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chapter one

Editors Note
P.2
Interview with

Janet Morais

flash information

the Mothe of Koket

P.6

P.4
chapter two

Top 5 Interior
Designers

chapter three

BDNY 2016

chapter four

New York City

at BDNY 16

Exploring
Essential Home

A Guide for
Designers

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P.16

P.22

Editors
Note
2

Boutique Design New York is the leading

trade fair and conference for the hospitality
design industry, happening in New York
for the past 7 years. Presented annually
by Boutique Design Magazine, it brings
hospitality owners, agents and designers
together, for two high-energy days focused
on innovation, culminating in the most
prestigious awards presentation: the Gold
Key Awards Gala. The 3rd and new edition
of My Add brings you everything you
need to know about this years edition of
BDNY: we start with an exclusive interview
with Janet Morais, the Mother of Koket,
one of the big deals of this fair, a highlight
on the Top 5 Interior Design brands, our
expectations on the event and a city guide
for designers.

Enjoy the ride!

flash information . boutique design trade fair new york

BDNY
Javits Center
13-14 November
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Visiting Hours
BDNY will introduce you to the hospitality
industrys moguls, its rising stars and
thought leaders. Offering seminars and
lively interviews on the exhibit floor and
hot-ticket social events that will be held
in Manhattan. Two high-energy days
characterized by innovation on interior
design, taking place in the cultural capital
of the Americas.

10am - 5pm

Interview with

Janet
Morais
The Mother of KOKET
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Janet Morais

chapter one . interview with janet morais the mother of koket

Luna bench | Koket

Daring design aesthetic, high impact shows and lavish

presentations have an uncanny way of conveying KOKETs
mission

Interview with Janet Morais the Mother of

KOKET Interior Design Daring design
aesthetic, high impact shows and lavish
presentations have an uncanny way of
conveying KOKETs mission which is
to create highly desirable empowering
statement pieces.

My Design Aagenda (MDA): Can you explain us

more about KOKETs mission?

Janet Morais (JM): KOKET is more than a

luxury furniture brand, but a representation

of empowerment and desire. My mission
withKOKET has always been to empower and
seduce with daring design, all while giving
women the ability to express their true style.

We realized that Koket has changed its

style for 2016. What was the main reason
for this change?

What are the main differences between

Metal Rage and the previous ones? What
makes it so unique?

JM: After about 5 years of success, I felt KOKET

JM: This new collection differs in the fact that

needed something to keep the brand allure

and momentum growing. It became time to
raise the bar within not only the collection, but
the company, encompassing all aspects of the
brand.

the pieces are not as inventive and elaborate

as the icons of the Guilty Pleasures collection.
Instead of large, ornamental details I chose to
focus on the timelessness of the design while
still applying the seductive KOKET touch. I
believe we have become established enough as a
brand to apply a more mature design approach.

Naomi chair | Koket

chapter one . best picks for the upcoming dubai design week 2016

Instead of large,
ornamental details
I chose to focus on
the timelessness of
the design while still
applying the seductive
Koket touch

Opium cabinet | Koket

Slide . Armani Dada

What inspired you for this new design?

JM: A lot of my inspirations are the same,

especially the influence of Art Deco and

oriental design. I looked through a lot of vintage
design archives, pulling designs from different
eras then adding the opulent KOKET touch.

What is your favorite new piece and why?

JM: My overall favorite is the Bolvardi Bench, but out

of the new pieces I would have to say the Luna. Her

design is simply radiant, with the bold curved arms,
and the shimmering metallic reptile leather is to die for!

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What can we expect from KOKET in the

future?
JM: KOKET is taking a mature approach to

the future, in design and audience. I want to

continue designing pieces for the modern,
confident woman, that will make a statement
while fulfilling the clients needs. And of course
KOKETs signature black and gold combination
is here to stay.

Nahma chair | Koket

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Top 5
Interior
Designers
at BDNY 2016
Top 5 Interior Designers at BDNY 2016 BDNY brings interior designers, architects, purchasing agents of
high-caliber design elements for hospitality interiors.

chapter two . top interior designers at bdny 2016

DelightFULL

DelightFull has a broad selection of high quality lighting

designs that are inspired by the 30s, 40s and 50s Soul and
Jazz. DelightFULL manages to combine history, music and
creativity in one piece

The month of November will be the month of

design. Events such as BDNY 2016 and EquipHotel
will take place in the capitals of fashion and design
like Paris and New York, to create environments
where interior designers and architects from all
over the world can get together and expose their
projects. Today we will focus on Boutique Design
New York (BDNY) , the leading trade fair and

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conference for hospitality interiors that will start at

the upcoming 13th of November.
To choose only 5 Interior Designers at BDNY
was not an easy task since the list goes on
and on. The event will be rich with design
experts that are unique and extremely talented.
However, these were the ones that, in our
humble opinion, stood out more:

DelightFULL
DelightFULL is one of our favorite lighting design
brands ever. Their pieces reflect a personality, a
state of mind and strong emotions that are present in
every detail. Their handcrafted pieces transmit the
passion and devotion of their work. DelightFull has
a broad selection of high quality lighting designs that
are inspired by the 30s, 40s and 50s Soul and Jazz.
DelightFULL manages to combine history, music and
creativity in one piece.

Gloster
As life gets faster and more complex, the need for
quality time and space the freedom to be you
grows too becomes the inspiration and way of
working at Gloster. The brand focuses on building
beautiful exteriors where the furniture sets the mood.
Using only the very best materials and techniques,
Glosters production is characterized by transparency
and honesty. The fact that they only harvest what
they planted makes them understand their resources
perfectly and create one of a kind, high quality
furniture.

Gloster

Ego Paris
EGO Paris is a brand driven by the passion of human
relationship. Their ambition is to deliver experiences
of the outdoor space with authenticity, a spirit of
conviviality and liberation from social constraints.
Their projects are unique and a true reflection
ofhuman diversity. The value To be irreplaceable,
you have to be different became the source of
inspiration on the development of high-quality,
creative home furnishings.
Ego Paris

chapter two .kettal celebrates 50 years of iconic design at downtown design

Elite Modern

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Elite Modern

Garden on the Wall

Elite Modern uses a sophisticated combination of

materials including brushed stainless steel, powder
coated metals, solid woods and veneers available in
numerous finish options. They have been producing
innovative and exceptional modern furnishings in
the USA since 1988. They are very strict in terms
of production, controlling every phase, from the
product design, development to the final delivery.
This made Elites reputation grow for its outstanding
work and production of reliable, modern pieces.
Elites collections cover a wide variety of needs
providing furniture for every space and occasion.

Garden on the Wall has one of the most intriguing

concepts in the world of interior design. Their
projects consist in incorporating natural greenery
into stunning decorative walls. Nature is known to
lift our spirits and to provide unique color patterns.
The mission is to diminish that so called barrier
that separates the indoors from outdoors to bring
man closer to nature and, perhaps, closer to peace.

The mission is to diminish that so called barrier that

separates the indoors from outdoors to bring man closer to
nature and, perhaps, closer to peace

Garden on the Wall

Stampa armchair . Bouroullec Brothers

Novak sofa, Konstantine side table, Burton rug | Essential Home

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BDNY 2016:

Exploring
Essential Home
BDNY 2016: Exploring Essential Home The epitome of bohemian retro design.
The harmony of masculine and feminine. The classic and contemporary

chapter three . bdny 2016: exploring essential home

Grace armchair, Lautner center table, Polanski rug | Essential Home

They combine different references from the 30s and 60s

to create amazing mid century modern lines

BDNY 2016 is near us, introducing only

the best of high-quality hospitality design
in the capital of art and design that is New
York. Brands such as Ego Paris, Cambria and
Essential Home will participate in the event
to expose their work, that is impressive due to
the creativity and beauty of the pieces. This

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event will allow a great sense of innovation

and dynamic of the field, by creating an
environment where major talents of the
expertise can get together.
Essential Home stands out for its unique
style and personality. They combine different
references from the 30s and 60s to create

amazing mid century modern lines. The

brand deals with different, intimate and cozy
ambiances that express elegance and luxury
that is conveyed by the use of high quality
materials.
The brand finds its inspiration anywhere. On
the sleek lines of a futuristic chair, retro ads

Monocles Cabinet | Essential Home

that defined a generation, classic and iconic

movie stars and heart-breakers from the 60s,
you name it. Their pieces are a combination
of sensitivity, colors, matter and design that
create a sort of union between the past and
the present.

chapter three . bdny 2016: exploring essential home

Carver armchair, Wormley side table

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The team characterizes

themselves as youngsters
with an old soul
demonstrating their passion
for the good old days

The team characterizes themselves as

youngsters with an old soul demonstrating
their passion for the good old days. The
mission is to provide an endless experience of
the 40s, 50s and 60s with a modern signature
to make it irresistible. The combination of
classic and contemporary design is integral to
the brands maverick sense of style.
For the future we can expect more design,
inspiration and innovation. Essential Home
wants to become a reference on the design
market producing unique and timeless pieces
of furniture that will endure.

New York City

Guide For
Designers
New York City Guide for Designers The city that never sleeps will host one of the most
successful Design fairs in the world, BDNY, inviting thousands of architects and project designers.

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Burj Al Arab Jumeirah Hotel

chapter four . new york city guide for designers

Museum of Arts and Design

First of all, we know that New York city is

already one of the best destinations at any
time of the year. But November is definitely
our favorite and Boutique Design New York is
the reason. An event known for its dynamic
and high quality design that enables young
and masters of hospitality projects to share
their work within a global scale. For that
reason, the capital of fashion and culture, will
not disappoint anyone that loves traveling and

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design. In todays City Guide we share with

you the must-go places to visit while you are
in New York.
New York, aka Big Apple is an international
center for design. World-famous architects
and designers have lived there and learned
there. Known as the city of talents, weather
in terms of music, cinema and art, the
city supports its people with some of the
bestdesign museums in the world.

Cooper Hewitt educates, inspires and empowers people

through stunning exhibitions and educational programs

Cooper-Hewitt National Design Museum

Museum of Arts and Design

Cooper- Hewitt National Design Museum

The mission is to collect, display, and interpret

objects that document contemporary and historic
innovation in craft, art and design. Originally
founded as the Museum of Contemporary Crafts,
the space focuses on handmade objects, especially
items that stretch the imagination with their
inventive materials.

Cooper Hewitt, Smithsonian Design Museum is

devoted exclusively to historic and contemporary
design. Cooper Hewitt educates, inspires and
empowers people through stunning exhibitions
and educational programs. Housed in the former
home of steel, the design museums building
is a landmark on its own. The museum also
encompasses the National Design library, a
tremendous historical resource for design.

chapter four . new york city guide for designers

Definitely a place for

design interests that are
looking for inspiration and
get to know the best trends
in the field

AIGA National Design Center Gallery

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AIGA National Design Center Gallery

New York School of Interior Design Gallery

The gallery at the American Institute of Graphic

Arts prides itself in presenting exhibitions on
contemporary design which are, themselves,
design pieces. The content of each exhibition is
presented in a narrative format which both looks
beautiful and explains the relevance of the work
on display.

The New York School of Interior Design Gallery

is unique in its ability to host student work
throughout the year, allowing the development of
future design careers. It also features professional
work by well-known designers. Definitely a place
for design interests that are looking for inspiration
and get to know the best trends in the field.

New York School of Interior Design Gallery

!
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issue

In the next edition we cross the Atlantic

to return to the old country. London, is the focus
for the 4th edition, specially the event Sleep Hotel
Design, dedicated to the theme Science of Tribes. From
22-23 November will be able to see exhibitions, conferences and
concept installations, exclusively made for the event. As usual, well
be there to bring you an extensive coverage of it, a design city guide
and a lot of side activities.
We were missing London already!

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