DARBE CANADY

(847) 346-2042 darbe.canady@gmail.com Portfolio: http://darbedotcom.weebly.com

UNIVERSITY
3401 Rosemary Lane
Hyattsville, MD 20782

PERMANENT
1142 Ridgewood Circle
Lake in the Hills, IL 60156

EDUCATION, SKILLS, & RELEVANT COURSEWORK

Howard University, Washington D.C.
Skills: Conversational Mandarin, Microsoft Office Suite, Google Apps, Photoshop,
B.A. in Strategic Communications
HTML, Cision, Vocus, Hootsuite, Periscope, Storehouse, Meltwater and Prezi, Sprout Social
Graduation: December 2016
Keynote, MAVRCK, Sprinklr
GPA: 3.4
Coursework: Mandarin I-V, Advanced Public Relations, Strategic Communications, Advertising and Marketing Research, Digital Media Literacy,
Communications Law, Technical Legal Writing, Accounting I, Social Media & Integrated Marketing, Management & Organization in Business
INTERNSHIP EXPERIENCE
United Negro College Fund, Digital Marketing & Social Media Intern Washington, D.C.
Aug. Dec. 2016

Assist National Director of Comms. and Social Media Manager with branding scholarship opportunities on social media and website

Co-manage President and CEO, Dr. Lomaxs Twitter, Instagram and Facebook accounts using Sprout Social

Reorganize and consolidate UNCFs local market accounts across Twitter, Facebook and Instagram
MSLGroup, Proctor and Gamble Team Public Relations Intern New York, NY
MayAug. 2016

Netflix Case Study Competition Summer Insiders Challenge Winner 2016

Handled and processed all budgets, invoices, and billing requests for 4 product campaigns

Generated social media content for Vicks Ambassador Network to distribute and promote campaigns using 4 different hashtags

Monitored media daily for coverage across major news outlets using Google Search and Cision to be compiled in weekly report for clients
International Baccalaureate Organization, Marketing Research Intern Bethesda, MD
June Aug. 2015

Developed social media campaigns on Twitter and Pinterest that grew the follower base from about 600 to over 1K in two months

Conducted market research and analysis on targeted demographics based on income levels, school districts and student populations

Restructured process to manage and organize market data using Excel

Flowers Communications Group, Media Relations Intern Chicago, IL
May Aug. 2013

Provided media work (press kits, Photoshop, editing) for ComEd, NAAIA Chicago, Federal Reserve Bank of Chicago, AIO Wireless, and AT&T

Assisted Account Director with press management, event planning, media outreach and agency branding and visibility

Authored articles and submitted snapshots/news clips to Chicago Tribune, Hoy, Citizens Newspaper, La Raza and Chicago Defender
PROFESSIONAL EXPERIENCE
Warby Parker, Advisor of Operations Washington, D.C.
Oct. 2015 May 2016

Co-managed inventory process including reporting, transfers, shipping and back of house, and daily product counts

Guided customer relationship training and oversaw sales and customer engagement including fitting, measurements and frame selection

Assisted with store design, aesthetic layout and product placement

Victorias Secret, Sales Associate Chicago, IL
Nov. 2014 Aug. 2015

Assisted store in reaching holiday sales goal of $500,000 (Black Friday Sale, Winter Holiday Season, Valentines Day)

Responsible for back of house/managing incoming shipment, arranging visual displays, opening/closing registers at beginning/end of day
INTERNATIONAL EXPERIENCE
Cannes Film Festival 2016, Production Assistant & Public Relations Intern Cannes, France
May 9-27, 2016

Raised $3000 using GoFundMe and social media to offset program fees and travel expenses

Handled video production and editing for Coffee with Zar, a Dubai-based blog series catered toward millennial entrepreneurs

Coordinated press junket with over 60 media reps for competition film, Money Monster, feat. George Clooney and Julia Roberts

Managed scheduling, travel logistics and appearances for celebrity for Captain Fantastic
Freshman Leadership Academy, China Cultural Immersion Study Tour Shanghai & Beijing, China
June Aug. 2013

Supported efforts to raise $150,000 towards the annual China Cultural Immersion and Diversity Program

Served as an Instructional Assistant in Chinese for over 45 college students during daily tutoring sessions

Attended learning seminars at McDonalds University of Shanghai and U.S. Embassy of Shanghai
VOLUNTEER EXPERIENCE
American Marketing Association, Community Service Chair Howard University Chapter
May 2015 Aug. 2016

Raise community awareness and student activism through serve and learn events held three times per semester

Designed a pro-bono marketing workshop for student owned businesses

Assisted in organizing a week-long AMA recruitment effort in collaboration w/ Target, Eli Lilly and Delta Sigma Pi
Howard University Fashion Week, Director of Public Relations Washington, D.C.
Oct. 2015 May 2016

Developed a marketing campaign to drive attendance, anticipation and awareness leading up to Spring 2016 fashion week

Managed and mentored two PR assistants. Create projects to enhance their communications skills and solidify internships

Collaborated with the Creative Director to develop brand image through social media, website development, and graphic design
Homecoming Steering Committee, PR & Media Assistant Washington, D.C.
Sept. Oct. 2015

Managed social media campaign including videography/photography, content editing, event promotion, special guest reveals and giveaways
via Instagram, Twitter, Periscope and Snapchat (@bisonhomecoming: 3.5K followers via Instagram/8K via Twitter)

Coordinated and directed interviews between high-profile guests and internal/external media representatives