To,

Mr. Sayan Dutta,

Head University Relations, Amazon India

November 12, 2015

Subject: Application for the position of Product Manager at Amazon India

Respected Sir,
I hereby express my keen interest for the position of Product Manager at Amazon India. I did my under-graduation in Computer Science &
Engineering and then chose to work for Ericsson R&D. Working in research and development department has not only strengthened my
analytical skills, but has also given me exposure to latest industry and technological trends, which I plan to use in my role at Amazon.
In my understanding, a Product Manager at Amazon is the owner of the product. She is the interface between the customers needs and
the product. She is essentially a leader who understands the consumer needs, lays out requirements and determines the market strategy
for the product. It is therefore her responsibility, to communicate this vision to her team and ensure that it meets customers expectations.
I believe my leadership ability, marketing knowledge and technical background make me a perfect fit for this role.
Working at Ericsson gave me the opportunity to work on very diverse set of products. While my first product was a Billing product for
postpaid and prepaid charging in Telecom sector, my second product was a Device Manager, which remotely managed more than 10
million devices in the Internet of Things (IoT) domain.
The first product gave me an opportunity to work on a scalable business solution that was critical to revenue generation for 360+ global
Telecom operators. This product gave me the analytical ability and design capability to understand the problems of scale and implement
innovative solutions with less turnaround time. I also undertook an initiative to create a new revenue stream for this 20 year product
(market leader) by leveraging on ease-of-use and user experience learnings.
In my second project, I was the Team Leader responsible for transfer of a product from Ericsson Sweden to Ericsson India. In this capacity, I
was managing a team of 15 members across Sweden and India along with understanding customer problems, defining product
requirements, planning feature release, managing multiple stakeholder expectations, ensuring adherence to project schedule and budget,
and resolving critical customer issues.
Next, I became the Architect and Product Owner of the IoT product which could manage a diverse range of devices like Set-Top boxes,
Smart Meters and Connected Cars. It was a niche domain at Ericsson, and hence allowed me (one of the first three developers of the
product) to devise a strategy to take it forward in a startup-like fashion. I delivered solutions to major Telecom operators in Europe and
North America and was the Point of Contact towards them. I learnt that continuous innovations act as a competitive advantage for any
new technology. My interactions and feedback from clients taught me the importance of user experience to a products usability in market.
My interactions with Strategic Product Managers at Ericsson and an entrepreneurial interest in e-commerce have motivated me to pursue
a Product Management role. To increase my competency in this area, I have undertaken the courses of Entrepreneurship, Strategies of
Digital Economy, Consumer Behavior and Marketing Research at ISB. My ability to adapt quickly and willingness to learn in diverse settings
had served me well in an agile environment. The cross-cultural learning I had in my international assignments would certainly help me
adapt with global culture at Amazon.
Coming from the IoT Web product background, I am enthused to by the opportunity of becoming a part of the fast paced e-retailing
industry and the open entrepreneurial work-culture at Amazon. I envision this opportunity as an effective platform to leverage my skills
and contribute to the growth and success of the firm. Thank you for your consideration and I look forward to hearing from you.
Sincerely,
--

Malavika EDUCATION
PGP, Indian School of Business (ISB)

B.Tech, Mody Institute of Technology and Science (MITS)

Strategy and Marketing, April 2015-Present

Author of Research Paper on Internet of Things protocols, shortlisted for National Cyber Security Awareness Conference
Head of Business Technology Events at ILS(ISB Leadership Summit), annual flagship event at ISB
Product Owner for ISB KMP portal, performed gap-analysis to reduce end-to-end flow time from 8 min to <1 min(ongoing)
Marketing & Communications Coordinator for Business Technology Club( ~300 members)
- Organized a networking event, branded as Microsoft Day, with Business Heads of Microsoft (150+ footfall)
- Coordinated visits to 10 Technology companies for 50 members of Business Technology Club

Computer Science and Engineering, 2007-2011

Ranked in Top 1% of 400 students (CGPA 9.16/10) across streams for all 4 years (2007-2011)
President of Journalism Club, led 8 members, conducted 40+ events in 1 year, increased student engagement by 250%
Only intern to be offered PPO from Ericsson R&D, for implementing PC based Demo System that led to 7% cost savings

WORK EXPERIENCE
Senior Software Engineer, Ericsson R&D, Gurgaon
June 2011 - April 2015
Researched, designed and implemented business solutions for Internet of Things (IoT) and Telecom products.
Awards & Achievements
Won Ace Award (3/400 quarterly) for my outstanding contribution towards achieving business excellence in multi mediation
- Spearheaded performance improvement activity, resulting in 80% faster billing of postpaid calls for 30% global Telecom operators
Won Power Award (5/200 quarterly) for reducing faults by 30% and saving $100K for Telecom providers
Promoted on a fast-track basis First employee to be promoted in less than 30 months, against an average of 48 months
Selected among 3/400 employees for product transfer from Ericsson Sweden to India
Rated Exceptional Performer (4/400 yearly) for 3 years in a row, based on 360 degree feedback during performance reviews
Selected for Ericsson Employee Retention Program(5/400) for reducing CAPEX of Remote Device Manager by 30%
Leadership
Managed a Swedish-Indian team of 15 as Team Lead of Ericsson Remote Device Manager(Web based Procduct) for 2.5 years
- Designed and delivered 9 business use cases resulting in deals with 5 Telecom operators, generating annual revenues of $130k+
- Received Highest Score in Agile Leadership Evaluation among 12 Team Leads
Liaised with Strategic Product Management, UX, Test and Document teams as Architect to design implementation strategies
- Projected budgets and handled requirement gathering for 6 IoT requirement studies over 2 years for top Telecom operators
Created a new revenue stream by introducing new Platform for 20 year old product, impacting 360 Telecom providers worldwide
Conceptualized and designed Subscription based pricing solution for uniform billing across Ericsson Revenue Management Products
Established a tool as Process Manager for requirement handling( used by 30+ employees daily), improving efficiency by 20%
Conducted 3 day training workshops and mentored 12+ new joinees on Telecom and IoT domains
Client Engagements
Managed customer relations as SPOC for 7 international Telecom & IoT operators such as NBN-Australia, Volvo and MTS-Russia
- Handled conflict situations and resolved 15/19 critical customer issues affecting commercial business of IoT Operators
Consulted IoT Operators in Region North-America(e.g. Sprint) to reduce costs by $700K, resulting in deals with 6 new clients
- Implemented go-to market strategy for a multi-tenancy solution to increase the support from 1 to 35 clients, on a single offering
Interacted with top 5 Telecom operators to deliver 8 custom business use cases, generating annual revenues of $130k+
Innovation & Initiatives
st
Received 1 Prize in Ericsson Business Unit Innovation Challenge for implementing POC for contacting constrained IoT devices
- Pitched business idea to the India Head and consequently got it inducted in product roadmap for Device Management Portfolio
Created dashboard to contact 1M+ Connected Vehicles and Smart Home devices, reducing OPEX by $500k for 6 customers
Designed an automated framework for early identification of faults to ensure quality, saving 50 man-hours/week
Organized Hackathon event at Ericsson R&D for over 300 participants in 5 categories
Initiated weekly Knowledge Sharing Sessions in Revenue Management Products for 400 employees

EXTRA-CURRICULAR ACHIEVEMENTS
Leadership
Founder of Karuna, a social welfare society in MITS that imparts education to 200+ underprivileged children annually
Led a group of 70 to win the section wars, among 8 sections in dance, acting, music and sports events at ISB
Event Head of Youth Parliament, leading 4 members for 3 events at Codinazo, MITS Annual fest
Awards
Won Best Skier(Snow Skiing) Award from Explore Himalayas among 200 participants at Solang Valley in Himachal Pradesh
Ranked 5-star aptitude (top 5%) with State Rank 21 in Nationwide Biotechnology Olympiad conducted by EduHeal
st
Awarded 1 prize in Ideogram , Business Idea Presentation Event at Cordinazo , MITS Annual fest
nd
Awarded 2 prize in State-level symposium on AIDS , conducted by Ministry of Information & Broadcasting, Government of India
nd
Awarded 2 prize in Directors Cut, for movie showcasing social stigma of peer-pressure at Cordinazo, MITS Annual fest