INTRODUCTION TO MARKETING PLAN

Marketing can be defines as satisfying needs and wants through an exchange process.
Marketing Plan helps to evaluate market acceptance, develop strategies to market products
or services of the business, identify required resources to execute the marketing strategy
and estimate marketing financial requirement. The marketing concept is the philosophy that
firms should analyze the needs of the customers and then make decisions to satisfy those
needs. Of course, marketing is one most important part in running up a business. Without a
suitable marketing plan, the business may not achieve its goals. In terms money, time and
energy can be wasted
Marketing is a key part of business success and we must use marketing plan as a basis
for executing marketing strategy. A marketing plan sets out to clear objectives and lists the
actions that can help us to achieve our target. From the definition of marketing itself, it will
not guarantee sales, but a well-researched and coherent marketing plan will give
entrepreneurs a much better chance of building long-term, profitable relationships in the
business. So the task of marketing department of Eezy Peezy Sandwich is to fulfil our
customers needed, try to solve the problems effectively if it occurred in our services. At the
same time we want to achieve the targeted profits. A lack of understanding of the marketing
concept can result in poorly developed product that fails to meet the customers needs and
wants. This can prevent marketing efforts and affect sales performance, overall business
expansion and progress. Service differentiation provides our business a longer lasting
competitive advantage. The durability of the strategy tends to make it more attractive. The
basic idea of marketing is basically an exchange activity that takes place between a
business entity and its customer. Our customers include individual, business entity, and also
any organization.
Marketing is a crucial and critical aspect in business and always referred as the backbone
to any business in achieving a profitable outcome. In our business, we are introducing new
product which has never been produced before and that is sandwich with any kind of meat.
Statistically showed that the sandwich is one of the Malaysian favourite breakfast dishes,
and we only take the advantage of that by innovatively introducing different fillings for the
sandwich like for example we add in the sandwich with chicken slice, meat slice, and others.
Most Malaysian love trying new foods, and our sandwich is definitely worth trying. Once you
have tried, people will definitely have the urge to try other flavour provided as each and
every flavour of that we offered, has its own unique taste.

OBJECTIVES
Our business Eezy Peezy Sandwich has state our own objectives which are :

To ensure that our sandwich are going to get a superb feedback from the customer

by providing them our delicious sandwich in town.

To satisfy the needs and wants of our customer.
To

PROFILE OF PRODUCTS DESCRIPTION

Eezy Peezy Sandwich is the company that provides the sandwich ala ala subway in Ipoh,
Perak. Customers can customize their sandwich based on their citarasa..
Eezy Peezy Sandwich product is unique because we are not a normal sandwich that only
put scrambled egg with mayonnaise. This product are different then others because our
ingredient is chicken slice, olives,

TARGET MARKET
Target market can be defined as a group of people or organizations for which an
organization designs, implements and maintains a marketing mix intended to meet the
needs of that group, resulting in mutually satisfying exhanges. After we identified the target
market then only we can generate profit by selling the products.
As a Marketing manager of this company,

MARKET SIZE
Market size is actually referring to the number of potential customer located in a group of
target including those proportion controlled by existing competitors which has the same
target market. After conducting some research, we estimated that there are around
people living in . The population of family estimated is between to families. The
majority living in consists of Malays which is 99 percent, while the other 1 percent stands
from other races such as Chinese, Indians and others. This research and survey done
included all type of ages such as adult, teenager and also children. The result of market size
obtain is as follows
Percentage (%)

Number of People

Academic Institution
Firm
Total Market Size

From the population of people in Ipoh, we estimate about % as our target market

COMPETITIONS
Competitor is a rival against another. In business, a company in the same industry or a
similar industry which offers a similar product or service in the same location and to the
same target market as ours. We cannot avoid from our competitor because there will always
have a new competitor will join. Since this company are still fresh in the business industry,
there are a few competitors that already started running the same business as ours.
Basically our business is a little bit different with the competitors because we provide
delivery service and we are not a caf.
Competitors
Subway

Sandwich Express

Strength

Weakness

SALES FORECAST
The expected income for Eezy Peezy Sandwich :

Month
January

Sales Forecast (RM)

98,064.16

Explanations
Sales decrease since the business are newly
opened

February

100,948.40

March

105,274.76

April

111,043.24

May

126,906.56

June

98,064.16

July

137,001.40

August

133,396.10

September

121,138.08

October

126,906.56

November

137,001.40

December

133,396.10

Sales increase due to Hari Raya Aidilifitri

TOTAL

MARKETING STRATEGY
Marketing strategy is a strategy that combines all of its marketing goals into one
comprehensive plan. A good marketing strategy should be drawn from market research and

focus on the right product mix in order to achieve the maximum profit potential and sustain
the business.

of selecting one or more target markets and developing and maintaining a marketing mix or
better known as the 4ps of marketing that will product mutually satisfying exchanges with
target markets. If the manager follow all the strategy that have been planned, the company
may result a creatively combine interrelated and independent marketing activities.

Eezy Peezy Sandwich Company has bright future to succeed in this business industry
and is expected to produce larger profits due to several factors. Our company will be
providing excellent products and services to satisfy the need and wants of the customer
while at the same time generating some profit as well. To achieve the target of the company,
we will be executing the marketing strategies by introducing the product and service offered,
price determination, locating a strategic place for our company and also will be doing some
promotion.

MARKET SHARE
Market share before company enter the market

Market Share

Subway

40

60

Sandwich Express

NUMBER

COMPANIES

PERCENTAGE (%)

YEARLY (RM)

Subway

60

4,326,360

Sandwich Express

40

2,884,240

100

7,210,600

TOTAL

Market share after Eezy Peezy Sandwich entered the market

Market Share
2
Subway

Sandwich Express

Eezy
5 Peezy Sandwich

NUMBER

COMPANIES

PERCENTAGE (%)

YEARLY (RM)

Subway

50

3,605,300

Sandwich Express

30

2,163,180

Eezy Peezy Sandwich

20

1,442,120

100

7,210,600

TOTAL