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Type of
Question
Area of Study/Outcome
Key Knowledge
Key Skills
Identify
(short answer)
research aspects of the management of large-scale organisations using print and online
sources
Identify and
explain
(short answer)
research aspects of the management of large-scale organisations using print and online
sources
analyse business information and data;
Explain
(short answer)
Explain
(short answer)
Type of
Question
Area of Study/Outcome
Key Knowledge
Key Skills
Identify,
describe and
justify
(short answer)
Identify,
describe and
justify
(short answer)
Compare
(short answer)
Compare,
discuss
Type of
Question
Area of Study/Outcome
Key Knowledge
Key Skills
Define
(short answer)
Identify, explain
Identify,
describe and
explain
Identify,
Evaluate
interpersonal
informational
decision-making
3b) The biographies that Alice
read indicated the importance of
a strong corporate culture.
Identify two indicators of
corporate culture and explain
how each reflects the shared
values and beliefsof an
organisation.
3c) Alice wants The Travellers
Helpmate to be seen as ethical
and socially responsible. To
meet this goal, she is reviewing
the key elements of her
operations system.
Describe one ethical and social
responsibility issue that Alice
may consider from each of the
threeelements of the operations
system.
Type of
Question
Area of Study/Outcome
Key Knowledge
Key Skills
Identify,
describe and
analyse
Identify, apply,
explain
Type of
Question
Area of Study/Outcome
Key Knowledge
Key Skills
Identify, use,
explain, discuss,
evaluate
(justify)
(extended
response)
The three questions that will be the focus point will be:
1c) Stakeholders may place competing demands on large-scale organisations. Explain why
this may occur.
2c) Compare the centralised and decentralised approaches to employee relations; and
5) Explain how Kotters theory of change management can be used to support the ethical and
socially responsible management of change.
The reasons for the review and suggested teaching and learning strategies for these questions
is due to them scoring the lowest marks on average on the 2013 exam with 30%, 32.5% and
27.5% respectively. Further, these questions cover base level knowledge and identification
through to application and justification, or lower order through to higher-order thinking skills.
In addition, these questions have varying key knowledge while allowing students to apply
key skills by accurate identification, explanation and application of relevant terms in addition
to higher-order-thinking of application and justification. Question 6, though an extended
response containing lower to higher-order thinking is omitted in this analysis due to reaching
an average of 43%.
In regards to question 1c, students were required to know who possible stakeholders were
within an organisation and identify competing demands within the large-scale organisation
and explain why the competing demands between stakeholders may occur. As mentioned in
the 2013 Examination Report (VCAA, 2014), mistakes were made in regards to
comprehension and interpretation of the question with some students interpreting the question
as identifying and explaining issues of stakeholders of competing organisations, rather than
This is not taking into account an analysis of the exam itself as there may be issues with the way the question
are written if misinterpretations of questions are high.
of
these
workstations
(http://teachingbubble.com/social-responsibility-
stakeholder-conflict. From an example such as this, it can be broken down into a table that
student use to first identify advantages and disadvantage of the situation previously and after
the implementation of the new system/device/process. The teacher can ask students of
explain these demands (either in writing, utilising collaborative ICT or in small groups
culminating in mini presentations). The teacher can then extend students further (beyond the
question) to ask them to analyse or create potential solutions for the competing demands and
produce a list of recommendations on which the class partakes in a role play and decides on
the most appropriate course of action. This would also simulates further business skills such
as scenarios where senior management of the Board of Directors are involved.
Additional useful teaching resources for similar tasks include newspaper articles from
business section of The Age, The Australian or relevant Herald Sun articles or the Business
Review Weekly. By allowing students to analyse their own case studies, identifying,
analysing and explaining them students are employing skills in correct use of relevant
managerial terms, they are applying their prior developing operations management
knowledge to practical situations and they are analysing strategies (and issues) that arise
through operations management.
Additional resources for this questions may include:
http://businesscasestudies.co.uk/reed-elsevier/corporate-responsibility-andstakeholders/potential-stakeholder-conflict.html#axzz3qzbLDOXN
http://www.bbc.co.uk/schools/gcsebitesize/business/environment/stakeholders4.shtml
http://www.slideshare.net/msanne/14-stakeholders-objectives-and-conflicts?related=1
https://www.youtube.com/watch?v=r_MzZ9uAcBE
https://docs.google.com/file/d/0B_0ZESWFmW8TclQxQ1pJdC11ZjA/edit
https://docs.google.com/file/d/0B_0ZESWFmW8TbnR1TGpudUc1UmM/edit
http://teachingbubble.com/stakeholders
In order for students to effectively address question 2, students will need to first understand
the concepts behind the centralised and decentralised approaches to employee relations
including key characteristics of both, their advantages and disadvantages, and basic
knowledge of industry wide awards, collective agreements and individual contracts in order
to add the breadth of knowledge that this kind of question demands. A lesson may include
some of the following aspects and resources:
A table would be very useful for students to draw up regarding the employee relations
approaches which students can build on as their understanding of the content increase.
This should not be completed in one lesson and not revisited, due to the complexity of
the content, this should be revisited (and even introduced subtly) throughout the
course. When discussing organisations in Unit 3, teachers should be aware of
highlighting a few key elements of different agreements and employee relations
if/when the topic arises
http://teachingbubble.com/kotters-theory
http://www.kotterinternational.com/center-for-leaders/#classroom-programs
http://www.kotterinternational.com/the-8-step-process-for-leading-change/ (Teacher
Resource)
http://www.abc.net.au/news/2014-02-18/matten-social-responsibility-as-more-than-abusiness-add-on/5265100
http://www.forbes.com/sites/forbesleadershipforum/2015/01/05/how-companies-canbecome-more-socially-responsible-in-2014/
http://business.time.com/2012/05/28/why-companies-can-no-longer-afford-to-ignoretheir-social-responsibilities/
http://www.asyousow.org/about-us/theory-of-change/corporate-social-responsibility/
http://www.camac.gov.au/camac/camac.nsf/byheadline/pdfsubmissions_2/$file/lbyrne
s_csr.pdf
Next, ask students to research their own organisation that has undergone change and apply
Kotters 8-step theory of change management to the process undertaken. Next, ask students to
identify ethical and socially responsible aspects of the change management. Finally, ask
Section C: Reflection
The process of completing the exam and back-mapping to classroom activities and resources
has been a very useful tool that I will be utilising in my teaching. Though, further to
completing one exam, I would be considering a plethora of exams, and not only VCAA
exams but relevant exam style questions. It has made me consider not only the skills and
knowledge the student need to reach, but also the fact that they need to be able to articulate
this clearly with the first hurdle being understanding and comprehension of the question.
Though utilising one exam was useful for me as a teacher and I would utilise more, this
would also be a useful activity to give to students, and something that can be exposed to them
gradually over time so they become familiar with the language, the content, and the
managerial terminology they will need to have in their toolbox. Further, scouring the
examination report was a highly useful activity in order to ascertain, if questions were
ambiguous, if there were a number of ways the question could be interpreted that would be
deemed acceptable which surprisingly, there often was.
The process of back-mapping to lesson content and resources that can be utilised has also
allowed me to see that a number of key skills within certain outcomes cross-over into other
outcomes and should not be purely kept in their own outcome. As a whole, the unit is
developing students with the skills to be effective at identifying ethical and socially
responsible business, investor and consumer behaviour through the exposure of real business