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GKM INSTITUTE OF MARINE SCIENCES & TECHNOLOGY

GKM Nagar, New Perugalathur, Chennai-600 003


BHARATHIAR UNIVERSITY, COMIBATORE
Subject: Logistical Operations Integration
Year / Sem: II/III
Date of Examination: -9-16

Department: MBA
Total Marks: 50
Time: 1.30 Hours

Section-A
Answer ALL Questions. (1 x 6 = 6)
Choose the correct answer:
1. What is logistics?
a. The system of creating plans for an organization.
b. The study of Logarithms within Calculus.
c. Managing the flow and storage of goods from their point of origin to the point of
consumption.
d. The implementation of policies and procedures.
2. Which of the following characters are being Logisticians?
a. Mary is creating a rulebook for CAP' s style of Ultimate Frisbee.
b. John is doing is Calculus homework.
c. Charlie is marching Cadets to where they have been told to go.
d. Linda is overseeing the implementation of her plan to supply water to Cadets after they
have marched all day.
3. Process which consists of coordination of communication channels to deliver compelling
message about company and its products is classified as
a. integrated marketing communications
b. integrated strategic channels
b. integrated outbound channels
c. none of above.
4. Plans must be flexible in order to ensure the successful delivery of required equipment and
supplies.
A. True
B. False
5. Simplicity reflects the need to make detailed orders understood by everyone in the chain of
command.
A. True
B. False
6. Concept of logistics which focuses on teamwork in whole supply chain management to
maximize performance of distribution system is classified as
1. integrated logistics management

b. intermodal logistics management

c. intra-modal logistics management

d. exclusive logistics management

Section-B
Answer ALL Questions (4 x5 = 20)
1. a. What are the functions of Logistics system?
Or
b. Explain the factors determining logistics requirements of FMCG companies
2. a. Write a short note on inventory management,
Or
b. Explain the various types of transport facilities involved in logistics function.
3. a. What are the regulations in transportation?
Or
c. Explain the history of transportation regulation?
4. a. Write a note on transportation decision making?
Or
b. Write a note on warehouse management.
Section-c
Answer ALL Questions (3 x 8 = 24)
1. a. Discuss the role of customer focused marketing in logistics.
Or
b. Explain the various value added services.
2. a. What are the objectives of integrated logistics management? Explain them.
Or
b. What are the various factors involved in developing the warehouse resource?
3. a. Explain material handling in detail.
Or
b. Explain the various factors involved in packaging.

SUBJECT HANDLING
FACULTY SIGN

SUBJECT MENTOR
SIGN

HODS
SIGN