Final Bio

MACAROONS
A Small Business Implementation Output

Presented to the Faculty of the
Department of Business and Management
College of Management and Economics of the
Visayas State University
Baybay City, Leyte
______________________________________________________
In Partial Fulfillment of the Requirements in
MGMT 139: Organization and Management of Small Business
Academic Year 2015-2016 First Semester
______________________________________________________
Submitted by:
TEAM 2
MWF 11:00-12:00
Manalon, Aira Quirubin
Amahan, Mary Ann Pernites
Cabal, Michaella Mae Aguspina
Fortaliza, Sherlyn Rose Villaro
Lao, Ma. Jasmine Angelica Dela Torre
Latras, Edgar Gofredo
Pole, Angelica Petallar
Submitted to:
Ms. Rannie B. Veril
Course Instructor
14 March 2016
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APPROVAL SHEET
This Small Business Immersion Output submitted by TEAM 2, MACAROONS MWF

11:00-12:00 in partial fulfillment of the course MGMT 139: ORGANIZATION AND
MANAGEMENT OF SMALL BUSINESS has been approved for SUBMISSION TO THE
DEPARTMENT OF BUSINESS AND MANAGEMENT of the VISAYAS STATE
UNIVERSITY.
RANNIE B. VERIL
Course Instructor & Faculty Adviser
14 March 2016
Date of Approval
ACKNOWLEDGEMENT
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With deepest gratitude and appreciation, we humbly give thanks to the people who, with
all they can, helped us in making our product, macaroons, a mouthwatering one.
To our parents for their unconditional love and support, for providing all our needs
financially and morally, for their patience when we cant help them in the chores and when we
went home very late at night, to Mr. and Mrs. Juancho Lao and Mrs. Adelfa Q. Manalon for their
never failing support and for being there no matter what.
To our brothers and sisters who keep on inspiring and encouraging us to always do our
bests that we can, and for motivating us to study harder for us to have a better future.
To our friends, classmates and most especially our group mates, for the happiness, for
being there to support and comfort us whenever we have difficulties and for the cooperation
during preparation of the output whom we can share our laughter and sorrows with especially
those sleepless nights.
To our very own course instructor Ms. Rannie Veril and all other faculty members of our
beloved Department of Business Management, we thank you for giving us the chance to
experience having a small business.
Above all to our Almighty God, for His unconditional love and for all the blessings He
has given us each and every day of our lives. With love and gratitude, we thank him for guiding
us during our product and business implementation output preparation. For the strength and
wisdom he has bestowed upon us, for giving us good health, knowledge and ability to perform
each task that was assigned to us. By His grace, we were able to finish making our products and
we were able to participate the SABS trade fair successfully.
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MACAROONS
TABLE OF CONTENTS
TITLE PAGE
APPROVAL SHEET
ACKNOWLEDGEMENT
TABLE OF CONTENTS
CHAPTER I: OVERVIEW OF THE BUSINESS
A. Company Profile
B. Vision
C. Mission
D. Goals and Objectives
CHAPTER II: MARKETING AND SALES ASPECT
A. Marketing Strategies and Programs Implemented

1. Market Segmentation
2. Target Market
3. Positioning Strategies
B. Marketing Mix Decisions
1. Product
2. Pricing Program
3. Placement and Distribution
4. Promotions and Advertising
a. Flyer
b. Tarpauline
C. Sales Performance
D. Sales & Customers Monitoring Record
CHAPTER III: PRODUCTION AND OPERATIONS ASPECT
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A. Production Schedule
B. Supply Network
1. Raw Materials & Supply Requirement
2. Transportation Requirement
3. Strategic Location
C. Internal Supply Chain
1. Process Flow in Making the Product
2. Lay-out Design
3. Machineries & Equipment Requirement
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4. Manpower & Skills Requirement

5. Inventory Management
6. Waste Management
CHAPTER IV: ORGANIZATION AND MANAGEMENT ASPECT
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A. Type of Ownership
B. Organizational Structure & Chart
C. Functions & Responsibilities
D. Personnel Requirements & Compensation
E. Organizational Policies
F. Legal Requirements
G. Project Time Table in Gantt Chart
CHAPTER V: FINANCIAL ASPECT
27
A. Financial Objectives & Targets

1. Sources of Financing
B. Financial Statement
1. Income Statement
CHAPTER VI: FINDINGS, CONCLUSIONS & RECOMMENDATIONS
28
A. Findings
B. Conclusions
C. Recommendations
APPENDICES
30
A. Bibliography
B. Documentation
C. Curriculum Vitae with Formal Picture
Format By: Mr. Stephen Alexeus Gorgonio Baltazar & Rannie Berondo Veril
CHAPTER I: OVERVIEW OF THE BUSINESS

Company Profile
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Company Name: Macaroons

Location: VSU Market
Contact #s: 09058592732/09301337466
Email Address: airamanalon@yahoo.com
The business proponents were inspired to create something that people would like to
eat and can be eaten by everybody at the same time relieves hunger and stress- and that is
Macaroons, a Parisian inspired pastry. According to a food blogger, Macaroons has always been
a synonymous to class and quality. Macaroons proudly offers the finest and cheapest homemade coconut macaroons baked with utmost care and passion, which made up by simple yet
tantalizing flavors that creates the little masterpiece macaroons.
Vision
To be the leader in introducing quality and fresh macaroons in the Visayas.
Mission
To provide quality services that exceeds the expectations of our esteemed customers.
Through close customer contact and excellent relationships, we will meet the needs of our
customers where ever we can. Macaroons will secure sufficient profits from operations, to
sustain its stability and finance future growth.
Goals and Objectives
Regional expansion in the field of property management and develop a strong

base of key customers.
Increase the assets and investments of the company to support the development of
services.
To build good reputation in the field of real estate and property management and
become a key player in the industry.
To provide quality and fresh macaroons of our esteemed customers.
To build long lasting bondages with customers by providing quality services.
Maintain positive steady growth each month.
CHAPTER II: MARKETING AND SALES ASPECT

Marketing Strategies and Programs Implemented
Market Segmentation
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For our products we are proposing the following market segmentation strategies:
For geographic segment, our booth was placed in the VSU Market which is best for
our target markets. In demographic segment, our customers tend to be all ages of both genders
where there are high volumes of students, employers and by passers or tourists. For behavioral
segment, our product is ready made for the whole day and our sales representative are friendly
and accommodating. Lastly for psychographic, our product is in best quality and fresh
macaroons offering an affordable and nutritious product.
Target Market
Macaroons wants to distress the purchasing power of the Filipinos as we were
offering an affordable and nutritious product, named as Macaroons. General or regular cascades
of consumers is our target market, both men and women, young and adults who are studying,
earning incomes, housewives or who were living near the home-based production hub and even
the netizens near the vicinity where products are being distributed.
Area coverage is Visayas State University and the near places. Our target customers
tend to be all ages of both genders where there are high volume of students and by passers.
Positioning Strategies
The Macaroons Tagline:
MACAROONS for a sweet treat
A little bliss in every bite!
Just plain quite addicting
Marketing Mix Decisions
Product
Figure 1. Macaroons product

A macaroons is a type of light, baked confection, described as either small cakes or
meringue-like cookies depending on their consistency. The original macaroon was a small sweet
cake consisting largely of ground almonds similar to Italian amaretti. Coconut Macaroons are
chewy cookie like sweet that makes use of sweet shredded coconut.
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Pricing Programs
Pricing is one of the classic 4 Ps of marketing (product, price, place, promotion).
Its one of the key elements of every strategy. Macaroons pricing scheme is designed to be
competitive and at the same time provide owners with a fair margin. We intend our income
structure to match our cost structure, so as to ensure that the fees we pay to assure good reports
and service are balanced by the fee we charge. All in all we intend our prices to be extremely
competitive on the market. Market penetration through lower prices shall be undertaken where
need be whilst premium pricing in the case of high quality services targeted at the upper-end of
the market.
Table 1. Product Pricing and Promo Price of Macaroons
QUANTITY
1 pc Macaroon
4 pcs (buy 4 for 10)
PRICE
Php 3.00 each
Php 10.00 (Php 2.50 each)
Placement and Distribution
Figure 2. Macaroons VSU Market booth

The product, macaroons, will be distributed throughout the VSU Campus. The
Macaroons booth is located on the first booth left side VSU Market which is perfect place to
have lots of customers. Excess of the demand will be distributed to the nearby barangays and
home-based production hub. The said geographic market is chosen as it is in proximity to the
production site. The product will be sold at the booth which is located at VSU Market.
Promotions and Advertising
Our promotion strategy will be based primarily on informing potential customers of our
existence and making the right information available to our target customer. In all cases the
marketing will convey the sense of quality and professionalism in every picture, every promotion
and every publication. In such a market we cannot afford to appear in or produce second-rate
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material with poor labels that make our services look less than they are. Hence we intend to
leverage our presence using quality flyers and tarpaulin. We intend to spread the word about our
business through the following:
a. Flyer
Figure 3. Macaroons flyers

b. Tarpaulin
Figure 4. Macaroons tarpaulin

We offer promos all the way to our customers satisfaction. Smooth in every bit and it has
balanced taste that the customers will feel satisfied. It is worth our customers money.
As one of our advertising tactics, we will market the prodct through word-of-mouth
because of the limited capilal. We will offer our product to by passers, employers, students and
some other tourists around the area and through E-marketing we will use the social networking
site such as facebook to sale and promote our product.
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Sales Performance
The sales forecast section is a key section of your business. This section relates directly to
this section relates directly to the market analysis, competitive edge, marketing plan and pricing
sections.
Table 2. Monthly Unit Sales of Macaroons Production
Unit Sales
Macaroons (PHP 3.00)
Total Unit Sales
Month 1
900
1,100
2,000
Month 2
1,100
1,400
2,500
Month 3
1,400
1,600
3,000
Year 2
13,200
16,800
30,000
Year 3
16,800
19,200
36,000
Year 2
39,600
42,000
81,600
Year 3
50,400
48,000
98,400
Table 3. Yearly Unit Sales of Macaroons Production

Unit Sales
Total Unit Sales
Year 1
10,800
13,200
24,000
Table 4. Sales Forecast of Macaroons Production

Sales
Total Sales
Year 1
32,400
33,000
65,400
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CHAPTER III: PRODUCTION AND OPERATIONS ASPECT

Production Schedule
The production will make every 6:00 PM-9:30 PM at Laos residence in Baybay City,
Leyte. The machineries and equipment that are needed in production are already installed in their
kitchen which gives us less expenses for the equipment while the raw materials are bought in the
Baybay Market. In 2 hours, we can produce 300 pieces macaroons having a preparation time of
10-15 minutes and 15-20 minutes baking time yielding 75 pieces macaroons.
Supply Network
Raw Materials & Supply Requirement
There is variety of raw materials and supply required for production of Macaroons
products. The complete details of raw materials along with recipe of different products are the
following:
All-purpose flour
Sugar
Evaporated Milk
Oil
Baking powder
Desiccated Coconut
Milk
Eggs
Transportation Requirement
Table 5. Transportation Requirement
Type
Frequency(week)
Fair Price
Total monthly fair
3
3
back & forth(Php)

20
10
(Php)
240
30
270
P.U.V
Tricycle
TOTAL
During the entire duration of operating the business the only transportation requirement
we had is on the purchase of raw materials and the distribution to VSU. From the purchasers
house to the Baybay Market have to ride a tricycle at a rate of Php 5.00 per passenger and a rate
of Php 10.00 from Baybay to VSU.
Strategic Location
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Being in the right location is a key ingredient in a business's success. If a company selects
the wrong location, it may have adequate access to customers, workers, transportation, materials,
and so on. Consequently, location often plays a significant role in a company's profit and overall
success. A location strategy is a plan for obtaining the optimal location for a company by
identifying company needs and objectives, and searching for locations with offerings that are
compatible with these needs and objectives. Generally, this means the firm will attempt to
maximize
opportunity
while
minimizing
costs
and
risks.
We choose to sell our quality and fresh food products inside and outside of VSU campus.
Internal Supply Chain
Process Flow in Making the Product
Figure 5. Process Flow in Manufacturing the Product from Raw Materials to Work-in-Process
to Finished Good
Preheat oven to 350F and lined mini muffin pans with 1oz. cupcake liners. Whisk the
eggs until light and frothy. Add the sugar and melted butter, then whisk until sugar is completely
dissolved. Add the sweetened condensed milk and vanilla extract, then whisk until well blended.
I put 2 tablespoons of water in the milk can to get the remaining milk at the bottom, I dont want
to waste it and then I add to the mixture but this is optional. Mix well until smooth and the water
is well blended.
Bake macaroons for at least 10-15 minutes or until lightly brown on the top. I use the
middle rack, to avoid macaroons from burning the top part. Fire off, and transfer in a cooling
rack to cool completely before packing and storing.
Lay-out Design
Storage
Transporting
Preparing for
Display
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Customer
Distribution
Packing
Figure 6. Layout Design

Machineries & Equipment Requirement
Oven
Mixer
Measuring cups
Measuring Spoon
Flour Sifter
Molder
Trays
Miscellaneous Tools
Manpower & Skills Requirement

Table 6. Man and Skills Requirement
Names of the Members
Skills Required
Amahan, Mary Ann P.
Knows how and willing to supervise the production

operations from the procurement of raw materials up to the
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(Operations Manager)
final product.
He will be responsible on looking over
production flaws and problems.

Cabal, Michaella Mae A.
(Sales Daily Manager)
Fortaliza, Sherlyn Rose V.
(Sales Daily Manager)
Lao, Ma. Jasmine Angelica D.
(Finance Manager)
Latras, Edgar G.
Knows how and willing to oversee all things that concerns

sales.
Knows how and willing to supervise all things that
concerns managing of daily sales
Knows how and willing to oversee all the costing of
products and discounting.
Knows how and willing to supervise all the financial
(Finance Manager)
Manalon, Aira Q.
aspects of the organization.

Knows how and willing to responsible for overseeing the
(Executive Director)
Pole, Angelica P.
subordinates.
Oversee the operation in the booths, and entertain
(Production and Marketing
regarding problems from the customers
Officer)
Inventory Management
Table 7. Inventory in Macaroons Production
ITEM
All purpose flour
Sugar
Desiccated coconut
Egg
Oil
Baking powder
Cupcake liners
Evaporated milk
QUANTITY/UNIT
256g
450g
350 g
6 pcs
474 ml
15g
300 pcs
310 ml
PRICE/UNIT
0.045/g
0.06/g
0.22/g
5/pc
.053/ml
0.14/g
0.08/pc
0.97/ml
TOTAL COST (PhP)

11.52
27
77
30
25.28
2.1
24
30
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Total Cost
227
Waste Management
Waste management is properly observed during the production time as well as the
marketing time. At the marketing place we personally provided a garbage can to ensure that the
wastes are properly disposed. Garbage cans will be collected by a sanitary truck every morning.
CHAPTER IV: ORGANIZATION AND MANAGEMENT ASPECT

Type of Ownership
A small business is a sole proprietorship, partnership or company not listed in the
bourses. Usually owned by one individual, family or closed group of individuals. Having limited
number of employees on the roll; either doing trading, manufacturing or rendering services
within a local market or extended local markets controlled from a central location managed from
own funds, and, which cannot be leveraged for a buyout.
The type of ownership that our business belongs is partnership. A partnership is an
arrangement in which two or more individuals share the profits and liabilities of a business
venture. Various arrangements are possible: all partners might share liabilities and profits
equally, or some partners may have limited liability. Not every partner is necessarily involved in
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the management and day-to-day operations of the venture. In some jurisdictions, partnerships
enjoy favourable tax treatment relative to corporations.
Organizational Structure & Chart
Functions & Responsibilities

A manager title in the workplace can cover a realm of duties, most of them supervisory in
nature. In larger corporations, you may find tiers of management levels, each with specific
duties. But in a small business, the manager is often a jack-of-all-trades. Though he may oversee
aspects of the business, his responsibilities may be hands-on as well.
Staffing
Managers are responsible for staffing the business. In a small business, this includes
creating job descriptions, running advertisements for open positions, reviewing resumes and
applications, interviewing prospective employees, hiring and firing. The manager oversees his
staff, ensuring they are trained properly, follow company guidelines and policies, perform the job
satisfactorily and receive feedback on a regular basis. Depending on the size of the company, the
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manager may also be responsible for the payroll function including tallying work hours,
calculating pay, processing checks and tracking vacation days and other time off.
Communication
Communication may be one of the most important responsibilities of a manager to keep
the workplace running efficiently. Employees need to know the mission and goals of the business
and what is expected of them to achieve those results. Managers must have the ability to
comprehend directives from upper management and to then translate them to staff so that
everyone is on the same page. A manager's communication responsibilities may also entail
resolving conflicts, motivating employees, speaking to the public on behalf of the company and
preserving customer relationships.
Training
Managers need to ensure that direct reports are properly trained in job duties. Each of a
manager's employees should be scheduled for an initial orientation and for any subsequent
training required to perform his job. He must evaluate the employee's progress on a regular basis
and determine whether additional training is needed. It is also the responsibility of the manager
to note employees who are candidates for promotions or advanced positions within the company.
He should work with each employee to create career goals and plans to attain them. Managers
must also make the decision to terminate an employee unable to satisfactorily perform his job or
who blatantly breaks company rules.
Business Growth
A manager's prime responsibility is to the success of the company. His actions should all
be poised toward business growth. Companies hire managers to run daily operations, coach
employees, maintain quality control and ensure that its products and services are fulfilling
customer needs. Managers must constantly review the company's financial, budgetary and
production goals. If the company is falling short of its goals, it is up to the manager to make the
necessary adjustments to get back on track. A manager's duty is to lead the organization to
success.
Functions and responsibilities of employees
Technical Expert
Employees and business partners may have the role of technical expert. They must be
able to perform the work properly. This means that they play the role of individuals with all the
requisite skills and competencies to undertake their various tasks. In the role of technical expert,
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both employees and business partners incur several responsibilities, such as ensuring that they
perform according to mission, goals, objectives and expectations of the organization.
Team Playing
Employees and business partners work in a team. As such they have the responsibility of
contributing to the success of the team. Employees and business partners fulfill this
responsibility by attending meetings, contributing to decision making and problem solving, and
participating in organizational projects. Additionally, through task delegation, business partners
and employees are able to accomplish more tasks effectively and within a shorter period of time.
Managing
Employees and business partners in their different levels are responsible for managing
one or more business aspects. In their various roles, employees have the responsibility to manage
those processes that they are assigned to. For example, employees working in the financial
department are responsible for managing the financials of the company. Business partners are
responsible for managing the decision making processes and overseeing business operations for
the best interest of the business.
Development
Both employees and business partners have the role of business developers. This means
that they have the responsibility of growing the organization, especially in terms of profitability.
The main objective or bottom line of business is to make profits. Additionally, employees and
partners are the greatest assets that make a business profitable. When employees and partners
neglect their roles and responsibility, then the profitability of a business is substantially
threatened.
Personnel Requirements & Compensation
The employee must be at least high school graduate, knows how to bake and can work
with minimal supervision. All applicants have to undergo interviews with the owners. The preemployment requirements for new employees are selected from an applicant on the basis of their
qualifications. Criteria for selection would depend upon their skills educational attainment,
physical/mental capabilities, experiences and moral character selected applicants for employment
are required to undergo physical and medical examination.
The employees will be receiving a wage of PhP 3,000 a month; the number of working
hour per day is eight. Employees will receive benefits such as Philhealth. They will also be
entitled to take one rest day in a week. To ensure that they will be available throughout the year,
Memorandum of agreement will be sign the owners and employees regarding the period and
commitment towards work.
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Organizational Policies
Organizational policies are methods of action selected, usually by an organization from
among alternatives to guide and determine present and future decisions and positions on public
matters. Some organization policies are: Compensation policies, Employment status policies and
the international hiring policies.
Company policies protect employee rights and employer interests. Company policies and
procedures establish the rules of conduct within an organization, outlining the responsibilities of
both employees and employers. Company policies and procedures are in place to protect the
rights of workers as well as the business interests of employers. Depending on the needs of the
organization, various policies and procedures establish rules regarding employee conduct,
attendance, dress code, privacy and other areas related to the terms and conditions of
employment.
Employee Conduct
An employee conduct policy establishes the duties and responsibilities each employee
must adhere to as a condition of employment. Conduct policies are in place as a guideline for
appropriate employee behavior, and they outline things such as proper dress code, workplace
safety procedures, harassment policies and policies regarding computer and Internet usage. Such
policies also outline the procedures employers may utilize to discipline inappropriate behavior,
including warnings or employee termination.
Equal Opportunity
Equal opportunity laws are rules that promote fair treatment in the workplace. Most
organizations implement equal opportunity policies -- anti-discrimination and affirmative action

policies, for example -- to encourage unprejudiced behavior within the workplace. These policies
discourage inappropriate behavior from employees, supervisors and independent contractors in
regard to the race, gender, sexual orientation or religious and cultural beliefs of another person.
Attendance and Time Off

Attendance policies set rules and guidelines surrounding employee adherence to work
schedules. Attendance policies define how employees may schedule time off or notify superiors
of an absence or late arrival. This policy also sets forth the consequences for failing to adhere to
a schedule. For example, employers may allow only a certain number of absences within a
specified time frame. The attendance policy discusses the disciplinary action employees face if
they miss more days than the company allows.
Substance Abuse
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Many companies have substance abuse policies that prohibit the use of drugs, alcohol and
tobacco products during work hours, on company property or during company functions. These
policies often outline smoking procedures employees must follow if allowed to smoke on
business premises. Substance abuse policies also discuss the testing procedures for suspected
drug and alcohol abuse.
Legal Requirements
In conformity with the mandated law, the business shall comply with the mandated
requirements prior to the operation of the business. Partnerships are registered to the Securities
and Exchange Commission (SEC). A barangay clearance must be secured to be able to operate
the business. Business permit is also required to be processed at the municipality or city hall
office. It is required to apply for a business taxpayer identification number at the Bureau of
Internal Revenue (BIR). At this point, a business operation may legally start.
Project Time Table in Gantt Chart

Table . Project Time table in Macaroons production.
Activities
17
18
19
20
21
February
22 23 24
25
March
26 27 28 29 1 2
Planning for
Product
Materialization
Food Tasting
Preparation
Production
Implementation
CHAPTER V: FINANCIAL ASPECT
Financial Objectives & Targets
Financial objectives act as a focus for decision making and effort; provide a yardstick
against which success or failure can be measured. It also improves coordination and efficiency.
Financial objectives enables outside organizations (suppliers and customers), to confirm the
financial viability of a business. The following are our companys objectives and targets:
Return on capital employed targets
Profit maximization
Cost minimization
Cash flow targets
Sources of Financing
Ourselves
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We contributed our own money to our business. It is the easiest way to finance it. We tap
into our personal savings.
Family and Friends

Our mother, father, relatives, and friends who also have access to more cash than we do
are another source of financing. They willingly lend us money.

Financial Statement
MACAROONS COMPANY
Income Statement
For the Days Ended March 2, 2016
Revenues
Sales
PHP 950.00
Expenses and losses

Advertising expense
PHP 193.00
Supplies expense
227.00
Utilities expense
50.00
Labor expense
Total expense:
Net Income
300.00
(770.00)
PHP 180.00
CHAPTER VI: FINDINGS, CONCLUSIONS & RECOMMENDATIONS

Findings, Learning and Experiences
The said activity was never easy for us because we have faced the good and bad side of
operating a small business, but we accepted it as a challenge that will help us in the near future.
In planning for the perfect product we conducted a group meeting. All members were
obliged to give ideas and chose the best product that will surely have an impact on the potential
buyers that will make them to buy one. It takes time in thinking and deciding for the best product
with the cooperation of everyone we were able to choose the right one which is Macaroons, and
we never regretted the product we have chosen because the customers liked and loved it.
In marketing our product, the 4Ps was observed. For the product we made sure that we
baked chewy cookie like sweet. For the pricing, we intended to offer reasonable and competitive
price. For the Placement and distribution, the booth is located on the first booth left side VSU
Market which is perfect place to have lots of customers; we also made the booth look attracting.
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For the promotion and advertising strategy it was based primarily on informing potential
customers of our existence and making the right information available to our target customer. We
offered promos to our customers satisfaction. One of our advertising tactics was through wordof-mouth, social networking site such as facebook to sale and promote our product. We also gave
flyers to by-passers and students. The marketing mixes as well as the teamwork were very
helpful in marketing the products at minimal period.
Customers are the most important people for any organization and they are the foundation
of any business' success. One of the primary goals of any marketing strategy should be to
identify and meet the needs of the consumer. Considering customer importance at all stages of
the marketing process helps your company to ensure greater customer satisfaction and increase
its long-term goal of repeat business. Customer satisfaction is at the heart of the selling process.
One estimate is that it costs five times as much to attract new customers as it does to keep an
existing one. The relationship between the customer and the organization is, therefore, an
important one.
Assigning task or the so called division of labor was very needed to finish the work on
time and minimize costs.
Our group somehow applied some of the basic management concepts that helped the
group accomplish the goals in an effective and efficient manner through planning, organizing,
leading and controlling organizational goals.
Conclusions
Therefore we conclude that, starting a small business is complex, time-consuming and
life-altering. There are many more things that go into running it than just providing the
product(s) or service(s) that your business offers, however. You'll also be responsible for your
business's finances, protecting your business and personal assets, keeping your business legal,
paying taxes, keeping records, managing employees and more.
If you understand what you're doing and know how to minimize the risks and challenges,
the independence, personal satisfaction and financial rewards you can achieve as an entrepreneur
can make starting a small business the best decision you'll ever make. (Make your dream a
reality.
A business plan is not just a lengthy document that helps you obtain financing. It's truly a
thorough examination of whether your business idea is viable. Preparing your business plan in
the early stages of developing your business can save you a great deal of time, money and
heartache by showing you where the weaknesses in your idea lie and giving you a chance to
correct them before you make any serious mistakes. Once you've completed your initial plan and,
hopefully, obtained the investment or loan you were seeking, keep in mind that your business
plan should be a living document. Don't just store your business plan on a shelf and never look at
it again, thinking that it has served its purpose. You will want to revisit your plan from time to
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time, dropping some components and adding others as you learn what works for your business
and what doesn't. As your business evolves, you'll find that older versions of your plan provide a
helpful reminder of how far you've come. As a bonus, continually updating your plan will put
you ahead of the game if you later need to secure additional financing.
Recommendations
In this generation, the customers nowadays seek more innovative and fresh new ideas
and has a high preference in food selection. We propose variety of products by offering different
flavors that match with different choices of our customers. It comes up with outrageous taste that
will urge the customers to buy more than one for the second time. Examples of the flavors are
chocolate, chocolate chips, with sprinkles, with mallows and last with peanuts.
APPENDICES
A. Bibliography
https://www.thebusinessplanshop.com/blog/en/entry/how_to_forecast_sales-
March
11,2015
2:41 am
http://www.referenceforbusiness.com/management/Int-Loc/Location-Strategy.html
March
12,2015 5:02 am
http://smallbusiness.chron.com/duties-manager-workplace-24280.html- March 11,2015 11:10pm
http://smallbusiness.chron.com/roles-responsibilities-employees-business-partners-19133.html March 11, 2015 9:17pm
https://prezi.com/m/irrl4ul7igmm/macaroon-5/ - March 10, 2016 5:00 pm
B. Documentation
Marketing
The Product
29 | P a g e
Figure 1. The Macaroons Product

Pricing Program or Promo Price
Table 1. Product Pricing and Promo Price of Macaroons
QUANTITY
1 pc Macaroon
4 pcs (buy 4 for 10)
PRICE
Php 3.00 each
Php 10.00 (Php 2.50 each)
Placement of the Booth
Figure 2. Macaroons VSU Markeet Booth

Distribution Supply Chain
Baybay Market Production Hub VSU Market Customers
30 | P a g e
Promotional Materials, Marketing Collaterals, Advertisements

a. Flyers
Figure 3. MacaroonsFlyers
b. Tarpaulin
31 | P a g e
Figure 4. Macaroons Tarpaulin
Figure 7. Giving of flyers
Figure 8. Customers buying the product
Figure 9. Members selling the product

Production
32 | P a g e
Figure 5. Process Flow in Manufacturing the Product from Raw Materials to Work-in-Process
to Finished Good
Organization & Management
Organizational Chart
33 | P a g e
Figure 10. Organizational Chart
34 | P a g e
Other Documents
Figure 11. Group Picture making the Business Output

Group Picture
Figure 12. Group Picture
35 | P a g e
Curriculum Vitae with Formal Picture
MARY ANN PERNITES AMAHAN

289. Zone 23 Taytayan Street. Baybay City, Leyte
Mobile #: 09368688927
Email: maryannamahan@gmail.com
CAPSULE
Collaborate easily with others and work well independently, skilled in organizing
workflow, ideas, materials, people, can work with people with diverse backgrounds, have
leadership skills and training, and conversant in English.
EDUCATIONAL BACKGROUND
Tertiary:
2013-present
Bachelor of Science in Agribusiness

Visayas State University, VisCA, Baybay City, Leyte
Secondary:
Baybay National High School
2009-2013
30 deciembre Street. Baybay City, Leyte

Elementary:
Baybay II Central School
2003-2009
R. Magsaysay Avenue. Baybay City, Leyte

With honors (Grade 4)
Scholastic award (Grades 1-6)
36 | P a g e
SEMINARS AND TRAINING

The World is Flat: A seminar on Online Businesses and Internet Scams
Held at the Convention Center, Visayas State University, VisCa, Baybay City, Leyte
March 2, 2016
Innovation and Entrepreneurship Forum
Held at the Convention Center, Visayas State University, Visca, Baybay City, Leyte
March 6, 2015
Human Behavior in Organization for Globalized Competitiveness: Leadership,
Motivation and Punishment in the Workplace
Held at Center for continuing Education Visayas State University
October 11, 2015
Enterprise Resource Planning (ERP) Workshop
Held at the Center or Continuing Education, Visayas State University, Visca, Baybay City, Leyte
March 4, 2015
Civic Welfare Training Service
Visayas State University Visca, Baybay City, Leyte
June 2013 March 2014
PERSONAL INFORMATION
Gender:
Female
Birthdate:
May 14, 1997
Birthplace:
Baybay, Leyte
Civil Status: Single

Citizenship: Filipino Citizen
Religion:
Roman Catholic
Height:
149.5cm
Weight:
36 kg
REFERENCES
37 | P a g e
Ms. Riza Avellana

JP Laurel St. Baybay City, Leyte
09152463293
Mrs. Ma. Anna G. Nadela
Barangay Councilor
Zone 23. Taytayan Street.
09351940856
Ms. Maribel Gatoc
Barangay Councilor
Brgy. Hipusngo Baybay City, Leyte
09159902862
MICHAELLA MAE AGUSPINA CABAL

Address: Gapaela Village, Barangay Doos del Norte, Hindang, Leyte
38 | P a g e
Mobile No.: 09122186915 / 09165619196

Email: cabalmichaellamae@yahoo.com
CAPSULE
Can easily adopt to new situation, work well with others, develop positive work
environment, take risks, conversant in English, computer literate, timely, personable, loyal,
respectful and has time management. I also value integrity, easy to work with, able to work long
and hard hours, possess formal training, self- motivated and not easily ruffled.
Tertiary:
2013-present

Visca, Baybay City, Leyte
Secondary:
Saint Michael College
2009-2013
Bonifacio Street, Poblacion 2, Hindang, Leyte

With honors
Elementary:
Doos Elementary School
2003-2009
Brgy. Doos del Norte, Hindang, Leyte

3rdhonors in Cathechism (Grade 6)
Most Behave (Grade 6)
Most Neat and Clean (Grade 5)
6thhonors (Grade 4)
8thhonors (Grade 3)
3rdhonors (Grade 1 and 2)
39 | P a g e
March 2, 2016
October 11, 2015
March 6, 2015
Held at the Center of Continuing Education, Visayas State University, Visca, Baybay City, Leyte
March 4, 2015
WORK EXPERIENCE
Summer Job under Special Program for Employment of Students (SPES)
Municipality of Hindang
Hindang, Leyte
April-May 2015
Summer Job under Special Program for Employment of Students (SPES)
Municipality of Hindang
Hindang, Leyte
April-May 2013
Gender:
Female
Birthdate:
May 13, 1997
Birthplace:
SLPH, Maasin City, Southern Leyte

40 | P a g e

Religion:
Roman Catholic
Height:
5 3
Weight:
50 kg
REFERENCES
Mrs. Carmen J. Tizon
Clerk at Municipal Treasurers Office
Municipality of Hindang, Leyte
0932 403 5844
Ms. Susana Conte
Barangay Secretary
0947 293 7361
Mr. Dindo Cavaltera
Elementary Teacher
Hindang, Leyte
09063467555
SHERLYN ROSE VILLARO FORTALIZA

Brgy. Marangog, Hilongos, Leyte
Mobile #: 09274255976
Email: sherlynrose749@yahoo.com
41 | P a g e
CAPSULE
I am conversant in English, computer literate, can easily adopt to different behavior,
values important things
especially in a particular situation, patient, respectful, friendly,
hardworking, flexible, can easily adopt to new environment, has time-management, a work
dedicated person. I am hardworking and very determined at work. I am an open-minded type of
person.
Tertiary: Visayas State University
2013-present

Secondary:
Sta. Margarita National High School
2009-2013
Brgy. Sta.Margarita, Hilongos, Leyte

With honor (1st-4th year)
Elementary:
Marangog Elementary School
2003-2009

1st honors (Grades 1, 3, 5&6)
2nd honors (Grade 2&4)

March 2, 2016
42 | P a g e
March 6, 2015
October 11, 2015
March 4, 2015
Gender:
Female
Birthdate:
January 23, 1997
Birthplace:

Religion:
Roman Catholic
Height:
149.5cm
Weight:
42 kg
REFERENCES
Mr. Noniet Z. Melgar
Clerk at Civil Registrar
Municipality of Hilongos, Leyte
09124347227
Mrs. Rowena R Gozon
43 | P a g e
High School Teacher

Sta. Margarita National High School
09202297996
Mr. Reynaldo Ybanez
Brgy. Chairman
09223145621
MA. JASMINE ANGELICA DELA TORRE LAO

Ramon Magsaysay Street Baybay City, Leyte
Mobile #: 09359681619
Email: jasminelao2783@yahoo.com
CAPSULE
44 | P a g e
I am resilient, creative and have positive personal traits and research skills. Work
effectively both as team member and independently, a meticulous worker committed to providing
total quality work, hard worker and ability to assume responsibility, conversant in English and
has good written communication skills, resourceful in solving problems and maximizing
resources and can work with people with diverse backgrounds.
Tertiary:
2013-present

Consistent Honor & College Scholar 1st to 3rd year-present
College of Management and Economics (CME) Organization and Society of Agri-Business
Students (SABS) Organization
Secondary:
Visayas State University- Laboratory High School
2009-2013

Consistent Honor 1st -4th year
Full Scholar from 1st -2nd year; Half Scholar 3rd-4th year
Science Fair Research winner
Student Body Organization Officer
Senior Organization Officer
Math & Science Club Officer
Class Officer 1st -4th year
Elementary:
Visca Foundation Elementary School
2003-2009
Visca, baybay City, Leyte

Consistent Honor Grade 1-6
Class Officer Grade 1-6

45 | P a g e

Convention Center, Visayas State University, Visca, Baybay City, Leyte
March 6, 2016
Convention center. VSU, Visca, Baybay City, Leyte
March 2, 2016
Center for continuing Education Visayas State University
October 11, 2015
Center or Continuing Education (CCE), VSU, Visca, Baybay City, Leyte
March 4,2015
Citizens Army Training
Visayas State University-Laboratory High School
June 2012-March 2013
PhilRice Seminar
Convention Center, VSU, Visca, Baybay City, Leyte
2011
Gender: Female
Birthdate: 9 September 1996
Birthplace: Baybay City, Leyte
Citizenship: Filipino
Religion: Roman Catholic
Height: 151 cm
46 | P a g e
Weight: 38.5 kg
REFERENCES
Mrs. Anita Godoy
Admin, VSU
09163759154
Mrs. Alice Flores

Head SPMO Office
09368688927
Mely Tito
Barangay Secretary
09054832890
Edgar G. Latras
Barangay Patag Baybay City, Leyte
Mobile #: 09362079111
Email: elatras30@yahoo.com
CAPSULE
47 | P a g e
Tertiary:
2013-present

Secondary:
VSU Laboratory High School
2008-2012
Visca Baybay City, Leyte

Elementary:
Patag Elementary School
2002-2008
Brgy. Patag Baybay City, Leyte

First Honors
Most Honest

March 4, 2015
PhilRice
Held at the VSU Convention Center,Visayas State University,Visca Baybay City, Leyte
48 | P a g e
Gender:
Male
Birthdate:
February 10, 1995
Birthplace:
Brgy. Patag, Baybay City, Leyte

Religion:
Roman Catholic
Height:
411
Weight:
42 kg
REFERENCES
Dr. Rizalina D. Truya
Instructor at College of Education
09496971786
Dr. Belita Vega
ISRDS Professor
09213236660
Mr. Julius Kenneth Macion
Call Center Agent
Cebu City
09173171610
49 | P a g e
ANGELICA PETALLAR POLE

Sitio Punong Barangay Hipusngo Baybay City, Leyte
Mobile #: 09362974579
Email: angie.pole@yahoo.com
CAPSULE
Tertiary:
2013-present

Secondary:
Baybay National High School
2009-2013
30 de Deciembre St.
Principal Lists (4th year)
Elementary:
Hipusngo Elementary School
2003-2009
Brgy. Hipusngo Baybay City, Leyte

Most Honest (Grades 4)
Most Punctual (Grade 5)
Most Neat and Clean (Grade 6)

50 | P a g e

March 2, 2016
March 6, 2015
March 4, 2015
October 11, 2015
Reserve Officer Training Corps
June 2013-March 2014
Gender:
Female
Birthdate:
March 25, 1997
Birthplace:
Baybay City, Leyte

Religion:
Roman Catholic
Height:
411
Weight:
42 kg
REFERENCES
51 | P a g e
Mrs. Marlin Palermo

Elementary Teacher
Barangay Hipusngo Baybay City, Leyte
09756973110
Mr. Nelson Sanchez
LEYECO
09277423319
Cherry Rose Fortaliza
Cashier, DES Marketing
09102907510
AIRA QUIRUBIN MANALON

Doos Del Norte Hindang Leyte
52 | P a g e
Mobile #: 09058592732
Email: airamanalon@yahoo.com
CAPSULE
To acquire valuable knowledge and skills to complement those that I have learned from
school in an actual job environment. In return, I offer my service and determination to be an asset
to your company throughout the duration of my training period
Tertiary:
2013-present
Secondary:
Saint Michael College
2009-2013
Hindang, Leyte
Elementary:
Doos Elementary School
2003-2009
Doos Del Norte Hindang, Leyte

With Honors ( Grade 4 & 5 )
Most Respectful ( Grade 6 )

March 4, 2015
Gender:
Female
Birthdate:
August 22, 1996

53 | P a g e
Birthplace:
Lusacan Tiaong Quezon

Religion:
Roman Catholic
Height:
51
Weight:
59 kg
REFERENCES
Mr. Dindo Cavaltera
Elementary Teacher
Hindang, Leyte
09063467555
Mrs. Nadine Kilario

High School Teacher
Hindang, Leyte
09203397476
Ms. Susana Conte

Barangay Secretary
0947 293 7361
54 | P a g e

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MACAROONS

A Small Business Implementation Output

This Small Business Immersion Output submitted by TEAM 2, MACAROONS MWF

CHAPTER I: OVERVIEW OF THE BUSINESS

A. Marketing Strategies and Programs Implemented

4. Manpower & Skills Requirement

CHAPTER V: FINANCIAL ASPECT

A. Financial Objectives & Targets

CHAPTER I: OVERVIEW OF THE BUSINESS

Company Name: Macaroons

Regional expansion in the field of property management and develop a strong

To provide quality and fresh macaroons of our esteemed customers.

To build long lasting bondages with customers by providing quality services.

Maintain positive steady growth each month.

CHAPTER II: MARKETING AND SALES ASPECT

Figure 1. Macaroons product

Placement and Distribution

Figure 2. Macaroons VSU Market booth

Figure 3. Macaroons flyers

Figure 4. Macaroons tarpaulin

Table 3. Yearly Unit Sales of Macaroons Production

Table 4. Sales Forecast of Macaroons Production

CHAPTER III: PRODUCTION AND OPERATIONS ASPECT

Total monthly fair

back & forth(Php)

Figure 6. Layout Design

Manpower & Skills Requirement

Amahan, Mary Ann P.

Knows how and willing to supervise the production

He will be responsible on looking over

production flaws and problems.

Knows how and willing to oversee all things that concerns

aspects of the organization.

(Production and Marketing

regarding problems from the customers

TOTAL COST (PhP)

CHAPTER IV: ORGANIZATION AND MANAGEMENT ASPECT

Organizational Structure & Chart

Functions & Responsibilities

organizations implement equal opportunity policies -- anti-discrimination and affirmative action

Attendance and Time Off

Project Time Table in Gantt Chart

Family and Friends

are another source of financing. They willingly lend us money.

Expenses and losses

CHAPTER VI: FINDINGS, CONCLUSIONS & RECOMMENDATIONS

Figure 1. The Macaroons Product

Placement of the Booth

Figure 2. Macaroons VSU Markeet Booth

Promotional Materials, Marketing Collaterals, Advertisements

Figure 4. Macaroons Tarpaulin

Figure 7. Giving of flyers

Figure 8. Customers buying the product

Figure 9. Members selling the product

Figure 10. Organizational Chart

Figure 11. Group Picture making the Business Output

Figure 12. Group Picture

Curriculum Vitae with Formal Picture

MARY ANN PERNITES AMAHAN

Bachelor of Science in Agribusiness

30 deciembre Street. Baybay City, Leyte

R. Magsaysay Avenue. Baybay City, Leyte

SEMINARS AND TRAINING