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AMY CORONADO

SUMMARY
A highly accomplished and results-driven operations professional with extensive experience in buying and sourcing,
merchandising, retail and wholesale sales, trend forecasting, accounting, inventory control, business development
and employee development. Assesses business trends to improve operations and maintains high levels of customer
satisfaction by traveling to sites and understanding project requirements. Fashion and intuitive trend awareness
combined with strong negotiation skills and ability to grow categories of business result in increased GM% and
Sales. A team player with excellent communication and interpersonal skills, combining a strong commercial sense
with the ability to remain flexible and culturally aware. Commits to achieving the profitability and continued
success of an organization.
EXPERIENCE
BEND-LA PINE SCHOOLS, Bend, Oregon
Procurment and Contract Manager 2016 to present
Work closely with all District schools to foster a one source for procurement needs. Works with Department Heads for best
procurement practices and to fill district needs. Manages RFP process, committee selection and public communication in procurement.
Work closely with 30 Schools to achieve best pricing for buying items year round
Manage Contract content and needs for district timeline
Create Request for Proposals for public posting, receive bids, and facilitate the RFP process
Manage P-card processing and allocations
Collaborate with Department Heads for best procurement needs
Evnironmental Committee member 2016
DIANES BEACHWEAR, Torrance, California
Senior Buyer, E-Commerce Manager 2014-2016
Develop relationships with all Vendors to buy and manage brands for 20 Store Chain and E-Commerce. Responsible for Swim
Deparment and oversee all buys for company to coordinate merchandise mix across all departments each season. Build marketing
campains for E-commerce, Instagram, and other Social Media platforms to achieve company sales goals and GM. Develop new
catagories of business, new vendors, and new ventures for company. Worked with CEO on new business programs and manage from
inception to completion. Grow E-Commerce site increasing sales 37% in 8 months.
Buy and Manage Swim Category company wide, manage OTB and allocation process for all Swim catagories for 20 stores
and E-commerce. Review all Swim lines to determine category mix by department.
Manages all reorders quickly to maintain desired stock levels, increasing fashion suits up 26% and One Piece suits up 41%.
Collaborate with Billabong in Focus Group program for Generation Z, targeting next generation of customer.
Attend trade shows, job fairs, and Cochella pop up shop; managed staff and trained at events.
Create all Web campains themes and approve artwork. Maintain Social Media and Event Calendar.
Liason between Owner, Vendors, Buying team, Warehouse and Accounting; aligning departmental unity.
Developed Co-op dollar program with Vendors achieving reduced costs of 8-10% off invoices and co-op marketing funding.
99 CENTS ONLY STORES, Commerce, California
Buyer- Stationery Department, Seasonal and Closeout Business 2010-2014
Managed stationery category annually for 330 Store chain. Directly grew business by agressivly seeking cost effective bids to secure
business. Maintained re-orderable items, improved seasonal items, secured closeouts and introduced fashion trend items. Developed
back-to-school program with four-sided pallet display and PDQ program, coordinating with multiple people inside organization as
well as multiple vendors. Directed art dept for visuals, fashion programs, color schemes, and private label names, which rolled out to
many departments company wide. Approved all packaging artwork, logos, product testing and legal warnings. Cold called across
many different categories of business for closeout merchandise in several catagories including Stationery, Grocery,
Furniture/household, Licencing to name a few. Developed relationships and became "go to" for many vendors for opportunity buys.
Sourced new factories worldwide to achieve improved product and margin. Introduced new catagories of business directly resulting in
increased sales for department.

Managed and increased business in total department sales over four years from $39,000,000 to $53,000,000.
Increased business GM by consistently gaining closeout offerings and developing new private label product offerings.
Improved GM% and increased set goal of $1,000,000 in saved cost to $1,800,000 in eight weeks for forecasted improved
sales goals and new growth business.

Amy Coronado, Page 2

Secured Bids from multiple Vendors and created spreadsheets to analyze all cost factors including base cost, duty, freight,
landed cost, transportation timelines, and other factors to secure best vendors for company needs.
Negotiated with Vendors for cost, terms, quantity, product lines, branded closeouts, and everyday offerings.
Managed delivery timing from Domestic to Imports to ensure Just in time and appropriate backstock inventory.
Established own product mix providing best shopping experience for customer gaining end cap recognition across all stores.
Created new teachers section, sticker program and private label craft department.
Trained six assistants and frequently asked for direction on many buys, color assortment planning and closeout bids by colleagues.
Developed new categories of business resulting in additional $1.2 M. in sales for Dry Erase Category.
Assisted Soft Line Buyer with Accessory assortments, merchandise mix, color trends for scarves and textiles, and home fashions.
Recruited to join seasonal buying team to buy seasonal stationery and craft for all seasons.
Managed Disney licensing programs across categories, working with other buyers to bring in right product and cost for
everyday and seasonal assortment.
Approved Charity Donations of Stationery Bulk orders for local School Programs

DIANE'S BEACHWEAR, Torrance, California


Buyer, 2006-2010
Oversaw buying all Sportswear for 18 Stores plus website. Managed OTB for Young Contemporary, Junior Surf Market and Fashion
Trend Apparel departments. Managed sales, turn, reorders and vendor relationships. Developed new themes, looks and helped source
accessories, bags, footwear and stayed abreast of swim trends to coordinate beach themed apparel. Led and trained assistants and
provided direction for allocation and assortment planning per store. Managed initial selection of product and allocation to all stores by
collection presentation. Worked collaboratively with Owner and swim buyer for assortment planning.
Developed price point category resulting in 48% growth and a high demand category
Reacted quickly to turn, reorders, and responding to vendors needs. Initiated markdowns, returns, and consolidation of
collections throughout company.
Met regularly with Owner and OTB planner for direction, forecast and category planning.
Maintained awareness of fashion lines, trends and beach lines for initial consideration.
LURE CLOTHING MANUFACTURER, San Fernando, California
Sales Manager and Merchandiser, 2004-2005
Established and maintained new accounts and vendor relationships by traveling nationally, increasing sales and productivity company wide.
Worked closely with CFO in determining cost benefit analysis in pricing structure of garments and overall company pricing strategies. Led
regular design and sales meetings to project trends and schedule timeline of future events and deadlines for company.
ROLL INTERNATIONAL, Los Angeles, California
Buyer, Personal Assistant, 2003-2004
Handled personal shopping needs, including wardrobe, occasion, gift buying, holiday buying and sourcing new lines and collections.
Managed calendar for all occasions, including gifts for all birthdays, holidays, floral deliveries and hostess gifts for special events. Oversaw
all house accounts payable using Quicken and managed two personal accounts for owner and family member. Worked closely with
accounting by approving accounts payable for personal and family medical and related services. Created Excel spreadsheets to allocate all
purchases of credit card statements, flower delivery charts, store credits and gift lists.
ADDITIONAL EXPERIENCE
PETES SPORTSWEAR, Los Angeles, California, Buyer, 2001-2003. Maintained open to buy on eight departments for each location and
total profit margin company wide. Managed buying and merchandising womens and mens contemporary, athletic and junior apparel,
accessories and shoes for three locations.
YOGA WORKS, Santa Monica, California, Buyer, 1997-2001. Oversaw buying and merchandising clothing for two locations.
Hired, trained and developed staff with customer service and merchandising skills. Handled budget, inventory, sell through and profit.
Setup policies and procedure manual for department. Analyzed sales reports and provided recommendations to owner.
EDUCATION
University of Phoenix, Los Angeles, California B.S., Business Management, 2005
Fashion Institute of Design and Merchandising FIDM, Los Angeles, California A.A. Merchandise Marketing, 1996
COMPUTER SKILLS
Microsoft Office, Excel, Accuterm, POS, ICM, Quicken, ACT! Database, Retail Pro, Counterpoint. Proficient in backend systems for
E-Commerce, Mailchimp and Social Media Platforms.