Questionnaire about New Fast Food Chain in Sri Lanka

We, the students of University of Kelaniya Marketing Management Centre, are conducting a Marketing Research on
launching a new Franchise Fast food chain in Sri Lanka for the study purpose only.

First we would like to ask a few questions about you

Name :
Male

Gender:

Female

What is your relationship status? (Eg - single, cohabitating, divorced, etc.) ____________________
Age Group:

15-20
21-25
26-30
31-35

36-40
41-45
46-50
50 & Above

Educational Qualification:
GCE O/L

GCE A/L

Post -graduation

Masters

Diploma

Other, Please Specify..

Profession:
Student -

Employed -

Un-employed -

Self Employed -

Please select the Monthly Salary / Income Range:

Below 20,000 -

31,000 to 40,000 -

61,000 to 80,000 -

21,000 to 30,000 -

41,000 to 60,000 -

80,000 above -

Family Members
Bachelor / Spinster

2 to 3

4 to 5

6 above

Questionnaire to Customers about New Fast Food Chain

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1. To what extent has the current economic downturn decreased your spending on eating out??
I haven't decreased my spending

I spend slightly less

I spend significantly less

I avoid eating out altogether

Other, please specify.

2. Which of the following restaurants do you visit the most frequently? (If more than one, please select the one
you visit most)
Burger King

KFC

McDonalds

Subway

Pizza Hut

Dominos Pizza

Independent fast food outlet

None of the above

Others, Please specify..

3. How much do you spend on average per visit? (Please State)

4. What is the most important factor in your decision when deciding to eat fast food in your chosen restaurant
from Q2?
Menu

Ambience

Location

Celebrity Endorsement

Customer Care

Quality Food

Hygiene Factors

Nutritional value

Smell of Food

Parking

Opening Hours

Value for Money

Discount / Special Offers

Health Concern

Others, Please specify

5. How frequently do you visit Fast Food outlet you chosen?
Weekly
Other (please specify)

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Fortnightly

Monthly

Quarterly

6. How much do you spend on average per visit?

Rs 500/= - 1000/=

Rs 1000/= - 2000/=

Rs 2000/= - 3000/=

Over Rs 3000/=

Rs 3000/= above, please specify..

7. How would you rate the restaurant in terms of the following aspects?
Strongly
Disagree
Disagree

Neutral

Agree

Strongly
Agree

Menu
Ambience
Location
Celebrity Endorsement
Customer Care
Quality Food
Hygiene Factors
Nutritional value
Taste of Food
Parking
Opening Hours
Value for Money
Discount / Special Offers
Health Concern

Ingredients we have decided to use: Caramel flavor and Strawberry flavor

Strongly
Disagree
Disagree

Neutral

Agree

Strongly
Agree

Caramel Flavor Fried Chicken

Strawberry Flavor Fried Chicken

8. Do you eat the following meals everyday?

Always
Breakfast
Lunch
Dinner
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Majority of the time

Sometimes

Never

9. If we are to introduce new flavored fried chicken what is your affordable price?

Rs

Expecting Volume

Grams / Pieces

10. If we introduce new flavored fried chicken what are the media methods you preferred?
Channels
Rupavahini
Hiru TV
Varnam TV
TV

ITN
Shakthi TV
MTV

Sirasa TV
CSN

Other, Please specify

Time Scale

AM / PM

Days
Newspaper
Radio
Social Media
Magazine
Other

Swarnavahini
TNL

Eg: Weekdays / Weekends, etc

Specify the Newspaper

Which Station
Please Specify Eg: Facebook, Google Plus, etc
Please Specify Eg: Lanka Woman, etc
Please Specify

11. Which celebrity that you recommended for brand ambassador for a out product?

Eg: Pooja Uma Shanker, Mrs. Mallika Joseph, Chef Publis, Chef Lloyed, Mrs. Mayadunna, etc

Thank you.

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