17th November, 2016 Daily Global, Regional and Local Rice E-Newsletter by Riceplus Magazine

November 17,2016
Vol 7 , Issue 11
Daily
Daily Global, Regional and Local Rice E-Newsletter
Global, Regional & Local

Rice E-Newsletter
www.ricepluss.com / www.riceplusmagazine.blogspot.com
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Today Rice News Headlines...
Pak exporters to join FoodEx Saudi

Pakistani exporters to participate in FoodEx Saudi exhibition
New circles in the sands of distribution
Best way to show you care? Give them a cuppa: Making a tea,
preparing a surprise meal and running a bath among top 50 signs you
appreciate someone
Nigeria: Smugglers Use Bullion Van to Import Rice
At Darya, 30 years of 'good food, good company'
Thai government pledges to help rice farmers battle low prices
Indonesia sees rice stocks soar, no imports planned until year-end
Dollar Exchange Rate Climbs, Shakes Up Burmas Business
Community
Chinas space station now has insects, weeds and rice on board
Conservation and Sustainability - Beyond the Buzz
Prospects for unrest in Thailands rice bowl
Rice Mill Machine Market
8 PAU students get research scholarship
Tanzania rice production to increase two fold by 2018
Rice Prices
Arkansas Farm Bureau: Daily Commodity Report
GCAP beneficiaries harvest 1.733 tonnes of rice
Growers learn what they can do with precision ag technology
Editorial Board
Chief Editor
Hamlik
Managing Editor
Abdul Sattar Shah

Rahmat Ullah
Rozeen Shaukat
English Editor
Maryam Editor
Legal Advisor
Advocate Zaheer Minhas
Editorial Associates
Admiral (R) Hamid Khalid

Javed Islam Agha
Ch.Hamid Malhi
Dr.Akhtar Hussain
Dr.Fayyaz Ahmad Siddiqui
Dr.Abdul Rasheed (UAF)
Islam Akhtar Khan
Editorial Advisory Board
Dr.Malik Mohammad Hashim
Assistant Professor, Gomal

University DIK
Dr.Hasina Gul
Assistant Director, Agriculture KPK
News Detail...
Pak exporters to join FoodEx Saudi

ISLAMABAD: Pakistani exporters will be participating in FoodEx Saudi 2016
being held from November 21 to 24 in Jeddah.Several Pakistani companies through
the Trade Development Authority of Pakistan (TDAP) will be participating in the
exhibition being arranged by the Saudi Exhibition Company a statement said
Wednesday.Pakistan is famous for the exquisite and aromatic basmati rice, and
seven established rice export companies, including Reem Rice Mills, Elahi Rice
Mills, Khalid Rice Mills, Bismillah Sehla Processing Plant, and Tooba Rice Mills,
are participating in the exhibition.
Dr.Hidayat Ullah
Assistant Professor, University of
Swabi
Dr.Abdul Basir
Assistant Professor, University of
Swabi
Zahid Mehmood
PSO,NIFA Peshawar
Falak Naz Shah
Head Food Science & Technology

2
ART, Peshawar

In the category of bakery and confectionery items, ready to eat products, and frozen food, Pakistan is
introducing Golden Harvest Foods and their brand DAWN. Pakistan hopes that the relationships forged
and partnerships established at FoodEx Saudi will go a long way in benefiting both the countries.
https://www.thenews.com.pk/print/165383-Briefs
Pakistani exporters to participate in FoodEx Saudi exhibition

ISLAMABAD (APP): Pakistani exporters will be participating in FoodEx Saudi 2016 exhibition,
being held from November 21 to 24 in Jeddah. Several Pakistani companies, through the Trade
Development Authority of Pakistan (TDAP), will be participating in the exhibition, being
arranged by Saudi Exhibition Company, said a message received here Wednesday from Jeddah.
Pakistan is the original home of "Basmati Rice", famed around the world for its exquisite taste
and aroma. The Government of Pakistan, through TDAP, is bringing 7 established companies
that have proven themselves over the years as exporters of genuine, high-quality exporters to the
rest of the world. These companies included Reem Rice Mills, Lahore; Elahi Rice Mills, Lahore;
Khalid Rice Mills, Lahore; Bismillah Sehla Processing Plant, Nankana; N.Y. Company, Karachi;
Tooba Rice Mills, Karachi; and Khan Rice Mills, Karachi.
In the category of Bakery and Confectionery Items, Ready-to-Eat Products and Frozen Food,
Pakistan is introducing a company which has been singularly successful in establishing a FoodItems brand with international recognition.
The company is GOLDEN HARVEST FOODS from Karachi, and their brand is DAWN. By
facilitating the participation of these excellent companies in the prestigious exhibition, FoodEx
Saudi 2016, the Government of Pakistan is not only sending traders and marketers to Kingdom
of Saudi Arabia, but ambassadors of our land and our people. Pakistan hopes that the
relationships forged and partnerships established at FoodEx Saudi will go a long way in
benefiting both the Kingdom of Saudi Arabia and the Islamic Republic of Pakistan, and will only
serve to reinforce the already monumental relations of brotherly and spiritual love that both
peoples hold for each other.
Wednesday, 16 November 2016 19:47
Posted by Parvez Jabri
ISLAMABAD: Pakistani exporters will be participating in FoodEx Saudi 2016 exhibition, being
held from November 21 to 24 in Jeddah.
Several Pakistani companies, through the Trade Development Authority of Pakistan (TDAP),
will be participating in the exhibition, being arranged by Saudi Exhibition Company, said a
message received here Wednesday from Jeddah.
Pakistan is the original home of "Basmati Rice", famed around the world for its exquisite taste
and aroma. The Government of Pakistan, through TDAP, is bringing 7 established companies
that have proven themselves over the years as exporters of genuine, high-quality exporters to the
rest of the world: These companies included Reem Rice Mills, Lahore; Elahi Rice Mills, Lahore;
Khalid Rice Mills, Lahore; Bismillah Sehla Processing Plant, Nankana; N.Y. Company, Karachi;
Tooba Rice Mills, Karachi; and Khan Rice Mills, Karachi.
In the category of Bakery and Confectionery Items, Ready-to-Eat Products and Frozen Food,
Pakistan is introducing a company which has been singularly successful in establishing a FoodItems brand with international recognition.
The company is GOLDEN HARVEST FOODS from Karachi, and their brand is DAWN.
By facilitating the participation of these excellent companies in the prestigious exhibition,
FoodEx Saudi 2016, the Government of Pakistan is not only sending traders and marketers to
Kingdom of Saudi Arabia, but ambassadors of our land and our people.

Pakistan hopes that the relationships forged and partnerships established at FoodEx Saudi will go
a long way in benefiting both the Kingdom of Saudi Arabia and the Islamic Republic of
Pakistan, and will only serve to reinforce the already monumental relations of brotherly and
spiritual love that both peoples hold for each other
New circles in the sands of distribution

New retail channels are neutralizing the traditional advantage that distribution offered and are providing
opportunities for innovative brands to emerge
G.V. Ravishankar
Hindustan Unilever has a strong presence across 6.3 million retail outlets. Photo: Priyanka Parashar/Mint
The importance of distributionthe ability to take your product to the consumercannot be overstated in
India where companies have stayed dominant through their ability to reach the length and breadth of the
country. A great example is Hindustan Unilever Ltd which, with its strong presence across 6.3 million

retail outlets, has been the undisputed leader across several consumer product categories. Will traditional
distribution models continue to remain as strategic in the future? What should younger companies do to
neutralize this significant advantage that incumbents have built over decades?
Distribution as a Strategic Advantage
In India, as in Europe, one encounters a different culture, language and consumer habit every few hundred
kilometres. However, unlike Europe, we have not had retail infrastructure that brands can use to build an
effective presence across the country. This has posed tremendous challenges to consumer products
companies, both for marketing as well as distribution.
It is not uncommon to see three-five layers of intermediaries between the brand owner and the eventual
consumer. As inefficient as that may soundgiven the margin requirements of each layer this
continues to be the most effective way to get to the consumer in most parts of the country. With close to
70% of the country living outside urban areas, a distribution model that looks like the one in the
accompanying graphic ensures that there is both reach and coverage.
Companies with such national distribution structures use it as a moat to keep out challengers. Young
companies find it hard to build relationships with hundreds, and possibly thousands of distributors and
find it even harder to make the economics (RoI or return on investment) work for them at small scale.
However, recent changes in the retail landscape and interesting developments in the logistics and
financial services industries have combined to challenge this so- called strategic advantage of incumbents.
In fact, for some categories, traditional distribution structures could even become impediments to reacting
to shifts in consumer preferences and in adopting large-scale changes such as the goods and services tax.
The Changing Face of Distribution
In light of all the new developments, there is tremendous potential for new consumer products companies
to re-imagine distribution in their favour. Below are a few trends and approaches that may allow them to
do this.
6
Emerging retail models: Much has changed in the retail landscape over the last 10 years. The two new
fastest growing channels are modern trade and e-commerce. The likes of Amazon and Flipkart are

threatening to change buying habits in a way that could put traditional distribution models at risk. Breadth
of products, aggressive pricing and convenient delivery options have made this the retail channel of
choice for a new generation of consumers.
Consumer product start-ups find online retailers to be ideal channel partners, thanks to their willingness to
experiment with new products and their ability to get quick consumer feedback. We have seen the
emergence of several names in beauty, wellness and apparel that are online first or online-only brands.
MuscleBlaze, an online first brand, grew to become one of Indias top three protein brands within three
years of its launch.
Modern trade has emerged as another large channel for consumer products companies and contributes to
approximately 8% of total retail transactions in the country. For certain categories such as packaged
basmati rice, modern trade has a penetration of more than 20%, making this a channel that is essential in
every marketers mix today. We have seen retailers such as Reliance Retail and Natures Basket
encourage smaller, innovative and niche brands by giving them shelf space and visibility across India.
A good example of this is Drum Foods, which successfully markets a premium ice cream brand called
Hokey Pokey and a Greek yogurt brand called Epigamia, largely using modern trade as a channel. For a
few categories, modern trade is likely to emerge as an effective means for innovative consumer product
start-ups to gain exposure and build sizeable businesses over time.
Direct distribution: A few challenger brands have gone the direct distribution route in order to retain
control over customer experience and this has paid off. For example, when Hector Beverages, the maker
of the wildly popular Paper Boat range of traditional Indian beverages, was ready to go to market, it was
determined to deliver a high level of experience to its first set of customers and realized that the existing
distribution system was not geared to do this. So it built a direct-to-retail model that gave its products
excellent visibility in stores and resulted in high consumer affinity for the brand.
Another example worth noting is that of ID Foods, the maker of a range of ready-to-cook natural foods.
Like Hector Beverages, ID Foods also realized that they were up against a distribution system that was
not designed to deliver fresh foods. With their near obsessive focus on freshness and quality, ID Foods
decided to build a direct distribution channel that would move its products from the factory to retailers

everyday. While this sounds hard to do, this was an essential part of its overall value proposition and one
of the reasons for the brand loyalty it enjoy today. Clearly, if handled right, direct distribution can be a
powerful way for consumer product start-ups to seed the market and establish consumer connect.
Direct to consumer: In some categories, brand owners are taking their products directly from factories to
consumers by leveraging several digital channels for customer acquisition. In categories like apparel and
niche personal care products, the young Indian consumer is yet to form strong brand loyalties and this
allows new consumer product start-ups to build meaningful businesses by speaking directly to and
innovating for this segment. Bohoo clothing, a UK-based rapid fashion brand, has grown rapidly from
zero to over $250 million in five years, purely operating online and introducing 300 new styles of
clothing for women every week.
A few companies are attempting to do a similar direct-to-consumer approach online in India, using rapid
fashion (design to retail in 7-10 days) and international styles as their selling points. These companies aim
to use their strengths in digital marketing to keep the cost of customer acquisition low. Urban Ladder has
built a sizeable business and a highly admired furniture brandbased entirely on the online and direct-toconsumer modelthrough obsessing over all the details from design to installation to ultimate customer
satisfaction.
Such full-stack companies are cutting through layers and enabling a naked touch between the brand and
the consumer, thus controlling the brand experience fully. On a cautionary note, the approach of direct-toconsumer only works when the economics allow it. For several categories where order values or absolute
gross margins are low, this approach is unlikely to be profitable.
Distribution tech platforms
As e-commerce becomes more prevalent, new business-to-business (B2B) distribution platforms are
emerging in several categories. From steel to toys, several young entrepreneurs are building stores that
small retailers can order from, in the quest to eliminate layers and drive greater efficiencies. These new
platforms aggregate several retailers and provide opportunities for new consumer product start-ups to
access and target. While these platforms are still evolving in form, the inherent efficiency they help build
is undeniable.

Electronics Bazaar, a B2B e-commerce company, is helping take a number of mobile phone brands to
tens of thousands of retailers through its distribution platform. In a category where brand loyalty is low,
this distribution channel can, over time, nullify the advantage that a brand like Samsung enjoys thanks to
its distribution reach. A clutch of new start-ups are emerging in apparel, presenting manufacturers (or
labels) directly to small retailers and opening doors for new brands in the process.
Fintech and logisticsHitting the Core
This last one is still an early trend but could change the face of distribution. It involves removing logistics
and financing from under the purview of distributors, leaving them with more of the warehousing
function. It may sound radical today but it could lead us to a better world in which all the entities involved
specialize in what they do best.
For example, a specialist logistics firm can enable last mile delivery of multiple brands from a
distributors warehouse with optimal beat planning, an small and medium enterprise credit focused
financier can fund the retailers inventory based on its point of sale data, and sophisticated ordering
platforms will allow retailers to order products based on sales data and customer preferences. In such a
world, current distribution systems will seem both limited and inefficient.
In summary, emerging new retail channels are neutralizing the traditional strategic advantage that
distribution offered and providing opportunities for innovative brands to emerge and catch the consumers
fancy. As this new breed of entrepreneurs is able to fashion distribution channels and modes that work for
them and their products, consumers are in for a significant upgrade to customer experience.
G.V. Ravishankar is Managing Director at Sequoia Capital India Advisors.
(Disclaimer: Hector Beverages is owned by a Sequoia portfolio company. ID Foods is a brand owned by
a former Sequoia portfolio company.)
This article is the second in a three-part series highlighting key trends and developments in Indias
consumer entrepreneurial space.

Best way to show you care? Give them a cuppa: Making a
tea, preparing a surprise meal and running a bath among top
50 signs you appreciate someone
A poll of 2,000 adults has revealed the top ways people show they care
Eight in ten Brits consider themselves to be big-hearted, with the average adult doing
something to show they care around once a day
Some people go the extra mile to show they care by taking part in a diet
Four in ten admit doing a good deed to earn brownie points they can bank
By DAILY MAIL REPORTER
PUBLISHED: 01:41 GMT, 16 November
2016 | UPDATED: 02:05 GMT, 16 November
2016
Cooking someone's favourite meal, making them a
cup of tea without being asked, and watching a TV
show or film you hate but know they enjoy are
among the top 50 signs you care, a survey has
found.
A poll, of 2,000 adults, has revealed the top ways to
show you care, which also includes sharing your
food with them, giving them the biggest or last slice
of cake and doing the chores without being asked.
Preparing a healthy meal for them, taking them out
for a surprise meal and taking an interest in a subject
that interests them, even if you find it boring, feature
in the top 50.
Cooking someone's favourite meal, making them
a cup of tea without being asked, both topped the
list when people were asked for signs someone
cares about you
Some people really go the extra mile to show they
care by taking part in a diet with them, or even doing an extreme challenge such as a marathon or
charity run with them to offer their support.
10

But while six in ten of those polled do something to show they care to make the recipient feel
loved, to cheer them up or to motivate them, more than four in ten admit to doing it to earn
brownie points they can bank for later.
It also emerged eight in ten Brits consider themselves to be big-hearted, with the average adult
doing something to show they care around once a day.Camilla Sheeley, from Tilda Basmati rice,
which commissioned the research, said: 'Everyone wants to feel they are cared for and appreciated
and sometimes it only takes something small to make people feel this way.
'Something as simple as a spontaneous hug or just a smile can really make someone feel better.
Researchers found 95 per cent of people say they make a conscious effort to show they care
with the majority (74 per cent) doing it to make someone feel loved
'Food also appears to be a great way of showing you care - whether it's just cooking them their
favourite meal when they've had a hard day or making a healthy and nutritious dish to support
them if they are on a diet or not feeling 100 per cent.'
Carole Ann Rice, a life coach and author added: 'Offering to cook a meal when someone is ill,
remembering birthdays or special occasions, helping a friend declutter a spare room or join them
on a scary hospital appointment can make life meaningful and rich.
11

'Little and often is the key to sustained happiness and enjoyment of life and that can be right here,
right now and in the present.'
Cooking someone their favourite meal is the most popular way to show you care, followed by
making a cup of tea without being asked, checking in to see if they are OK and giving them a
spontaneous hug.
Giving them a compliment came fifth, with texting them to see how they are, saying 'thank-you',
listening when they need to offload, saying 'I love you' for no reason and offering to share your
food among the top ten.
Other ways to show you care include remembering important dates such as birthdays and
anniversaries, recording their favourite TV show, or one you think they might enjoy and cooking a
meal you know they like, despite it being something you aren't keen on.
Researchers found 95 per cent of people say they make a conscious effort to show they care with
the majority (74 per cent) doing it to make someone feel loved.
Others do it to cheer someone up (56 per cent), to show their appreciation (64 per cent), motivate
them (28 per cent) and to help someone become fit and healthy (16 per cent).
12

Giving someone the biggest or last slice of cake and doing the chores without being asked also
made the list after 2,000 people were polled
But 42 per cent admit to doing something to show they care just to get brownie points or extra
credit with their partner, friend or relative.And it's men who are most likely to do this, with 47 per
cent of admitting to it compared to just 3
http://www.dailymail.co.uk/news/article-3940370/Best-way-care-cuppa-Making-tea-preparing-surprisemeal-running-bath-50-signs-appreciatesomeone.html?ITO=1490&ns_mchannel=rss&ns_campaign=1490
Nigeria: Smugglers Use Bullion Van to Import Rice

By Dele Ogunyemi
Ibadan The Nigerian Customs Service (NCS), Oyo/Osun Area Command on Tuesday intercepted
a bullion van loaded with foreign rice and escorted by police along the Saki axis in the Oke Ogun
area.Two persons apprehended with the van are currently being interrogated it said.The Customs
Area Controller for the Command, Mr. Tolutope Ogunkua, while parading the intercepted van with
its contraband to journalists in Ibadan, remarked that the arrest should send a serious signal to
recalcitrant saboteurs of the Nigerian economy.
"The arrest of a bullion van meant for conveying cash now used in concealing smuggled imported
foreign rice should send a serious signal to these recalcitrant saboteurs of the Nigerian economy that
there is no hiding place."We are determined to beat all their concealment patterns with our superior
intelligence network," the Customs area Controller said.
http://allafrica.com/stories/201611160597.html
At Darya, 30 years of 'good food, good company'

A combination dish with two koobideh beef skewers, one beef shish kebab skewer and boneless chicken
with grilled tomatoes.
(Kevin Chang / Weekend)

Kathleen LuppiContact Reporter
Stormy Waldeck eats lunch five days a week at Darya, an acclaimed Persian restaurant in South
Coast Plaza Village.
13

The sales manger for a Tustin-based insurance company will head to the restaurant's
bar, order the boneless chicken kebob and talk with the waitstaff, cooks and
clientele he sees on a near-daily basis.
It's been his routine for 20 years."Getting to share a meal with the other regulars is part of the
attraction," Waldeck said. "Many are soccer fans, and the European professional soccer leagues
play their matches during our lunch hour, so it's good food, good company and enjoying a soccer
match featuring the best players in the world.""Darya has an exceptional staff that have become
like family over the years," he said.
Partners, from left, Ray Esfahanian, Ali Abedi, Sam Salout and Mahmoud Parvari co-own
Darya, a Persian restaurant at South Coast Plaza Village in Santa Ana. Darya is celebrating its
30th anniversary this month.
14
It's been a family for some time as the fine dining, Persian cuisine and good times for Darya's
owners, staff and patrons will celebrate the restaurant's 30th anniversary this month.

Back in 1986, Sam Salout and a partner opened the restaurant's original location in Orange. With
the kitchen's authentic Persian recipes boneless lamb kebab, borani and Basmati rice mixed
with raisins, lentils, dates and saffron Darya, meaning "sea" in Farsi, grew a following of
Orange County residents and professionals.
So big of a following that loyal customer Henry Segerstrom, a philanthropist, entrepreneur,
patron of the arts and leader of retail center South Coast Plaza, invited Darya's owners to relocate
to the South Coast Plaza Village in 1996.
Today, Salout's former partner continues to operate Darya in Orange.
The Santa Ana location, which features a formal stairway, grand piano, wall-to-wall French
doors, beveled windows and an upstairs private mezzanine room, seats about 200 guests and
about 50 people on a patio that's equipped with a large outdoor fountain.
"It's about the quality of food, service and friendliness," said partner Ray Esfahanian, who coowns Darya with Salout, Ali Abedi and Mahmoud Parvari. "Our name was always good because
we are dedicated to the customer."
Baghali polo is a fresh seasoned boiled lamb shank served with basmati rice mixed with dill
weed and lima beans.
Customers, he said, range from outof-state
guests,
businessmen
and
traveling
women
and
residents of Los Angeles and

Orange
counties.To
further
its
success and community outreach,

Darya added marketing director
and
event
coordinator
Arezou
15

Hooshiarnejad to take care of delivery and catering, the website and social media.Since
Hooshiarnejad joined the staff in 2013, the restaurant has almost doubled the catering
department, providing gourmet meals at off-site weddings, anniversaries and celebrations.
Darya, Hooshiarnejad said, has also become known to diners as a place to celebrate Persian New
Year in March, as well as Western observances like Halloween and New Year's Day.Esfahanian,
who immigrated from Iran in 1979 at age 18 and moved to Long Beach, where he found work as
a dishwasher at Jack in the Box,always wanted to work in the food industry.
After moving to Irvine, he formed friendships with Darya's co-owners, and together he and the
team, including the restaurant's chef for the past three decades, envisioned a family-run
restaurant that offered spiced Persian foods.
To celebrate the restaurant's milestone, Darya will close Sunday for a private party to thank
neighbors, loyal customers and vendors for their 30 years of support.It will reopen Monday and
roll back prices for two of its most popular lunch and dinner items, the chelo beef kebab and
boneless chicken kebab.The restaurant will undergo a facelift with new carpet, new entree
listings and a catering department expansion, Esfahanian said, but before implementing the
touch-ups, the staff and patrons have one thing in mind:
A celebratory pomegranate martini.
Darya is located at 3800 South Plaza Drive, Santa Ana. For more information, call (714) 5576600 or visit daryasouthcoastplaza.com.
kathleen.luppi@latimes.com
Twitter: @KathleenLuppi
http://www.latimes.com/socal/daily-pilot/entertainment/tn-wknd-et-1113-darya-restaurant-20161112story.html
16

Thai government pledges to help rice farmers battle low
prices
PUBLISHED: 4:00 AM, NOVEMBER 17, 2016
BANGKOK Thailands junta government has vowed to help farmers sell their rice at better
prices and directly to consumers by cutting out the middlemen, as efforts intensified to soften the
impact of falling prices on farming communities.Over the past week, military units in all regions
have bought both unmilled and milled rice from farmers totalling 18,991 tonnes, said the
National Council for Peace and Order (NCPO) deputy spokeswoman Colonel Sirichan
Ngathong. The junta is formally known as the NCPO. Col Sirichan said the military
cooperatives five millers have also milled 69 tonnes of rice for farmers in the north-east.
Soldiers were also deployed to 44 provinces to help farmers harvest rice, collect data and survey
rice purchases by the 1,068 privately-run rice millers. They also organised markets where 1,085
stalls were provided space to sell rice to more than 20,000 consumers, Bangkok Post quoted her
as saying earlier this week.
She added the NCPO found most farmers were satisfied with the assistance provided so far.
Rice prices in Thailand have been tumbling to record lows, hurting farmers in the worlds
second-largest rice exporter and prompting the junta to roll out rescue packages to head off
potential unrest. Rice exports account for about 10 per cent of Thailands gross domestic
product.
Earlier this month, the countrys rice committee announced new loan schemes worth US$514
million (S$728 million) to help rice growers, as the junta looked to gain support in rural areas
ahead of an election next year. The Thai navy had also pledged to buy rice directly from farmers
and assign naval ratings to help them harvest their grain.
Army chief General Chalermchai Sitthisart, who is also the NCPO secretary-general, said the
government is quickly implementing measures designed to combat the problem of low rice
prices. He also said the NCPOs Peace and Order Maintaining Council is exploring other ways to
resolve the problem of low rice prices and those of other crops in a more sustainable manner.
17
The previous government headed by former prime minister Yingluck Shinawatra won an election
in 2011 in part by appealing to rice farmers with a scheme to buy their grain at above-market

rates. It cemented her popularity among many farmers but led to huge stockpiles of unsold rice
and galvanised protests that led to her administration removal by the military following the May
2014 coup.
In her latest gambit to connect with the party faithful, Yingluck bought several truckloads of rice
from struggling farmers and insisted on Tuesday she had never taken advantage of the farmers
by buying and re-selling their rice.
Writing on Facebook, she said she bought the milled rice from farmers in north-eastern
provinces at a price of 20 baht (S$0.80) per kg, a profitable price for farmers, and sold the rice at
20 baht per kg without taking a profit.
If I wanted to make a profit or pass the burden to the end buyers, I would have had to sell the
rice at 25 baht/kg, she wrote. Regrettably, my intention as a citizen to help farmers during this
hard time was interpreted in other ways. AGENCIES
http://www.todayonline.com/world/asia/thai-government-pledges-help-rice-farmers-battle-low-prices
Indonesia sees rice stocks soar, no imports planned until yearend

Ina Parlina
The Jakarta Post
Jakarta | Thu, November 17, 2016 | 10:17 am
Food court: President Joko Jokowi Widodo (right) talks with Agriculture Minister Amran
Sulaiman (center) and Village, Disadvantaged Regions and Transmigration Minister Eko Putro
Sandjojo in a rice field in Boyolali, during a visit to the Central Java regency on Oct. 29.
(Antara/Aloysius Jarot)
After struggling to survive the impact of the El Nio weather phenomenon last year, Indonesia
has finally seen domestic supply of the countrys most important staple food return to adequate
levels, putting aside the need to import by year-end.President Joko Jokowi Widodo said
Wednesday that the countrys national rice stock stood at 1.98 million tons in October, soaring
from 1.03 million tons in the same month last year, an achievement he attributed to friendly
weather throughout this year.
18
I can assure you that there will be no [rice] imports until the end of the year, he said on the
sidelines of his visit to the Army Strategic Reserves Command (Kostrad) headquarters in
Cilodong, on the outskirts of Jakarta.The El Nio weather pattern, known to trigger a prolonged
dry season, impacted rice production in the country in the final months of last year.Soon after his
inauguration in late 2014, Jokowi announced that he was targeting achieving rice self-sufficiency
by 2017 and his government would give more incentives to farmers to meet this objective.
In 2014, the government, through the State Logistics Agency (Bulog), imported at least 425,000
tons of rice from Thailand and Vietnam
http://www.thejakartapost.com/news/2016/11/17/indonesia-sees-rice-stocks-soar-no-importsplanned-until-year-end.html
Dollar Exchange Rate Climbs, Shakes Up Burmas Business

Community
By KYAW HSU MON 17 November 2016
19

RANGOON The US dollar exchange rateat its highest since the new government came to power in
Aprilhas Burmas business community looking for better trade policy.In the black market, the
exchange rate is currently 1306 kyats [US$1] per dollar; its too high for importers. If the import demand
increases, it could impact the prices of daily commodities, making them increase, too, said U Zaw Min, a
rice trader in Rangoon.
The Central Bank of Myanmar places the official exchange rate at 1287 kyats per dollar. Observers say
that a major cause for the spike in the exchange rate is less foreign direct investment to Burma, while
local demand for imported items has increased.
Its good for [foreign] exporters, since the value of their dollar is strong, he said.U Ye Min Aung, the
newly elected vice president of the Union of Myanmar Federation of Chambers and Commerce Industry,
told the Irrawaddy that Burmas business could be facing trade troubles if the government is unable to get
a handle on the situation soon.This is the time when the government must act decisively, must create a
better trade policyone that actually works, U Ye Min Aung said. For example, exporting rice to
China is legal in Burma, but in China, its illegal to import rice from Burma, so earnings from rice exports
dont come into the local banking industry, he said, adding that rice is Burmas major export item.
Rice exports amount to 1 million tons per year and could yield US$400 million per year, but not all of
that money comes here, he said.China officially banned rice imports from Burma in 2014, but in lieu of
assurances that most rice be milled and meet certain quality standards, the trading rice across the SinoBurmese border accounts for a majority of Burmas total rice exports.U Ye Min Aung also stressed that
Burmas foreign direct investment between April and September has also declined and might be playing a
role in the high dollar exchange rate.A long-term solution would be to reassess trade policy, U Ye Min
Aung said.U Khin Maung Nyo, an economist, echoed that the Central Bank must step up and address
Burmas trade woes.It seems like the Central Bank isnt taking any responsibility, but it must, U Khin
Maung Nyo said. Everything is related. Demand for imported items is increasing, and consumers will be
the ones who are harmed by the impact.
www.irrawaddy.com/business/dollar-exchange-rate-climbs-shakes-up-burmas-busines
Chinas space station now has insects, weeds and rice on

board
INSECTS, weeds and rice are growing on the Chinese space station, and could pave the way for
future food sources for astronauts.
20

Chinas Tiangong-2 space station launched on 15 September, and two astronauts have been
living there since mid-October. The station includes experiments growing thale cress an edible
weed and rice in microgravity. Chinese news sources are reporting that the cress has flowered
and some of the rice plants are 10 centimetres tall.
The station also hosts an experiment designed by Hong Kong middle school students involving
six silkworms, which previous studies have suggested could be protein sources for long space
journeys. Five of the silkworms have spun cocoons.When the astronauts return to Earth, which is
expected around 18 November, they will bring cress samples back with them. The rice
experiment will continue for several months.
This is not the first time weve grown food in space astronauts on the International Space
Station ate lettuce grown in orbit. But the Tiangong-2 experiment lets scientists on Earth control
the incubator environment remotely.
This article appeared in print under the headline Chinese space food
https://www.newscientist.com/article/mg23231005-000-chinas-space-station-now-hasinsects-weeds-and-rice-on-board/
Conservation and Sustainability - Beyond the Buzz

By Michael Klein
ARLINGTON, VA - Marketers and trend watchers

constantly tell us that today's customers are demanding
more information about what they are eating and also
how their food is being produced, and they use
buzzwords like conservation and sustainability to push
this agenda. At next month's USA Rice Outlook
Conference in Memphis, attendees will be able to take a
deep dive into this conversation with a two-part panel
that will examine both practical, on-farm conservation
practices and in-market sustainability trends. No matter
where in the rice supply chain attendees are, they will
not want to miss this valuable session that immediately
follows the Annual Rice Awards Luncheon.The
sessions will be moderated by USDA'S Chief of the
Natural Resources Conservation Service (NRCS), Jason
Weller, whose leadership and vision of partner-driven
21

conservation on private working lands has enabled the USA Rice-Ducks Unlimited Stewardship
Partnership program to flourish. Part one is all about water conservation. Expert panelists,
including Dr. Michele Reba, research hydrologist, and Dr. Joe Massey, research agronomist,
both with USDA's Agricultural Research Service (ARS); Trey Cooke, executive director of Delta
F.A.R.M.; and Michael Sullivan, NRCS State Conservationist for Arkansas, tackle important
topics such as field design and resulting water quantity, irrigation methods, and existing
technology all designed to help the rice farmer use water as efficiently as possible. They'll also
talk about programs that offer farmers assistance for making land and technology improvements.
Part two is a discussion on sustainability. It means different things to different people, but no
matter what it means to you, if you are in the rice business, you won't want to miss this
session. Panelists Mary Grady, director of business development with Winrock International's
American Carbon Registry; Amy Braun, sustainability director with Kellogg Company; Rod
Snyder, president of Field to Market; and Jennifer James, Arkansas rice farmer and chair of the
USA Rice Sustainability Committee will talk about the United Nations Paris Agreement and its
impact on the average U.S. rice farmer. The panel also will cover sustainable food sourcing,
Field to Market's Field Print Calculator that seeks to quantify the environmental benefits of rice
farming, and the USA Rice Sustainability Plan, and what this industry-wide, multi-sector plan
means for your company or operation.
It's not too late to get in on the conversation, although the original hotel block at the Sheraton is
sold out. Rooms are available at the Crowne Plaza Memphis Downtown Hotel across the street
and you can make a reservation by calling 1-866-310-1173and asking for the special USA Rice
rate of $140. If you have any questions or issues, contact Jeanette Davis
at jdavis@usarice.com or 703-236-1447. The USA Rice Outlook Conference is the largest
conference in North America dedicated specifically to rice. This year's conference will be held
in Memphis, December 7-9
Prospects for unrest in Thailands rice bowl

by Alexander Macleod , November 15, 2016
Collapsing agricultural prices have forced the junta to offer loans to rice farmers. Rice subsidisation
in Thailand has historically proven ill-fated; should this policy fail, what is the likelihood of rural
unrest?
22
Thailands rice industry is in crisis, at a time of great uncertainty generated from King Bhumibol
Adulyadejs passing. The junta has resorted to providing loans to jasmine rice farmers. Jasmine rice
accounts for approximately half of rice export incomes in Thailand an important source of foreign
currency reserves. The market value of jasmine rice has fallen over a third since 2013, and is at a
nine-year low.
Past rice subsidy schemes have proven ill-fated and attracted the ire of the junta. After they ousted
Prime Minister Yingluck Shinawatra in May 2014, they immediately halted her flagship rice subsidy
scheme which had allegedly squandered billions of dollars.
This article will not review that scheme; suffice to say, despite ultimately failing it had provided
farmers with immediate economic security. Regions which thrived under that scheme have been hit
by economic strife. One such region is Isan, the northeast region where jasmine rice production is
concentrated. 21 million people live here, one third of Thailands population.
Resentment growing in rural Thailand

This latest pledge will do little to ease growing resentment for the junta in the rural heartlands. Here,
support for the Shinawatra family is well-documented.
23

Thaksin Shinawatra, who ruled between 2001 and 2006, was reputed for his populist policies that
appeased the poor and marginalised rice-growing areas of Northern Thailand.
Thaksin was ousted in 2006 because of his perception among members of the establishment as a
corrupt figure who squandered taxes to buy rural votes. The same fate befell Yingluck in 2014. Both
times, the military ousted governments which the northern regions were responsible for putting in
power.
This was effectively a message that the rural vote did not matter. It was an insult to 15.5 million
farmers (or 40% of Thailands total labour force).
Voting data showing support for the juntas new constitution reveals an overwhelming rejection of
the junta in the north and northeast on top of the insurgency plagued southern regions.
In contrast, Thaksin, responsible for the modernisation and development of those regions, remains a
saintly figure in rural Thailand. He is still widely seen as Thailands most powerful politician, in
part due to the influential pro-Shinawatra Red Shirts movement that is willing to do his bidding.
24
The Red Shirts have provided much of rural Thailand with an important political outlet

Broader oppositional forces
The Shinawatras were responsible for bringing a forgotten section of society back into political play.
But beyond party politics there are broader forces adding to rice growers resentment.
Despite the importance of rice cultivation, the production which yields the highest incomes is mainly
under the control of the larger conglomerates. Farmers also lose out on profits to powerful and
influential middlemen.
Farmers have little control over their land. The juntas article 44 can be used by the government
agency overseeing land redistribution, the Agricultural Land Reform Office (ALRO),
to force farmers off land.
Many farmers have a mortgage with local businessmen, and are mired in debt. Research shows that
the percentage of farmers owning land in Thailand has dropped dramatically from 44% in 2004 to
15% in 2011. Analysts see the land sales as a symptom of an expanding household debt crisis that
could plunge Isan into social instability.
Land rights problems have been exasperated by political turbulence over the past fifteen years.
Because of the opposition between the Shinawatra clan and the establishment, rice farmers are used
as a political football. Very often, new governments fail to honour the land rights commitments to
farmers agreed under past regimes.
Eroding support for Yingluck

With the general election scheduled for late in 2017, the junta hopes its pledge will prevent renewed
political support for Yingluck. Should it fail, how realistic is that renewed support?
Yingluck currently faces charges from the National Anti-Corruption Commission (NACC) for
corruption and a perceived dereliction of duty relating to her rice scheme.
If found guilty, Yingluck faces up to 10 years in prison, which could prove politically volatile. It may
rally her supporters while Yingluck sits in prison, as a martyr, akin to a Thai Aung San Suu Kyi.
The military likely do not want to push too far, and instead want to limit her current influence
(despite her recent publicity stunt).
Yinglucks imprisonment would also cause Thailand unwelcome publicity and international scrutiny,
which the junta will not want. They may prefer to pile on the criminal charges to smear her political
reputation and reduce the likelihood of her governing again.
25

However, one key aspect of Yinglucks ouster was that she had lost the support of the farmers. In
December 2013, her government failed to approve a renewed budget for rice subsidisation, and in
January 2014 it defaulted on existing payments to farmers.
Yingluck Shinawatra has proven a very divisive figure in Thai politics
These failures provoked the 2014

movement, and those protesting were
mostly voters who had originally elected
Yingluck. Thus compared to her brother,
who remains in self-imposed exile, she is
hardly a galvanising figure in Thai
politics.Whether or not support for either
Shinawatra is revived, today the opposition
has been cowed by the military. After the
coup the military significantly cracked down
on dissent, making the Red Shirts once
again politically weak (although there is a risk of radicalisation if they are oppressed too much).
Overall, the 2014 coup reinforced the reality that anytime provincial and rural interests threaten to
control the system, the junta have the capacity to intervene and reinforce the status quo.
Conclusion
Since the 2014 coup, the economy has hit crisis and struggled to regain momentum. Thailands
history of rural exclusion, combined with a growing debt crisis for the farmers, suggests that the
conditions are ripe for protests. This is especially since the new Crown Prince may face difficulties in
legitimising the juntas regime. However, in contrast to Thaksin, Yingluck has lost the confidence of
her key constituency. Moreover, the juntas absolute power has limited the capacity for organised
dissent. The junta will certainly be confident in this knowledge. Nevertheless, we can expect them to
throw more money at the rice farmers to ensure they remain onside during this politically sensitive
period.
http://globalriskinsights.com/2016/11/prospects-unrest-thailands-rice-bowl/
Rice Mill Machine Market

BHler, Hunan Chenzhou, Zhejiang Qili Machinery, Hunan Xiangliang, Wufeng
26

Global Rice Mill Machine Industry Market Research 2016
This press release was orginally distributed by SBWire
Deerfield Beach, FL -- (SBWIRE) -- 11/16/2016 -- Rice Mill Machine research report presents an
indepth analysis of the global market by growth, market segments and geographic markets. The
review has been based on the report titled, " Rice Mill Machine Market - Industry Analysis, Size,
Share, Growth, Trends and Forecast, 2016 - 2020."
Firstly, Rice Mill Machine Report provides a basic overview of the industry including definitions,
classifications, applications and industry chain structure. The market analysis is provided for the
international market including development history, competitive landscape analysis, and major
regions' development status.
Request for Sample Report @http://www.marketresearchstore.com/report/global-rice-millmachine-industry-market-research-2016-82046#RequestSample
This research report incorporates an in-depth analysis of the R&D technologies, including market
estimations and trends through 2016. Major players, competitive intelligence, innovative
technologies, market dynamics and geographic opportunities are discussed in detail in the report.
The report also examines recent developments and product portfolios of the major players along
with their market shares.
Market Segment by Manufacturers cover in this report :
Satake Manufacturing
BueHler
Hunan Chenzhou
Hubei Yongxiang
Zhejiang Qili Machinery
Hunan Xiangliang
Wufeng
Jiangsu Hexi Machinery
Yangzhou Zhengda Machinery
27
The report includes Profiles of the manufacturers of the leading products are analyzed, their
specific product strategies are outlined, and their pipeline of products is discussed.Market figures
are based on cost,price,revenues,growth rate and import/export in the current worldwide Rice Mill

Machine market.
Inquiry for Buying Report @http://www.marketresearchstore.com/report/global-rice-millmachine-industry-market-research-2016-82046#InquiryForBuying
The report is arranged to provide an overview of the Rice Mill Machine market by product,
company and geography. Forecasts are broken down by geographic region or by country. The
worldwide market is analyzed and data provided for each disease sub-segment.
For more information on this press release visit: http://www.sbwire.com/press-releases/rice-millmachine-market-bhler-hunan-chenzhou-zhejiang-qili-machinery-hunan-xiangliang-wufeng742595.htm
Media Relations Contact
Joel John
Corporate Sales Specialist
Market Research Store
Telephone: 386-310-3803
Email: Click to Email Joel John
Web: http://www.marketresearchstore.com/report/global-rice-mill-machine-industry-marketresearch-2016-82046
Read more: http://www.digitaljournal.com/pr/3145755#ixzz4QGWFRVpS

http://www.digitaljournal.com/pr/3145755
8 PAU students get research scholarship

Tribune News Service
Ludhiana, November 16
Eight students from Punjab Agricultural University (PAU) are among the 24 Indians who have
received the Monsanto Beachell Borlaug International Scholars Program (MBBISP) Research
Scholarship.The students are Bhanu Kalia whose research is focused on the methodology for
efficient mapping of alien introgression for adult plant resistance to leaf rust and other agronomic
traits in wheat Aegilops Tauschii Hybrids; Amandeep Sandhu whose research is focused on
mapping and characterizing Leaf Rust Resistance Gene transferred from Triticum Monococcum
28

L to wheat (Triticum Aestivum L); Dharminder Bhatia who is researching on the Molecular
Characterisation of Inter-Specific Backcross Inbred Lines of Rice for mapping of Yield Related
QTLs; Amandeep Kaur who is doing the research on evaluating wild species germplasm for
variation in activity of bran lipase (RBL); Mitaly Bansal whose research is focused on fine
mapping and identifying candidate genes for stripe and leaf rust resistance transferred from
Aegilopsumbellulata to bread wheat (Triticumaestivum); Palvi Malik whose research topic is
Genome wide selection for rapid introgression of desirable alleles for productivity traits from
OryzaRufipogon into Oryza Sativa; Gurcharn Singh Brar working on improving genetic
resistance to Fusarium Head Blight in durum; and Karminderbir Kaur who is working on the
development of an in vivo haploid induction system in rice through distant hybridisation and
manipulation of CenH3 gene.
MBBISP is a global programme that receives applications from researchers in the field of
agriculture. The programme encourages young scientists and university students to develop new
plant breeding research for rice and wheat production. Arnab Das, Director (Corporate
Engagement), Monsanto, said: Through the scholars programme, we are encouraging the
students to undertake research and find solutions to tackle the challenges of hunger and food
security. Indian students have great potential which has been showcased by these researchers.
MBBISP was launched in India in 2009 by scientist Dr MS Swaminathan
http://www.tribuneindia.com/news/ludhiana/education/8-pau-students-get-researchscholarship/324366.html
Tanzania rice production to increase two fold by 2018

Tanzania has launched a rice production project that seeks to double the rice produced in its
borders by 2018
The project that seeks to support small holders efforts to improve rice production and seek
markets for them through a partnership with the Food and Agriculture Organization of the United
Nations (FAO) according to the Citizen
This project will provide small scale farmers with an opportunity to acquire new agricultural
practices and benefit more from the crop, said FAO country representative, Mr. Fred Kafeero
29
Tanzanias third staple food from Maize and Cassava is rice which has a local production of
about 1.35 million tonnes a year with small holder farmers producing 75 percent of the rice.Rice
plays a major role in the East Africans nation economy since it is a major source of food,
employment and income generating business for many locals. However, Tanzania still relies
heavily on rice imports.It is good to see that of late Tanzania has made major strides in rice
farming, whereby measures taken by the government have enabled the country to increase its
production to the extent that it meets the local demand said Kefeero
http://cctv-africa.com/2016/11/15/tanzania-rice-production-to-increase-two-fold-by-2018/
Rice Prices
as on : 17-11-2016 01:47:14 PM
Arrivals in tonnes;prices in Rs/quintal in domestic market.
Arrivals
Current
Price
%
Season
Prev. Prev.Yr
Modal
change cumulative
Modal %change
Rice
Gadarpur(Utr)
350.00 -58.73 193814.00
30
2055
1898
11.38

Cachar(ASM)
60.00
50
4470.00
2200
2200
-18.52
Srirampur(ASM)
60.00 -33.33
3020.00
3000
3000
0.67
Saharanpur(UP)
40.00
-20
7011.00
2280
2300
9.62
Khatra(WB)
39.00
14.71
1595.00
2300
2300
NC
Gazipur(UP)
35.00
9.38
3770.00
2210
2210
9.68
Gauripur(ASM)
34.00
6.25
3336.80
4500
4500
NC
Bishnupur(Bankura)(WB)
30.00
-25
606.00
2300
2300
Udala(Ori)
13.00 -18.75
812.00
2800
2800
NC
Dibrugarh(ASM)
11.60
36.47
215.60
2250
2250
Kolhapur(Laxmipuri)(Mah)
11.00
NC
2470.00
3000
3000
-14.29
Islampur(WB)
10.00 -33.33
578.90
2400
2400
11.63
Kaliaganj(WB)
10.00 -16.67
1255.00
2550
2550
-5.56
North Lakhimpur(ASM)
9.80
50.77
2259.90
1900
1900
NC
Chengannur(Ker)
6.50
NC
651.00
2400
2300
-4.00
Jeypore(Kotpad)(Ori)
5.80
61.11
343.50
4100
4100
26.15
Jeypore(Ori)
3.90 -29.09
363.70
4100
4100
NC
Kalyanpur(Tri)
3.00
NC
31.10
2800
2800
12.00
Lakhimpur(UP)
2.60
-93.5
365.95
2150
2190
-2.71
Kasipur(WB)
1.10
57.14
47.20
2240
2350
4.19
Ernakulam(Ker)
0.56
NC
15.36
3500
3500
-1.41
http://www.thehindubusinessline.com/economy/agri-business/article9356920.ece
31
Arkansas Farm Bureau: Daily Commodity Report

Rice
High Low
Long Grain Cash Bids - - -
---
Long Grain New Crop - - -
---
Futures:
High
Low
Last Change
Jan '17 944.0
930.0
939.0
-0.5
Mar '17 969.5
956.5
965.0
0.0
May '17
989.0
0.0
Jul '17
1007.0
0.0
Sep '17
1016.5
0.0
Nov '17
1016.5
0.0
Jan '18
1016.5
0.0
Rice Comment
Rice futures were unchanged to fractionally lower today after posting sharp losses to
open the week Monday. The market set new contract lows in early dealing before closing near
the middle of the day's relatively narrow trading range. USDA's November production estimate
was 234.8 million cwt, down 1.2 million cwt from the October report, due to a decrease in the
yield forecast of 39 pounds per acre. The production decrease carried over into the ending stocks
32

column as well, as usage remained steady. However, exports have been slow to materialize, and
there is currently a lot of rice to move.
http://www.arfb.com/ag-markets-statistics/report/
GCAP beneficiaries harvest 1.733 tonnes of rice

ALBERT FUTUKPOR
16 NOVEMBER 2016
World Bank would continue to support initiatives to increase agricultural production in the country
The Ghana Commercial Agriculture Project (GCAP) has started yielding results as beneficiaries have
begun harvesting about 1.733 metric tonnes of paddy rice valued at GH2.2 million from the NasiaNabogo Inland Valley (NNIV).This quantity of rice, which is being harvested from a 385 hectare field in
the NNIV, formed the first phase of the project which was planted in July 2016 by six beneficiary
companies including Libga Farms, Banse Farms, M-galant Farms, Emtrade Farms, Ask/Dramani Farms
and Satco Farms.The rice will be processed by AVNASH Limited, a local rice processing plant located at
Nyankpala near Tamale.
33

Mr Henry Kerali, World Bank Country Director, who visited one of the project sites ahead of the
harvesting at Tamaligu, described it as the start of a dream come true by boosting local production and
increasing incomes for rural households.The GCAP, which is been implemented by the Ministry of Food
and Agriculture (MoFA), with funding from the World Bank and United States Agency for International
Development, seeks to amongst others ensure increased agricultural production to improve incomes of
farmers.Mr Kerali said the World Bank would continue to support initiatives to increase agricultural
production in the country to accelerate progress for all.Engineer Joseph Boamah, Chief Director of
MoFA, said the government was committed to increasing local rice production, adding that the country
has currently achieved a 60 per cent increase on local rice production up from 30 per cent in 2008.
Engineer Boamah said the government would establish an agricultural mechanisation centre at the NNIV
to address among other things machinery needs of rice farmers to improve productivity.Dr Sumani
Alhassan, Director of Libga Farms, thanked all stakeholders for their support which ensured the success
of the project.
Meanwhile, the GCAP will roll out the second phase of the project next year where a total of 3,000
hectares of rice will be cultivated.
http://www.graphic.com.gh/business/business-news/gcap-beneficiaries-harvest-1-733-tonnes-of-rice.html
Growers learn what they can do with precision ag

technology
34
Tim Hearden

Capital Press
Published on November 16, 2016 9:12AM
TIM HEARDEN/CAPITAL PRESS
Jim Bell of Willows, Calif.-based AgVision cues up a display of an aerial photograph of a rice field
during a trade show Nov. 15 at the inaugural North State Precision Ag Expo and Farm Business Forum in
Orland, Calif. AgVision provides aerial photography of farm fields.
Buy this photo

Steve Vance (left) of PBM Supply and Manufacturing in Chico, Calif., shows a herbicide sprayer
to a trade show customer at the inaugural North State Precision Ag Expo and Farm Business
Forum at the fairgrounds in Orland, Calif. The conference was held Nov. 15-16.
Buy this photo
35

Joe Richter of Willows, Calif.-based AgVision stands outside a meeting hall at the fairgrounds in
Orland, Calif. Richter spoke of how to use aierial photography to a farms advantage Nov. 15
during the inaugural North State Precision Ag Expo and Farm Business Forum.
ORLAND, Calif. Rice growers Joe Richter and Jim Bell wanted to get a birds eye view of
their own fields to gain a better understanding of how well their crops grow.
So they took aerial photographs of their fields using a program from AgPixel, an Iowa-based
firm that uses sensing technology to detect plant stresses before they are visible to the naked eye.
Now the two have their own company, Willows, Calif.-based AgVision, and provide aerial
surveying of rice fields, nut orchards and row crops for growers throughout the Sacramento
Valley.
36

The most critical thing is, data has to be usable to help growers cut costs or increase revenue,
Richter told a gathering Nov. 15 at the Glenn County fairgrounds in Orland. We wanted
something that would be high-quality and flexible when people needed it.
Richter and Bell use a fixed-wing, manned aircraft to capture their images, while some other
growers and businesses use drones. Aerial imagery can help a rice grower spot inconsistencies in
aerial applications of fertilizer or seed and help a nut grower see troubled areas in orchards that
would otherwise take days or weeks to survey from the ground, Richter said.
The most important thing is not just the information you collect but what you can do with it, he
said, noting that the data could help a grower know where to take soil samples or do weed
control.
Richter spoke during the opening session of the inaugural North State Precision Ag Expo and
Farm Business Forum, a two-day conference that was to feature more than 30 presenters on
precision technology and farm management as well as about 40 trade show vendors.
Fair director Ryann Newman created the event after hearing from growers that theyd like to
learn more about all the new ag-related technology available. Other discussion topics were to
include precision nutrient management, irrigation and soil moisture testing and mobile device
applications that can change how a grower does business.
Among the trade show booths was one operated by Bob Myre of Myre Distributing in Willows,
who was demonstrating a computerized tractor steering system used for planting crops.
I think its a good thing, Myre said of the conference, adding it would teach growers about the
technology thats available. We have the tools to obtain precision when farming, when doing
fertilization.
Butte City, Calif., alfalfa and walnut grower Cameron Jantz, a beginning farmer, wanted to learn
what tools are available to make the job easier.Im actually here looking at precision irrigation
stuff, like drip tape, he said.The conference and trade show come as a recent USDA study found
that many growers arent using the precision technology with which their farm machinery is
equipped.
Richter said he became interested in the subject two years ago at a conference in Oregon, but he
said much of the emphasis then was on drones.Everyone is interested in the hardware but not
what you can do with the pictures, he said.For precision ag to work, he said, youve got to be
able to take the information and turn it into action.
http://www.capitalpress.com/California/20161116/growers-learn-what-they-can-do-with-precision-agtechnology
37

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Pak exporters to join FoodEx Saudi

Abdul Sattar Shah

Admiral (R) Hamid Khalid

Editorial Advisory Board

Dr.Malik Mohammad Hashim

Assistant Professor, Gomal

Assistant Director, Agriculture KPK

Pak exporters to join FoodEx Saudi

Falak Naz Shah

Head Food Science & Technology

Daily Global, Regional and Local Rice E-Newsletter

Pakistani exporters to participate in FoodEx Saudi exhibition

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Daily Global, Regional and Local Rice E-Newsletter

New circles in the sands of distribution

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Nigeria: Smugglers Use Bullion Van to Import Rice

At Darya, 30 years of 'good food, good company'

(Kevin Chang / Weekend)

Daily Global, Regional and Local Rice E-Newsletter

Daily Global, Regional and Local Rice E-Newsletter

residents of Los Angeles and

success and community outreach,

Daily Global, Regional and Local Rice E-Newsletter

Daily Global, Regional and Local Rice E-Newsletter

Daily Global, Regional and Local Rice E-Newsletter

Indonesia sees rice stocks soar, no imports planned until yearend

Daily Global, Regional and Local Rice E-Newsletter

Dollar Exchange Rate Climbs, Shakes Up Burmas Business

Daily Global, Regional and Local Rice E-Newsletter

Chinas space station now has insects, weeds and rice on

Daily Global, Regional and Local Rice E-Newsletter

Conservation and Sustainability - Beyond the Buzz

ARLINGTON, VA - Marketers and trend watchers

Daily Global, Regional and Local Rice E-Newsletter

Prospects for unrest in Thailands rice bowl

Daily Global, Regional and Local Rice E-Newsletter

Resentment growing in rural Thailand

Daily Global, Regional and Local Rice E-Newsletter

Daily Global, Regional and Local Rice E-Newsletter

Eroding support for Yingluck

Daily Global, Regional and Local Rice E-Newsletter

These failures provoked the 2014

Rice Mill Machine Market

Daily Global, Regional and Local Rice E-Newsletter

Daily Global, Regional and Local Rice E-Newsletter

Read more: http://www.digitaljournal.com/pr/3145755#ixzz4QGWFRVpS

8 PAU students get research scholarship

Daily Global, Regional and Local Rice E-Newsletter

Tanzania rice production to increase two fold by 2018

Daily Global, Regional and Local Rice E-Newsletter

350.00 -58.73 193814.00