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2013.
2
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-
:
,
,
:
1.
2. 2000- .
3. :
,
4. ,
,
5. :
, ,
,
6.
:
(
, ;
; )
:
________________________________________________________________
........................................................................................................................5
.......................................................................................................... 5
...................................................................................................... 6
......................................................................................................................................................................8
1.
.........................................................9
1.1.
......................................................................9
1.2.
Coffee to go................................................................................................. 13
1.3.
................................................................................... 14
2. ..................................16
2.1.
........................................16
2.2.
..................................................................................18
2.3.
.................................................................................. 21
3. ....................................................................................................................24
3.1. (, -).............................................24
3.2. .......................................................................25
3.3. ................................................................................................ 29
3.4. ......................................................................................... 31
4. .........................................................................................................................34
4.1. ...................................34
............................................................................................................................................................34
................................................................................................................................36
4.2. ............................................................................... 38
4.3. .............................................................................42
....................................................................................42
...................................................................................................................................44
....................................................................................................................................................................46
1. - .........................................47
offeeShop Company............................................................................................ 48
............................................................................................................ 49
...................................................................................................... 50
Starbucks............................................................................................................ 51
Traveller`s Coffee............................................................................................... 52
Costa Coffee........................................................................................................ 53
................................................................................................................ 54
Dunkin Donuts.................................................................................................... 55
............................................................................................................. 56
________________________________________________________________
9 28 .
Y 1. ......................................................14
2. ....................................................18
3. , ...............................20
4. 2010-2015 ,
................................................................................................................. 21
5. 2013 , .......................25
6. 2012 , ..................................29
7. , - ,
................................................................................................................................. 32
8. ( ,
, )..................................................................................................... 38
9. ......................................................................47
________________________________________________________________
Y 1. , ...................8
2. , , %
2012 ....................................................................................................... 9
3. 1995 2012 ,
, %...................................................................................................... 10
4. , ......................11
5. 01.2010 04.2013 , %
2008 ......................................................................................................................... 14
6. 2004-2013 , . %
................................................................................................................................. 15
7. (
1 . 100 ), % ...................................16
8. , % 16
9. , %.........18
10. 2011-2015
., ................................................................................................................... 21
11. -
-, % ...........................................................................21
12. 2013 , , %
......................................................................................... 25
13. 2012 ,
, %.................................................................................................................... 26
14. -
, , % ..................................................26
15. 2012 ,
, %...................................................................................................... 27
16. 2012 ,
, %...................................................................................................... 27
17. ,
, %................................................................................................... 28
18. , 2012 ,
100 .................................................................................................................. 29
19. 2011 ,
, .................................................................................................................... 30
20. , , . 30
21. , - 2013 ,
, %........................................................................................ 32
22. 2010-2016 ., %
........................................................................................................ 33
23. 2003-2014 . ,
. . ................................................................................................................... 35
24. 2002-2015 ,
.......................................................................................................................... 41
25. , 2012 ,
, ............................................................................................................. 42
26. 2011-2016 , ....42
27. 2003-2012 ........................................47
28. Traveller`s Coffee 2002-2013 , .....50
________________________________________________________________
________________________________________________________________
.
, .
2000 . , 2012
1100. 5%
.
:
,
-,
.
, .
: ,
3 53% , 36% 32% .
.
,
.
(, Travellers` Coffee)
(, , , ).
(, Starbucks, Costa Coffee) , , ,
.
.
.
( ),
-. , .
, , - 10 , 55.
________________________________________________________________
1.
1.1.
,
: 1999 .
/ 5 1, 2002 . 3,5 1, 2012 ***.
1. ,
: Euromonitor
.
, .
, 2012 1,
, . 2002 .
, 60%
.
2. , , %
2012
.
80- , 90-
.
: 1990-
15-20% , 2012 . %.
1 5
________________________________________________________________
,
, .
3. 1995 2012 ,
, %
.
ROIF Expert,
4. ,
300
268
250
192
200
150
137
112
111
10090
62
57
41
0
2000
28
30
2001
2002
120
87
60
68
50
37
36
2003
2004
150
146
105
77
188
75
79
2009
2010
109
103
102
2011
2012
2013
51
2005
2006
2007
2008
________________________________________________________________
1.3.2. Coffee to go
, .
. -
, .
75%
. ,
, ( ),
10%.
Costa Coffee 27% ,
...
1.3.
20-40 .
1.
:
),
.
5. 01.2010 04.2013 , % 2008 .
________________________________________________________________
2.
2.1.
. 2009 . 12% (
,
), 2012 . 0,93
. . 2004 . 2
.
6. 2004-2013 , . %
1200
20%
16%
1000
15%
15%
13%
13%
12%
10%
10%
800
6%
5%
3%
600
1028.8
866.3
400
769.8
758.5
778.9
823.6
-5%
670.2
515.8
0%
932.1
578.8
200
-10%
-12%
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
-15%
,
, %
7. (
1 . 100 ), %
:
________________________________________________________________
8. , %
: -Research
, Canadean,
-,
. /
.
2.2.
. ,
, ,
.
.
, .
2.
(-)
-
:
;
;
;
;
90% , .
.
________________________________________________________________
9. , %
(selfservice). : ,
, ,
. , ,
, , , ,
.
-
.
. ,
3 , .
-
3. ,
________________________________________________________________
2.3.
2000- .
. 2001 . (
).
2010
2011
2012
2013
2014
2015
2015 2012, CAGR2
2245
41,9
: Discovery Research Group
2013 .
.
2012 2015 . 7%.
...
10. 2011-2015 .,
, ,
.
- -
11. - , %
: -Research
________________________________________________________________
: 3
(, , , Starbucks) 50-55%
.
3.
3.1. (, -)
, -, .
Cinnabon, Dunkin Donuts, -.
, , ,
, ,
3.2.
, .
.
.
(, , Traveller`s Coffee;
).
.
-, 2011 .
30% . 2013 . (
) 48-55% .
, ,
5. 2013 ,
\: , 2
________________________________________________________________
*:
3 (, )
...
12. 2013 , , %
3
53% ( 29%
).
13. 2012 , ,
%
201; 27%
221; 30%
Starbucks
Dunkin Donuts
5
88; 12%
101; 14%
25; 3%
32; 4%
63; 9%
14. -
, , %
-
2 (62 29 ).
(, , .)
51% .
________________________________________________________________
15. 2012 ,
, %
Travellers` Coffee,
.
16. 2012 ,
, %
________________________________________________________________
3.3.
DISCOVERY Research Group,
6. 2012 ,
1 . 61%
.
17. , , %
5%
15%
31%
1
0,5-1
19%
0,25-0,5
0,1-0,25
12%
14%
5%
,
- 100 8
, 6.
18. , 2012 , 100
..
________________________________________________________________
3.4.
(55%) 500
1000 , -
500 .
20. , - 2013 ,
, %
: DISCOVERY Research Group
,
.
.
________________________________________________________________
4.
4.1.
, .. .
2012 , 2013-2015 .
4,5%.
21. 2010-2016 ., %
6%
5.1%
5%
4.4%
4.6%
4.7%
2015
2016
4%
3.3%
3.0%
3%
2%
1%
0.8%
0%
2010
2011
2012
2013
2014
/
,
.
________________________________________________________________
. - .
,
.
4.2.
.
.
.
8. ( ,
, )
: .
* 1. 32 . 42,5 .
, , Travellers Coffee
. 2-3
Caf Nero (), Tchibo () Segafredo
(). ..
4.3.
.
.
22. 2002-2015 ,
: , KPMG, Nielsen
________________________________________________________________
.
, 123
. 16 . ,
.
23. , 2012 ,
,
, , .
BusinessStat,
2011-2016 . 2,8%, .
24. 2011-2016 , .
: BusinessStat
________________________________________________________________