INTRODUCTION

INDUSTRY OVERVIEW
Tata Group is an Indian multinational conglomerate holding company headquartered in Mumbai,Maharashtra,
India. It was founded in 1868 by Jamsetji Tata and gained international recognition after purchasing several
global companies. It is one of India's largest conglomerates.
Founded by Jamsetji Tata in 1868, the Tata group is a global enterprise, headquartered in India, comprising over
100 independent operating companies. The group operates in more than 100 countries across six continents,
with a mission 'To improve the quality of life of the communities we serve globally, through long-term
stakeholder value creation based on Leadership with Trust'.
Tata Sons is the principal investment holding company and promoter of Tata companies. Sixty-six percent of
the equity share capital of Tata Sons is held by philanthropic trusts, which support education, health, livelihood
generation and art and culture. In 2015-16, the revenue of Tata companies, taken together, was $103 billion.
These companies collectively employ over 660,000 people.
Each Tata company or enterprise operates independently under the guidance and supervision of its own board of
directors and shareholders. There are 29 publicly-listed Tata enterprises with a combined market capitalization
of about $116 billion (as on March 31, 2016). Tata companies with significant scale include Tata Steel, Tata
Motors, Tata Consultancy Services, Tata Power, Tata Chemicals, Tata Global Beverages, Tata Teleservices,
Titan, Tata Communications and Indian Hotels.
Many Tata companies have achieved global leadership in their businesses. For instance, Tata Communications
is #1 international wholesale voice provider and Tata Motors is among the top ten commercial vehicle
manufacturers in the world. Tata Steel is among the top fifteen best steelmakers and TCS is the second largest
IT services company in the world by market cap and profit. Tata Global Beverages is the second-largest tea
company in the world and Tata Chemicals is the worlds second-largest manufacturer of soda ash. Employing a
diverse workforce in their operations, Tata companies have made significant local investments in different
geographies.

In tandem with the increasing international footprint of Tata companies, the Tata brand is also gaining
international recognition. Tata companies bring to their customers worldwide a whole host of reputed brands
which touch their lives every day. Brand Finance, a UK-based consultancy firm, has valued Tatas multi-brand
portfolio at over $23 billion in 2016.

With its pioneering and entrepreneurial spirit, the Tata group has spawned several industries of national
importance in India: steel, hydro-power, hospitality and airlines. The same spirit, coupled with innovativeness,
has been displayed by entities such as TCS, Indias first software company, and Tata Motors, which made
Indias first indigenously developed car, the Tata Indica and the smart city car, the Tata Nano. Pursuit of
excellence has similarly been manifested in recent innovations like the SilentTrack technology developed by
Tata Steel Europe and the next-generation Terrain Response, including infrared laser scanning to predict terrain,
and Wade Aid to predict water depth, by Jaguar Land Rover.
The Tata trusts, majority shareholders of Tata Sons, have endowed institutions for science and technology,
medical research, social studies and the performing arts. The trusts also provide aid and assistance to nongovernment organisations working in the areas of education, health care and livelihoods. Tata companies
themselves undertake a wide range of social welfare activities, especially at the locations of their operations, as
also deploy sustainable business practices.
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Going forward, Tata companies are building multinational businesses that seek to differentiate themselves
through customer-centricity, innovation, entrepreneurship, trustworthiness and values-driven business
operations, while balancing the interests of diverse stakeholders including shareholders, employees and civil
society.
These companies collectively employ over 600,000 people. Each Tata company or enterprise operates
independently under the guidance and supervision of its own board of directors and shareholders. There are 30
publicly-listed Tata enterprises with a combined market capitalization of about $134 billion (as on March 31,
2015). Tata companies with significant scale include Tata Steel, Tata Motors, Tata Consultancy Services, Tata
Power, Tata Chemicals, Tata Global Beverages, Tata Teleservices, Titan, Tata Communications and Indian
Hotels Company.

Head of Group

Jamsetji Nusserwanji Tata (1868-1904)

Sir Dorab Tata (19041932)

Nowroji Saklatwala (19321938)

Jehangir Ratanji Dadabhoy Tata (19381991)

Ratan Tata (19912012)

Cyrus Pallonji Mistry (2012 present)

Type

Private

Industry

Conglomerate

Founded

1868; 148 years ago

Founder

Jamshedji Tata

Headquarters

Mumbai, Maharashtra, India

Area served

India

Key people

Cyrus Pallonji Mistry

(Chairman)

Products

Revenue

Airlines

Automotive

Consumer goods

Chemicals

Defence & aerospace

Electrical distribution

Engineering services

Financial services

Healthcare

Information technology

Locomotives

Steel

Telecommunication

Real estate
US$ 108.78 billion (2015)

Profit

US$ 6.7 billion (2015)

Total assets

US$ 117.9 billion (2015)

Owner

Tata Sons (100%)

Number of employees

600,000 (2015)

Subsidiaries

List of subsidiaries

Website

www.tata.com

Tata Companies
The Tata group comprises over a 100 operating companies spread across six continents.

1- Communications & ITeS :

a. Nelco
b. Tata ClassEdge
c. Tata Communications
d. Tata Consultancy Services
e. Tata Elxsi
f. Tata Interactive Systems
g. Tata Teleservices
h. Tata Teleservices (Maharashtra)

2- Consumer & Retail :

a. Casa Dcor
b. Infiniti Retail
c. Landmark
d. Mjunction services
e. Tata AG
f. Tata Global Beverages
g. Tata Sky
h. Tata UniStore
i. Titan Company
j. Trent
k. Westland

3- Defence & Aerospace :

a. TAL Manufacturing Services
b. TAS-AGT Systems
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a. Tata Advanced Materials

b. Tata Advanced Systems

4- Financial Services :
a. Tata AIA Life Insurance
b. Tata AIG General Insurance
c. Tata Asset Management
d. Tata Capital
e. Tata Investment Corporation

5- Manufacturing :
a. Advinus Therapeutics
b. Indian Steel and Wire Products
c. Jaguar Land Rover
d. JAMIPOL
e. Jamshedpur Continuous Annealing and Processing Company
f. NatSteel Holdings
g. Rallis India
h. Tata Autocomp Systems
i. Tata BlueScope Steel
j. Tata Ceramics
k. Tata Chemicals
l. Tata Chemicals Europe
m. Tata Chemicals Magadi
n. Tata Chemicals North America
o. Tata Cummins
p. Tata Daewoo Commercial Vehicle Company
q. Tata Hitachi Construction Machinery
r. Tata International
s. Tata Metaliks
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a. Tata Motors
b. Tata Motors European Technical Centre
c. Tata Petrodyne
d. Tata Pigments
e. Tata Sponge Iron
f. Tata Steel
g. Tata Steel Europe
h. Tata Steel KZN
i. Tata Steel Processing and Distribution
j. Tata Steel Thailand
k. Tayo Rolls
l. The Tinplate Company of India
m. TRL Krosaki Refractories

6- Promoter companies :
a. Tata Industries
b. Tata Sons

7- Realty & Infrastructure :

a. Associated Building Company
b. JUSCO
c. Powerlinks Transmission
d. Tata Consulting Engineers
e. Tata Housing Development Company
f. Tata Power
g. Tata Power Delhi Distribution
h. Tata Power Solar
i. Tata Power Trading
j. Tata Projects
k. Tata Realty and Infrastructure
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8- Services :
a. Indian Hotels
b. Roots Corporation
c. Taj Air
d. Tata Africa Holdings
e. Tata Business Excellence Group
f. Tata Business Support Services
g. Tata Limited
h. Tata International AG
i. Tata NYK
j. Tata Services
k. Tata SIA Airlines (Vistara)
l. Tata Strategic Management Group

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Tata Trusts
The Tata founders bequeathed most of their personal wealth to the many trusts they created for the greater good
of India and its people. Today, the Tata Trusts controls 66 percent of the shares of Tata Sons, the holding Tata
company. The wealth that accrues from this asset supports an assortment of causes, institutions and individuals
in a wide variety of areas.
Strong beliefs on sharing of wealth led the founders of the Tata group to endow a number of philanthropic trusts
that support premier academic institutions, social and community causes, and programmes for the uplift of the
under-privileged.
1- Sir Dorabji Tata Trust and the Allied Trusts-

The Sir Dorabji Tata Trust was established in 1932 by Sir Dorab Tata, the elder son of Tata group founder
Jamsetji Tata, and is one of the oldest and largest philanthropic organisations in India.
2- Sir Ratan Tata Trust and Navajbai Ratan Tata Trust-

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The Sir Ratan Tata Trust (SRTT) was established in 1919 in accordance with the will of Sir Ratan Tata, the
younger son of group founder Jamsetji Tata. The Navajbai Ratan Tata Trust, formed in 1974, works together
with SRTT.
3- JN Tata Endowment:-

The JN Tata Endowment was set up in 1892 by the founder of the Tata group, Jamsetji Tata, to encourage
young people to take up higher studies at some of the best universities in the world. Every year the endowment
selects around 120 scholars.

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COMPANY OVERVIEW

13

COMPANY OVERVIEW
Company Brief TATA Green Batteries are a product of TATA AutoComp GY Batteries Pvt. Ltd. (TGY), a joint venture
between TATA AutoComp Systems Ltd, India's leading auto component manufacturer and GS Yuasa
International, Japan, one of the world's largest automotive battery manufacturers. These batteries are a
combination of TATA AutoComps extensive experience in the Automotive Industry and GS Yuasa
Internationals superior technological know-how. With a low top-up requirement and being 90% recyclable,
Tata Green Batteries allow a hassle free battery running experience.

JV PartnersTATA AutoComp Systems Limited

Tata AutoComp Systems Limited, promoted by the Tata Group, provides products and services in the
automotive industry to Indian and global customers, including Ashok Leyland, BMW India, Mercedes-Benz
India, Eicher Motors, Fiat, Force Motors, Ford India, General Motors India, Hero Honda, Hindustan Motors,
Honda Scooters, Honda Siel Cars India Ltd, International Tractors, John Deere India, Mahindra and Mahindra,
Mahindra Renault, Man Force Trucks, New Holland, Piaggio, Punjab Tractors, Royal Enfield, Skoda, Swaraj
Mazda, Tata Motors, Toyota Kirloskar Motor Pvt. Ltd., Tractors and Farm Equipment Limited.
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GS YUASA InternationalGS YUASA International (GYIN) is a subsidiary of GS YUASA Corporation (GYC). A merged entity of two
leading battery makers in Japan - Japan Storage Battery Co. and YUASA Corporation, GYC has a turnover of
US$ 3.4 billion. Its business domains include Automotive (53%), Industrial (34%), Lighting and Special Tools
(9%), Consumer and Others (4%). GYC is a global leader in two wheeler batteries and ranked first in Asia
for automotive batteries. It operates 28 plants in 14 countries.

Why Tata Green Batteries

Higher cranking power that ensures Instant Start every time

Made for India with its all-weather enduring performance & temperature resistance (-18C to 80C)

Available in both advanced Calcium and Hybrid technology, making it suitable for all types of vehicular
applications

High warranty of up to 60 months (30+30) along with higher back-up

Hassle-free due to lower top-up requirement

Complete safety assured by an Advanced Venting System

Quality AssuranceTATA AutoComp GY Batteries Pvt. Ltd. (TGY) manufactures a wide range of batteries for verticals including
Cars, MUVs, SUVs, Two-wheelers, Commercial Vehicles (like tractors, trucks etc.) and Specialized
Equipment. TATA Green Batteries are created with precision, using the latest technological advancements
and undergo stringent testing to ensure that you get only the best product. TATA Green Batteries have been
designed to be absolutely hassle-free, safe and come with a high warranty. With superior cranking power,
resistance to a wide range of temperatures (-18C to 80C), these batteries deliver high performance every
time.

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VISION AND MISSION

VisionTo be the preferred brand of automotive batteries , creating benchmark value for investors.

MissionCustomers: To develop strong bonding through

Exceeding customer expectations in QCD performance

Flawless new product launches (meeting all agreed program milestones)

Creating value through differentiated product offerings

Shareholders: To create benchmark value by delivering

TSR (Total Shareholder Return) in top quartile of Indian auto-comp industry

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Employees: To create an organization that promotes excellence by

Providing pre-planned avenues for development and growth

Freedom to experiment

Work-life balance

Suppliers: To foster long term partnerships by

Delivering on transparent contractual terms

Ensuring enhancement of their processes and capabilities

JV Partners: To build a credible partnership by

Creating a benchmark India operation

Protecting IPR

Ensuring transparent dealings

Community: To make a difference in community

Through sustained efforts in chosen sectors

Create a carbon neutral footprint

ValuesCustomer Focus

Anticipating, understanding and focusing efforts on meeting the customer needs and exceeding expectations

Passion for excellence

Relentlessly improving, continuously raising the bar in everything we do

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Integrity in all our dealings

All our actions and dealings should be capable of standing the test of public scrutiny

Respect and Understanding

We must be caring, compassionate, humane and respectful in all our interpersonal dealings

Responsibility

Take ownership for the consequences of ones decisions and actions

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MILESTONES
Event

Timeline

Company Formation

October 2005

Birth of Brand

November 2006

Start of Production

December 2006

Launch of PC / UV batteries

February 2007

Launch of 2 Wheeler Batteries

June 2007

Achieved Pan India Channel Presence

August 2007

Started Customer Care Toll-free Service

December 2007

Launch of Tractor Batteries

December 2007

Launch of Inverter Batteries

January 2008

Launch of Commercial Vehicle Batteries

February 2008

Started OEM Supply to Nano

November 2008

Voted No. 3 in Batteries Brand by "Electronics for you"

June 2009

Launch of Silver Plus Range in PC / UV segment

March 2010

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1 Million Happy Customers

March 2010

Started OEM Supply to Kirloskar Oil Engines

May 2010

Launch of 2 Wheeler Batteries "Velocity"

September 2010

Started OEM Supply to Toyota Kirloskar Motors Ltd.

October 2010

3 Million Happy Customers

March 2012

Launch of 2 Wheeler VRLA Batteries "Velocity+"

July 2012

Launch of Silver XT Range of Batteries for PC segment

September 2012

Launch of improved HD range in Commercial Vehicle and Inverter

April 2013

5 Million Happy Customers

July 2013

Started OEM Supply to JCB

July 2013

Launch of 1000th brand (value) store in Mumbai

July 2013

Started OEM Supply to Maruti Suzuki India Ltd.

August 2013

Launch of Battery for Hyundai i10

August 2013

Increase in the channel base like total retailer base touched 5000 nos.

August 2013

Launch of modified Gold XT Range of Batteries for PC segment

September 2013

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LEADERSHIP TEAM
TATA Green Batteries success is supported and driven by its dynamic leadership team.

Rudraiah Naidu Emparala

Chief Executive Officer - TATA AUTO COMP GY BATTERIES PVT. LTD.

B.E. Mechanical (1998) Asian Institute of Engineering & Technology (Chennai)

Associate Member in The Institute of Engineers India (Kolkata)

B.Sc. (1984) Sri Venkateswara University (Tirupati)

Mr. Emparala has a rich Battery Manufacturing experience of over 16 years. He commenced his career in 1989,
with Sanghi Industries Ltd. (Hyderabad) as a Mechanical Engineer where he was incharge of Maintenance &
Project Installations of Calendering Process Equipments. Subsequently, he moved to battery industry at M/s
Amara Raja Batteries, a joint venture of Amara Raja Group and Johnson Controls Inc. USA. Here he gained
tremendous exposure to Battery Manufacturing Operations in Automotive, Motorcycle, Tool Engineering,
Special Purpose Machine Manufacturing and Industrial & Plastic Injection Molding. He looked over several
Projects as the Head of Function during his tenure. He also held the position of Head Manufacturing Operations
at M/s Bharat Forge Ltd., the biggest Asian Auto Component Forging Manufacturer in the country. Since, June
2015, Mr. Emparala took over as the Chief Executive Officer of TATA AUTO COMP GY BATTERIES PVT.
LTD.

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Hitoshi Inazumi ( Executive Advisor to BU Head)

Graduated in Economics from Shiga University, Japan. Hitoshi Inazumi started his career in the year 1978 with
Japan Storage Battery Co., Ltd. presently known as GS Yuasa International Ltd. In 1992, he moved to Germany
as General Manager of the Europe Liaison Japan Storage Battery Co., Ltd. In the year 1997, he moved to Italy
as the Managing Director of FIAMM-GS S.p.A. before moving back to Japan in 1998 to look after the
International Marketing & Sales Department of Japan Storage Battery Co., Ltd. In 2003, he again moved out of
Japan and handled the responsibility as the President of Shandong Huari Battery Co., Ltd. in China. He also
remained the General Manager of Planning Department, GS Yuasa International Ltd. He is Working as
Executive Advisor to the BU Head at Pune (India)

Ichiro Hatanaka ( Vice President Operations )

Graduated from Kyushu University in Japan from Faculty of Engineering in 1980. As a dynamic young
engineer, he joined Japan Storage Batteries Co., Ltd. in the same year. He was instrumental in setting up many
22

manufacturing lines throughout his 30 year tenure and gained expertise in various aspects of battery
manufacturing and operations. He came to India in 2011 and took over as Vice President - Operations of TATA
AutoComp GY Batteries Pvt. Ltd.

Ghanshyam Malik ( Head Sales & Export )

BE (Mechanical) from Punjab Engineering College, Chandigarh; Management from AIMA. Ghanshyam Malik
heads the Automotive / Non-Automotive OEM / Institutional and Export Division of TATA AutoComp GY
Batteries Pvt. Ltd. He started his career in 1980 and has worked with leading automotive & engineering
organizations like Escorts, Punjab Tractors, MNC's - MESSER & Whallon.

Upendra Gadre ( Chief Financial Officer )

Upendra is a qualified CFA from ICFAI, Hyderabad. He also holds a Masters degree in Business Management
in Finance and a Bachelor's degree in Instrumentation Engineering from Government College of Engineering,
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Pune. He brings with him 18 years of work experience in the area of finance, production planning, material
planning, logistics and system development in diverse industries.

Anuj Kumar Agrwal ( Head Operations )

Mr. Anuj Kumar Agarwal is a Post Graduate in Mechanical Engineering from NIT Kurukshetra and PGDBA
from Symbosis Pune. He has 21 years experience in different manufacturing sectors in Steel, Optical Media
and Power Back-up Industry. In his previous assignments, he has worked with Group Usha India, Moser Baer
and Exide Industries Limited. He has an extensive experience in Heading Profit Centres and implementation of
Best Manufacturing practices and widely respected among the manufacturing sector. He has an exposure to
work for Key OEMs of National & International level. In this role, he is responsible for Heading Battery
Division tomeet market trends and customer expectations.

Masashi Shiota ( Head Technical ).

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Masashi Shiota graduated from Department of Precision Applied Chemistry, Graduate School of Natural
Science and Technology, Okayama University in 1997. He started his career with Yuasa Corp., where he held
various roles in the research and development department and technical department of the company. He served
the company for 15 years, his most recent role being Manager, Oversees Group, Automotive Battery Technical
Department, GS Yuasa International Ltd. He recently joined Tata AutoComp GY Batteries Pvt. Ltd. as a
Resident Officer.

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TYPES OF PRODUCTS
TATA AutoComp GY Batteries Pvt. Ltd. (TGY) manufactures a wide range of batteries for verticals
including Cars, MUVs, SUVs, Two-wheelers, Commercial Vehicles (like tractors, trucks etc.) and Specialized
Equipment. TATA Green Batteries are created with precision, using the latest technological advancements and
undergo stringent testing to ensure that you get only the best product. TATA Green Batteries have been
designed to be absolutely hassle-free, safe and come with a high warranty. With superior cranking power,
resistance to a wide range of temperatures (-18C to 80C) these batteries deliver high performance every time.

Car, MUV, SUV Batteries

PREMIO (WARRANTY UP TO 60 MONTHS)

Magic Eye

Advanced Hybrid Design

Corrosion resistant plate design

More active material for higher CCA

PE and Glass Mat Seperator for long life

Advanced Vent Plug for proper gasing

Silver Plus (WARRANTY UP TO 48 MONTHS)

Advanced Hybrid Design

Corrosion resistant plate design

More active material for higher CCA

PE and Glass Mat Seperator for long life

Advanced Vent Plug for proper gasing

26

Silver XT (WARRANTY UP TO 36 MONTHS)

Best suited for use in taxis

Advanced Hybrid Design

Corrosion resistant plate design

More active material for higher CCA

PE and Glass Mat Seperator for long life

Advanced Vent Plug for proper gasing

Removable handle for easy fitment

Silver (WARRANTY UP TO 18 MONTHS)

Easy to use vent plugs

Yuasa Patentend container and cover design

for long life

High standard cell welding to ensure less

shortage

Designed for Indian Road and temperature

PE and Glass Mat Seperator for long life

Removable handle for easy fitment

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INVERTER BATTERIES
INVERTER (WARRANTY 18+6 MONTHS)

Special Additives - for longer backup

Increased Charge Acceptance - for quick

charging

Increased Specific Gravity - for higher capacity

Special Designed Glass Mat Separator - for

improving deep discharge capacity

Battery also available for 24 and 36 months warranty

COMMERCIAL VEHICLE BATTERIES

COMMERCIAL VEHICLE
(WARRANTY 18+6 MONTHS)

Easy to use vent plugs

Yuasa Patentend container and cover design

for long life

High standard cell welding to ensure less

shortage

PE and Glass Mat Seperator for long life

More active material for higher CCA

Curved Handle for ease of lifting

Battery also available for 24 months warranty

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TRACTOR BATTERIES

TRACTOR
(WARRANTY 18+18 MONTHS)

Easy to use vent plugs

Yuasa Patentend container and cover design

for long life

High standard cell welding to ensure less

shortage

PE and Glass Mat Seperator for long life

More active material for higher CCA

Retractable handle for ease in fitment

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TWO WHEELER BATTERIES

ADVANTAGES OF VRLA TECHNOLOGY

Special Lead Alloy Grids - Reduces Self Discharge

Factory Activated - Filled, Sealed and charged at the factory.

Sealed Design - Eliminates Acid Spilling

Maintenance free technology - Eliminates the need to check and Refill the battery.

Absorbent Glass Mat separators - Lowers internal resistance for faster recharging and higher
performance.

Compressed Plate Packs - Protects against damage due to vibration.

Flexible mounting angle - Supports multiple fitment angle in the vehicle.

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CONVENTIONAL 2W TECHNOLOGY

Ultra Low Maintenance

Unique Sulphate Stop formula

Instant Start, Every Time

Consistent performance that is weather-proof & ideal for Indian climate

Vibration Safe

Free from Frequent Top-ups

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CSR
A man's sense of responsibility towards community & environment CSR is already textured in TGYs value system. On march 6th 2014 on its long-standing commitment TGY
welcomed whole heartedly deaf & mute children from Shirur, Anand gram to our TGY plant. The main credo
behind the event was to dedicate few hours of our life for a great cause in making these children smile.
We had organized food & had plenty of fun games for these childrens. Interestingly they all played the games like true
sportsman with a very disciplined manner. The event was quite enthusiastic for everyone , we were thrilled & awe stuck
when these children surprised us with their drama presentation on the prevention of excessive mobile use & female
children danced to the tune of some of the Bollywood hits. They just took our breath away with their innocent & yet
matured act.
The event ended with every one having the impulse to spend as much time possible with these children. These children
just look for support & friendship, i think we did our best in taking the first step successfully towards them .

Growing by giving backTrue growth is not restricted to a particular organization or individual. True growth is when the society moves
forward, together! At TATA AutoComp GY Batteries Pvt. Ltd. (TGY), we firmly believe in this all inclusive
concept of growth. In-line with this school of thought, we encourage and nurture a healthy attitude of giving
back to the society through our initiatives.
Over the past few years we have undertaken several CSR activities that have several people around us, as well
as the environment, in a positive way. We undertake yearly tree plantation drives, and also practice eco-friendly
habits at our facility. We have also contributed towards several relief funds including the Chief Ministers
Relief Fund towards the Uttarakhand disaster.
We believe that support cannot always be counted in financial terms. This is why we make sure to put in quality
time at local institutions such as the Good Shepherd Home for Orphans and the Anand Gram School for the
deaf and mute. Our experience has shown that this time spent enriches the children from these organizations and
also our employees.

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Selfless service to selfless souls The TATA GY batteries team recently spent special moments with mentally challenged women, at an
orphanage in Shirur, Ranjangaon, Pune. This initiative was undertaken as part of the TATA Volunteering Week
under the TATA Engage flagship.
The team received a surprising welcome, planned by a full music band of 'special' women aged between 22 to
55 years. All the participants distributed snacks & chappals and mingled with them, drowning in laughter, song
and dance, soaking up the unconditional love showered by the wonderful souls. The overwhelming experience
helped team TGY reinforce faith in the adage - The most satisfactory job on earth is the service of humanity.

33

EXPERIMENTIAL LEARNING

34

DEPARTMENT DESCRIPTION The Department in which I have worked is Mechanics Department. I worked on the topic ROLE OF THE
MECHANICS FOR SELLING TWO WHEELER BATTERIES. In this Department my work was to Deal
with Mechanics stated in the different location in Varanasi. My primary task was to Deal with Mechanics as
selling point of view and for gain some idea and thoughts of customers about TATA BATTERY. On the other
hand our Secondary task was to collect some data and perform a Survey on Mechanics in Varanasi.

JOB DESCRIPTION
My Job was to deal with Mechanics and make a platform to support the sale of TATA BATTERY. To achieve
this goal, I worked on the topic Role of mechanics for selling two wheeler batteries. This Job is divided into
two parts first is primary task and second is secondary task, as Primary task my responsibilities was to increase
the sale of TATA BATTRY by opening several new selling counters and as Secondary task my duty was to
collect several data and do a Survey on the above topic for the clear understanding of market situation and the
customer mindset. The timing of Job was 10.00 am to 6.00 pm, the timing for lunch was 1.30 pm to 3.00 pm.

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EXPERIENCED GAINED During my working days, I got lord of experiences which will be helpful for me in my corporate carrier in
future. I learned lots of things about batteries and the its functioning. The biggest experience was the Market
experience which I got during my 45 days summer internship program. I knew lot of things about market and its
functioning that how the things was moving in the market. I also faces many problems like some rude
customers and learned how to deal with them. We all know that the sells is a bitter truth of market and I will be
always thankful to TATA BATTERY that they provide me the platform to prove myself . I will be always
thankful to TATA BATTERY that they give me a chance to see the reality of the market and that experience
will be helpful for me very much in my future carrier.

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TITLE OF THE PROJECT

37

INTRODUCTION
This Project is based on the Research Topic ROLE OF THE MECHANICS FOR SELLING TWO
WHEELER BATTERIES so it is clear that I have worked on the Mechanics perceptions and there personal
feeling and their role for the sale of two wheeler batteries. I come out with a conclusion but before going further
lets take a close look on What is Project.

What is the Project

Project is Planned set of interrelated tasks to be executed over a fixed period and within certain cost and other
limitations.
The word project comes from the Latin word projectum from the Latin verb proicere, "before an action" which
in turn comes from pro-, which denotes precedence, something that comes before something else in time
(paralleling the Greek ) and iacere, "to do". The word "project" thus actually originally meant "before an
action".
When the English language initially adopted the word, it referred to a plan of something, not to the act of
actually carrying this plan out. Something performed in accordance with a project became known as an
"object".Every project has certain phases of development.
In contemporary business and science a project is a collaborative enterprise, involving research or
design, that is carefully planned to achieve a particular aim.
This project is based on the topic ROLE OF THE MECHANICS FOR SELLING TWO WHEELER
BATTERIES, hence its all findings and limitation is based and related with Mechanics role in the selling
of two wheeler battery.

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OBJECTIVE AND SCOPE OF THE PROJECT

Project Objective:The project objective describes the projects outcomes: intended and direct, short- and
medium-term effects on the target group. The project objective must lie within the scope of the project, and one
must be able to directly attribute the effects to the project. The project objective is often formulated in terms of
the projects utility for the target group: Better higher It also makes sense to formulate the project
objective as a situation to be achieved in the future.
The project objective ought also to describe an outcome, meaning the effect or change that the project is
supposed to cause for the target group. In practice it is often not quite so simple to distinguish outcomes from
outputs, i.e. the projects products and deliverables. Well-formulated, genuine outcome (and impact) objectives
are therefore of great importance if the outcome and impact assessment is to have any significance.

A well-formulated project objective..

Provides a concrete description of the projects effect at the outcome level

Was developed in a participatory process
Is accepted by the target group and other stakeholders
Is clear and concise
The main objective of this project is to come out with the proper conclusion so that it will be helpful to
understand the exact perception and mindset of Mechanics towards the TATA BATTERY. It is also very much
important to help to understanding of the Customers mindset. If we are not going to understand the proper
mindset of the Customer then it will be difficult to analyze the proper feedback of the TATA BATTERY.
This project will be helpful to understand the customer perception and their feeling about the new policy and
scheme.
Another objective of this project is to manage the proper customer service and availability of TATA BATTERY
to their customer so that they can fully faith on TATA BATTERY.

39

The Main Objectives of the Project are:

To study the Perception and Consumption Behavior towards TATA BATTERY in Varanasi.

To study the effect of TATA BATTERY and scheme in Varanasi city.

To know the Customer awareness about the TATA BATTERY.

To know the TATA BATTERY planning towards the distribution channel strategy.

To understand the intensity in Depth of Relationship between TATA customer and Mechanics.

Perception of customers towards TATA BATTERY.

40

LITETATURE OVERVIEW

41

LITETATURE OVERVIEW
A literature review is a text of a scholarly paper, which includes the current knowledge including substantive
findings, as well as theoretical and methodological contributions to a particular topic. Literature reviews are
secondary sources, and do not report new or original experimental work.
Producing a literature review may also be part of graduate and post-graduate student work, including in the
preparation of a thesis, dissertation, or a journal article. Literature reviews are also common in a research
proposal or prospectus (the document that is approved before a student formally begins a dissertation or thesis).
A literature review discusses published information in a particular subject area, and sometimes information in a
particular subject area within a certain time period.
A literature review can be just a simple summary of the sources, but it usually has an organizational pattern and
combines both summary and synthesis. A summary is a recap of the important information of the source, but a
synthesis is a re-organization, or a reshuffling, of that information. It might give a new interpretation of old
material or combine new with old interpretations. Or it might trace the intellectual progression of the field,
including major debates. And depending on the situation, the literature review may evaluate the sources and
advise the reader on the most pertinent or relevant.
A literature review, like a term paper, is usually organized around ideas, not the sources themselves as an
annotated bibliography would be organized. This means that you will not just simply list your sources and go
into detail about each one of them, one at a time. No. As you read widely but selectively in your topic area,
consider instead what themes or issues connect your sources together.
Do they present one or different solutions? Is there an aspect of the field that is missing? How well do they
present the material and do they portray it according to an appropriate theory? Do they reveal a trend in the
field? A raging debate? Pick one of these themes to focus the organization of your review.
A literature review can be a precursor in the introduction of a research paper, or it can be an entire paper in
itself, often the first stage of large research projects, allowing the supervisor to ascertain that the student is on
the correct path.
A literature review is a critical and in depth evaluation of previous research. It is a summary and synopsis of a
particular area of research, allowing anybody reading the paper to establish why you are pursuing this particular
42

Research program. A good literature review expands upon the reasons behind selecting a particular research
question.
A good literature review should avoid the temptation of impressing the importance of a particular research
program.

THE

CHANGING

FACE

TECHNOLOGY BUYERS:

OF Bain & Company is the management consulting fi rm that the

worlds business leaders come to when they want results.
Bain advises clients on strategy, operations, technology, organization,

By Mark Brinda and Michael Heric

private equity and mergers and acquisitions.

We develop practical, customized insights that clients act on and
transfer skills that make change stick. Founded in 1973, Bain has 50
offi ces in 32 countries, and our deep expertise and client roster cross
every industry and economic sector. Our clients have outperformed
the stock market 4 to 1.
What sets us apart
We believe a consulting fi rm should be more than an adviser. So we
put ourselves in our clients shoes, selling outcomes, not projects. We
align our incentives with our clients by linking our fees to their
results and collaborate
to unlock the full potential of their business. Our Results Delivery
process builds our clients capabilities, and our True North values
mean we do the right thing for our clients, people and communities
always.

43

EXPERT OPINION AND THE Unlike most previous work that examines the impact of expert opinion
DEMAND
GOODS:

FOR

EXPERIENCE on consumer demand, we are able to disentangle the endogenous

relationship between product quality and expert opinion provision

By-- James Hilger, Greg Rafert, So_a through the use of a _eld experiment in a retail grocery chain. By
Villas-Boas_
randomly selecting wines to display expert opinion information, and
August 5, 2010
through the careful selection of control stores, we are able to examine
both the e_ect of expert opinion on the overall demand for wine and
the role of expert opinion labels in providing quality information to the
consumer.
During the treatment period, we a_xed quality information in the form
of wine score labels to the shelf price for a set of randomly chosen
treatment wines. We are able to test whether the provision of
information impacts the sales of treated wines relative to untreated
wines, and whether the size and direction of the elect is correlated with
the score received by the wine. The _rst test can provide evidence as
to the average erect of the treatment on demand; the second test can
shed light on the possibility of an asymmetric demand response due to
below- and above-average reviews. If a di_erentiated e_ect is found, it
can be taken as evidence that consumers di_erentiate between good
and bad reviews, and incorporate the quality signal in their purchases.
However, if there is an average positive treatment e_ect, but no
di_erential e_ect, it suggests that any publicity is good publicity and
that reviews serve only to highlight a wine's existence.

44

THE

EFFECTS

OPINION

OF

EXPERT In this paper, we offer a case study on the effect of expert opinion

CONSUMER about a credence attribute of the product on consumer demand. As

ON

DEMAND FOR GOODS WITH consumers eat many food items every day and a persons health is also
CREDENCE ATTRIBUTES:

influenced by many other factors, it is very difficult for consumers to

Chen Zhen

learn the effect of a particular food item on their health. For the same

RTI International

reason, it is also difficult for the food producers to prove to the

Xiaoyong Zheng

consumers the effect of their products on their health. Our results

North Carolina State University

show that in such a scenario, experts are opinion influencers.

January 2015

Consumers purchase more of theproducts that health and nutrition

experts deem healthier.

IMPACT

OF

INFORMATION The

CONSUMER

expansion

of

Internet

exercise

and

programmatic

enhancement in the circle of IT has modified the waystock are

TECHNOLOGY (IT)
ON

fast

PURCHASE acquired and marketed, resulting in an exponential expansion in the

BEHAVIOUR

number of online buyers. Because of the numerous benefits of IT use

Dr. Mahabir Narwal

to purchase products/ services, now more and more people prefer

Associate Professor

online shopping over conventional shopping. Present investigation

Department of Commerce,

reveals that consumers have overall positive image towards use of IT

Kurukshetra University, Kurukshetra,

while making purchase. Consumers view IT as multi utility, customer

India.

satisfaction, save cost, effective buying decision, reasonable price,

easy to use, timely delivery, maintaining records and no intermediaries
which open the way of direct marketing. Thus, the value of IT as a
prospective source of competitive advantage

45

SIX CONVERGING
TECHNOLOGY TRENDS

Marketing to consumers has undergone a significant change.

Consumer

demographics

have

changed

and

so

have

the

psychographics. Last couple of decades has witnessed an explosion of

the new middle class in emerging markets which is expected to
mirror the consumption pattern of developed markets which are
technologically more advanced. Many developing markets are
witnessing a growth in birth rate and decline in death rate leading to
growth of young population, while developed markets are witnessing
declining births and aging population. With these changes in the
demographics, the psychographics and spending pattern of consumer
is also changing. Today the consumers are active, informed and
assertive of the choices they make. Consumer mind-sets, their patterns
of purchase and their decision making is being redefined by this new
digital wave.

46

RESEARCH METHODOLOGY

47

TYPE OF RESEARCH
The type of Research used in present survey is the Descriptive Research which describes the state of affairs as it
exist at present. It also describes data and characteristics about the population or phenomenon being studied and
answer the questions who, what, where, when and how.

Descriptive Research:

Descriptive Research include surveys and fact-finding enquiries different kinds.

The major purpose of Descriptive Research is description of the state of affairs

as it exist at present.

It include Survey Method.

The main characteristics of this Method is that the researcher has no control
over the variables. He can only report what has happened or what is happening.

Descriptive research is used to describe characteristics of a population or phenomenon being studied. It does
not answer questions about how/when/why the characteristics occurred. Rather it addresses the "what" question
(what are the characteristics of the population or situation being studied?) The characteristics used to describe
the situation or population are usually some kind of categorical scheme also known as descriptive categories.
For example, the periodic table categorizes the elements. Scientists use knowledge about the nature of electrons,
protons and neutrons to devise this categorical scheme. We now take for granted the periodic table, yet it took
descriptive research to devise it. Descriptive research generally precedes explanatory research. For example,
over time the periodic tables description of the elements allowed scientists to explain chemical reaction and
make sound prediction when elements were combined.

48

DATA TYPE
The Data Type used is The Primary Data which has been collected by the researcher directly from his own
observation and experiences tailor questionnaire.

Primary Data:Data collected by the investor himself/herself for a specific purpose.

The investigator collects data specific to the problem under study.

There is no doubt about the quality of the data collected.

If required, it may be possible to obtain additional data during the study period.

Deciding why, what, how, when to collect.

Getting the data collected.

Getting funding and dealing with funding agencies.

All desired data is obtained accurately and in the format it is required in.

There is no fake/cooked up data.

Unnecessary/ useless data has not been included.

SAMPLING UNIT
A single section selected to research and gather statistics of the whole. For example, when studying a group of
college students, a single student could be a sampling unit.

Sampling size relates to how many people to pick for the study.

The question often asked is: How big a sample is necessary for a good survey?

This depends on: factor such as

(a)- the researcher hypothesis or questions

(b)- level of precision

(c)- population homogeneity

(d)- sampling technique used

According to the law of large numbers, the large the sample size, the better the estimates, or the larger the
sample the closer the true value of the population is approached.
49

SAMPLE SIZE
The sample size is typically denoted by n and it is always a positive integer. No exact sample size can be
mentioned here and it can vary in different research settings. However, all else being equal, large sized sample
leads to increases precision in estimates of various properties of the population.
Determining the sample size to be selected is an important step in any research study. For example let us
suppose that some researcher wants to determine prevalence of eye problems in school children and wants to
conduct a survey.
The choosing of sample size depends on non statistical considerations and statistical considerations. The nonstatistical consideration may include availability.

SAMPLING METHOD
Sampling method used is the survey method involving collection of data directly from a population or a sample
there of at a particular time. Data has been collected by observation and tailor questionnaire.
It is incumbent on the researcher to clearly define the target population. There are no strict rules to follow, and
the researcher must rely on logic and judgment. The population is defined in keeping with the objectives of the
study.
Sometimes, the entire population will be sufficiently small, and the researcher can include the entire population
in the study. This type of research is called a census study because data is gathered on every member of the
population.
Usually, the population is too large for the researcher to attempt to survey all of its members. A small, but
carefully chosen sample can be used to represent the population. The sample reflects the characteristics of the
population from which it is drawn.
Sampling methods are classified as either probability or nonprobability. In probability samples, each member of
the population has a known non-zero probability of being selected. Probability methods include random
sampling, systematic sampling, and stratified sampling. In nonprobability sampling, members are selected from
the population in some nonrandom manner. These include convenience sampling, judgment sampling, quota
50

Sampling, and snowball sampling. The advantage of probability sampling is that sampling error can be
calculated. Sampling error is the degree to which a sample might differ from the population. When inferring to
the population, results are reported plus or minus the sampling error. In nonprobability sampling, the degree to
which the sample differs from the population remains unknown.
Random sampling is the purest form of probability sampling. Each member of the population has an equal and
known chance of being selected. When there are very large populations, it is often difficult or impossible to
identify every member of the population, so the pool of available subjects becomes biased.
Systematic sampling is often used instead of random sampling. It is also called an Nth name selection
technique. After the required sample size has been calculated, every Nth record is selected from a list of
population members. As long as the list does not contain any hidden order, this sampling method is as good as
the random sampling method. Its only advantage over the random sampling technique is simplicity. Systematic
sampling is frequently used to select a specified number of records from a computer file.
Stratified sampling is commonly used probability method that is superior to random sampling because it
reduces sampling error. A stratum is a subset of the population that share at least one common characteristic.
Examples of stratums might be males and females, or managers and non-managers. The researcher first
identifies the relevant stratums and their actual representation in the population. Random sampling is then used
to select a sufficient number of subjects from each stratum. "Sufficient" refers to a sample size large enough for
us to be reasonably confident that the stratum represents the population. Stratified sampling is often used when
one or more of the stratums in the population have a low incidence relative to the other stratums.
Convenience sampling is used in exploratory research where the researcher is interested in getting an
inexpensive approximation of the truth. As the name implies, the sample is selected because they are
convenient. This nonprobability method is often used during preliminary research efforts to get a gross estimate
of the results, without incurring the cost or time required to select a random sample.
Judgment sampling is a common nonprobability method. The researcher selects the sample based on
judgment. This is usually and extension of convenience sampling. For example, a researcher may decide to
draw the entire sample from one "representative" city, even though the population includes all cities. When
51

using this method, the researcher must be confident that the chosen sample is truly representative of the entire
population.
Quota sampling is the nonprobability equivalent of stratified sampling. Like stratified sampling, the researcher
first identifies the stratums and their proportions as they are represented in the population. Then convenience or
judgment sampling is used to select the required number of subjects from each stratum. This differs from
stratified sampling, where the stratums are filled by random sampling.
Snowball sampling is a special nonprobability method used when the desired sample characteristic is rare. It
may be extremely difficult or cost prohibitive to locate respondents in these situations. Snowball sampling relies
on referrals from initial subjects to generate additional subjects. While this technique can dramatically lower
search costs, it comes at the expense of introducing bias because the technique itself reduces the likelihood that
the sample will represent a good cross section from the population.

52

DATA COLLECTION TOOL

(i) By observation:
This method implies the collection of information by way of investigators
own observation, without interviewing the respondents. The information obtained relates to
what is currently happening and is not complicated by either the past behavior or future
intentions or attitudes of respondents. This method is no doubt an expensive method and
the information provided by this method is also very limited. As such this method is not
suitable in inquiries where large samples are concerned.

(ii) Through personal interview:

The investigator follows a rigid procedure and seeks answers
to a set of pre-conceived questions through personal interviews. This method of collecting
data is usually carried out in a structured way where output depends upon the ability of the
interviewer to a large extent.

(iii) Through telephone interviews:

This method of collecting information involves contacting
the respondents on telephone itself. This is not a very widely used method but it plays an
important role in industrial surveys in developed regions, particularly, when the survey has
to be accomplished in a very limited time.

(iv) By mailing of questionnaires:

The researcher and the respondents do not come in contact
with each other if this method of survey is adopted. Questionnaires are mailed to the
respondents with a request to return after completing the same. It is the most extensively
used method in various economic and business surveys. Before applying this method, usually
a Pilot Study for testing the questionnaire is conduced which reveals the weaknesses, if
any, of the questionnaire.
53

(v) Through schedules:

Under this method the enumerators are appointed and given training.
They are provided with schedules containing relevant questions. These enumerators go to
respondents with these schedules. Data are collected by filling up the schedules by
enumerators on the basis of replies given by respondents.

54

DATA ANALYSIS TECHNIQUE

It is often during the data analysis and reporting phases of dissertation research that issues of participant
confidentiality and data privacy come to the fore. Since the use of quantitative data analysis techniques and
qualitative data analysis techniques each present their own ethical challenges, these are addressed separately.
These two types of data analysis technique are discussed in turn:

Quantitative data analysis techniques:For the most part, the aggregation of data (i.e., the summarizing of data) when using quantitative data analysis
techniques helps to protect the anonymity of respondents. However, there are occasions where quantitative data
analysis techniques do not protect such anonymity.
Therefore, you need to consider ways of overcoming such problems, such as
(a) Further aggregating data in tables and
(b) Setting rules that ensure a minimum number of units are present before data/information can be presented.

Qualitative data analysis techniques:The greater richness of qualitative data and the way that qualitative data is often presented creates potential
ethical challenges. On the one hand, there is the desire, especially amongst researchers following a qualitative
research design to present qualitative data in all its richness. Failure to do so can not only limit the descriptive
and explanatory power that is one of the advantages of using qualitative research designs, but also leads to
criticisms of poor research quality because other researchers cannot easily validate the claims that are being
made.
To avoid breaching your duty of protecting participants' confidentiality, it is important to:
(a)Get permission to provide personally identifiable information and facts, especially quotations, before
publishing the data (i.e., having your dissertation marked)
(b) Show participants what you are going to display and secure their permission to do so.

55

RESEARCH METHODOLOGY
Type of Research

: Descriptive Research

Data type

: Primary Data

Sampling Unit

: Each single individual who is Mechanic

Sample Size

: 100

Sampling Method

: Through Questionnaire.

Data Collection Tool

: Survey through Questionnaire.

Analysis Techniques

: Quantitative Data Analysis Technique

: Qualitative Data Analysis Technique

56

DATA ANALYSIS RESULTS &

INTERPRETATION

57

Q1- From how many times you are mechanic?

a) From 5 years
b) From 7 years
c) From 10 years
d) From more than 10 years

Q1- From How many times you are mechanic ?

(a)- From 5 years

(b)- From 7 years

(c)- From 10 years

(d)- From more than 10 years

20%
35%
20%
25%

Interpretation:This Pie chart shows that 35% mechanics are in their profession since 5 years, and 25 %
since 7 years, 20% mechanics are mechanics since 10 and more than 10 years.
It is clear that most mechanics are in their profession since last 5 years.

58

Q2- Do you deal with Batteries?

(a) Yes
(b) No

Q2- Do you deal with Batteries ?

(a) Yes

(b) No

30%

70%

Interpretation:70% Mechanics deal with Batteries, only 30% Mechanics not deal with Batteries. In those
Mechanics which are deal with Batteries mostly are stated at Bypass locations.

59

Q3- In Which Brand Battery do you deal?

(a) Exide
(b) Amron
(c) Minda
(d) Tata
(e) Other Battery

Q3- In Which brand battery do you deal?

(a) Exide

(b) Amron

(c) Minda

(d) Tata

(e) Other Battery

5%
18%

37%

17%
23%

Interpretation:From the above pie chart it is clear that, 37% mechanics deals with EXIDE battery, 23%
deal with AMRON battery, 17% deal with MINDA and 18% deal with TATA battery. Only 5% are such
Mechanics deal with other battery. The Mechanics which are deal with TATA battery is only 18%. Mostly deals
with EXIDE and AMRON, then TATA.
60

Q4- Do you deal with battery yourself or someone else refers you?
(a) Self
(b) Someone else

Q4- Do you deal with battery yourself or someone else refers

you ?
(a) Self

(b) Refers by Someone else

24%

76%

Interpretation:There are only 24% Mechanics, who deal with battery itself, Otherwise all deal with battery when someone
refers him, and their percentage is 76%.

61

Q5- Which Battery customer demand more ?

(a) Exide, Amron
(b) Amron, Minda
(c) Exide, Minda
(d) Tata

Q5- Which Battery customer demand more ?

(a) Exide, amron

(b) Amron, Minda

(c) Exide,Minda

21%

(d) Tata

31%

22%
26%

Interpretation:Conclusion of this question is that, Maximum customer demands EXIDE and AMRON and
their percentage is 31%. At second place the customer demand AMRON and MINDA, at the third place 22%
customer demands EXIDE and MINDA. At last position the TATA battery demanded in the market with 21%.

62

Q6- What is the average life of a good Battery?

(a) 2 years
(b) 3 years
(c) 4 years
(d) 5 years

Q6- What is the average life of a good Battery ?

11%

32%
18%

(a) 2 years
(b) 3 years
(c) 4 years
(d) 5 years

39%

Interpretation:Mostly Mechanics says that average life of good battery is 2 to 3 years and there
percentage is 32 to 39% respectively.

63

Q7- Do you repair all type of bikes?

(a) Yes
(b) No

Q7- Do you repair all type of bikes ?

(a) Yes

12%

(b) No

88%

88%

Interpretation:Mostly Mechanics do not repair all type of bikes. Only 12% Mechanics repairs all types of
bikes including Bullet and Activa.

64

Q8- Do you know about Tata Battery?

(a) Yes
(b) No

Q8- Do you Know about Tata Battery ?

100
90
80
70
60
50
40
30
20
10
0

(a) Yes

(b) No

Interpretation:Most Mechanics know about Tata Battery. Very less Mechanics do not know about Tata
Battery.

65

Q9- Had you ever faced Tata Battery customers?

(a) Yes
(b) No

Q9- Had you ever faced Tata Battery customers ?

70
60
50
40
30
20
10
0
(a) Yes

(b) No

Interpretation:73% Mechanics says that they never face such type of customer who demand for Tata
Battery. Only 27% faced Tata Battery customer.

66

Q10- How is the Tata Battery response?

(a) Good
(b) Bad
(c) Average

Q10- How is the Tata Battery response ?

(a) Good

(b) Bad

(c) Average

22%

11%

67%

Interpretation:Mostly Mechanics said that response of Tata battery is good and Average and their
percentage is 22% and 67% respectively. Only 11% said that it is bad.

67

Q11- If we will provide all type of Facility in Tata Battery then will you sell Tata Battery?
(a) Yes
(b) No
(c) Inform you later

Q11- If we will provide all type of Facility in Tata Battery

then will you sell Tata Battery ?
80
70
60
50

40
30
20
10
0
(a) Yes

(b) No

(c) Inform you later

Interpretation:Mostly Mechanics said they will Inform later. And 23% said Yes.

68

FINDINGS
1. 35% mechanics are in their profession since 5 years, and 25 % since 7 years, 20% mechanics are
mechanics since 10 and more than 10 years. In Varanasi city most Mechanics are in their
profession since last 5 years.
2. 70% Mechanics deal with Batteries, only 30% Mechanics not deal with Batteries. In those
Mechanics which are deal with Batteries mostly are stated at Bypass locations.

3. In Varanasi city market, 37% mechanics deals with EXIDE battery, 23% deal with AMRON
battery, 17% deal with MINDA and 18% deal with TATA battery. Only 5% are such Mechanics
deal with other battery. The Mechanics which are deal with TATA battery is only 18%. Mostly
deals with EXIDE and AMRON, then TATA. The EXIDE and AMRON cover the 60% Battery
market.

4. There are only 24% Mechanics, who deal with battery itself, Otherwise all deal with battery when
someone refers him, and their percentage is 76%.

5. Maximum customer demands EXIDE and AMRON and their percentage is 31%. At second place
the customer demand AMRON and MINDA, at the third place 22% customer demands EXIDE
and MINDA. At last position the TATA battery demanded in the market with 21%.
6. Mostly Mechanics says that average life of good battery is 2 to 3 years and there percentage is 32
to 39% respectively. Average life for a good battery is 2 to 3 years.

7. As per the repairing of bikes there are also some difference in the Mechanics which are repairing
the bikes. Mostly Mechanics do not repair all type of bikes. Only 12% Mechanics repairs all types
of bikes including Bullet and Activa.

8. As the matter of awareness, Mechanics stated in Varanasi are aware with TATA Battery.
Most Mechanics know about Tata Battery. Very few Mechanics do not know about Tata Battery.
9. Mechanics says the face the TATA BATTERY customer in a less amount. 73% Mechanics says
that they never face such type of customer who demands for Tata Battery. Only 27% faced Tata
Battery customer.

69

10.The Mechanics who deals with TATA Battery said that the response of Battery is good. 73%
Mechanics says that they never face such type of customer who demands for Tata Battery. Only
27% faced Tata Battery customer.

11. If we provide all types of Facility in TATA Battery, then Mostly Mechanics said they will Inform
later. And 23% said Yes for Buy.

70

CONCLUSION

71

CONCLUSION
Conclusion is the final part of the research paper, drawing everything together and tying it into your initial
research.
If you remember a research paper starts with a broad look at the research and narrows down to the results,
before the discussion opens it out again. At the beginning of the research paper you looked at all of the previous
research and boiled it down into a research question.
In the discussion you assess how the results answer to this question and discuss its relevance to the existing
knowledge in the field.
In academic writing, a well-crafted conclusion can provide the final word on the value of your analysis,
research, or paper.

Conclusions show readers the value of your completely developed argument or thoroughly answered question.
Consider the conclusion from the readers perspective. At the end of a paper, a reader wants to know how to
benefit from the work you accomplished in your paper.

72

CONCLUSION OF THE PROJECT

In all the graphical presented data most of the respondents have either agreed, strongly agreed.
Some of the respondents have given a negative response. Hence I conclude that most Mechanics
accept TATA for all the activities mentioned in questionnaire.

From the survey done in Varanasi region it was found that there are maximum positive reviews
towards TATA BATTERY.

The TATA BATTERY is apparently good and needs some improvements that I mentioned in
suggestion page.

It was found that in Varanasi region the TATA customers have a flexible nature if there will be
more useful features included in TATA BATTERY then they can do everything in a good way.

In Varanasi City the people have a mentality like if it is cheap then it will be more useful. In my
research I found that there are only 50% customers who demands for a Brand.

A very Amazing thing that I found in Varanasi City the famous Battery Brand is EXIDE, then
AMRON and at third position is TATA. EXIDE play a vital role in Varanasi for two wheeler
battery. I think they provide a good facility so that people trust on them. According to my opinion
TATA BATTERY need some more improvement into their Distribution Channel and their
Distribution System.

After all, The Mechanics perception towards the TATA BATTERY is positive.

73

LIMITATIONS

Some Respondent takes it lightly and mark the answer randomly.

It is very difficult to get the feedback from the respondent because some of them hesitate to give
information.

Some respondent fill the Questionnaire in hurry.

The finding of Survey depends upon the responses given by respondents it may be wrong
information given by them.

Due to shortage of time and money the sampling could not be done from all parts of Varanasi.

Some respondents are not qualified enough to answer questions.

The Questionnaire technique and observation method was used.

Sometime respondents were not in a position to reply with fully confidence.

It is very difficult to make the people understand the significance of conducting surveys.

74

RECOMMENDATIONS

75

RECOMMENDATION & SUGGESTION

There are certain recommendations that are associated with this research; these recommendations are listed
below..

TATA BATTERY should develop their Distribution Channel and Distribution System so that they
can make more customers.

Distributor can adopt out of the box thinking by offering certain discounts and packages to their
Customer in order to build their loyalty.

In Varanasi City the people have a mentality like if it is cheap then it will be more useful. So make
your Battery on the same idea.

Customer Relationship Management should be improved.

Distribution Channel and Strategy must be improved.

Aggressive Marketing should be improved.

There should be Regular visit to customer if possible.

Sales promotion and advertising should me developed to make more frequent for Branding.

Communication should be improved.

Good communication requires interaction between those who preparing and those who receiving
the report. A good sales reporting system provides both for communication from the field to office
and from office to field.

Mechanics feedback should be taken time to time so as to trace the actual existing problem related
with TATA BATTERY and the market.

The sales schemes and incentives should be properly communicated to the Mechanics and
Customers.

76

BIBLIOGRAPHY

77

BIBLIOGRAPHY

Books:

Marketing Management by Philip Kotler

Research Methodology by C.R. Kothari

Marketing Research by G.C. Beri

Websites:

www.wikipdia.org

www.tata.com/

www.tatagreenbattery.com/

www.businessdictionary.com/

Http://economictimes.indiatimes.com/articleshow/51194623.cms?utm_source=contentofinterest&utm_
medium=text&utm_campaign=cppst

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QUESTIONNAIRE

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QUESTIONNAIRE
Dear Sir,
I am Vishal Kumar Singh (MBA/03/114) student of MBA studying in School of Management Sciences,
Varanasi. I am conducting a Survey on the topic ROLE OF THE MECHANICS FOR SELLING TWO
WHEELER BATTERIES through this Questionnaire. Your Information is only to get knowledge about the
survey and your Information will be kept confidential.
Q1- From How many times you are mechanic ?
e) From 5 years
f) From 7 years
g) From 10 years
h) From more than 10 years
Q2- Do you deal with Batteries?
a) Yes
b) No
Q3- In Which brand battery do you deal?
(f) Exide
(g) Amron
(h) Minda
(i) Tata
(j) Other Battery
Q4- Do you deal with battery yourself or someone else refers you?
(c) Self
(d) Someone else
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Q5- Which Battery customer demand more ?

(e) Exide, amron
(f) Amron, Minda
(g) Exide,Minda
(h) Tata
Q6- What is the average life of a good Battery ?
(e) 2 years
(f) 3 years
(g) 4 years
(h) 5 years
Q7- Do you repair all type of bikes ?
(c) Yes
(d) No
Q8- Do you Know about Tata Battery ?
(c) Yes
(d) No
Q9- Had you ever faced Tata Battery customers ?
(c) Yes
(d) No
Q10- How is the Tata Battery response?
(d) Good
(e) Bad
(f) Average
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Q11- If we will provide all type of Facility in Tata Battery then will you sell Tata Battery ?
(d) Yes
(e) No
(f) Inform you later
Q12- Give a suggestion if you want.
..
..
..

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