP CHAMPIONSHIP CHAMPIONSHIP
RALLY RALLY RALLY RALLY
FIA WORLD RALLY CHAMPIONSHIP

RALLY RALLY RALLY RAL

RALLY

FIA WORLD RALLY CHAMPIONSHIP FIA WORLD RALLY CHAMPIONSHIP FIA WORLD RALLY CHAMPIONSHIP FIA WORLD RALLY CHAMPIONSHIP
RALLY
FIA WORLD RALLY
CHAMPIONSHIP

RALLY
WWW. .ORG
0
FIA WORLD RALLY CHAMPIONSHIP FIA WORLD RALLY CHAMPIONSHIP
RALLY
0
Driver

FIA WORLD RALLY

CHAMPIONSHIP
SPONSORS LOGO
 FIA WORLD RALLY CHAMPIONSHIP
RALLY RALLY
RALLY RALLY
RALLY RALLY
FIA WORLD RALLY FIA WORLD RALLY FIA WORLD RALLY
CHAMPIONSHIP CHAMPIONSHIP CHAMPIONSHIP
RALLY RALLY RALLY RAL
FIA WORLD RALLY FIA WORLD RALLY
CHAMPIONSHIP CHAMPIONSHIP

FIA WORLD RALLY CHAMPIONSHIP

FIA WORLD RALLY CHAMPIONSHIP FIA WORLD RALLY CHAMPIONS

Y RALLY RALLY
RALLY RALLY RALLY
FIA WORLD RALLY CHAMPIONSHIP FIA WORLD RALLY CHAMPIONSHIP FIA WORLD RALLY CHAMPIONSHIP

LY
P
FIA WORLD RALLY
CHAMPIONSHIP
SPONSOR
FIA WORLD RALLY
CHAMPIONSHIP

LOGO FIA WORLD RALLY CHAMPIONSHIP

Rally Plate
ORLD RALLY CHAMPIONSHIP FIA WORLD RALLY CHAMPIONSHIP FIA WORLD RALLY CHAMPIONSHIP

WW

0
FIA WORLD RALLY CHAMPIONSHIP FIA WORLD RALLY CHAMPIONSHIP

RALLY RALLY RALLY RALLY

FIA WORLD RALLY
RALLY FIA WORLD RALLY
RALLY FIA WORLD RALLY
RALLY FIA WORLD RALLY
RALLY
CHAMPIONSHIP CHAMPIONSHIP CHAMPIONSHIP CHAMPIONSHIP

WWW. FIA WORLD RALLY CHAMPIONSHIP

.ORG
FIA WORLD RALLY CHAMPIONSHIP FIA WORLD RALLY CHAMPIONSHIP FIA WORLD RALLY CHAMPIONSHIP

WWW. .ORG
FIA WORLD RALLY CHAMPIONSHIP

Window Visor WWW. .ORG

FIA WORLD RALLY CHAMPIONSHIP FIA WORLD RALLY CHAMPIONSHIP

1
RALLY
FIA WORLD RALLY
CHAMPIONSHIP

SPONSORS LOGO
RALLY
OFFICIAL PARTNER
FIA WORLD RALLY
CHAMPIONSHIP SPONSORS LOGO

Door Number Plate Roof Number Plate

SAFETY
SAFETY IS PARAMOUNT FOR EVERYBODY, NOT JUST FOR DRIVERS,
MARSHALS AND JOURNALISTS, BUT ALSO THE FANS WATCHING
THE RALLY. WHEREVER POSSIBLE, WE MUST MAKE THE WARNING
TRIANGLE AND MESSAGENOCLEAR
GO AREA ANDNOTOTALLY
DOGS VISIBLE
NO ENTRY ON ALL

COMMUNICATIONS.
WARNING MOTORSPORT CAN BE

DANGEROUS

NO GO AREA NO DOGS NO ENTRY

MARSHAL RADIO SAFETY
Danger andNO
Warning POINT CAR
NO GO AREA DOGSMessaging NO ENTRY

WARNING MOTORSPORT CAN BE

DANGEROUS
WARNING MOTORSPORT CAN BE Safety and Positive Messaging

DANGEROUS
 RALLY RALLY RALLY
RALLY RALLY RALLY

SIGNAGE
FIA WORLD RALLY FIA WORLD RALLY FIA WORLD RALLY CHAMPIONSHIP FIA WORLD RALLY FIA WORLD RALLY CHAMPIONSH

CHAMPIONSHIP CHAMPIONSHIP CHAMPIONSHIP

FIA WORLD RALLY CHAMPIONSHIP

FIA WORLD RALLY CHAMPIONSHIP FIA WORLD RALLY CHAMPIONSHIP FIA WORLD RALLY CHAMPIONSHIP

ALL SIGNAGE SHOULD OFFER A

CONSISTENT STYLE THAT IS CLEARLY
LEGIBLE AND TOTALLY VISIBLE IN ALL
SITUATIONS. SIGNAGE IS AN INTEGRAL FIA WORLD RALLY CHAMPIONSHIP FIA WORLD RALLY CHAMPIONSHIP
W

PART OF A RALLY AND SHOULD FULFIL ITS

FUNCTION WITHOUT DISTRACTION. THE
COLOURS AND IDENTITY SHOULD FOLLOW
THE TEMPLATE LAYOUT ACROSS.
RALLY RALLY RALLY RAL
FIA WORLD RALLY FIA WORLD RALLY
CHAMPIONSHIP CHAMPIONSHIP

FIA WORLD RALLY CHAMPIONSHIP FIA WORLD RALLY CHAMPIONSH

FIA WORLD RALLY CHAMPIONSHIP

Sponsor/Partner
LLY RALLY RALLY
D RALLY
RALLY FIA WORLD RALLY
RALLY FIA WORLD RALLY
RALLY
ONSHIP CHAMPIONSHIP CHAMPIONSHIP

FIA WORLD RALLY CHAMPIONSHIP FIA WORLD RALLY CHAMPIONSHIP FIA WORLD RALLY CHAMPIONSHIP

WWW. Rally Ireland .ORGFOR MORE INFORMATION

8, The Cubes 1
P FIA WORLD RALLY CHAMPIONSHIP
Beacon South Quarter Gavin McAllister
Sandyford t +353 1 2937180
Dublin 18 f +353 1 2935783
m 353 87 4199 482
t +353 1 2937180 w www.rallyireland.org
f +353 1 2935783
w www.rallyireland.org