Benita Matofska

Sharing Economy Expert

Comparison marketplace for the

Sharing Economy

What We Know About the Global

Sharing Economy
The first comprehensive overview of
data on the Sharing Economy
from around the world
First piece of living research
www.compareandshare.com/what-we-know-about-the-global-sharing-economy/

The Sharing Economy is growing faster than

Facebook, Google and Yahoo combined
1

Valued at $15 billion in its first 7 years

compared to the combined growth of Facebook,
Google and Yahoo of $11 billion
2

1.Business Insider
2. PwC, 2014
3. Business Insider

Sharing
Economy
:

$15 billion globally4

$335 billion by 20255
Collaboration at work generates 46 billion6
There are 3.5 trillion of idle resources7

Size of
the
Market

$10 billion of value from idle capacity in the

car industry8
4. PwC, 2014
5. PwC, 2014
6. Deloitte, 2014
7. The People Who Share, 2014
8. Arun Sundararajan, NYU Stern

28% sharing globally9

68% adults globally willing to share /
rent goods for money10

Sharing Economy:64% participation in UK

Participation
Participation to double within next
11

12 months12
Highest rates Asia-Pacific 78%
willing to share goods13
9. Havas Worldwide, 2014
10. Nielsen,, 2014
11. Nesta, 2014, The People Who Share, 2013
12. Crowd Companies, 2014
13. Nielsen, 2014

Demographics: Generation Share

25-34 year olds driving the Sharing Economy14
2.68 billion Generation Share globally15
51% prefer to share rather than own16
57% say they can find anything they need to rent or
borrow online17
Worldwide, 2014
73% say the Sharing Economy is important1415.18.Havas
The People Who Share, 2015
16. Havas Worldwide, 2014
17.Havas Worldwide, 2014
18. American Planning Association, 201

Generation Share: Insights

30% used Sharing services to save money

19

40% used Sharing services to earn income or

learn new skill
20

51% try products that support good causes

21

19,20,21: JWT Intelligence, 2014

Saving & making money22

Sustainability & collective good23
Technology24
Changing values25
Convenience26
22. Vision Critical & Collaborative Lab, PwC, 2014
23. Leo Burnett, 2014, Havas Worldwide, 2014
24. Zipcar, 2013, Lattitude & Shareable, 2010
25. Vision Critical & Collaborative Lab, 2014, Havas Worldwide, 2014,
IPSOS, 2013; Heinrichs & Grunenberg, 2013, Leo Burnett, 2014
26. Vision Critical & Collaborative Lab, Crowd Companies, PwC, 2014

Sharing Economy:

Drivers

Trust
Privacy & Security
Ease of sharing
Insufficient knowledge
of how to get started

Sharing
Economy:

Barriers

Investing in the Sharing Economy

7,500 sharing platforms globally

27

37% of Sharing Economy startups are VC funded

28

80% of Sharing Economy startups see

crowdfunding as best way to raise capital

29

$28 million a day is invested in Sharing Economy

startups
30

27 & 29. Compare and Share, 2015

28 & 30. Crowd Companies, 2014

What is Being Shared?

Most popular: Appliances (48.5%) sports equipment
(41.5%) and Electronics (26.5%)
31

Electronics (28%) Skills (26%)

32

Tools, appliances, sports equipment

Pre-loved goods (34%)
Media (10%)

35

33

34
31. Havas Worldwide 2014
32. Nielsen 2014.
33. PwC, 2014
34. Vision Critical & Crowd Companies, 2014
35. Nesta, 2014

Future Predictions
40% say they will attempt new types of sharing36
91% of sharers say they will recommend sharing services via
social media37
Up to 50% of Millennials intend to engage in more sharing in the
coming 12 months38
60% of adults in the UK say theyll swap goods in the future39
91% of adults intend to continue sharing in future40
36, 38. Havas, 2014
37, 40. Vision Critical & Crowd Companies, 2014
39. State of the Sharing Economy,
Opinium, The People Who Share, 2013

Questions?

@benitamatofska
@compareandshare
www.compareandshare.com