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DISCOVERY Research Group .


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DISCOVERY Research Group .
Copyright 2013 Discovery Research Group.

2013.


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: +7 (495) 601-91-49; +7 (495) 968-13-14.


www.drgroup.ru,research@drgroup.ru

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........................................................................................................................5

.......................................................................................................... 5
...................................................................................................... 6
......................................................................................................................................................................8
1.

.........................................................9

1.1.

......................................................................9

1.2.

Coffee to go................................................................................................. 13

1.3.

................................................................................... 14

2. ..................................16

2.1.

........................................16

2.2.

..................................................................................18

2.3.

.................................................................................. 21

3. ....................................................................................................................24

3.1. (, -).............................................24
3.2. .......................................................................25
3.3. ................................................................................................ 29
3.4. ......................................................................................... 31
4. .........................................................................................................................34

4.1. ...................................34
............................................................................................................................................................34
................................................................................................................................36

4.2. ............................................................................... 38
4.3. .............................................................................42
....................................................................................42
...................................................................................................................................44
....................................................................................................................................................................46
1. - .........................................47

offeeShop Company............................................................................................ 48
............................................................................................................ 49
...................................................................................................... 50
Starbucks............................................................................................................ 51
Traveller`s Coffee............................................................................................... 52
Costa Coffee........................................................................................................ 53
................................................................................................................ 54
Dunkin Donuts.................................................................................................... 55
............................................................................................................. 56

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9 28 .

Y 1. ......................................................14
2. ....................................................18
3. , ...............................20
4. 2010-2015 ,
................................................................................................................. 21
5. 2013 , .......................25
6. 2012 , ..................................29
7. , - ,
................................................................................................................................. 32
8. ( ,
, )..................................................................................................... 38
9. ......................................................................47

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Y 1. , ...................8
2. , , %
2012 ....................................................................................................... 9
3. 1995 2012 ,
, %...................................................................................................... 10
4. , ......................11
5. 01.2010 04.2013 , %
2008 ......................................................................................................................... 14
6. 2004-2013 , . %
................................................................................................................................. 15
7. (
1 . 100 ), % ...................................16
8. , % 16
9. , %.........18
10. 2011-2015
., ................................................................................................................... 21
11. -
-, % ...........................................................................21
12. 2013 , , %
......................................................................................... 25
13. 2012 ,
, %.................................................................................................................... 26
14. -
, , % ..................................................26
15. 2012 ,
, %...................................................................................................... 27
16. 2012 ,
, %...................................................................................................... 27
17. ,
, %................................................................................................... 28
18. , 2012 ,
100 .................................................................................................................. 29
19. 2011 ,
, .................................................................................................................... 30
20. , , . 30
21. , - 2013 ,
, %........................................................................................ 32
22. 2010-2016 ., %
........................................................................................................ 33
23. 2003-2014 . ,
. . ................................................................................................................... 35
24. 2002-2015 ,
.......................................................................................................................... 41
25. , 2012 ,
, ............................................................................................................. 42
26. 2011-2016 , ....42
27. 2003-2012 ........................................47
28. Traveller`s Coffee 2002-2013 , .....50

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________________________________________________________________

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, .
2000 . , 2012
1100. 5%
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-,
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3 53% , 36% 32% .
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(, Travellers` Coffee)
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(, Starbucks, Costa Coffee) , , ,
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.
( ),
-. , .
, , - 10 , 55.

________________________________________________________________

1.
1.1.

,
: 1999 .
/ 5 1, 2002 . 3,5 1, 2012 ***.
1. ,

: Euromonitor
.
, .

, 2012 1,
, . 2002 .
, 60%
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2. , , %
2012

.
80- , 90-
.
: 1990-
15-20% , 2012 . %.

1 5

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,
, .
3. 1995 2012 ,
, %

.
ROIF Expert,

4. ,
300
268
250
192

200

150

137
112

111
10090
62

57

41
0
2000

28

30

2001

2002

120

87

60
68

50
37

36

2003

2004

150

146

105

77

188

75

79

2009

2010

109

103

102

2011

2012

2013

51

2005

2006

2007

2008

: International Coffee Organization

________________________________________________________________
1.3.2. Coffee to go

, .
. -
, .
75%
. ,
, ( ),
10%.
Costa Coffee 27% ,
...

1.3.

20-40 .
1.
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.
5. 01.2010 04.2013 , % 2008 .

________________________________________________________________

2.
2.1.

. 2009 . 12% (
,
), 2012 . 0,93
. . 2004 . 2
.
6. 2004-2013 , . %
1200

20%

16%
1000

15%

15%
13%

13%

12%

10%

10%

800
6%

5%

3%

600

1028.8
866.3

400

769.8

758.5

778.9

823.6
-5%

670.2
515.8

0%

932.1

578.8

200

-10%
-12%

2004

2005

2006

2007

2008

2009

2010

2011

2012

2013

-15%

,
, %

7. (
1 . 100 ), %
:

________________________________________________________________
8. , %

: -Research

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.
2.2.


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2.

(-)


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90% , .
.

________________________________________________________________
9. , %

: DISCOVERY Research Group

(selfservice). : ,

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: DISCOVERY Research Group

________________________________________________________________
2.3.


2000- .

. 2001 . (
).

Discovery Research Group, 2012 .


2245 .
4. 2010-2015 ,

2010
2011
2012
2013
2014
2015
2015 2012, CAGR2

2245

41,9
: Discovery Research Group

2013 .
.
2012 2015 . 7%.
...

10. 2011-2015 .,

: DISCOVERY Research Group

, ,
.
- -
11. - , %
: -Research

2 CAGR Cumulative Average Growth Rate

________________________________________________________________
: 3
(, , , Starbucks) 50-55%
.

3.
3.1. (, -)
, -, .
Cinnabon, Dunkin Donuts, -.

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3.2.

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.

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(, , Traveller`s Coffee;
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-, 2011 .
30% . 2013 . (
) 48-55% .
, ,

5. 2013 ,
\: , 2

________________________________________________________________
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3 (, )
...
12. 2013 , , %

: DISCOVERY Research Group

3
53% ( 29%
).

13. 2012 , ,
%

201; 27%

221; 30%


Starbucks

Dunkin Donuts

5

88; 12%
101; 14%
25; 3%
32; 4%

63; 9%

: DISCOVERY Research Group

14. -
, , %

-
2 (62 29 ).
(, , .)
51% .

________________________________________________________________
15. 2012 ,
, %

: DISCOVERY Research Group

Travellers` Coffee,
.
16. 2012 ,
, %

: DISCOVERY Research Group

________________________________________________________________
3.3.
DISCOVERY Research Group,

6. 2012 ,

: DISCOVERY Research Group

1 . 61%
.
17. , , %
5%
15%
31%

1
0,5-1

19%

0,25-0,5
0,1-0,25
12%
14%

5%

: DISCOVERY Research Group

,
- 100 8
, 6.
18. , 2012 , 100
..

: DISCOVERY Research Group

________________________________________________________________
3.4.

The CoffeeShop Company,


300-600 . Coffee and the City
, 2012 .
700 .
19. , ,

: Coffee in the City

DISCOVERY Research Group,


24% , -, 28% , .
,

7. , - ,

: DISCOVERY Research Group

(55%) 500
1000 , -
500 .

20. , - 2013 ,
, %
: DISCOVERY Research Group

,
.
.

________________________________________________________________

4.
4.1.



, .. .
2012 , 2013-2015 .
4,5%.
21. 2010-2016 ., %

6%
5.1%
5%
4.4%

4.6%

4.7%

2015

2016

4%
3.3%
3.0%

3%

2%

1%

0.8%

0%
2010

2011

2012

2013

2014

/
,
.

________________________________________________________________
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4.2.
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8. ( ,
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* 1. 32 . 42,5 .

, , Travellers Coffee
. 2-3


Caf Nero (), Tchibo () Segafredo
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4.3.


.
.
22. 2002-2015 ,

: , KPMG, Nielsen

________________________________________________________________
.
, 123
. 16 . ,
.

23. , 2012 ,
,

, , .
BusinessStat,
2011-2016 . 2,8%, .
24. 2011-2016 , .

: BusinessStat

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