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tangible
activities
with
their
family.
purchasing school supplies or clothes, opportunity to join a local sports team or summer camp for
children etc. may have great value for the employees. On the other hand, employees would
probably hesitate to spend a cash incentive of the same value for these kinds of activities rather than
necessities.
A friendly greeting, a smile, a handshake, a pat on the back, a thank-you note by the superior
mean a lot to most of the employees. They are all means of showing that employees are valued, cared
and appreciated by their superiors. Also, employees whose ideas are taken into consideration, whose
suggestions are appreciated, who feel themselves in on things and who gets feedback about their
performance are more likely to try harder in their job. As McClellands Acquired Needs Theory
states, achievement motivated people like to get immediate feedback on how they have done
so that they can enjoy the experience of making progress toward objectives. They may satisfy
those needs with these kinds of social non-monetary incentives.
One of the most important issues to be considered in discussing the social non-monetary
incentives is the appreciation of employee. Expressing acknowledgement and appreciation creates a
link in participants minds between their actions and the positive emotional results without
assigning a monetary value to their achievement. It is a positive reinforcement, that is, it gets those
positive actions repeated. It is a powerful tool in identifying excellence and setting standards
on how to be successful in an organization. As Rosabeth Moss Kanter suggests, "To the rest of the
organization, recognition creates role models and heroes-- and communicates the standards:
These are the kinds of things that constitute great performance around here" (Nelson, 2001).
JOB-RELATED NON-MONETARY INCENTIVES
Job-related non-monetary incentives concern the job-related issues that can motivate
employees intrinsically. In other words, employees are motivated to exert more effort and go beyond
the expectations because the nature of the job they do give them that pleasure to be more
motivated.
Examples of job-related non-monetary incentives may include job rotation, job enlargement,
job
enrichment,
empowerment,
goal
setting,
participation
opportunities such as training programs, promotion, international work trip opportunities, flexible
working hours and time-off.