5/2/2016

Marketing and Advertising Club

The Marketing and Advertising Club - MAC

Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and
exchanging offerings that have value for customers, clients, partners, and society at large. For a product
of acceptable quality, its success or failure is determined by the success of its marketing strategy. At
MAC, we attempt to foster an environment where we can promote the creativity necessary for a
successful marketing and advertising strategy with competitions and industry interactions which will help
us, budding managers to develop the right skill set, as well as provide a platform to showcase these skills.
In order to achieve this, in the year that has passed, MAC organized the following initiatives.

Brand Warz
Brand Warz is the annual case study competition of the Marketing and Advertising Club of IIM Trichy
and their main event for their Annual B-fest, Arcturus. The competition received a great response from
students from various B-schools across the country, with nearly 100 teams registering them for the
preliminary round.
The audience was left spell bound with the scope and depth of analysis done by the participants.

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Marketing and Advertising Club
Team Libras from LIBA in action (PC : 11 MegaPixels)

Team Triads from IIM Trichy in action (PC : 11 MegaPixels)

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Marketing and Advertising Club

Team Ascension in action (presented on VC) (PC : 11 MegaPixels)

Ultimate Negotiator
In business, you dont get what you deserve, you get what you negotiate. The Marketing and
Advertising Club of IIM Tiruchirappalli brings you a unique chance to indulge the inner master
negotiator in you.
Participants included students from Premier B-schools such as IMT G, SIBM, IIM L, IIM Shillong, MDI,
JBIMS to name a few.

This event was arguably the show stopper at the B-fest as some very interesting exchanges took place
between the finalists as they pushed each other to their limits in their quest to be crowned "The Ultimate
Negotiator".

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Marketing and Advertising Club

Market Maker
The success of an organization is measured by its sales revenue. For this, one needs an able sales force
which can sell any product which is handed to them. In an attempt to test the sales acumen of our
participants.
The turnout for the event was quite good with 30 - 40 participants enthusiastically pitching their product.
Participants were given a list of off-beat products to choose from. They were required to make a sales
pitch to the audience for these products. The audience was then required to vote on how many would buy
the product based on the sales pitch. The person with the highest votes was declared the winner.

Many laughs were shared on the quirky products on display and their sales pitches.
A participant in action at the Market Maker Event (PC : 11 MegaPixels)

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Marketing and Advertising Club

Participants in action at the Market Maker Event (PC : 11 MegaPixels)

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Marketing and Advertising Club

Marketing Ninja Online Series

MAC club has launched a series of web comics, called Marketing Ninja. The goal is to help
familiarize students with lesser known marketing concepts, and interesting consumer behaviour
phenomena. We have so far launched 4 episodes of the comic. The series has been well received
on our Facebook page, and we hope to launch more versions in the coming terms.

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Marketing and Advertising Club

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