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The book is written in an intriguingly flat style, elementary punctuations full stops and
question marks, with frequent plugs for his other books and recycling of their ideas, such as Six
Thinking Hats. Conventional logical thinking is inclined to being overly sensitive to the order in
which facts are presented whereas, lateral thinking is the process of using information to bring
about creativity and insight restructuring - after that is done, conventional logical thinking is
employed.
De Bono has developed frameworks for thinking - he has already written a book about
his "six thinking hats" method. Focusing mainly on conventional thinking he develops a
framework established on various stages of thought and, stages are labelled with typical de Bono
neologisms: