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th
SHRM Foundations 5th
DVD
Video Synopsis
Introduction
A Business of People
Description of
Starbucks Business
Mission and Guiding
Principles
Corporate Social
Responsibility
Working Environment
and Trust
The Role of HR
Advice for Small Companies
Company Overview
United States:
50 States + D.C.
Company Overview
Products
30 Blends of Coffee
Handcrafted Beverages
Merchandise
Fresh Food
Starbucks Entertainment
Global Consumer Products
Starbucks Card
Brand Portfolio (Tazo, Ethos, Seattles Best)
Company Overview
Headquarters: Seattle, WA
IPO: 1992, 165 Stores
2006 Sales: $7.8 billion
Employees: 140,000
Discussion
Questions
Provide support
Share success
Extend ownership
Diverse leadership
Different styles
Impact on value
Customers
Suppliers
Communities
Trust is earned
Trust is fragile
Trust needs to be nurtured
Financial History
Comparison
Five Important
Lessons
5 Lessons
1. Trust is the foundation of performance
2. Trust is fragile
3. Communicate often in ways that support core
values
4. Involve employees in decisions that affect them
5. Survey employees regularly about how leaders
behavior supports the companys mission and
values