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Curriculum vitae

harsha khorana
9167662669
harshakhorana@gmail.com
A-15, Kripa C.H.S., Kadeshwari mandir marg, bandra (w)

ALL THE WORLD IS A STAGE


HIS ACTS BEING SEVEN AGES
AT FIRST, THE INFANT, mewling and puking in the nurses arms
While I worked towards the
completion of my basic
education I was heavily
overcome by passion for the
stage. In these years I have
done all that came my way in
the world of theatre. Starting
with managing props
backstage to producing
shows in their entirety.

This experience helped me


get a taste of a wide array of
skill sets and their
application. My biggest
learning from this phase was
Learn by doing.
After having travelled to
Scotland with one of my
productions, I returned to
India to pursue the same in
Bombay where I was offered
my first real job at
Fountainhead Events and
Promotions Pvt. Ltd.

My interest in theatre is now


limited to being a part of
productions in technical and
creative capacities to take a
break from life otherwise.

IF ALL THE WORLD IS A STAGE

HOW Does one PLAY A ROLE


know your lines, exits & entries. embrace change.
I joined FH as a Junior Creative
Executive. In the first month of
the job I was exposed to the
various pitches in which the
company was involved.

With the good fortune of a strong


mentor and an excellent team I
was thrown into the deep end, for
the next two years I swam with
no intention to look back. Within 2
years I had gotten 3 salary hikes
and 2 promotions. While the
scope of my work remained the
same to make presentations
that effectively communicate an
idea across all mediums - my
approach changed as I learnt how
to do the same thing better with
each passing day.

In these two years I was able to


put together coherent marketing
plans for several solutions
required by all FH clients.

Well versed with the role of


creative in Created Business (IPs),
Brand Solutions, Brand Launches,
Media Planning, Events, Digital &
Social Media & MICE I began to
strive to use my new skill kitty!

A GLIMPSE INTO MY WORK

BUDWEISER ACTIVATIONS PLAN


Brief: To make Budweiser Bandras favourite beer.
Idea: Bandras BUD - A loyalty / benefit programme which introduces Budweiser
at all the Bandra-Based touch-points.

WATERSTONES HOTEL relaunch


Brief: To relaunch the property by highlighting its newly done interior design.
Idea: Interior design based on Elements of Nature - Springboard from there to create
an experience, use each of the 7 sections as a venue for one of the courses of a 7
course meal - A Gastronomical Journey though the property

SMIRNOFF 3D DISCO
Brief: To create at IP around 3D Disco
Idea: Smirnoff Red House / A technologic party

A change in role
2013 to 2013 (IPs, Retail
Engagement, Marketing / PR)

I spent the next 6 months making


best of an opportunity with
Imagica Indias first
entertainment theme park.

My role there was to creatively


script all the live shows and art
direct the performances and live
interactions that the consumer
would have at the theme park. In
addition to this I was also involved
with creation of infrastructure for
an entertainment section. Together
with the team I was given, I
curated performances, refined
signage around the park, executed
the Press Launches & created
maintenance plans for all
infrastructure created.

After the park was open and


running well there was no fresh
creative input required, it was all
in the scope of operations.
I tried to work at the same but lost
interest, so I decided to move on.

A GLIMPSE INTO MY WORK

HISTORY CHANNEL LAUNCH


Brief: To curate a launch show for History Channel / Revamp.
Idea: To showcase the content at a PR-able launch using Salman Khan.

VW Polo Drive Experience


Brief: To create a drive experience for the car journalist community.
Idea: Sport the Power - A scenic route with apt touchpoints to highlight the main
features of the car which the journalist community should be writing about.

Polaris stall at auto expo


Brief: To create a section at the Auto Expo which gives exposure to Polaris ATVs &
Motorcycles in India.
Idea: To create 2 distinct areas - Garage & Terrain which are native to the products.

MTV Style awards Revival


Brief: To show direct the return of the MTV Style Awards along with Thematics.
Idea: Trending RAW. - A concept based on social influencers & changing concept
of fashion.

IMAGICA
ENTERAINMENT AT THE PARK
PRESS LAUNCHES
THEMATICS

2013-2014 - Freelance/Startup
By the end of my job at Imagica I had decided to pick up a motorcycle and ride to
wherever I had made friends in my journey so far. After a couple of months of
travelling across Rajasthan & Goa I decided to do a few more plays before I got
back to work. While working on a comedy titled, He Says, She Says I was
offered several quick gigs in the sphere of digital, social, events & IP pitches. I
decided to freelance as a creative consultant and not look for a job for some time.
While at it one of my clients recommended me to the CEO at Percept ICE and I
took up the role of heading the concept department there.
This was one of the most challenging jobs I had taken up in my life so far
creatively servicing accounts ranging from Pan Vilas all the way to Jaguar Land
Rover the experience was priceless. With a small team of just 3 and a
turnaround requirement of 2 briefs a day drove the whole team crazy. The whole
team quit and decided to move on owing to salary issues. The same week I was
offered a brand new opportunity with the Times of India Group.

A GLIMPSE INTO MY WORK

THE STORY OF SPRINT / REDKNEE


Brief: An innovative communication vehicle to share the story of project Sprint
with employees.
Idea: Animation + Voice Over. Use a presentation in flash along with dramatics.

credai youth
Brief: Create an annual networking property for CREDAI Youth.
Idea: CUBE - An engaging networking opportunity.

SHAPERS SANITARY NAPKINS


Brief: To generate awareness about product targeting all audiences.
Idea: Shape Up With Shapers - Womens well being based properties across TA.

NOM NOM
Brief: Create a weekly / monthly IP around Japanese Drink Sake
Idea: Sake Bomb Nights.

THE BIKER DIARIES


Brief: Create a TV show concept for Biking Enthusiasts.
Idea: The Biker Diaries.

SANCHOs
Brief: Create a weekly / monthly IP for Mexican Food Restaurant.
Idea: La Banda Nights.

Brief DOCUMENT
As the head of the concept department I created a brief taking document to make
it easier for the creative resources to decode the brief.

HOW TO INCREASE CREATIVE OUTPUT


I presented a plan to increase qualitative and quantitative output of the team.

2014-2015 - INTEGRATED MEDIA


An opportunity at the Times Group
saw me through a spike in the
learning curve. It was an excellent
playground for me to demonstrate
my talent and work on the most
important projects within my
division.
My role there helped me further
refine my professional life and what
it stands for. My focus on the need
for superior creative work became
stronger than ever before.
The greatest takeaways from this
experience were
- how to make things work in a
mammoth of an organisation.
- how to build consensus amongst
heads of various divisions.
- The potential of integrated
marketing communication.
During my stint at TOI a special team
of 4 was created of which I was the
Strategy & Ideation resource.
The role of this team was to come up
with proactive pitches based on
strong insights derived from
marketing relating data that TOI was
already invested in.
This experience helped me move to
my next opportunity that was also
based in integrated communications
with weightage on experiential.

A GLIMPSE INTO MY WORK

EPIC CHANNEL
Brief: Strategic approach for positioning & creative ideas for spike in ratings.
Idea: Born in India. Born Epic.

HUL - CONTENT DAY SHORTLIST IDEA


Brief: To increase affinity for the brand y creating entertainment based content.
Idea: Nayi Shuruat Ki Pehli Chai - An opportunity for Red Label to be there for
Nayi Shuruats.

DIAGEO ROAD TO SAFETY


Brief: To create a relevant extension for ongoing campaign which helps Diageo
take credit for the phenomenal work it has done in the field of Road Safety (CSR).
Idea: Create conversation around Road Safety Signs and engage the masses.

Nightlife aggregator app / ip


Proactive idea pitched to in-house team that looks into startups & technology.

2015-2016 - recognition over revenue


I joined Edelmans experiential arm
CREAM Events (2015 August) with
the mandate to integrate
Experiential into Edelmans heavily
PR based services.

We were a small creative team and I


was the single Strategy and Ideation
resource across Mumbai, Bangalore
& Delhi.
My skills for proactive pitching
helped me have a successful stint at
CREAM that was full of challenges
and great triumphs- including a
promotion and best performance
status.
My approach of learn by doing
helped me gain further insight into
leadership roles & earned media
centric approach.
Some of the key projects executed
while I was at CREAM, specially in
the direction of Edelman offering
integrated services:
- Tata Coffees Instant Coffee Launch
- Creation of Boschs Beyond
Mobility IP
- Launch of the new Porsche 911
- An experiential campaign for
Suzlons select 200 top investors

A GLIMPSE INTO MY WORK

bosch / jabong / suzlon


Bosch IP (Knowledge Exchange Platform) targeted at Media & B2B.

Art & Light based concept helps Jabong launch lifestyle brands differently.

Award Winning Experience for Suzlon - creating a stronger positioning, TG: Investors

OTHER DETAILS
Education & Training:
2006 - 2009
B. Sc. Mass Communication
(With Video Production)
St. Xaviers College Kolkata

Languages:
Well versed in English, Hindi & Bangla

Job Related Skills:


Strategy & Ideation. Conceptor. Creative.

Computer Skills:
I can use my computer skills to create indicative
mood boards / story boards.
Proficient user of Mac & PC.
Software known well - Word, Keynote, PowerPoint,
Quark Express, Final Draft, Adobe Premiere Pro
Basic knowledge of Software - FCP, Publisher,
Excel, Illustrator, Photoshop.

References:
Head of Concept Department, FH
Warren DSylva 9820025165
Has fair assessment of my capabilities.
Director, CREAM Events
Zarif Tapia 9821319649
Worked very closely with him for the past year+.