1.

Identify the organization or firm, Describe the business of

firm, identify the business of firm.?

Name of the firm: Sukhadiya Garbaddas Bapuji (SGB) and

Sons
Name of the brand: SHREE MITHAS
SGB was started by Sukhadiya Garbaddas Bapuji in
Nadiad, Kheda. But after that they shifted their office to
Anand. Though the store is new and modernized, the
product range
has
same
ethnic
taste
without
compromising on quality.

Products
Name of Product

Pack
(GM)

Price

Motichur Ladoo

250

120

Sing Chikki

250

75

Dryfruit Chikki

200

150

Sugarfree Mix

250

175

Halwasan Pak

250

150

Sweets

Sugarfree Khajur Pak

250

180

Mix Kaju Katri

250

200

Ghee Ghari

6 pcs

140

Lasan Bhakarwadi

200

75

Farali Chevdo

250

65

Rajwadi Chawanu

250

70

Khakhra

200

70

Chakri

200

100

Farsi Puri

200

60

Chawanu

400

100

Papdi

200

50

Papad Chawanu

250

65

Namkeen

ETC...

Location:
HO: Tower Bazaar, Anand
BO: Station Road, Anand
Vidhyanagar Road, Anand
Amul Dairy Road, Anand
Near Airport, Ahmedabad

Strategies

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Corporate Strategy.
1. Concentration Strategy:
This firm is only concentration on Food Products only
Main items are Sweets and Namkeens .
2. Integration Strategy:
It has accepted Vertical Integration specially Forward
Integration. Because to sale its product it has started own
retail store. And also has Branches to various location to
cover larger market.

Business Level Strategy

1. Cost leadership:
The firm itself is the market leader in local market. With
that they concentrated on the quality of the products. So
the customers are willing to pay the price they have
decided. In that case this firm is the price leader.

Functional Level Strategy:

Quality consciousness and client satisfaction are important
strategies at functional level. For quality assurance it
always assuring that its vendors are always supplying
higher qualitative raw materials. Its latest technologies
also give assurance of quality of final product for hygiene
and test and aroma.

2. Make analysis of general environment of any firm and its

effect on firm.

AMUL

POLITICAL

In India Government is giving special

attention to Dairy sector. Department of Animal

Husbandry Dairying & Fisheries (DADF) is one of the
Departments in the Ministry of Agriculture which efficiently
control Dairy Industry in INDIA. In todays condition there
is political stability which is in not only favoring Dairy but
also favoring every other sector at the same time.
1. Implementation takes place at three different level;
Implementation
of
State
Schemes,
Central
Government Schemes, and by both Center and State
shared Schemes.
2. For good health of Cattle, government provide
monetary as well as technical support to the cattle
owners which include free Insurance also.
3. Government provide assistance to strengthening and
expanding village level infrastructure so that milk
procurement can be done in more efficient way which
indirectly provides producers golden opportunities to
access to markets.

ECONOMICAL

India comes under the growing

economy. India was less affected by the recession in
compare to the other developed country so there are
bright chances for continuous economic growth in India in
near future.
1. GDP growth rate is approx. 5.3 to 5.5% currently.
-

2. In

India

department

of

Agriculture

and

food

processing both together contributes around 20.5%

GDP and within this 31 % of the agriculture
contribution in the GDP comes only from Dairy
Industry.
3. To

start

Dairy

business

at

small/large

level

government provide a very easy loaning facility

through its dedicated department of GRAMODHYOG
VIBHAG.

SOCIAL

1. Because of the changes in the consumer lifestyle and

orientation toward health government has fixed
many norms within that every dairy industry will
have maintain a certain standard of the milk product.
2. Dairy business helps in overall improvement of rural
economy of India.
3. Rising need of milk product in urban as well as in
rural area generate a large amount of waste that
destroy fertility of soil as well as destroy the soil and
ground level water. Foul odours usually emanate from
animal and wastes if not managed/treated/disposed
of properly, can lead to air pollution. Livestock
product processing plants release large amounts of
waste into the environment, polluting land and
surface waters as well as posing a serious human
health risk.

TECHNOOGICAL
1. Milk is a perishable item and Advancement of
newer technologies is highly needed for dairy
industry for measurement of purity (concentration),
procurement and processing.
2. Government providing thrust on research and
development to create value for customer as well
as for farmer also.

3. Usually cost of machinery in dairy industry is very

high and government has taken several initiatives for
up-gradation of equipment.

LEGAL ENVIRONMENT

Dairy industries in India are

controlled by The Department of Animal Husbandry and
Dairying (AH&D) - now renamed as Department of Animal
Husbandry Dairying & Fisheries (DADF) is one of the
Departments in the Ministry of Agriculture. Generally legal
framework in dairy industry is divided into two parts.

1. Legal framework and Regulations of State

government
2. Legal framework and Regulations of central
government
Government has announced 100% FDI in dairy industry to
attract foreign investor to start business in India, and
indirectly it help in modernization of the industry.

ENVIRONMENTAL ISSUES
1. Generally Milk sold in plastic pack in very high
quantity and because of non disposability it increase
pollution level.
2. Generally cow emits a large amount of methane gas
through belching; a methane gas is 23 times more
powerful than carbon dioxide.
3. Sometime dairy business causes some health issues
like. Asthma and skin problem to the people who took
care of the animals it also attract flies.
4. Improper management of waste causes air pollution
in nearby areas and some time it also causes to
unnatural growth of fungi and bacterias.
5. Using waste material properly help environment as
well as former too, Cattle waste material is highly

needed in farming as a fertilizer and for growth of

plants.