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GETTY IMAGES
In today's Magazine
Five pictures that show
how social media can be
a minefield
06-Nov-2016 09:49
http://www.bbc.com/news/magazine-37871550
They were made to last, those ads. Just like the painted signs you can
just about make out still above old shops in small-town France Quincaillerie, Cremerie, Droguerie - perhaps with the name of the family
who set them up 100 years ago.
ALAMY
06-Nov-2016 09:49
http://www.bbc.com/news/magazine-37871550
have seemed worth it too. A good sign, painted all neat and properly on
a nice beam of wood over the door - that was a statement of confidence
in the future. And, as we can see, it worked - many have indeed
resisted the ravages of the years.
Contrast that with the sign-writing of today and despair. Today, if a
budding shop or bar owner in small-town France wants to announce
their presence, it'll be on a cheap strip of garishly coloured plastic
inscribed and laminated at the local printers. Or just possibly on a strip
of tin. Aesthetically about as sustaining as a slug of ersatz cola.
And I've seen worse. More than once I've seen a recently opened shop,
signalled only by a long piece of blackout material above the door with
the function scrawled on the cloth in white paint.
GETTY IMAGES
06-Nov-2016 09:49
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France
In today's Magazine
Five pictures that show how social media
can be a minefield
5 November 2016
Magazine
06-Nov-2016 09:49
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