The Double (4th April 2014)

Out of the 370 people that were

surveyed from this exit poll, the
gender percentage of people who
had seen this film was 98% percent
men and 70% women, which
evidently does add up and could be
a mistake of human error, however
as it is a thriller movie and thriller
films are more watched by men I
would assume the viewership to
realistically be around 60% males
and
40%
females.
The
age
demographic was 59% under 35
years old and 41% over 35 years old.
From this you can assume that the
movie appeals more to a younger
audience as it is a comedy thriller,
and also stars actor Jesse Eisenberg,
who may be more recognisable to
younger audiences. The two main
reasons that were given as sources
of information about this movie was
the theatrical trailed before the film
at 26% and also through word of mouth from a friend or relatives at 20%.
Reasons for this as an independent movie company, distribution is already
a difficult task, therefore any advertisements will be very rare to cause a
large interest for a film, as evident from the 2% source of information from
TV adverts. The reasons given for actually watching the movie was
surprising, the main reason at 45% was because of its director, Richard
Ayoade which I was surprised by as I do not recognise the name. The next
two reasons at around 30% were they are a fan of Submarine and that the
story appealed to them. These are both similar in plotline where they have
seen a film and would like to watch something similar but also that they
liked the idea of the film, possibly from what they have seen from the
trailer. However I feel this data to be contradicting as only 12% of people
claimed that one of the reasons they saw the film was because they like
the thriller comedy genre, whereas I would have expected more to agree
to this if they are a fan of the director where directors tend to create the
same genre of films. The last piece of data I found interesting is that more
people saw it because a friend/ partner had asked them to come (18%)
instead of the movie starring Jesse Eisenberg (13%). The reason I found

this surprising is that Jesse Eisenberg is a recognisable and also

established Hollywood actor, who also won an award for this particular
film so I am intrigued as to why so little people watched the film because
of him. However this is explained by a company who are commissioned to
analysing film data who claimed that stories sell films, not stars which is
directly represented from the data from this exit poll.

Coriolanus (20th January 2012)

In total 229 people were surveyed within this exit poll, the gender
percentage was 48% males and 52% females, so very even however
slightly more females were to see this film. The age different was 61%
over 35 and 39% under 35, which shows it appeals to a more matured
audience. This may because it is a war & drama-thriller, which evidently
appeals to an older audience. There are a lot of different sources of
information the people surveyed gave for this film, and one that is
representative of the older audience is that only 4% of the information
came from social networking sites, whereas in modern days a lot of
promotion comes from sites such as YouTube, Facebook and Twitter where
it appeals to a much younger audience and is very cheap advertisement
in comparison to TV adverts which are not always effective. One of the
main sources of information was magazine and newspaper reviews and
the other were cinema trailers. The newspaper and magazine information
again reflects the age demographic of how people would hear about the
film as older people are more likely to read the newspapers. One source of
information that surprised me was that 34% of people said that outdoor
posters were a way that they found out about the film. From this poster
its very clear of the layout and also the target audiences, as Coriolanus
being based on a Shakespeare play and older audiences will know this
(50% of surveyed said this was a reason they watched the film) is
important as they may not have known this without the poster and 50% of
the surveyed people may not have even watched the film. Another
statistic is that 42% of people watched the film because of the reviews,
which is a more matured thing to do before seeing a movie to read the

reviews whereas younger people are more likely to just watch a film based
on trailers and word of mouth from family or friends. However something
that contradicts the previous statement of stories sells films, not stars is
proved wrong where 40% of people said they watched this film because it
stars Ralph Fiennes whereas only 36% claimed to have watched the movie
because the story appealed to them. This is understandable as Ralph
Fiennes is a very popular and also established movie star that it is not
surprising that he could attract that percentage of people to see the film
and also for it to be a greater than the percentage of those who said the
story appeals to them shows how much of a sellable name he has.

The Skin I Live In (26th

August 2011)
In total 205 people were surveyed within
this exit poll, the gender percentage was
49% males and 51% females, so very
even however slightly more females went
to see this film. The age different was
63% over 35 and 37% under 35, which
shows it appeals to a more matured
audience. This may be because it is a
crime/ drama-thriller which will appeal
more to an older audience and also couples or more females. There were
a lot of sources of information that were listed from this survey. The
highest percentage was 42% was from mag/ news reviews, which is more
representative of the older audience that went to see this film, as older
people are more likely to read reviews in magazines and newspapers,
whereas younger people would either look at online reviews or just watch
the film due to word of mouth, which was listed as 25% of sources of
information. Another big source of information at 35% was cinema trailers,
seen before watching another film. This must mean the trailer of The Skin
I Live In was very effective in what it was trying to do in getting people to
want to watch the film. The two lowest sources of information was online
ads (6%) and radio ads (1%), this can be more representative of the older
audience where they are less likely to use the internet to find film reviews
therefore it is not available to them and also the radio stations the film is
advertised on may not be used by the older demographic therefore does
not reach them. The baits to attendance were also interesting, 74% of
people said they saw the film because of the director/writer Pedro

Almodovar, who has directed films such as Bad Education (2004), Women
on the Verge of a Nervous Breakdown (1988) and he has been making
films for around 30 years, and is therefore clearly very popular with the
older generation. This also goes against the statement that stories sell
films not stars, and although he is not starring in the film, Almodovar s
name is enough of an influence for people to watch his films. The next
highest bait to attendance at 31% was that the audience enjoy the genre/
type of film that was created. Only 27% of people said they watched the
film because the story appealed to them which again goes against the
statement of stories sell films not stars. The lowest bait to attendance
listed is that peoples friends are talking about it (8%) this may be because
it is not a big Hollywood blockbuster and the movie doesnt really have
many people talking about it instead it is more of an independent film and
only those who closely follow the director of Pedro Almodovar are likely to
watch it, and are more likely to see the film even if it had negative reviews
from their friends as they are a fan of the director.