Вы находитесь на странице: 1из 50

CSR Initiatives: A case study of Infosys.

Submitted in partial fulfillment of the requirements


for the award of the degree of

Bachelor of Business Administration (BBA)


Semester-III (Paper Code-BBA 209)
To
Guru Gobind Singh Indraprastha University, Delhi

Guide: Dr.Monika K ulshreshtha

Submitted by
Name of Student: KRISHNA DEV CHADDAR
Roll No.:03590301715
Batch:2015-2018

Nurturing Excellence

Institute of Innovation in Technology & Management,


New Delhi 110058
2015-18

Page 1

Certificate

I, Mr.KRISHNA DEV CHADDAR , Roll No. 03590301715 certify that the Minor Project
Report/Dissertation (Paper Code BBA-209) entitled CSR Initiatives: A case study of Infosys is
completed by me by collecting the material from the referenced sources. The matter embodied in
this has not been submitted earlier for the award of any degree or diploma to the best of my
knowledge and belief.

Signature of the Student


Date:

Certified that the Minor Project Report (Paper Code BBA-209) entitled
CSR Initiatives: A case study of Infosys done by Mr.KRISHNA DEV CHADDAR , Roll
No. 03590301715, is completed under my guidance.

Signature of the Guide


Name of the Guide : Dr.Monika Kulshreshtha
Designation:HOD
Date:
Countersigned

Director/Project Coordinator

Page 2

Acknowledgement

"I have taken efforts in this project. However, it would not have been possible without the kind support
and help of many individuals and organizations. I would like to extend my sincere thanks to all of
them.
I am highly indebted to Dr.Monika Kulshreshtha for their guidance and constant supervision as well as
for providing necessary information regarding the project & also for their support in completing the
project.
I would like to express my gratitude towards my parents & member of Infosys Ltd for their kind cooperation and encouragement which help me in completion of this project.
I would like to express my special gratitude and thanks to industry persons for giving me such attention
and time.
My thanks and appreciations also go to my colleague in developing the project and people who have
willingly helped me out with their abilities."

Page 3

CONTENTS

S No

Topic

Page No

Certificate

Acknowledgement

CHAPTER-1

Concept of CSR

Relevence of CSR in business

CHAPTER-2

16

Scope of CSR (Responsibility towards various


stakeholders and CSR bills)

16

CSR Global and Indian Perspective

20

CHAPTER-3

28

About Infosys

28

CSR Initiatives at Infosys

32

CHAPTER-4

38
38

Conclusion

39
Page 4

Suggestions and Recommendations

Bibliography

41

CHAPTER-1

CONCEPT OF CSR

The term "corporate social responsibility" became popular in the 1960s and has remained a term used
indiscriminately by many to cover legal and moral responsibility more narrowly construed.
Business Dictionary defines CSR as "A companys sense of responsibility towards the community and
environment (both ecological and social) in which it operates. Companies express this responsibility
(1) through their waste and pollution reduction processes,
(2) by contributing to educational , social and health programs and
(3) by earning adequate returns on the employed resources.

Page 5

A broader definition expands from a focus on stakeholders to include philanthropy and volunteering.
Corporate

social

responsibility (CSR,

also

called corporate

conscience, corporate

citizenship or responsible business) is a form of corporate self-regulation integrated into a business


model. CSR policy functions as a self-regulatory mechanism whereby a business monitors and ensures
its active compliance with the spirit of the law, ethical standards and national or international norms.
With some models, a firm's implementation of CSR goes beyond compliance and engages in "actions
that appear to further some social good, beyond the interests of the firm and that which is required by
law. The aim is to increase long-term profits and shareholder trust through positive public relations and
high ethical standards to reduce business and legal risk by taking responsibility for corporate actions.
CSR strategies encourage the company to make a positive impact on the environment
and stakeholders including consumers, employees, investors, communities, and others.
Proponents argue that corporations increase long-term profits by operating with a CSR perspective,
while critics argue that CSR distracts from businesses' economic role. A 2000 study compared
existing econometric studies of the relationship between social and financial performance, concluding
that the contradictory results of previous studies reporting positive, negative, and neutral financial
impact, were due to flawed empirical analysis and claimed when the study is properly specified, CSR
has a neutral impact on financial outcomes.
CSR is titled to aid an organization's mission as well as serve as a guide to what the company
represents for its consumers. Business ethics is the part of applied ethics that examines ethical
principles and moral or ethical problems that can arise in a business environment. ISO 26000 is the
recognized international standard for CSR. Public sector organizations (the United Nations for

Page 6

example) adhere to the triple bottom line (TBL). It is widely accepted that CSR adheres to similar
principles, but with no formal act of legislation.

Page 7

RELEVANCE OF CSR IN BUSINESS

CSR policies need to be considered as a core and inseparable component of the overall service or
product offering.
-Milan

C ORPORATE BE NEFI TS

EMPLOYEE BENEFI TS

BETTER PUBLIC IMAGE

POSITIVE
WORKPLACE
Why Social Responsibility is important?
ENVIRONMENT

BETTER AND MORE MEDIA


COVERAGE

INCREASE IN CREATIVITY

BOOTS
ENGAGEMENT

EMPLOYEE

ATTRACT
AND
INVESTERS

RETAIN

ENCOURAGES
PROFESSIONAL
AND
PERSONAL GROWTH
PROMOTES INDIVIDUAL
PHILANTROPHY

N ONPROFIT BENEFI TS
FUNDING VIA MATCHING
GIFT PROGRAMS
MORE
VOLUNTEER
PARTICIPATION
FORGING
CORPORATE
PARTNERSHIPS
Page 8

VARIED
SOURCES
REVENUE

OF

Corporate Social Responsibility How Corporations Benefit

Better Public Image


Companies that demonstrate their commitment to various causes are perceived as less selfish than
companies whose corporate social responsibility endeavors are nonexistent.
A corporations public image is at the mercy of its social responsibility programs and how aware
consumers are of them.
Consumers feel good shopping at institutions that help the community. Clean up your public image
(and broadcast it to the world!).
Corporations can improve their public image by supporting nonprofits through monetary donations and
volunteerism.
By publicizing their efforts and letting the general public know about their philanthropy, companies
increase their chances of becoming favorable in the eyes of consumers.
Takeaway: Positive social responsibility improves a companys public image and relationship
with consumers.

Page 9

Better & More Media Coverage

How much good a company can do in the local communities, or even beyond that, is corporate social
responsibility. And the better the benefits, the better the media coverage. High media coverage ensures
wider recognition of corporates efforts in this regard.
Media visibility is only so useful in that it sheds a positive light to the organization.
Takeaway: Having a strong CSR program can increase the chances that your company gets news
coverage.

Page 10

Boosts Employee Engagement

Employees like working for a company that has a good public image and is constantly in the media for
positive reasons.
Happy employees almost always equals positive output.
Nearly 60% of employees who are proud of their companys social responsibility are engaged at their
jobs.
When companies show that they are dedicated to improving their communities through corporate
giving programs, they are more likely to attract and retain valuable, hardworking, and engaged
employees.
If a corporation is philanthropically minded, job-hunting individuals are more likely to apply and be
interviewed for available positions. Once hired, employees who are engaged will stay with a company
longer, be more productive on a daily basis, and will be more creative than disengaged workers.

Page 11

Takeaway: Corporate social responsibility helps attract and retain engaged and productive
employees.

Attract & Retain Investors

Investors who are pouring money into companies want to know that their funds are being used
properly.
Not only does this mean that corporations must have sound business plans and budgets, but it also
means that they should have a strong sense of corporate social responsibility.
When companies donate money to nonprofit organizations and encourage their employees to volunteer
their time, they demonstrate to investors that no only they just care about profits but. they show that
they have an interest in the local and global communitys upliftment too.
Investors are more likely to be attracted to and continue to support companies that demonstrate a
commitment not only to employees and customers, but also to causes and organizations that impact the
lives of others.

Page 12

Takeaway: Investors care about corporate social responsibility and so should companies.

Corporate Social Responsibility How Nonprofits Benefit

Funding Via Matching Gift Programs

Corporations that offer matching gift programs essentially double the donations that its employees are
giving to eligible nonprofits.

What more could an organization want?


Page 13

Truthfully, matching gifts are a bit more complicated than that. Each company has a different set of
guidelines, deadlines, and requirements that must be met before theyll match an employees
contribution to a nonprofit. However, the opportunity to receive twice as many donations still hangs in
the air for organizations looking to benefit from corporate social responsibility programs.

Takeaway: Matching gift programs have the potential to double an organizations fundraising
revenue.

More Volunteer Participation

Page 14

Corporations that offer volunteer grants, or even offer paid time off to volunteer at nonprofit
organizations, are bringing in helping hands to eligible nonprofit organizations.
A corporation with this kind of program might offer (for example) Rs20000 to a nonprofit once an
employee has volunteered at least 10 hours with the organization.
There are also pay-per-hour grants that many corporations offer that pay a certain amount per hour
volunteered.
This kind of socially responsible program is a win-win for every party involved. Employees of
corporations are seen volunteering and donating their time to important causes in the community, and
nonprofits are receiving free time and volunteer work, which is essential for the success of so many
nonprofits.
Takeaway: Volunteer grant programs are a crucial component of CSR that bring in more
revenue and volunteer time for nonprofits.

Forging Corporate Partnerships

Page 15

Yet another positive impact corporate social responsibility has on nonprofit organizations is the
possibility of corporate partnerships.
These partnerships are vital to the work a corporation can do in the local community, and important to a
nonprofit that may not have the resources for major marketing campaigns.
For a nonprofit organization, a partnership with a local or national corporation puts its name on tons of
marketing materials that otherwise could not have been afforded on tight budgets. A key benefit is the
partnership brings additional awareness to the nonprofits cause.
Takeaway: CSR brings nonprofits and companies together, creating strong partnerships between
the two.

Varied Sources of Revenue

Nonprofits cannot solely rely on individual donations for support.

Page 16

Granted, individuals make up roughly three-fourths of an organizations total monetary contributions,


but this doesnt mean that nonprofits should discount corporations and businesses as viable sources of
revenue.
In fact, companies with strong corporate social responsibility programs are looking for nonprofits to be
the recipient of grants, matching gift programs, and volunteer grant programs.
CSR initiatives can help nonprofits make up that left over 25% after theyve looked to individual
donors.
Takeaway: Corporate social responsibility programs can be another source of revenue for
nonprofits.

Corporate Social Responsibility How Employees Benefit

Positive Workplace Environment

Page 17

When corporations exhibit philanthropic behavior, they are more likely to provide employees with a
positive workplace.
Consequently, employees feel engaged and productive when they walk into work each day.
Instilling a strong culture of corporate social responsibility within every employee from the top down
will help to create a positive and productive environment where employees can thrive.
Corporations that care about the lives of people outside the walls of their businesses are more likely to
create a positive environment for their employees.
While there are many ways for companies to foster an enjoyable work environment, one way is to
create a strong sense of corporate social responsibility.
Takeaway: Business environments are more enjoyable when companies engage in corporate
social responsibility.

Increase in Creativity

Page 18

Employees who know that their employer is committed to bettering the local and global communities
feel a stronger connection to the company. Because of this close relationship that employees share with
their company, workers feel more inclined to be productive and creative.
Employers have identified creativity as one of the most important leadership qualities that an employee
can possess. Creative employees enjoy working for companies that they can believe in and stand
behind.
By incorporating comprehensive philanthropic programs, companies can help employees become more
productive and creative.
Takeaway: Companies that maximize their social responsibility potential foster innovative and
creative employees.

Encourages Professional & Personal Growth

When companies have a culture of corporate social responsibility, they can easily promote
volunteerism to their employees and encourage them to donate to nonprofit organizations.

Page 19

When employees contribute their time and money to worthy causes, they develop both professionally
and personally.
By helping those in need and volunteering as teams, employees learn how to work better together to
accomplish important projects. Additionally, employees experience a personal sense of pride when they
know that they work for a company that cares about the community and encourages them to be
passionate about worthy causes as well.
Takeaway: Employees are able to professionally and personally develop as a result of corporate
social responsibility.

Promotes Individual Philanthropy

When employees notice that the company they work for is involved in charitable endeavours, they
play follow the leader and begin to engage in their own philanthropic activities.

Page 20

If a company encourages group volunteerism and matches donations to non-profits with a matching
gift program, an employee is more likely to take advantage of those programs and become more
individually philanthropically minded.
Without the strong sense of corporate social responsibility that a company should adopt, employees are
less likely to branch out themselves and serve the community with monetary donations and volunteer
efforts.

Takeaway: Employees become more philanthropically aware when they work for companies
that are socially responsible.

Page 21

CHAPTER-2

SCOPE OF CSR(Responsibility towards vaious stakeholders and CSR bills)

In order to facilitate effective implementation of Corporate Social Responsibility (CSR), the Ministry
of Corporate Affairs (MCA) has released a Circular on Frequently Asked Questions (FAQs) with
regard to CSR under Section 135 of the Companies Act 2013. The Circular follows closely on the heels
of the release of a report by the High Level Committee set up by the MCA to suggest measures for
improved monitoring of the implementation of CSR policies in October 2015, and provides clarity on
some of the topics covered in the report. The key highlights of the Circular are:

Applicability of CSR

Section 135 of the Companies Act, 2013 is applicable to every company registered under the
Act, and any other previous Companies Law, with a net worth of Rs 500 crore or more, or a turnover of
over Rs 1,000 crore or a net profit exceeding Rs 5 crore in any financial year. The circular further
explains that any financial year implies any of the three preceding financial years.

Page 22

No role for government in CSR monitoring

The Circular emphasizes that the government has no role in monitoring CSR activities; it lays
the onus on the board of the company to ensure the quality and efficacy of a CSR project.

The circular states that the government has no role in appointing an appropriate authority for
approving and implementing CSR programmes of a company or in engaging external experts in
monitoring the efficacy of CSR expenditure of companies such as for impact assessments.

Companies boards will decide all aspects of CSR

The board of the company takes a call on the CSR expenditure and qualifying activities as CSR.

CSR projects (and any changes thereof) and their monitoring are subject to the approval of the
companys board on recommendations of its CSR committee.

Boards or committees are fully competent to engage third parties to have an impact assessment
of CSR programmes to validate compliance of the CSR provisions of the law.

Current tax exemptions valid for CSR spend

Page 23

No specific tax exemptions are extended to CSR expenditure. However, certain activities such as
contribution to Prime Ministers National Relief Fund (Section 80G), scientific research (Sections
35(1)(ii), 35(1)(iia), 35(1)(iii), 35(2AA)), rural development projects (Section 35AC), skill
development projects (Section 35CCD), agricultural extension projects (Section 35CCC), etc. aligned
to Schedule VII already enjoy exemptions under different sections as indicated under the Income Tax
Act, 1961. Further, the Finance Act 2014 clarifies that the CSR expenditure does not form part of
business expenditure.

No carry forward for CSR spend

The Circular provides clarification that in case of CSR spend greater than the prescribed CSR
spend (2% of average net profit of three preceding financial years), then the excess cannot be carried
forward to the subsequent years against that years prescribed CSR spend.

For any unspent amount of the prescribed CSR spend, the board can chose to carry forward to
the subsequent years, provided it is over and above that years prescribed CSR spend.

CSR policy and reporting must for all qualifying companies

The Circular confirms that the contents of the board-approved CSR Policy must be disclosed in
the board of directors report and on the companys website.
Page 24

All qualifying companies must report in the format provided by the Companies (CSR Policy)
Rules, 2014 on the annual report on CSR.

Further, a foreign company unless otherwise exempted by the central government, should attach
a report on its CSR activity as an annexure to the balance sheet document that it submits to the
Registrar of Companies every calendar year.

Investing in government schemes as CSR

The Circular states that the objective of the CSR Law is to promote innovative ideas and
corporates enhanced management skills in discharging social responsibility that results in greater
efficiency and better outcomes. Therefore, CSR should not be interpreted as a source of financing the
resource gaps in government schemes.

The board may decide to supplement government schemes should it be deemed to qualify
under the CSR provisions of the law.

Employee volunteering and in-kind donations

The Circular states that while companies should be encouraged to involve employees in their
CSR activities, monetisation of the pro-bono services provided by employees will not be counted
towards CSR expenditure.
Page 25

Contribution in kind cannot be monetised to be shown as CSR expenditure unless the company
spends the amount as per Section 135 of the Companies Act 2013.
The Circular reiterates that those activities that benefit only the employees or their families, one-off
events, expenses towards fulfilment of regulatory statutes, contribution to political parties, activities as
part of normal course of business or those undertaken outside of India do not qualify as CSR expenses.
It also reiterates that the contribution to corpus of a trust/ society/ Section 8 companies etc. will qualify
as CSR expenditure as long as the entity is created exclusively for undertaking CSR activities or where
the corpus is created exclusively for a purpose directly relatable to a Schedule VII item.

Page 26

CSR GLOBAL AND INDIAN PERSPECTIVE

Corporate Social Responsibility: Global Perspective

"Profit making & Social Responsibility" an oxymoron is strongly debatable. Profit making is the
fundamental dimension for an enterprise to sustain, perform and grow, which means wealth
maximisation and mobilisation; whereas social responsibility is the fundamental accountability of the
state that focuses on social enlistment in its totality.
According to Bluntschli, the German scholar,
"the state is a combination or association of men in the form of government and governed on a
definite territory, united together into a moral organised masculine personality or, more shortly, the
state is the politically organised national person of a definite country".
But the irony is that the State is unable to execute its primary duties in the form of social
responsibilities either because of the following reasons:
1. Not able to mobilise funds
2. Funds available are not adequate against the requirement
3. Not able to utilise the funds
4. Lack of governance and will power
Page 27

Hence, the entrepreneurs in the micro community emerge as "Entrepreneur Cartels" to carry out this
important mission. After all, there must be a driving force to keep the consumers brand loyal and alive.
It is the economic disparity, inequality of wealth, income and property disparity that reluctantly
compels the corporate to participate as 'drivers to engine of economic and social growth', with all
means and might.

CSR, the driving force


Companies engaged in making profits also contribute to some, although obviously not all, aspects of
social development. Every company should not be expected to be involved in every aspect of social
development. There will be increased costs to implement CSR, but the benefits are likely to far
outweigh the costs. Global concerns have been given an additional edge by the awful events of 11
September. The collapse of Enron and WorldCom, and their auditor Arthur Andersen, due to uncertain
accounting practices, has raised the level of scrutiny of large companies, as well as their auditors.
Enterprises operate around seven areas:
1. shareholders and potential investors
2. managers
3. employees
4. customers

Page 28

5. business partners and contractors or suppliers


6. the natural environment
7. the communities, within which they operate, including national governments.
Over $US1 trillion in assets are under management in the United States in socially and environmentally
responsible portfolios. In the United Kingdom, pension fund trustees are required to incorporate their
policy on Socially Responsible Investment (SRI) in their statement of investment principles.
The Global Reporting Initiative (GRI) is currently the industry leader in providing a set of voluntary
principles for companies in the area of CSR. The Global Reporting Initiative was initially convened by
the Coalition for Environmentally Responsible Economies (CERES), a non-profit coalition of over 50
investor, environmental, religious, labour and social justice groups. The GRI was established in 1997
with a mission to elevate sustainability reporting to equivalency with financial reporting. It has recently
been established as an organisation in its own right. Impetus was given to its set of voluntary
principles when GRI formally launched its report at the World Summit on and indicators proposed by
the GRI is very weighty, so that companies may start to ask themselves why bother? CSR is a
concept whereby companies integrate social and environmental concerns in their business operations
and in their interaction with their stakeholders on a voluntary basis.

Benchmarks used by companies

Page 29

The need is to:

1. Protect and enhance a companys reputation.


2. Establish the managements commitment to sound ethical behaviour.
3. Raise stakeholder confidence.
4. Demonstrate corporate prevention rather than response to crises.
5. Acknowledge corporate peer pressure for higher standards of accountability and transparency.
CSR is therefore measured on the basis of the configuration of the business organization into three
levels, or the Triple-P approach to CSR:
Principles of social responsibility
Processes of social responsiveness
Products (or outcomes) as they relate to the firms societal relationships.

The Triple bottom line approach (TBL) appears to introduce concerns relating to the environment and
society neatly alongside the usual business notions of profitability (the economic bottom line).
However, the TBL concept suffers from at least four main difficulties:-

Page 30

1. Companies cannot simply put profitability on the same level as social and environmental
considerations, as a company cannot survive by behaving in a socially or environmentally responsible
manner while making losses.
2. Social and environmental benefits tend to be long-term before impacting on stakeholder value.
3. TBL equates social with environmental, whereas social clearly encompasses environmental as one
among many other concerns.
4. Therefore, let corporations focus on creating stakeholder value as measured by profits, but in a
socially responsible manner. Let us not add on a surplus fewer deficits approach based on
environmental or social considerations. A company that does poorly on one line, namely profits, but
wonderfully on the environment or social component of TBL, is not going to last long in a competitive
world!

ILO, together with the OECD, has moved towards adopting a core set of labour standards. Freedom
of association
1. The right to organise and bargain collectively
2. The prohibition of forced or compulsory labour
3. A minimum age for the employment of children

Page 31

4. A guarantee of acceptable working conditions (possibly including a maximum number of hours per
week, a weekly rest period, limits to work by young persons, a minimum wage, minimum workplace
safety and health standards and the elimination of discrimination in employment).

Page 32

Corporate Social Responsibility: Indian Perspective

The evolution of CSR in India refers to changes over time in India of the cultural norms of corporates
engaged in CSR activities. Businesses are managed to bring about an overall positive impact on the
communities, cultures, societies and environments in which they operate. The fundamentals of CSR
rest on the fact that not only public policy but even corporate should be responsible enough to address
social issues. Thus companies should deal with the challenges and issues looked after to a certain extent
by the states.

CSR is an important element of development because companies need to look after their communities,
particularly those that are operating in rural areas. But, CSR also has an environmental aspect that the
business might influence based on their operation Many companies might have motivations for doing
CSR such as the genuine care of their environment and society that would eventually become their
source of human capital as well as raw materials that they need to sustain. Also, some companies will
see it as an important element of gaining societal acceptance for their operations. It is really true for the
companies that are operating in remote areas, like mining and oil and gas companies.
On the other hand, companies should not be really forced to do CSR as mandatory action, because
again, the development players are not just companies. It also includes government as well as civil
society and the community itself.

Page 33

Policy in India
Under the Companies Act, 2013, that replaces the nearly six-decade old legislation governing the way
corporate function and are regulated in India, profitable companies with a sizeable business would have
to spend every year at least 2 per cent of three-year average profit on CSR works. This would apply to
the companies with a turnover of Rs 1,000 crore and or more, or net worth of Rs 500 crore and more, or
net profit of Rs 5 crore and more. As per new proposals, from the beginning of 2013- 14, Top earning
PSUs like ONGC, BHEL and NTPC may have to double their expenditure on CSR as per the new draft
guidelines being finalised by the Department of Public Enterprises (DPE). PSUs with net profit
between Rs 100-500 crore are required to earmark 2-3% of their income. They have to ensure that they
spend full amount earmarked for , otherwise, they have to disclose why they have not spent these fund.
Public sector companies with a profit of less than Rs 100 crore are required to contribute 3% of their
income for undertaking such activities.
Stipulation of the Company Bill, 2012
Every company with net worth of Rs 500 crore or more, or turnover of Rs 1,000 crore or more or a net
profit of Rs 5 crore or more during any financial year to constitute a CSR Committee of the Board
consisting of three or more directors, of which at least one director shall be an independent director.
The Boards report to disclose the composition of the CSR Committee.
Board to ensure that the activities listed in the CSR Policy are undertaken by the company. Board to
ensure that at least 2% of average net profits of the company in the three immediately preceding
financial years are spent in every financial year on such activity. Preference to be given to the local area
and areas around the company operates for CSR spending.

Page 34

Schedule VII of the Companies Bill 2012 prescribes activities that may be included by companies in
their CSR policies:
Eradicating extreme hunger and poverty;
Promotion of education;
Promoting gender equality and empowering women
Reducing child mortality and improving maternal health;
Combating human immunodeficiency virus, acquired immune
deficiency syndrome, malaria and other diseases;
Ensuring environmental sustainability;
Employment enhancing vocational skills;
Social business projects;
Contribution to the Prime Minister's National Relief Fund or any other fund set up by the Central
Government or the State Governments for socioeconomic development and relief and funds for the
welfare of the Scheduled Castes, the Scheduled Tribes, other backward classes, minorities and women
and
Other matters as may be prescribed.

Page 35

CHAPTER-3
ABOUT INFOSYS

Infosys Limited (formerly Infosys Technologies Limited) is an Indian multinational corporation that
provides business consulting ,information technology and outsourcing services. It is headquartered
in Bangalore, Karnataka.
Infosys is the second-largest Indian IT services company by 2016 revenues, and the fifth largest
employer of H-1B visa[5][6]professionals in the United States in FY 2013.On 15 February 2015,
its market capitalisation was 263,735 crores ($42.51 billion), making it India's sixth largest publicly
traded company.

Page 36

History
Infosys was co-founded in 1981 by 7 Engineers Narayan Murthy, Nandan Nilekani, N. S. Raghavan, S.
Gopalakrishnan, S. D. Shibulal, K. Dinesh and Ashok Arora after they resigned from Patni Computer
Systems. The company was incorporated as "Infosys Consultants Pvt Ltd." with a capital of 10,000
in Model Colony, Pune as the registered office. It signed its first client, Data Basics Corporation,
in New York.In 1983, the company's corporate headquarters was relocated from Pune to Bangalore.
Change in name: The company changed its name to "Infosys Technologies Private Limited" in April
1992 and to "Infosys Technologies Limited" when it became a public limited company in June 1992. It
was later renamed to "Infosys Limited" in June 2011.
An initial public offer (IPO) in February 1993 with an offer price of 95 per share against book value
of 20 per share. The Infosys IPO was under subscribed but it was "bailed out" by US investment
bank Morgan Stanley which picked up 13% of equity at the offer price. Its shares were listed in stock
exchanges in June 1993 with trading opening at 145 per share.
There were subsequent equity and business expansions, and acquisitions which led to its present status

Page 37

Operations
On 15 January 2016, Infosys had 1,045 clients across 50 countries.
Infosys has a global footprint with offices and development centres across the world.
In 2012, Infosys announced a new office in Milwaukee, Wisconsin to service Harley-Davidson, being
the 18th international office in the United States. Infosys hired 1,200 United States employees in 2011,
and expanded the workforce by an additional 2,000 employees in 2012.
Products and services
It provides software development, maintenance and independent validation services to companies in
banking, finance, insurance, manufacturing and other domains.
One of its known products is Finacle which is a universal banking solution with various modules for
retail and corporate banking.
Employees
Infosys has a total of 193,383 employees as of 15 January 2016, of which 35% were women. Its
workforce consists of employees representing 122 nationalities working from 32 countries (37
countries as per the base location). Out of its total workforce, 93.8% are software professionals, 17%
are working in its BPO arm and remaining 6% work for support and sales. The attrition rate of Infosys
Ltd., excluding its subsidiaries, for 12 months ending 30 September 2015, was 14.2%. And following
the annual hike for employees during 2015-16, the attrition rate is likely to increase.
Page 38

During FY 2014-15, Infosys received 1,519,678 applications from prospective employees and had a
gross addition of 53,386 employees.
Training Centre
As the world's largest corporate university, the Infosys global education centre in the 337 acre campus
at Mysore has 400 instructors and 200 classrooms, with international benchmarks at its core.
Established in 2002, it had trained around 125,000 engineering graduates by June 2015. It can train
14,000 employees at a given point of time on various technologies.
The Infosys Leadership Institute (ILI), based in Mysore, has 96 rooms and trains about 400 Infoscians
annually.

Awards and recognitions


Infosys was ranked 15th largest IT services provider in the world by HfS Research in its 2013

ranking.

Infosys was ranked 19th on the world's most innovative companies list by Forbes.

Infosys was in the list of top twenty green companies in Newsweek's Green Rankings for 2012.

The company has been voted India's most admired company in The Wall Street Journal Asia
200

CEO
Page 39

Mr. Vishal Sikka is the CEO.

Page 40

CSR INITIATIVES AT INFOSYS

1. At Company Level
Infosys Technologies Ltd. has undertaken initiatives covering different areas of corporate citizenship:
social and environmental responsibility, research programmes and the development of their stakeholder
growth programme.

1.1. Social Initiatives


Social initiatives have taken the form of projects, philanthropy and employment initiatives.
Community Services is an example of project work. Initially taken up by Infosys during 1996- 97, it
relates specifically to IT education, and includes projects for school children, rural children and teacher
training. Catch Them Young, Rural Reach and Train the Trainer were among the initiatives
undertaken. In 1998-99, Infosys donated 744 computers to 272 institutions across India for a new
project, Computers@Classrooms, launched by Microsoft. At company level, Infosys encourages its
employees to participate in community development activities. The founders of the company and senior
staff too, have made extensive philanthropic donations to educational institutions. Infosys has
conceptualized some innovative ideas that has led to the government of India to bring out three
Page 41

different plans aimed at eradicating poverty through IT. This includes the introduction of IT education
in the local area. Infosys has also been instrumental in influencing the government both at the national
and state levels to allocate higher budgetary grants for primary education and healthcare facilities.
Making contributions towards social causes and calamities has been another important area for the
company. As a part of its initiatives in partnering with local administrations, Infosys has been giving
monetary donations for civic amenities to cities such as Bangalore, Pune, Bhubaneshwar and
Mangalore. Employees have often served when natural calamities have struck the country. Infosys also
donated Rs.55.45 lakh to the Infosys Foundation for Drought Relief Fund, of which Rs.40 4 India lakhs
was paid to CII Drought Relief Fund and the remaining to the NASSCOM drought relief fund. Infosys
contributed Rs.150 lakhs towards the Gujarat Earthquake Relief Fund. Infosys indirectly employs over
400 men and women from the socially backward communities at its various campuses. Apart from
decent wages, Infosys also helps these families with housing, childrens education, health and welfare.
Employees have the flexibility to return home during the lunch hour a social plus for women, as they
are usually required to prepare lunch for their families. These men and women, in turn, contribute in no
small measure towards keeping the campuses clean and in maintaining the landscape.

1.2. Environmental Initiatives


Infosys seeks to be an environmentally friendly company and where possible aims to recycle, to be
energy efficient and non-polluting. Waste water is recycled and waste paper shredded and donated for
recycling. The main building at the Infosys headquarters uses a minimal amount of air conditioning by
including atriums and wind scoops to ensure natural air flow for cooling. The buildings walls are made
of energy efficient cement blocks, and windows and doors are built primarily with metal rather than
Page 42

wood. Electrical fittings (and reflective glass to enhance natural lighting) are energy efficient, and there
is a move towards a paperless office. High-energy, efficient boilers, efficient diesel generators and
amorphous core transformers have been installed to save power. Infosys conducts regular check ups for
emission levels of all its vehicles. It provides company buses for employees, which reduces fuel
consumption and pollution.

1.3. Research Initiatives


Infosys has promoted research and educational initiatives. During 2001, the number of fellowships
instituted in the areas of Information Technology, Management and Law increased from 24 to 42.
Fellowship Programmes have been introduced at a variety of learning institutions, including five Indian
Institutes of Technology (IITs), the Indian Institute of Science (IISc), three Indian Institutes of
Management (IIMs), the National Law School, Mysore University, the National Centre for Software
Technology, Pune University and the Institute of Chartered Accountants of India.

1.4. Stakeholder Value


The increased concern for stakeholders is represented in the initiatives described above, because they
reveal a concern for society and the environment. Stakeholder dialogue through interactive
communication techniques has helped in developing the companys corporate citizenship strategy.
However, some civil society groups such as Kalpataru Research Foundation have spoken about the
need for increased interaction between the company and communities. Efforts are also being made to
Page 43

better incorporate employees into the stakeholder debate. Strategies have included the introduction of
the Employee Stock Options Programme (ESOP), an investment of 8% of its revenue in staff training
and the intranet as a means of conducting feedback surveys. Since long working hours are not
uncommon, Infosys has also provided employees with health and fitness facilities. However, only 18%
of Infosys employees are women and the company is not yet actively changing its recruitment
procedures to address this imbalance. Furthermore, there are currently no facilities for mothers such as
a crche.

2.

The Infosys Foundation

The Foundation primarily aims at improving the health, education and basic facilities of a large number
of individuals and institutions. In a short space of time, the Foundation has successfully implemented
projects focussing on the underprivileged in rural areas, healthcare for the poor learning and education.
It also works towards social rehabilitation, rural upliftment and the promotion of Indian arts and
culture. The following are some examples of work undertaken by the Infosys Foundation between 1999
and 2001.

2.1. Healthcare for the Poor


Infosys has financed the construction of several hospital wards in Tamil Nadu and Karnataka, including
a dharamshala or free ward, for cancer patients at the Kidwai Memorial institute of Oncology. A
building with super speciality facilities has also been planned at Sassoon Hospital, Poona, for providing
Page 44

treatment to the underprivileged. Ambulances, ventilators, ultrasound scanners, air conditioning


equipment and a hearse are just examples of the equipment donated by the Infosys Foundation to
district hospitals for the treatment of the poor. Internet facilities are now readily available at both the
hospital and the college.

2.2. Education
Educational projects have included the construction and reconstruction of school buildings and
facilities. This includes the construction of classrooms in tribal areas near Pune, Maharashtra, and a hall
for orphans at Shedgeri, Karwar district, Karnataka, at a cost of Rs.1.70 lakhs. The Foundation also
undertook construction of a hostel for the Nehru Seva Sanghs school for the blind at Banpur in Orissa.
The Shalegondu Granthalaya program had been extremely successful since it was started in 1997- 98.
Under this program, in Karnataka alone, more than 5000 sets of books have been donated to libraries of
Kannada medium schools in rural areas. Each set ranges from between 200 to 2000 books, depending
on the number of students in the school. A number of scholarships were awarded to children from
economically backward families to attend the Vidyananda Gurukula school.

2.3. Promoting Indian Arts and Culture

Page 45

Kumaravyasa Gamaka cassettes were distributed along with tape recorders to various communities in
Karnataka to promote Indian ancient music at a project cost of Rs.0.55 lakhs. It also undertook
promotion of Art and Kannada Literature. Yoga, Art of Living a Healthy Life, is being promoted by the
Foundation. The Foundation also adopted guilds that are engaged in handicrafts, for one year.

2.4. Rural Poor


Three orphanages and a hostel for the homeless have been constructed across Pune and Orissa. They
provided shelter for many of those made homeless by the cyclone in Orissa.
The Foundation has worked hard to rehabilitate the destitute in Athani and Mysore. It offered Rs. 30
lakhs for the destitute in four states Karnataka, Tamil Nadu, Orissa and Maharashtra. Tribals,
platform dwelling children, blind students and the poor are the beneficiaries of this ongoing program.
Sewing machines were distributed in Bangalore, Gulbarga and Belgaum.
The Infosys Foundation also contributed substantially to the Bangalore Hospice Trust, which works to
ease the suffering of terminally ill cancer patients. The Foundation donated about 340 sewing machines
to destitute women in Karnataka and Tamil Nadu, to help them secure a means of livelihood.
Additionally, a substantial sum was spent on providing monetary assistance to these women.
The Foundation has aided several organizations in conducting social and literacy awareness campaigns
in rural areas. It has organized eye camps, donated ambulances and passenger vans, and has donated a
Braille system to a residential school for the blind.
Page 46

2.5. Future Projects


The construction of a super-speciality hospital at Pune has been started with the projects estimated
cost at 4 crores, with Rs.40 lakhs as the initial investment. The construction of an Infosys Peadiatric
Hospital at Bhubaneswar has also begun, its total estimated cost being 3 crores.

CHAPTER-4

CONCLUSION

The CSR initiative of Infosys is not perfect

Although Infosys Technologies Ltd. advocates and participates in a wide array of activities aimed at
enhancing business-community relations the initiatives promoting healthcare and education for the
poor, and specific measures targeting the rural poor, rely heavily on philanthropy.

Page 47

While the construction of schools and donations of equipment should be applauded, philanthropy does
hold limitations. Sustainability of such projects is restricted as resources are finite and can flow
unpredictably.

Furthermore, we need to question the manner in which projects are chosen. Who decides how the
Foundations money should be spent? What makes one project more worthy of investment than
another? These issues need to be resolved if legitimate philanthropy is desired. As some civil society
members have stated, there is a greater need for interaction with the community at large. Partnerships
are an ideal way to increase this interaction.

SUGGESTIONS AND RECOMMENDATIONS

The intent of the CSR policy is to uplift the society by making it mandatory for a corporate to spend a
share from its profit on this account.

It is felt that this law should not be applicable only to the corporates which are earning net profits of
more than Rs.5 cr. Instead it should be mandatory for every corporate earning profit. Other limits like
turnover and networth limits are not required.

Page 48

Looking at the Indian Social Scene, it is felt that a lot needs to be done in alleviating poverty,
improving healthcare/education/environment etc., and lots of funds and volunteers are required for this.
Therefore, the corporate should be required to spend 10% of their net profit on CSR instead of 2%.

At present, there is no Tax rebate on this expenditure. The Government should provide some Tax
Rebate on this expenditure to the corporates.

The monitoring of the CSR expenditure is left entirely to the Board of the Corporate with freedom to
the Board to engage some agency for monitoring. It is felt that it should be made mandatory to have the
presence of Govt, the local groups or NGOs engaged in such activities in the Monitoring Committee
reporting to the Board of the corporate without any financial burden on the company.

The corporate needs to have inputs about the urgent need where expenditure is required which can only
be provided by development experts engaged in such activities or local groups. Their participation is
required. The corporates should invite such voluntary bodies and display their names etc. on their websites.

The above two points will make the whole activity more transparent.

The Govt should look into these aspects.

Page 49

Bibliography:-

1) https://en.wikipedia.org/wiki/Corporate_social_responsibility
2) https://doublethedonation.com/why-corporate-social-responsibility-is-important/
3) https://en.wikipedia.org/wiki/Infosys
4) http://unpan1.un.org/intradoc/groups/public/documents/APCITY/UNPAN027045.pdf
5) http://forbesindia.com/blog/business-strategy/the-scope-of-corporate-social-responsibility/
6) http://jblenet.com/journals/jble/Vol_1_No_1_December_2013/3.pdf

Page 50

Вам также может понравиться