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VISUAL MERCHANDISING

UNIT-1
Fashion business Segment of Fashion Industry.
Merchandising Types and Functions.
Visual Merchandising Introduction.
Concepts and role of Visual Merchandising.
Importance of store planning
Basic visual merchandising techniques
Role of atmosphere in Garment retailing
Immediate effects and Simulation types
Role of Visual Merchandisers in Garment retailing
Discussion and interactions with the students
UNIT-2
Store Exterior marquee, facade,
Exterior display, surrounding stores and displays on store exterior
Store interior Store atmospheric, Aesthetic, Execution of store layout
Selection of display locations, Lifts, Staircase, Elevators etc
Utilization of store space
Lighting - Lights types, Selection, advantages and disadvantages
Music; Using effective graphics and signage for theme, campaign and promotional aspects
Display Composition: Elements
Principles of Design,Tools and Materials
Discussion and interactions with the students
UNIT-3
Factors considered in organizing effective display Balance, Rhythm
Texture, Harmony and Emphasis on Effective Display
Store layout planning- Grid, Race Track
Freeform Direction of flow and Plano gram
Seasonal and Trend decision for point of emphasis
Creativity in display-Introduction
Planning of Assortment, Theme, Ensemble
Racks, Shelves and Bins in Display
Balance of Display in a Show Room
Discussion and interactions with the students
UNIT-4
Application of Colour Schemes
Colour Psychology
Creating Mood by Colour
Theme, Interior and Exterior Displays used in Garment retail outlet
Boutique and Haute Couture, Accessories Show rooms in Garment outlet
Mannequins, Fabric and Paper Displays
Optimize Apparel Assortments
Wall as Retail Selling Tool-Introduction

Types of Materials used for Merchandise Display and Effective Wall Planning
Discussion and interactions with the students
UNIT-5
Virtual Store Planning
Store Planning Layout and Design
Assortment Planning-Introduction
Planning Design and Types
Information Technology in Data Management
MIS System used for Data Management
Data Sharing
Types of Data Sharing and Design
Assortment Planning and Inventory Management.
Discussion and interactions with the students
TEXT BOOKS
1. Mike Easey, Fashion Marketing, Blackwell Science, London, 2000.
2. Maurice J.Johnson and Evelyne C.Moore, Apparel Product Development, Prentice Hall Inc. New Jersey, 2001.
REFERENCES
1. Marian L. Davis, Visual Design in Dress, Prentice Hall Inc., Third Edition, 1996.

2. Elaine Stone, Mary D. Troxell and Beatrice Judelle, Fashion Merchandising, McGraw Hill Inc., Fourth Editio
USA, 2000.