Академический Документы
Профессиональный Документы
Культура Документы
Why
Who
Where
For Romance
Novels
There are many sub-genres of Romance, and this report looks at all of them together. You might find that your subgenre is a little different than the broad picture painted here, but for the most part we have found this information
largely reflective of most Romance sub-genres such as: Contemporary Romance, Historical Romance, Sci-fi Romance,
and Christian Romance.
Novels?
Gender
Age
Location
Yearly Income
Marital Status
Interest in Reading
Forty-four percent of romance book buyers consider themselves frequent readers (read quite a few romances); 31 percent are avid readers (almost always reading a romance novel); and 25 percent are occasional
readers (on and off, like when on vacation).
Years Reading
Bookstore shelf
41%
Family
32%
31%
25%
17%
Book club
13%
12%
Bookseller
10%
10%
Connect w/Authors
49%
38%
30%
44%
34%
29%
28%
25%
31%
17%
Purchasing
Influencers
Top offline
factors influencing purchase
decisions:
Top online
factors influencing purchase
decisions:
1) The story
2) Reading about it
3) Seeing it on a best-seller
list
4) Recommendation of a
friend or relative
2) Recognizing or liking an
author
3) Its part of a series
4) Reading the back cover
Book Formats
Used by Romance
Not all readers are the same, so it is crucial to know
which mediums are most used by your audience.
The below graph provides a brief overview of the most commonly read book formats for romance readers. You have to decide what share of the market you are going after, but it is easy
to see from this graph that if you stick with just ONE format for your book you will be missing
out on a large segment of the market!
2%
8%
E-book format
Mass-market paperback
Trade paperback
Hardcover
Audio books
17%
How do they
read your
book?
44%
29%
$2.32
Too Low
$5.31
Fairest Price
$9.95
Too High
Explanation
Regular readers of romance books were asked their thoughts on different prices for an e-book in a scenario
where the paperback version of the book was priced at $9.
All authors want to make as much money as possible, but you must remember that the
perceived value e-books is lower. Research shows that $7.50 is viewed as high (but still
reasonable), while $9.95 is viewed as too expensive for an e-book.
As an author you should try to strike a balance that makes both you and your reader
happy. Research shows that $5.31 is a price that the average romance reader considers to
be the fairest price for an e-book.
Pricing your book too cheap can cause readers to question the quality of your work. This
survey revealed that romance readers start questioning the quality of a novel once it
starts to get around the range of $2.32 and below.
http://www.bookconsumer.com/store/browse.php