QUESTIONNAIRE

Dear Sir/Madam,
We are the students of Lovely Professional University pursuing MBA and we are conducting
a survey regarding Consumer Buying Behavior while purchasing Automobile (FourWheelers). Through this survey we are trying to measure factors which effect your decision
while buying an automobile.
So, kindly devote your time in filling this questionnaire.

Section-A: Personal Details

Name: _______________

Age:
A. Above 20 Below 30
B. Above 30 Below 40
C. Above 40 Below 50
D. Above 50
Email: _________________

Gender:

Male

Female

Your Annual Income (In Rupees)

A. Below 1 Lac
B. Above 1 Lac Below 3 Lac
C. Above 3 Lac-Below 5 Lac
D. Above 5 Lac
E. Student

Contact No.: __________________

No. of Members in family: ______

Occupation
Student

Government Service

Self employed

Employee

Other : ___________

Do you own a car:

Yes

No

Education Level:
A. Illiterate
B. Merit pass
C. Undergraduate
D. Post Graduate
Marital status:

Married

Unmarried

Section-B: Please select one option among given five numbers, where 1 signifies
Strongly Disagree, 2 signifies Disagree, 3 signifies Neutral, 4 signifies
Agree, 5 signifies Strongly Agree.
1. I would like to buy a car which is having more brand image.
1. ___

2. ___

3. ___

4. ___

5. ___

2. I would like to buy a car by concerning with my friends/colleagues.

1. ___

2. ___

3. ___

4. ___

5. ___

3. I would rather prefer to buy a car which is liked by my children/ family / siblings.
1. ___

2. ___

3. ___

4. ___

5. ___

4. I would rather look for experts review about a car before buying it.
1. ___

2. ___

3. ___

4. ___

5. ___

5. I would like to buy a car at the time of Occasion/ Festival.

1. ___

2. ___

3. ___

4. ___

5. ___

6. I would like to buy a car after going for a test drive of that car.
1. ___

2. ___

3. ___

4. ___

5. ___

7. I would rather choose that company which is having ease in availability of service
station and parts.
1. ___

2. ___

3. ___

4. ___

5. ___

8. I would like to buy that car which is having ample size, space and shape.
1. ___

2. ___

3. ___

4. ___

5. ___

9. I would like to buy a car which is having more color options and as well as variants
available.
1. ___

2. ___

3. ___

4. ___

5. ___

10. I would like to buy a car which requires lesser maintenance.

1. ___

2. ___

3. ___

4. ___

5. ___

11.I would prefer to buy that car which is having good mileage, power and fuel
efficiency.
1. ___

2. ___

3. ___

4. ___

5. ___

12. I would prefer looks while buying any car.

1. ___

2. ___

3. ___

4. ___

5. ___

13. I would like to buy a car which is having affordable price and high benefits.
1. ___

2. ___

3. ___

4. ___

5. ___

14.I would consider security of passenger as a major factor comparable to security of

car.
1. ___

2. ___

3. ___

4. ___

5. ___

15. I would prefer to buy a car which suits my lifestyle and personality.
1. ___

2. ___

3. ___

4. ___

5. ___

Section-C: Please select one option among given five numbers to check the effectiveness of
the advertising, where 1 signifies Strongly Disagree, 2 signifies Disagree, 3
signifies Neutral, 4 signifies Agree, 5 signifies Strongly Agree.
1. Advertising is beneficial to consumers because it provides important information
about all the goods and services.
1. ___

2. ___

3. ___

4. ___

5. ___

2. I would rather prefer to buy that car whose promotion is done by my favorite
actor/actress.
1. ___

2. ___

3. ___

4. ___

5. ___

3. I would like to buy a car which is having an appealing advertisement.

1. ___

2. ___

3. ___

4. ___

5. ___

4. I would rather like to buy a car by attending promotion campaigns / exchange melas /
car shows.
1. ___

2. ___

3. ___

4. ___

5. ___

5. I would rather like to buy a car of that company which gives exciting promotional
offers.
1. ___

2. ___

3. ___

4. ___

5. ___

6. I would like to consider Word of mouth while buying a car.

1. ___

2. ___

3. ___

4. ___

5. ___

7. The more times an advertisement is viewed , the more likely you will go and buy.
1. ___

2. ___

3. ___

4. ___

5. ___

8. I would like to consider all the reviews available on the official websites and videos.
1. ___

2. ___

3. ___

4. ___

5. ___

9. Advertisement influence me always for purchasing of automobile

1. ___

2. ___

3. ___

4. ___

5. ___

10. Which medium of advertisement highly affects your buying decision in case of fourwheeler. (Note: Please select one option among 5 options. Where 1 signifies Print
media, 2 signifies Television, 3 signifies Out of Homes (Bill Boards/Posters),
4 signifies Radio, 5 Signifies Internet videos/social media)
1. ___

2. ___

3. ___

4. ___

5. ___