Month

Category

Sub Category

Jun-16

Biscuits

Choco Fills

Jun-16

Biscuits

Mom's Magic

Jun-16

Biscuits

Dream Cream

Jun-16

Biscuits

Delishus Range inc Ghana

Jun-16

Biscuits

Marie Orange

Jun-16

Biscuits

Coffee Fills

Jun-16

Biscuits

Choco Meltz

Jun-16

Biscuits

Nice

Jun-16

Biscuits

Bourbon

Jun-16

RTE

KOI RTE

Jun-16

Noodles

Family Pack

Jun-16

Biscuits

Yumfills

Jun-16

Atta

MG Atta

Jun-16

Juices

Select 1L Variants

Jun-16

TS

Vivel

Promo Description
Buy 1, Get Rs. 5 off
Buy 1, Get 15% off on CA 200gm Combi
Buy 1*120gm Strawberry Vanilla/Choco Vanilla, Get 20% off
Buy 1, Get 15% off
Buy 1*120gm, Get 15% off
Buy 1, Get 15% off
Buy 1, Get 15% off
Buy 4, Get 20% off Combi
3+1 Factory Packed Combi
Buy 1, Get 10% off
Buy 2, Get Rs. 7 off
Buy 1, Get Rs. 25 off
MG Atta 5Kg Combi Rs. 3/Kg input (exact mechanics to be worked out)
Buy 1L (Mix Fruit, Guava, Litchi, Apple), Get Rs. 25 off in Marts & Supers + Rs. 20 in Fresh
Buy 150* 4 + 1 get 15rs.off

Promo
intensity

Avg Vol L3M

Growth
Planned
[%]

Promo
Volume
Planned

17%

11250

233%

37500

15%
20%

95000 combis
3120

54%

4800

15%

900

178%

2500

15%

4800

83%

8760

15%

Reactivation

#VALUE!

450

15%

75

167%

200

20%

70000 combis

25%

50,000 combis planned All India

10%

600

67%

1000

8%

11200

50%

16800

18%
25%

500

200%

1500

95000

58%

150000

35000

43%

50000

Status

Implemented
Implemented
Implemented
Implemented
Implemented
Implemented
Not Link
Not Connected
Implemented
Implemented
Implemented
Not Link
Not Implemented
Implemented
Implemented

S. No
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16

Account Name
Reliance
Reliance
Reliance
Reliance
Reliance
Reliance
Reliance
Reliance
Reliance
Reliance
Reliance
Reliance
Reliance
Reliance
Reliance
Reliance

Retail
Retail
Retail
Retail
Retail
Retail
Retail
Retail
Retail
Retail
Retail
Retail
Retail
Retail
Retail
Retail

Cat

Outlet Name

City

PCP
PCP
PCP
PCP
PCP
PCP
PCP
PCP
ATTA
ATTA
ATTA
ATTA
ATTA
ATTA
ATTA
ATTA

Acme Mall
Phoenix Market City
Central City Mall
RCSPLSBMatunga
MangalaTowers-CBD
RCSPLSBAgarBazar
RCSPLSBBandra
RCSPLSBColaba
Acme Mall
Phoenix Market City
Central City Mall
D Victoria Mall
Tirupati Apt - Warden rd
RF SB Bandra
RF SB Juhu
RF SB Vile Parle

MUMBAI
MUMBAI
MUMBAI
Mumbai
NAVI MUMBAI
MUMBAI
MUMBAI
MUMBAI
MUMBAI
MUMBAI
MUMBAI
MUMBAI
MUMBAI
MUMBAI
MUMBAI
MUMBAI

ITC Branch

Brand Inputted

WMUM
WMUM
WMUM
WMUM
WMUM
WMUM
WMUM
WMUM
WMUM
WMUM
WMUM
WMUM
WMUM
WMUM
WMUM
WMUM

Savlon Portfolio
Savlon Portfolio
Savlon Portfolio
Savlon Portfolio
Savlon Portfolio
Savlon Portfolio
Savlon Portfolio
Savlon Portfolio
Sugar Control Atta
Sugar Control Atta
Sugar Control Atta
Sugar Control Atta
Sugar Control Atta
Sugar Control Atta
Sugar Control Atta
Sugar Control Atta

Asset
Floor
Floor
Floor
Floor
Floor
Floor
Floor
Floor
Floor
Floor
Floor
Floor
Floor
Floor
Floor
Floor

Stack
Stack
Stack
Stack
Stack
Stack
Stack
Stack
Stack
Stack
Stack
Stack
Stack
Stack
Stack
Stack

Communication
Status

No
No
No
No
Yes
No
No
No
No
No
No
No
No
No
No
No