DUE B:%OF CONSUMER BEHAVIOUR
Svem's Nmims University
MBA Core Full Time i =10
Je: 2 hours Prenat EA saree so
Clisoom- py) :
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Q3.
a4.
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b)
OPEN BOOK EXAM. You may carry a hard copy of power point slides &/or a
text book.
Attempt any two out of four questions.
Both questions carry equal marks.
Practical orientation important.
‘Show how culture (values, symbols, taboos rituals) have impacted on all the 4 Ps.
of any one product,
Condoms
Insurance
Chavanprash as a category has never really seen a big volume. Using the
innovation diffusion model, analyse & suggest strategies for better diffusion of
product. Also suggest who can be an opinion leader (Characteristics of Opinion
leader).
Show 15 examples how marketers are using perceptions to their advantage or how
perceptions can limit marketing strategy.
Delineate the consumer decision-making process for any one product & show
how this affects marketing strategy.
‘Mobile phones
Travel package.