Report

On
Marketing Plan
of

Mojo

REPORT ON
Marketing Plan of Mojo
Submitted to:
Nigar Sultana
Assistant professor
Department of Marketing
Jahangirnagar University, Bangladesh
Submitted by:
Name

ID.

Intake

Section

Pulok Kumar Sarkar

11123101014

28th

Mahbub Siddiky

11123101035

28th

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Sakib Mahmud

11123101017

28th

Tanzil Hasan

11123101006

28th

Rahat Shikdar

11123101005

28th

Jahangirnagar University, Bangladesh

Submission Date: December 2, 2016.

Letter of transmittal
Date: May 16, 2013.
Nigar Sultana
Assistant professor
Department of Marketing
Jahangirnagar University, Bangladesh

Subject: Submission of the Report on Marketing Plan of Mojo

Dear Sir,

It is great to saying that finally we get ready to prepare the report on Marketing Plan of Mojo
according to your instruction as a part of course requirements. According to your instruction our
report should highlighted about the marketing plan on Mojo product. We have provided the
findings that we have derived from our exploration in this product.
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We are highly pleased to submit the final report. Your valuable advice, suggestion and
guidance have helped us to prepare the report with ease. We will be very glad, if you
kindly accept this report.
Sincerely Yours
On Behalf of My Group
-------------------------------Md. Ashraful Alam
ID no. 2016
Semester: Fall 2016
Sec- A
EMBA Program
Jahangirnagar University, Bangladesh

ACKNOWLEDGEMENT

At first we are grateful to Almighty of Allah to make us able to prepare such types of a report.
This work is a synopsis of our recent study on Marketing Plan of Mojo as the part of our EMBA
program. We have received help and active cooperation from supervisors, executives and many other
officials.
In our regard, At First, we express our honest and sincerest gratitude to all the people who helps us by
providing valuable information to complete this report and give an opportunity for eye opening in this
particular sector and extended an all-out support in all respect for writing this report in the most
comprehensive manner within the specified time frame.
I would also like to express my gratitude to Nigar Sultana, Assistant professor, Department of
Marketing, Jahangirnagar University, Bangladesh who helped us to choose a topic that is related to
our EMBA program. His guidance helped us to separate the important and necessary details from the
sources.

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Finally, we would like to thanks to all of our friends and others for their nice cooperation in preparing this
report.

TABLE OF CONTENTS
S.N.

Part

01

Topics

Page no.

Executive Summery
Introduction
Background
Significance

02

01

Scope of the report

Objectives
Methodology
Limitations

03

02

Company Profile
Background
Vision
Mission
Goal

Organogram
Marketing Mix Analysis
SOWT Analysis
04

03

Marketing Plan

05

04

Analysis and Findings

06

05

Major Findings

07

06

Recommendation

08

07

Conclusion

09

08

Bibliography

10

09

Annexure

Executive Summary
Akij Food & Beverage Ltd. is a wing company of the Mojo group. AFBL which has brought in the
country standard beverage product Mojo.
AFBL has the ownership to sell and distribute Mojo in Bangladesh. AFBL sells three types of drinks:
Beverage, Energy Drink & Fruit Juice. These drinks are sold different volumes. Having three modern
bottling plant and a strong distribution they cover the whole geographical area of the country.
In the class Beverage they have 3 products which are Mojo, Clemon & Lemu. In them Mojo is the
most selling product of AFBL till now.
The report in titled- Marketing Plan on Mojo focuses mainly on the retail initiative taken as a part of
their sells program. While doing the report we were assigned as a part of the whole program. Most of the
documentation, recording of data & communication with different Territory development Manager,
Customer Executives was done by us.
To collect primary data a survey has been done in inside Dhaka city. The primary objectives of the survey
were gather knowledge about the retailers attitude based on retail incentive program by Mojo & also to
present some over view of how the sales team & customer executives performance regarding this
program.
After completion of the survey it was seen that Akij Food & Beverage Ltd. is doing quite well in the
incentive scheme, though improvement in some elements in the process is much needed. Like for
example they need to provide the retailer there display proves in time, before the starting of the program,
Customer Executives do not visit the retailers on regular basis.

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