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Q3 2016 Global

Travel Insights
July 2016 to September 2016

Sojern is the travel industrys leading


performance marketing engine. Through
our Sojern Travel Platform and billions
of traveler intent signals across online
and mobile channels, we put more heads
in beds, travelers in seats and tourists in
towns for our clients worldwide.
GLOBAL TRAVEL INSIGHTS

Sojern analyzed travel behavior worldwide in


North America, Latin America, Europe, the
Middle East & Africa, and Asia-Pacific in order to
understand travel intent for Q3 and beyond.
Using search and booking behavior data provided
by major airlines, online travel agents (OTAs),
meta-search and other travel service providers, we
offer travel marketers insights to help plan more
effective and strategic campaigns.

Interested in learning more about your


markets travel trends? Connect with us:
www.sojern.com/get-started/.

Table of Contents

04. Looking Back


06. Outbound Quarterly Search Trends
Global Travel Trends
North America
Latin America
Europe
Middle East & Africa
Asia-Pacific

12. Looking Forward


14. North America
Q4 Search Trends
December Travel Preview

18. Latin America


Q4 Search Trends
December Travel Preview

22. Europe
Q4 Search Trends
December Travel Preview

25. Middle East & Africa


Q4 Search Trends
December Travel Preview

28. Asia-Pacific
Q4 Search Trends
December Travel Preview

31. Glossary & Methodology

SOJERN.COM / SOLUTIONS@SOJERN.COM

Q3 2016 GLOBAL TRAVEL INSIGHTS

Looking Back
To understand global travel patterns for July,
August, and September we looked back at Q3
search and booking data. Summer travel had a few
surprises in store, including:
Greece fell off the list of top 10 searched countries
in Q4. The destination made the list in Q3 but not
Q4, perhaps due to summer vacationers heading to
alternative spots, like Mexico.
July has more searching than booking. Being
the middle of summer, many travelers might be
enjoying their vacations, or planning fall getaways,
rather than booking.
For Latin American travelers, Mexico City is new
to the list of top searched destinations.1 Replacing
Los Angeles, which was on the list in Q2 but not
Q3, Latin American travelers looked to stay more
locally this summer.
Europeans looked for more last-minute travel.
There was a notable shift in lead time for European
travelers. Last quarter, for instance, 42% of
European travelers looked 60+ days out, but this
quarter only 31% did the same. Trips of 0 to 7 days
jumped up from 15% to 20% this quarter.

1 Google. Travel Trends 2016: Data Reveals Hot Spots and New Consumer Insights

SOJERN.COM / SOLUTIONS@SOJERN.COM

Q3 2016 GLOBAL TRAVEL INSIGHTS

What were the global travel


trends for the quarter?

What were the quarterly outbound


search trends for North America?

Top 10 Countries Searched and Booked

Party Size

Top 5 Destinations

New York City

7%

Miami

SEARCHED

BOOKED

United States

France

Spain

Portugal

Italy

Russia

United Kingdom

Thailand

Mexico

Switzerland

Germany

Netherlands

18%

1 TRAVELER

Las Vegas

2 TRAVELERS

74%

Los Angeles

3+ TRAVELERS

Chicago

Lead Time

BOTH

Share of Q3 Search and Booking Volumes by Month

21%

11%

9%

7%

20%

33%

0 to 7 Days

8 to 14 Days

15 to 21 Days

22 to 29 Days

30 to 59 Days

60+ Days

Trip Duration

34%

32%
July

33%

34%
August

SEARCHED

SOJERN.COM / SOLUTIONS@SOJERN.COM

33%

43%

4 to 7 Days

32%

8 to 11 Days

10%

12+ Days

14%

34%

September
BOOKED

0 to 3 Days

Q3 2016 GLOBAL TRAVEL INSIGHTS

What were the quarterly outbound


search trends for Latin America?

Party Size

Top 5 Destinations

Miami

What were the quarterly outbound


search trends for Europe?

London

8%

Mexico City

19%

Cancun
73%

New York City

Party Size

Top 5 Destinations

1 TRAVELER

Barcelona

2 TRAVELERS

Paris

3+ TRAVELERS

New York City

Madrid

12%
1 TRAVELER

22%
66%

2 TRAVELERS
3+ TRAVELERS

Palma De Mallorca

Lead Time

Lead Time

15%

8%

7%

6%

17%

48%

20%

11%

9%

8%

21%

31%

0 to 7 Days

8 to 14 Days

15 to 21 Days

22 to 29 Days

30 to 59 Days

60+ Days

0 to 7 Days

8 to 14 Days

15 to 21 Days

22 to 29 Days

30 to 59 Days

60+ Days

Trip Duration

Trip Duration

0 to 3 Days

24%

0 to 3 Days

37%

4 to 7 Days

19%

4 to 7 Days

27%

8 to 11 Days

12%

8 to 11 Days

11%

12+ Days

45%

12+ Days

26%

SOJERN.COM / SOLUTIONS@SOJERN.COM

Q3 2016 GLOBAL TRAVEL INSIGHTS

What were the quarterly outbound


search trends for the Middle East & Africa?

Party Size

Top 5 Destinations

London

What were the quarterly outbound


search trends for Asia-Pacific?

Bangkok

12%

Istanbul

14%

Paris

75%

Amsterdam

Party Size

Top 5 Destinations

1 TRAVELER

Singapore

2 TRAVELERS

Tokyo

3+ TRAVELERS

London

Bangkok/New York City

10%
1 TRAVELER

18%

2 TRAVELERS

72%

3+ TRAVELERS

Hong Kong

Lead Time

Lead Time

28%

14%

10%

7%

19%

21%

17%

10%

8%

6%

18%

41%

0 to 7 Days

8 to 14 Days

15 to 21 Days

22 to 29 Days

30 to 59 Days

60+ Days

0 to 7 Days

8 to 14 Days

15 to 21 Days

22 to 29 Days

30 to 59 Days

60+ Days

Trip Duration

Trip Duration

0 to 3 Days

27%

0 to 3 Days

35%

4 to 7 Days

27%

4 to 7 Days

27%

8 to 11 Days

14%

8 to 11 Days

12%

12+ Days

32%

12+ Days

26%

SOJERN.COM / SOLUTIONS@SOJERN.COM

Q3 2016 GLOBAL TRAVEL INSIGHTS

11

Looking
Forward
Q4 is traditionally one of the busiest times for the
travel industry, with people taking to the skies
to visit families or enjoy vacations. In our Look
Forward section, we analyze searches made by
region for the month of December to understand
how early planners are beginning to shape this
holiday season, including:
W
 hat destinations are European families
searching for long-haul getaways
H
 ow much farther North Americans are
traveling in December
Which days look to be the busiest for departures

SOJERN.COM / SOLUTIONS@SOJERN.COM

Q3 2016 GLOBAL TRAVEL INSIGHTS

13

What are the Q4 search trends for North America?


SHORT-HAUL

What are the Q4 search trends for North America?

LONG-HAUL

HIGH

Top 5 Destinations

LOW

Share of Weekday Travel Departure

Las Vegas

Cancun

Miami

London

New York City

Paris

Orlando

San Juan

Los Angeles

Bangkok

Sunday

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

SHORT-HAUL

9%

9%

11%

14%

20%

23%

15%

LONG-HAUL

10%

11%

12%

14%

17%

18%

18%

Party Size

68%

71%
1 Traveler

23%

19%

2 Travelers

10%

10%

3+ Travelers

Share of Weekday Searches

Trip Duration

0 to 3 Days

4 to 7 Days

8 to 11 Days

12+ Days

Sunday

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

SHORT-HAUL

11%

16%

18%

18%

14%

13%

10%

LONG-HAUL

11%

16%

18%

17%

15%

13%

10%

43%
14%
39%
30%
10%
19%
8%
37%

SOJERN.COM / SOLUTIONS@SOJERN.COM

Q3 2016 GLOBAL TRAVEL INSIGHTS

15

WHAT KIND OF DECEMBER GETAWAYS ARE NORTH AMERICANS LOOKING TO ENJOY?

North American December Travel Preview


So far, searches for December travel places the busiest days for departures right around Christmaswith most looking to
depart again as soon as the festivities are complete. The top destinations promise sun, sand, and not a great deal of change
from 2015, with the exception being a shift down for two Caribbean destinations.

WHAT ARE THE BUSIEST DAYS FOR DECEMBER DEPARTURES?

Top 10 Destinations for North American Travelers During December by Category

Top Three Departure Dates Searched for in December

23, 26, 22

23, 22, 26

Canada

Breaking down searches by destination type reveals nuances not seen in a top 10 look. For instance, Denver, Vail, Aspen, and
Bozeman are already dominating the 2016 ski season search. Another popular activity is taking in the Northern Lights, which
contributes to Iceland and Alaskas place on the list.

United States

This time last year, the most popular days searched for December departures in North America were,
in order, December 23, 19, and 18. This year, the most popular searched dates are later in December.
Travel marketers should note these later departure dates, and if interested in getting travelers in
earlier, start holiday campaigns sooner.

WHERE ARE PEOPLE LOOKING TO GET AWAY IN DECEMBER?

Rank

Beach

Outdoor/Recreation

Urban

Miami

Orlando

Las Vegas

Cancun

Denver

New York City

Honolulu

Salt Lake City

Los Angeles

San Juan

Reykjavik

London

Montego Bay

Vail

Mumbai

Bangkok

Reno

Paris

Punta Cana

Calgary

Delhi

Fort Myers

Anchorage

Chicago

Tampa

Aspen

San Francisco

10

Kahului

Bozeman

Manila

Top Destinations for North American Travelers 2015 vs 2016


ARE PEOPLE LOOKING TO LOG MORE MILES FOR THE HOLIDAYS?
Rank

2015

2016

Rank Change

Miami

Miami

Cancun

Las Vegas

Orlando

Orlando

Las Vegas

Cancun

-2

New York City

New York City

Los Angeles

Los Angeles

Honolulu

Honolulu

San Juan

London

+1

London

San Juan

-1

10

Mumbai

Mumbai

While it generally holds that trips planned further ahead tend to be trips to far destinations, the holiday season is still special.
For example, in August 2016, the US searched for flights averaging 2,000 miles, but in December that average jumps to 3,177
miles, an increase of 59%.

+2

Average Distance of Travel Intent from North America (mi)


5000

FUTURE DEPARTURES

4000
3000
2000
1000
0

Aug 16

Sep 16

Oct 16
CANADA

Nov 16

Dec 16

UNITED STATES

Departures after December are for shorter distances, despite being further in the future. For March 2017, the average distance
of searched flights for early planners is 2,925 miles, some 250 miles shorter than December. For marketers, this means
travelers are willing to travel further for the holidays.

SOJERN.COM / SOLUTIONS@SOJERN.COM

Q3 2016 GLOBAL TRAVEL INSIGHTS

17

What are the Q4 search trends for Latin America?


SHORT-HAUL

What are the Q4 search trends for Latin America?

LONG-HAUL

HIGH

Top 5 Destinations

LOW

Share of Weekday Travel Departure

Cancun

Miami

Mexico City

New York

Santiago

Orlando

Bogota

Madrid

Sao Paulo

Los Angeles

Sunday

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

SHORT-HAUL

9%

12%

13%

12%

18%

19%

18%

LONG-HAUL

10%

13%

14%

13%

18%

16%

16%

Party Size

69%

67%
1 Traveler

18%

19%

2 Travelers

13%

14%

3+ Travelers

Share of Weekday Searches

Trip Duration

0 to 3 Days

4 to 7 Days

8 to 11 Days

12+ Days

Sunday

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

SHORT-HAUL

11%

17%

17%

17%

14%

13%

10%

LONG-HAUL

12%

17%

17%

16%

14%

14%

10%

28%
15%
29%
23%
15%
19%
29%
44%

SOJERN.COM / SOLUTIONS@SOJERN.COM

Q3 2016 GLOBAL TRAVEL INSIGHTS

19

HOW LONG ARE MEXICAN TRAVELERS LOOKING TO GET AWAY?

Latin American December Travel Preview


In order to dig into Latin American travel trends, we focused in on Mexican travelers and investigated what kind of domestic
vacations theyre looking to enjoy in December.

Trip Duration Searched by Destination Type


Mexican Travelers for Domestic Trips

In particular, we analyzed the different planning patterns based on two of the most popular destinations: beach destinations
and Pueblos Mgicos. According to Mexicos Secretariat of Tourism, Pueblos Mgicos, or Magic Villages, are areas recognized
for their history, culture, and legends, including cities like Tapalpa, Tlaxo and Jala.2

WHAT ARE THE BUSIEST DAYS FOR DECEMBER DEPARTURES?


Top Three Departure Dates Searched for in December

9, 8, 1

9, 8, 7

Beach Destinations

29%

33%

0 to 3 Days

Pueblos Mgicos

37%

18%

4 to 7 Days
BEACH

9%

7%

8 to 11 Days

24%

43%

12+ Days

PUEBLOS MAGICOS (MAGIC VILLAGES)

Departure Dates Searched by Destination Type


Mexican Travelers for Domestic Trips

Beach destinations are seeing more mid-length trips at 4-7 days. Pueblos Mgicos, on the other hand, has a split in interest:
43% of travelers are looking for trips of 12 or more days and 33% are looking for travel for 0-3 days.

15%

Top Origin Markets by Destination Type


12%

9%

6%

3%

0%

Dec 4

Dec 9

BEACH

Dec 14

Dec 19

Dec 24

Dec 29

PUEBLOS MAGICOS (MAGIC VILLAGES)

Though the top days of departures for each destination are in the beginning of the month, searches for Pueblos Mgicos peak
early, then taper off at the end of the month. Beach destinations, on the other hand, enjoy more prolonged longevity throughout
December compared to Pueblos Mgicos.

Beach

Pueblos Magicos (Magic Villages)

Mexico City

Tijuana

Tijuana

Cancun

Guadalajara

Mexico City

Monterrey

Monterrey

Silao

Guadalajara

WHAT KIND OF DESTINATIONS


ARE ORIGIN MARKETS
INTERESTED IN?
Mexico City is looking for both Beach
and Magical getawaysgiven the large
population, we understandably see a
spread. Cancun, on the other hand, has
access to the beach 365 days a year, so
it makes sense to see them looking to
travel to more cultural places.

These insights reveal that Mexican travelers, more than most, are looking to leave early in December, so
travel marketers should plan campaign spend accordingly.
Whats more, we also see the importance of knowing travelers preference for destinations, with planning
patterns varying depending on the destination. Beach destinations should spread out ad spend throughout
the month of December as intent is sustained even until the end. Pueblos Mgicos, on the other hand,
should note and plan around the spike at the beginning of December.
Similarly, take note of the difference in trip duration for each destination type to plan your packages.

2 Gob.mx. Pueblos Mgicos, herencia que impulsan Turismo.

SOJERN.COM / SOLUTIONS@SOJERN.COM

Q3 2016 GLOBAL TRAVEL INSIGHTS

21

What are the Q4 search trends for Europe?


SHORT-HAUL

What are the Q4 search trends for Europe?

LONG-HAUL

HIGH

Top 5 Destinations

LOW

Share of Weekday Travel Departure

London

Bangkok

Barcelona

New York City

Amsterdam

Dubai

Palma de Mallorca

Miami

Madrid

Bali

Sunday

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

SHORT-HAUL

8%

10%

11%

9%

17%

22%

25%

LONG-HAUL

9%

12%

13%

11%

18%

15%

22%

Party Size

60%

63%
1 Traveler

26%

24%

2 Travelers

15%

14%

3+ Travelers

Share of Weekday Searches

Trip Duration

0 to 3 Days

4 to 7 Days

8 to 11 Days

12+ Days

Sunday

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

SHORT-HAUL

14%

17%

17%

16%

14%

12%

10%

LONG-HAUL

12%

16%

17%

16%

14%

13%

11%

49%
15%
31%
19%
9%
16%
11%
50%

SOJERN.COM / SOLUTIONS@SOJERN.COM

Q3 2016 GLOBAL TRAVEL INSIGHTS

23

European December Travel Preview

What are the Q4 search trends for Middle East & Africa?

All European departures in December are, so far, concentrated around Christmas. We then focused in on family travel to reveal
variations in December vacation planning. While Bangkok has, overall, the most searches, some of the countries we looked
at show a strong preference for tourism in former territories.

WHAT ARE THE BUSIEST DAYS FOR DECEMBER DEPARTURES?

SHORT-HAUL

Top 5 Destinations

Top Three Departure Dates Searched for in December

23, 22, 26

23, 26, 22

Eastern Europe

LONG-HAUL

Western Europe

WHERE ARE FAMILIES LOOKING TO SPEND THEIR WINTER HOLIDAYS?

Istanbul

London

Dubai

Bangkok

Tel Aviv

New York City

Abu Dhabi

Amsterdam

Cairo

Manila

Top 5 Long-Haul Destinations in December for Groups and Families


Party Size of 3 or More
Rank

France Origin

Party Size
Germany Origin

United Kingdom Origin

Netherlands Origin

Destinations
1

New York City

Bangkok

Orlando

Bangkok

Bangkok

Miami

New York City

Denpasar

St. Denis

New York City

Dubai

Cape Town

Pointe-a-Pitre

Dubai

Bangkok

Johannesburg

Fort-de-France

Cape Town

Sydney

Willemstad

Year-over-year changes for family travel

72%

71%
1 Traveler

17%

19%

2 Travelers

12%

11%

3+ Travelers

Trip Duration

As the Olympics fade into the past, so too does interest in Brazil: the destination falls from third in 2015 to sixth in 2017.
Turkey falls from eight to 17th due in large part to the political instability in the country.
Bangkok remains the top city from 2015 to 2016.

0 to 3 Days

Its no surprise to see warm weather destinations dominating family searches in December. Use this early
planning to your advantage and start serving ads to ensure that family travelers head to your destination
and not a competitor's.

4 to 7 Days

8 to 11 Days

12+ Days

SOJERN.COM / SOLUTIONS@SOJERN.COM

34%
24%
26%
25%
14%
15%
26%
36%

Q3 2016 GLOBAL TRAVEL INSIGHTS

25

What are the Q4 search trends for Middle East & Africa?
HIGH

Middle Eastern & African December Travel Preview


Middle Eastern and African travelers are looking for December trips that depart much earlier in the month than the rest of
the world. Also, top destinations are heavily weighted toward Asia-Pacific countries and cities, with India and the Philippines
seeing the most searches so far.

LOW

WHAT ARE THE BUSIEST DAYS FOR DECEMBER DEPARTURES?

Share of Weekday Travel Departure

Top Three Departure Dates Searched for in December


Sunday

Monday

Tuesday

Wednesday

Thursday

Friday

15, 22, 16

Saturday

15, 16, 22

Middle East

SHORT-HAUL

LONG-HAUL

9%

9%

10%

11%

12%

13%

10%

11%

20%

22%

18%

17%

21%

18%

Share of Weekday Searches

Sunday

SHORT-HAUL

LONG-HAUL

14%

14%

Monday

16%

16%

SOJERN.COM / SOLUTIONS@SOJERN.COM

Tuesday

16%

16%

Wednesday

16%

16%

Thursday

14%

14%

Friday

12%

12%

Saturday

12%

12%

United Arab Emirates

WHERE ARE MIDDLE EAST TRAVELERS LOOKING TO GO IN DECEMBER?


Top 10 Destinations Cities

Top 10 Destinations Countries

Rank

Middle East

UAE

Rank

Middle East

UAE

Manila

Manila

Philippines

Philippines

London

London

India

India

Bangkok

Kochi

United Kingdom

United Kingdom

Amsterdam

Mumbai

United States

United States

Paris

Calicut

Germany

Australia

Kochi

Bangkok

Thailand

Thailand

New York City

Trivandrum

France

France

Berlin

Dublin

Netherlands

Ireland

Dubai

Davao City

Italy

Germany

10

Mumbai

Paris

10

Turkey

Pakistan

Six of the top 10 destinations for the United Arab Emirates


(UAE) are located in Asia-Pacific. And India has the largest
share of destinations within that list.
Yet, theres much greater diversity in destinations when
looking at the Middle East as a whole. European cities
make up four out of top ten list and Asia-Pacific cities
garner another four slots.

The top four countries searched by both the Middle East


and UAE are the same and follow the pattern we noted
above: Asia-Pacific countries take the top two searched
destinations.
The only regional destination on the list is Pakistan, coming
at spot 10 for the UAE. The Middle East is bucking a global
trend and has Turkey within their top 10 list for December.

Though theres little divergence for timing between the Middle East as a whole and UAE, knowing their
preference in destinations, such as UAE leaning towards more Asia-Pacific destinations, allows marketers
in those regions to focus in on a specific market.

Q3 2016 GLOBAL TRAVEL INSIGHTS

27

What are the Q4 search trends for Asia-Pacific?


SHORT-HAUL

What are the Q4 search trends for Asia-Pacific?

LONG-HAUL

HIGH

Top 5 Destinations

LOW

Share of Weekday Travel Departure

Tokyo

London

Singapore

New York City

Taipei

Los Angeles

Bangkok

Paris

Hong Kong

Honolulu

Sunday

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

SHORT-HAUL

10%

10%

11%

11%

17%

20%

21%

LONG-HAUL

10%

12%

13%

12%

18%

17%

19%

Party Size

61%

68%
1 Traveler

22%

20%

2 Travelers

17%

12%

3+ Travelers

Share of Weekday Searches

Trip Duration

0 to 3 Days

4 to 7 Days

8 to 11 Days

12+ Days

Sunday

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

SHORT-HAUL

12%

17%

17%

17%

14%

13%

11%

LONG-HAUL

13%

16%

17%

16%

14%

12%

11%

31%
17%
34%
23%
14%
17%
21%
43%

SOJERN.COM / SOLUTIONS@SOJERN.COM

Q3 2016 GLOBAL TRAVEL INSIGHTS

29

Asian-Pacific December Travel Preview

Glossary

Asian-Pacific travelers show a great deal of divergence when it comes to December departures, with Singapore searching to
leave early on the month and Japan interested in later dates for departure.

Lead Time (Search or Booking)


The length of time between a search or booking and departure date.

WHAT ARE THE BUSIEST DAYS FOR DECEMBER DEPARTURES?

Last-Minute Booker
A traveler that books a trip with seven days or less to travel.

Top Three Departure Dates Searched for in December

23, 17, 16 29, 28, 30 23, 1, 16


Australia

Japan

Singapore

Short-Haul & Long-Haul Trip


Short-haul is usually regional, while long-haul is usually inter-regional.

Regional Coverage
Sojern breaks down the world into regions and subregions as shown in the map below. Regions are shown with a colored
background and subregions with a white background.

Understanding not only the region to which you want to market, but also the nuances within, is key to
creating timely and targeted ads for December marketing campaigns. Time your campaigns to hit the
early planners in Singapore first and then the later planners in Japan, for instance.
Europe

WHERE ARE ASIA-PACIFIC TRAVELERS LOOKING TO SPEND THEIR DECEMBER HOLIDAY?

Eastern Europe

Western Europe

Top 5 Destinations Searched for December 2016

North America

Australia Origin

Japan Origin

Singapore Origin

London

Bangkok

Taipei

Singapore

Taipei

Manila

Denpasar

Hong Kong

Hong Kong

Los Angeles

Honolulu

Tokyo

Auckland

Singapore

Seoul

Central Asia
Middle East

Central America

Caribbean

North Africa

East Asia
South Asia

Asia-Pacific
Southeast Asia

Sub-Saharan Africa

Latin America
South America

Middle East & Africa


Oceania

HOW LONG ARE ASIA-PACIFIC TRAVELERS LOOKING TO GET AWAY?

Methodology

Trip Duration Searched for December


Australia

Sojerns quarterly insights reports are based on the rigorous analysis of more than a billion traveler intent data points,
obtained through Sojerns unique partnerships with some of the worlds most renowned travel brands. Our analysis is based
on airport level data which is then aggregated to countries and regions. All of the insights are based on very specific data sets
as provided by Sojern's data partners. Sojerns data is rounded to the nearest whole number for readability and therefore not
all charts and graphs will add up to 100%. Sojern never shares or distributes personally identifiable information (PII) such
as names, emails, or addresses. The data provided is not a complete view of all global traveler information, as different data
sources provide additional views of traveler behavior.

71%

Japan

26%

Singapore
0%
0 TO 1 DAYS

20%
2 TO 3 DAYS

40%
4 TO 5 DAYS

60%
6 TO 7 DAYS

80%
8 TO 11 DAYS

100%
12+ DAYS

Given that most destinations are long-haul for Australia, we see travelers favoring longer trips, especially in comparison to
Japan and Singapore.

SOJERN.COM / SOLUTIONS@SOJERN.COM

Q3 2016 GLOBAL TRAVEL INSIGHTS

31

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