Questionnaire

Name: (Optional)
Age :-

Gender :- M___ F___

Locality :Name of the shop:Type of shop:-

2.

3.

4.

5.

6.

1. Do you deal in ITC bingo mad angles ?

Yes
No
Which other brands apart from bingo mad angles wafers do you deal in?
Rings
Parle
Fritolay
All of the above
Others (mention)
None
Which flavor of wafers do you stock in your outlet?
Masala Masti
Classic salted
Cream onion
Tangy tomato
Piri piri
All of the above
In what quantity do you generally order Parle wafers?
1 strip
4 strips
1 carton
More than 1 carton
Which price category do you stock the most?
Rs. 05
Rs. 10
Rs. 20
Both Rs.05 & Rs10
Both Rs.05 & Rs.20
Both Rs.10 & Rs.20
Which category of price people prefer to buy the most?
Rs. 05
Rs. 10
Rs. 20

7. Which flavors of Parle wafers is/are the best selling in your outlet?
Masala masti
Classic salted
Cream onion
Tangy tomato
Piri piri
All of the above.
8. Which other brands apart from Parle Wafer do you deal in?
Rings
Bingo
Fritolay
All of the above
None
9. In what quantity do you purchase these products?
1 strip
4 strips
1 carton
More than 1 carton
10.What is the approximation sales volume (no. of packets) of other brands in
comparison to Parle wafers?
Rings
Between 10 to 20
Between 20 to 30
Between 30 to 40
Between 40 to 50
Above 50
Bingo
Between 10 to 20
Between 20 to 30
Between 30 to 40
Between 40 to 50
Above 50
Fritolay
Between 10 to 20
Between 20 to 30
Between 30 to 40
Between 40 to 50
Above 50
11.Which brand of wafers has the maximum sales in your outlet apart from
Parle?
Bingo
Fritolay
Rings
Diamonds
12.Do you deal in Parle full toss?
Yes

 No
13.Which other brands apart from Parle full toss do you deal in?
Tedhe Medhe
Kurkure
Kurkure puffcorn
14.Which flavor of Parle fulltoss do you stock in your outlet?
Tomato
Green mango chatni
Jhalmuri
Masala munch
Masala kachori
Tangy pickle
15.In what quantity do you order fulltoss?
1 strip
4 strips
1 carton
More than 1 carton
16.Which price category do you stock the most?
Rs. 05
Rs. 10
Rs. 20
Both Rs.05 & Rs.10
Both Rs.05 & Rs.20
Both Rs.10 & Rs.20
17.Which category of price people prefer to buy most?
Rs. 05
Rs. 10
Rs. 20
Both Rs.05 & Rs.10
Both Rs.05 & Rs.20
Both Rs.10 & Rs.20
18.Which flavors of full toss is/are the best selling in your outlet?
Tomato
Green mango chatni
Jhalmuri
Masala munch
Masala kachori
Tangy pickle
19.What is the approximation sales volume (no. of packets) of other brands in
comparison to full toss?
Tede mede
Between 10 to 20
Between 20 to 30
Between 30 to 40

 Between 40 to 50
Above 50
Kurkure
Between 10 to 20
Between 20 to 30
Between 30 to 40
Between 40 to 50
Above 50
Kurkure puffcorn
Between 10 to 20
Between 20 to 30
Between 30 to 40
Between 40 to 50
Above 50
20.Which brand in the category of fulltoss has the maximum sales in your outlet
other than Parle?
Kurkure
Kurkure puffcorn
Tedhe Medhe
21.In what quantity do you purchase these products?
1 strip
4 strips
1 carton
More than 1 carton
22.Do you deal in parle namkeens?
Yes
No
23.Which other brand apart from Parle do you deal in?
Haldiram
Bikaji
Diamond
Bikaner
24.Which category of Parle Namkeen is/are the best selling in your outlet?
Hot n Spicy
Aloo Bhujia
Bhujia sev
Khatta Meetha
Moong Dal
25.Which price category do you prefer to stock most?
Rs. 05
Rs. 10
Rs. 20
Both Rs.05 & Rs.10
Both Rs.05 & Rs.20
Both Rs.10 & Rs.20
26.Which price category of Namkeen sells the most?
Rs. 05

 Rs. 10
Rs. 20
Both Rs.05 & Rs.10
Both Rs.05 & Rs.20
Both Rs.10 & Rs.20
27.Which namkeen category has the maximum sales?
Hot n Spicy
Aloo Bhujia
Bhujia Sev
Khatta Meetha
Moong Dal
28.In what quantity do you order namkeens of parle?
1 strip
4 strips
1 carton
More than 1 carton
29.Which brand in the category of Namkeen has the maximum sales in your
outlet other than Parle?
Haldiram
Bikaji
Bikanair
Diamond
30.In what quantity do you purchase these products?
6packets of each.
10packets of each.
12packets of each.
More than 12packets.

31.Which brand has the maximum share of shelf in your outlet?

In wafers (_______)
In namkeens (____________)
In fulltoss (________)
32.Does the other brands provides any schemes with their product?
Yes
No
33.What are the types of scheme they provide?
Extra amount.
Bye 1 Get 1 free.
Free gifts.
Scratch and win tickets.
34.In what interval do you order these brand products other than parle?
Weekly
Every 15days
Monthly
35.Which brand of product do you purchase most?
In wafers (________)

 In full toss (____________)

In namkeens (__________)
36.Do you face any problems while returning the damage packages of any brand
including parle?
Yes
No
37.How do you rate the service provided by Parle to you?
Good
Average
Excellent
Need improvement, if so where _____________
Extremely poor, if so where _______________
38.How do you rate the service provided by other brands to you?
Good
Average
Excellent
Need improvement, if so where______________
Extremely poor_______________
39.Your feedback about Parle
Good
Average
Excellent
Poor, if so why_______________

40.Your feedback about other brands?

Good
Average
Excellent
Poor , if so why______________
TO CONSUMER
1. Are you aware of Parle wafers?
(response)
2. Which brand of wafers do you prefer?
(response)
3. Why do you prefer?
(response)
4. When you think of wafers, which brands come to your mind?
(response)
5. Are you aware of Parle full toss?
(response)
6. Which brand of full toss do you prefer?
(response)
7. Are you aware of Parle namkeens?

 (response)
8. Which brand of namkeen do you prefer?
(response)
9. Why do you prefer?
(response)
10.Are you familiar with our brand (Parle)?
(response)
11.How much do you prefer this brand (Parle)?
(response)
12.How would you describe your overall opinion of the brand Parle?
(response)