Below listed are some B2B projects by Bajaj Electricals

Bajaj Electricals had won the flood lighting of Wankhede Cricket Stadium in Mumbai
under the aegis of Mumbai Cricket Association and outbid Philips, GE and Crompton.

The entire stadium was renovated for 2011 World Cup.

Marine Drive of Mumbai which is commonly known as queens necklace has a string of
pearls (lights) to showcase on the citys water front in the dark which is of 5km stretch of
Bandra- Worli sea link. Apart from the illumination portion BEL (Bajaj Electricals) has
also carried out entire electrical works including HT/LT cabling and high mast lighting in

the surrounding area.

Upgradation of street lighting on important arterial roads and stadiums in Delhi project
was given to BEL to give the capital of our country a facelift in preparation for the
Commonwealth Games. Other projects in various cities like Chennai and states like

Maharashtra, Chhattisgarh, Orissa, Jharkhand was in hands of the company.

BEL was the first company in India to have designed, tested and supplied monopoles of
400KV Double Circuit line with a height of 42m for Power Grid Corporation of India
Limited fo their project line from Dadri to Ballabhgarh. Suh Monopoles are widely used

in European Countries and are becoming popular worldwide.

Bajaj Electricals have also illuminated many monuments like Ajanta Ellora caves and
many airports like Sahar International Airport and also have ventured into many rural
electrification projects which help in providing electricity to rural parts of the country.

Customer Relationship Management of Bajaj Electricals

CRM is a cross-functional process for achieving a personalized treatment for most valuable
customers and to ensure customer retention and effectiveness of marketing initiatives.
To fulfill these requirements, business marketing firms, large and small are making substantial
investments in CRM systems like enterprise, software which enhances the customer data.
An ideal customer relationship management tool should:

Analyze customer revenue and cost data to identify current and future high value

customers.
Capture relevant product and service behavior data for customer transactions.
Create new distribution channels.
Develop new pricing models.
Process transactions faster.
Manage logistics and supply chain efficiently.
Track customer service satisfaction levels.

Bajaj Electricals uses Siebel CRM Technology which is a product of Oracle Oracle's Siebel
CRM Technology provides the server framework to support Siebel Applications. It delivers
solutions for: Development, Diagnostic, Integration, Productivity, and Mobile services.
This software analyses the given customer data and before providing any solutions to the user,
the software will test the solution before deployment. The data is accessible anywhere and
anytime.
Below given are some of the features of the software:

Find Contacts easy using integrated maps feature on mobile devices

Siebel Reporting framework is a fully scalable, multilingual and intuitive enterprise

solution
Siebels mobile framework provides a dynamic solution create mobile applications in

both connected/disconnected mode

Capture signatures on mobile devices

A special feature called Chat On Demand for Siebel CRM is a customer contact channel whereby
users in real-time can chat with, for example, a customer service representative if they encounter
a problem with a view to troubleshooting that a problem and ultimately bringing that problem to
a successful resolution.