Академический Документы
Профессиональный Документы
Культура Документы
EXECUT I V E S U M MA RY
Environmental responsibility is emerging as an important topic for corporate IT organizations and
their technology suppliers. Corporate IT will go green in the coming years, driven by a combination
of cost eciency, regulatory compliance, and corporate responsibility motivations. This document
outlines Forresters existing and planned research coverage of the green IT phenomenon, including
related subjects like data center architecture, corporate social responsibility (CSR), and supply chain
management.
TABLE O F CO N T E N TS
2 Why Green IT Matters
3 Forresters Take On Green IT
3 The Basics
3 Best Practices And Case Studies
3 Trends And Forecasts
4 Related Topics
Corporate Social Responsibility
Data Center Architecture And Client Systems
Management
Supply Chain
Videoconferencing And Green Business
5 Upcoming Research
7 For More Information
Analysts To Watch
Research Help Desk
N OT E S & R E S O U R C E S
Forrester compiled its most pertinent research
on green IT to provide an overview of our
research and perspectives on this subject.
Research Alerts
2007, Forrester Research, Inc. All rights reserved. Forrester, Forrester Wave, RoleView, Technographics, and Total Economic Impact are
trademarks of Forrester Research, Inc. All other trademarks are the property of their respective companies. Forrester clients may make one
attributed copy or slide of each gure contained herein. Additional reproduction is strictly prohibited. For additional reproduction rights and
usage information, go to www.forrester.com. Information is based on best available resources. Opinions reect judgment at the time and are
subject to change. To purchase reprints of this document, please email resourcecenter@forrester.com.
Government mandates. Regulators in the EU, the US, and elsewhere are aggressively policing
aspects of IT products and operations, including toxic materials used in building computing
gear, disposal of electronic equipment, and emissions of CO2 and other greenhouse gases
caused by power consumption and other sources.
Energy eciency. Companies buying more energy-ecient IT equipment get the dual benet
of lowering their utility bills while also reducing their carbon footprint. Server and storage
virtualization, for example, can deliver considerable savings in energy consumption as well as
decreasing physical waste.
Product and company dierentiation. Banking on growing consumer demand for green
products and services, some retailers have developed sub-brands with a green angle, such as
Home Depots Eco Options label. Increasingly, manufacturers across industries will use green
products and green corporate behavior as a way to appeal to this growing segment of customers.
CSR. CSR initiatives enhance the brands of companies by helping them stand out as those that
care about the communities they operate within. Going green is part of any CSR agenda because
of the prominence of global warming concerns.
The future
Green regulations
Voluntary
Mandatory
Green consumers
Minority
Majority
Investor focus
Growing
Intense
Executive view
Leading-edge
Mainstream
Business initiatives
Niche projects
Core to business
None
Multiple
Interesting
Required
Carbon tax
Green IT
43494
Euan Davis. Euan is a principal analyst who covers a broad range of topics for Sourcing &
Vendor Management professionals. His expertise spans IT and business process outsourcing,
shared services, and the ongoing developments within the European IT services industry. Euan
also researches and consults around sustainable ICT strategies.
Frank E. Gillett. As an analyst, Frank primarily contributes to Forresters oerings for the
Christopher Mines. A 10-year veteran of Forrester, Chris is an analyst working with clients
at global technology suppliers to improve their market position and strategy execution. He
researches the overarching relationships of enterprise IT buyers with their strategic suppliers,
especially the advent of environmental considerations in IT decision-making (green IT).
Galen Schreck. Galen researches networking, storage, and processing technologies and their
eects on business. Current topics include servers, data center automation, and grid computing.
Galens areas of technology expertise include enterprise networking, enterprise resource
planning (ERP) implementation, and wireless technologies.
Australia
Israel
Brazil
Japan
Canada
Korea
Tel: +1 617.613.6000
Denmark
The Netherlands
Fax: +1 617.613.5000
France
Switzerland
Email: forrester@forrester.com
Germany
United Kingdom
Hong Kong
United States
www.forrester.com
India
For a complete list of worldwide locations,
visit www.forrester.com/about.
43494