DUE B:%OF CONSUMER BEHAVIOUR Svem's Nmims University MBA Core Full Time i =10 Je: 2 hours Prenat EA saree so Clisoom- py) : a) b) Q2. Q3. a4. a) b) OPEN BOOK EXAM. You may carry a hard copy of power point slides &/or a text book. Attempt any two out of four questions. Both questions carry equal marks. Practical orientation important. ‘Show how culture (values, symbols, taboos rituals) have impacted on all the 4 Ps. of any one product, Condoms Insurance Chavanprash as a category has never really seen a big volume. Using the innovation diffusion model, analyse & suggest strategies for better diffusion of product. Also suggest who can be an opinion leader (Characteristics of Opinion leader). Show 15 examples how marketers are using perceptions to their advantage or how perceptions can limit marketing strategy. Delineate the consumer decision-making process for any one product & show how this affects marketing strategy. ‘Mobile phones Travel package.