Kennedy Harris

Current Address: 2251 Sherman Ave NW Washington, DC 20001

kennedysharris@gmail.com 513-728-0698

EDUCATION

Bachelor of Arts in Strategic, Legal, and Management Communications Exp. Graduation: May 2017
Howard University - Washington, DC
GPA: 3.6
Concentration: Advertising | Minor: Business Administration

EXPERIENCE

NATIONAL PARK SERVICE Digital Communications Intern Washington, DC August 2016-present

Create, strategize and drive compelling social media campaigns on Twitter and Facebook.
Utilize data insights to help the National Parks Service define its holistic goals and continuously
measure the impact and progress across all channels.
Develop task flows, wireframes, and annotated mocks to refresh and rebrand the Youth Programs
subject site on NPS.gov.
PANDORA RADIO Online Ad Trafficker Intern Oakland, CA
June 2016 August 2016
Tested and implemented advertising campaigns using proprietary in-house order and data
management platform (DMP) as well as DoubleClicks DFP ad server.
Created reports to monitor campaign delivery and tracking across first and third party ad-serving
systems, and communicate relevant metrics to Client Services teams.
Collaborated with Ad-Tech team in troubleshooting HTML and JavaScript.
NJI MEDIA Strategy Intern Alexandria, VA
February 2016 April 2016
Assisted in communicating with clients during discovery phase to understand visions and goals for
their websites.
Analyzed web and social media trends to provide clients with in depth analysis and suggestions, using
tools such as Crowdbooster, Facebook Insights, and Google Analytics.
Worked in a team to design, spec, and schedule delivery of components or features for clients
websites.
Troubleshooted open source software such as WordPress and Drupal.
Participated in brainstorm and ideation sessions for complex and meaningful problems.
XAXIS (WPP) Ad Operations Intern New York, NY
June 2015-August 2015
Backed operations analysts in managing regular and ad-hoc reporting for ongoing campaigns, as well
as troubleshooting HTML and JavaScript on tags.
Trafficked Xaxis and third party partner pixels, and monitored impression discrepancies.
QA rich media ads (HTML 5) on desktop, mobile, and tablet to ensure they meet industry standards.

SKILLS

Software: Adobe Creative Suite (Illustrator, Photoshop, InDesign, After Effects, Experience Design,
Premiere Pro), Final Cut Pro, Microsoft Office Suite (MS Word, MS PowerPoint, MS Excel)
Technical: HTML5/CSS3, JavaScript, Drupal, WordPress, Google Analytics, DoubleClick For Publishers
(DFP)

AWARDS/HONORS

Howard University Legacy Scholarship: 4-year tuition 2013-present; AP Scholar with Distinction 2013;
AP Scholar with Honor 2012

AFFILIATIONS

Howard Universitys American Marketing Association 2014-present, National Society of Collegiate

Scholars, 2014-present Howard University Student Ambassador, 2014-present, American Advertising,
Federation (AAF) Howard Chapter 2015-present