THE ROLE OF LOGISTICS HOLDING COMPANY in SUSTAINING

NATIONAL COMPETITIVENESS
Strategic Perspective of Logistic Holding Company Establishment

EDDI SANTOSA Advisor PT POS Indonesia

Jakarta March 2016
1

THE ROLE OF LOGISTICS HOLDING COMPANY in SUSTAINING

NATIONAL COMPETITIVENESS
Strategic Perspective of Logistic Holding Company Establishment

PART 1 - GENERAL AND GLOBAL ISSUES IN LOGISTICS

Jakarta- 17TH March 2016

2

National Logistic and Port Development:

Beyond Port, Beyond Logistics

a Port City that should induce further regional economic development and
leveraging our National competitiveness significantly
3

Linking Goods Movement to Economic Prosperity

A changing geography of maritime and inland
distribution
Global changes:
New geography of production.
Imbalanced trade flows.

Regional gains:
Consumption and distribution.

Local pains:
Congestion.
Stressed capacities.

The challenge of the coast

Port regionalization.
Modal shift: readjustment of freight flows.
Efficiency in distribution derived from the hinterland.

Gateways and Hinterland Effect - Our paradox

Outside Java

Java
IEZ
IEZ?
Corridor

Inefficient Inland Freight Distribution

Relatively Efficient Inland Freight Distribution

IEZ: INDUSTRIAL ESTATE ZONE

Reason: Accessibility of the hinterland is weak so that activities

must be located as close as possible to gateways
Caution: Weak land acquisition law & poor regional land use
planning will generate significant land speculation around Port

Reason: Create a discontinuous development along corridor will

reduce land speculation tendency around Port
Caution: Poor Land use planning framework & enforcement will
create land speculation along corridor (road base transport),
create ribbon development and reduce accessibility as well
5

To move from EXCELLENCE to VALUE CREATION

requires POSITIONING
POSITIONING in a SUPPLY CHAIN network
a SUPPLY CHAIN has TWO DIMENSIONS:
A GLOBAL dimension
A DOMESTIC component
and BOTH DIMENSIONS need to be ALIGNED

PHYSICAL CHAIN
- High friction
- Capital Intensive
- Logistics is
a core
competency

SHIPPING
GLOBAL & DOMESTIC

PORT

INDUSTRIAL
PARKS

DISTRIBUTION
& HANDLING

Following a Value Capture Strategy

Port
Authority

Maritime Services

Port Services
Inland Services

Vertical Integration

Maritime Shipping

Port Terminal
Operations

Port Holding
Horizontal Integration / Vertical
Inland Modes and
Terminals

Distribution
Centers

Commodity Chain (Channels)

Maritime shipping has a profit margin of only about 2%. Single operator controls the berth-to-gate operations.
Maritime shipping lines moving inland to capture value. Port terminal operations. Rail and trucking operations.
Distribution centers. Logistics. The creation of channels.
7

Opportunity for synergy and Regional Economic Growth

Business no longer works in silos

Customers want more control over the entire
supply chain
Opportunity to complement and synergize
capabilities
Contribute to regional economic growth

The Balance of Cost is Changing

Supply Chain of the Futures

Pressure to reduce cost

Demands for increased efficiency
Reduction in lead times
Higher level of product variety and
proliferation
Peak oil
Less transport intensive supply chain
10

Geography Transportation: Indonesia vs USA

11

General Transformation
Land & Sea
based Economy

PORT
regional
network
Ports are
dispersed within
eastern Indonesia
but not well
connected

Port Services

MAIN
PORT

Land based Economy

HINTERLAND

CITY

The dynamics of
Port tends to be
Poor and embryonic
city development
enclosed and
inland road & rail
have no strong
relatively isolated
network
relations with Port
from the dynamics
services &
of city
development
development
Lack of proper, integrated & comprehensive Regional Planning Framework.
Lack of integrated & comprehensive supply chain planning strategy

PORT
regional
network
Ports are well
connected, and
each have their
specific role &
clear
development road
map

MAIN
PORT
Port induce further
development of a
City and become a
true Port city.

CITY
The dynamics of
city development
including road and
transit infrastructure
area well integrated
with Port services &
development

HINTERLAND
Significant development
of inland road & rail
network

12

THE ROLE OF LOGISTICS HOLDING COMPANY in SUSTAINING

NATIONAL COMPETITIVENESS
Strategic Perspective of Logistic Holding Company Establishment

PART 2 - BUMNS ISSUES IN LOGISTICS

Jakarta 17TH March 2016

13

State Owned Enterprise Synergy as Engine Growth Propeller

for Trade Enhancement to gain better logistics performance
Consignee/Importer;
Shipper/Exporter:
Govt Project, Bulog,
Pertamina, Antam,
PTBA, Pusri, PTPN

Port Operator:

Pelindo

KEY ISSUES

Airport Operator:
Angkasa Pura
Rail / Land Trans.
Operator:
PT KA, BGR, Posindo,
Berdikari

HIGH COST
UNDERUTILIZED
ASSET

Toll Road Operator:

Jasa Marga

VAPORIZING
INCOME

OUT OF STOCKS

Contractors:
HK, PP, WIKA, WK,
Adhi, NK
Industrial
Estate:
KBN, JIEP, SIER

Trading House:
PPI, Sarinah

ICT Provider:
Telkom, Indosat
Carrier:
Djakarta Lloyd,
Pelni, Garuda, MNA,
ASDP
Banks & Insurance:
Mandiri, BNI, BRI
Jasindo
Investment:
Danareksa, Bahana

W/house Optr:
BGR, Posindo,
VTP, Berdikari

Container Depot
Optr:
KBN, BGR, Berdikari

Forwarder
BGR, Posindo
14

Outsourcing - Industry Trends

Findings of a Survey : Why company's Outsource
Avoid Capital Expenditures
Cut Costs
Increase Flexibility (service/financial)
Focus on Core Business
Improve Service
Lack of Scale
Acquire Talent
Avoid Labor Problems
Source: A.T. Kearney
3/12/2016

15

State Owned Enterprise Synergy as Engine Growth Propeller

for Trade Enhancement to gain better logistics performance
Consignee/Importer;
Shipper/Exporter:
Govt Project, Bulog,
Pertamina, Antam,
PTBA, Pusri, PTPN

Port Operator:

Pelindo

Trading House:
PPI, Sarinah

ICT Provider:
Telkom, Indosat

Airport Operator:
Angkasa Pura
Rail / Land Trans.
Operator:
PT KA, BGR, Posindo,
Berdikari

Carrier:
Djakarta Lloyd,
Pelni, Garuda, MNA,
ASDP

Avoid Capital Expenditures

Cut Costs
Increase Flexibility (service/financial)
Focus on Core Business
Improve Service
Lack of Scale

Toll Road Operator:

Jasa Marga

Acquire Talent
Avoid Labor Problems

Contractors:
HK, PP, WIKA, WK,
Adhi, NK
Industrial
Estate:
KBN, JIEP, SIER

Source: A.T. Kearney

W/house Optr:
BGR, Posindo,
VTP, Berdikari

Banks & Insurance:

Mandiri, BNI, BRI
Jasindo
Investment:
Danareksa, Bahana

Container Depot
Optr:
KBN, BGR, Berdikari

Forwarder
BGR, Posindo
16

THE LOGISTIC PROVIDER BUSINESS MODEL

http://www.bumn.go.id/posindonesia/berita/62/Wujudkan.Seamless.Logistik.Pos.Indonesia.Jalin.Kerja.Sama.Dengan.13.BUMN
Consignee/Importer;(
Shipper/Exporter:((
Govt%Project,%Bulog,%
Pertamina,%Antam,%
PTBA,%Pusri,%PTPN%

Port(Operator:(

Pelindo%

Trading(House:(
PPI,%Sarinah%

ICT(Provider:(
Telkom,%Indosat%

Airport(Operator:(
Angkasa%Pura%

Carrier:(
Djakarta(Lloyd,%
Pelni,%Garuda,%MNA,%
ASDP%

Avoid Capital Expenditures

Rail(/(Land(Trans.(
Operator:(
PT%KA,%BGR,%Posindo,%
Berdikari%

Cut Costs
Increase Flexibility (service/financial)
Focus on Core Business
Improve Service
Lack of Scale

Toll(Road((Operator:(
Jasa%Marga%

Acquire Talent
Avoid Labor Problems

Contractors:(
HK,%PP,%WIKA,%WK,%
Adhi,%NK%

Source: A.T. Kearney

Industrial(
Estate:(
KBN,%JIEP,%SIER%

W/house(Optr:(
BGR,%Posindo,%
VTP,%Berdikari%

Banks(&(Insurance:(
Mandiri,%BNI,%BRI%
Jasindo%
Investment:(
Danareksa,%Bahana%

Container(Depot((
Optr:(
KBN,%BGR,%Berdikari%

3rdparty
consolidation

Forwarder(
BGR,%Posindo%

Assign
third
party

http://economy.okezone.com/read/2016/02/11/320/1309840/tekan-biaya-logistik-pt-pos-jalin-sinergi-dengan-10-bumn
Consignee/Importer;(
Shipper/Exporter:((
Govt%Project,%Bulog,%
Pertamina,%Antam,%
PTBA,%Pusri,%PTPN%

Port(Operator:(

Pelindo%

Trading(House:(
PPI,%Sarinah%

ICT(Provider:(
Telkom,%Indosat%

Airport(Operator:(
Angkasa%Pura%

Carrier:(
Djakarta(Lloyd,%
Pelni,%Garuda,%MNA,%
ASDP%

Avoid Capital Expenditures

Rail(/(Land(Trans.(
Operator:(
PT%KA,%BGR,%Posindo,%
Berdikari%

Cut Costs
Increase Flexibility (service/financial)
Focus on Core Business
Improve Service
Lack of Scale

Toll(Road((Operator:(
Jasa%Marga%

Acquire Talent
Avoid Labor Problems

Contractors:(
HK,%PP,%WIKA,%WK,%
Adhi,%NK%

Source: A.T. Kearney

Industrial(
Estate:(
KBN,%JIEP,%SIER%

W/house(Optr:(
BGR,%Posindo,%
VTP,%Berdikari%

Banks(&(Insurance:(
Mandiri,%BNI,%BRI%
Jasindo%
Investment:(
Danareksa,%Bahana%

Container(Depot((
Optr:(
KBN,%BGR,%Berdikari%

3rdparty
consolidation

Forwarder(
BGR,%Posindo%

Assign
third
party

http://www.beritasatu.com/ekonomi/345234-12-bumn-ini-akan-bantu-bulog-kelola-11-pangan-strategis.html

Consignee/Importer;(
Shipper/Exporter:((
Govt%Project,%Bulog,%
Pertamina,%Antam,%
PTBA,%Pusri,%PTPN%

Port(Operator:(

Pelindo%

Trading(House:(
PPI,%Sarinah%

ICT(Provider:(
Telkom,%Indosat%

Airport(Operator:(
Angkasa%Pura%

Carrier:(
Djakarta(Lloyd,%
Pelni,%Garuda,%MNA,%
ASDP%

Avoid Capital Expenditures

Rail(/(Land(Trans.(
Operator:(
PT%KA,%BGR,%Posindo,%
Berdikari%

Cut Costs
Increase Flexibility (service/financial)
Focus on Core Business
Improve Service
Lack of Scale

Toll(Road((Operator:(
Jasa%Marga%

Acquire Talent
Avoid Labor Problems

Contractors:(
HK,%PP,%WIKA,%WK,%
Adhi,%NK%

Source: A.T. Kearney

Industrial(
Estate:(
KBN,%JIEP,%SIER%

W/house(Optr:(
BGR,%Posindo,%
VTP,%Berdikari%

Banks(&(Insurance:(
Mandiri,%BNI,%BRI%
Jasindo%
Investment:(
Danareksa,%Bahana%

Container(Depot((
Optr:(
KBN,%BGR,%Berdikari%

Forwarder(
BGR,%Posindo%

User alliance
and
consolidation

Assign
subsidiary
Consignee/Importer;(
Shipper/Exporter:((
Govt%Project,%Bulog,%
Pertamina,%Antam,%
PTBA,%Pusri,%PTPN%

Port(Operator:(

Pelindo%

Trading(House:(
PPI,%Sarinah%

ICT(Provider:(
Telkom,%Indosat%

Airport(Operator:(
Angkasa%Pura%

Carrier:(
Djakarta(Lloyd,%
Pelni,%Garuda,%MNA,%
ASDP%

Avoid Capital Expenditures

Rail(/(Land(Trans.(
Operator:(
PT%KA,%BGR,%Posindo,%
Berdikari%

Cut Costs
Increase Flexibility (service/financial)
Focus on Core Business
Improve Service
Lack of Scale

Toll(Road((Operator:(
Jasa%Marga%

Acquire Talent
Avoid Labor Problems

Contractors:(
HK,%PP,%WIKA,%WK,%
Adhi,%NK%

Source: A.T. Kearney

Industrial(
Estate:(
KBN,%JIEP,%SIER%

W/house(Optr:(
BGR,%Posindo,%
VTP,%Berdikari%

Banks(&(Insurance:(
Mandiri,%BNI,%BRI%
Jasindo%
Investment:(
Danareksa,%Bahana%

Container(Depot((
Optr:(
KBN,%BGR,%Berdikari%

Forwarder(
BGR,%Posindo%

CONSOLIDATION

SUBSIDIARY BUMN IN
LOGISTICS & TRADE

AUDIT REPORT BPK 2014 (in Milion Rp)

NO
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23

BUMN
POS INDONESIA
PELINDO 1
PELINDO 2
PELINDO 3
PELINDO 4
ANGKASA PURA 1
ANGKASA PURA 2
SANG HYANG SERI
PERTANI
BULOG
PUPUK INDONESIA
PERHUTANI
RNI
DJAKARTA LLYOD
PELNI
DAMRI
ASDP
GARUDA
KERETA API
BGR
VTP
BERDIKARI
SARINAH
TOTAL

REVENUES
4,360,550
2,095,521
8,762,820
5,946,914
2,422,473
4,583,536
4,871,149
436
1,045,761
26,562,712
64,617,200
4,604,886
4,977,708
128,228
3,000,861
1,102,800
1,924,034
48,933,117
10,478,074
772,913
295,836
405,640
307,509
202,200,678

FIXED ASSETS
1,365,847
3,377,360
16,903,133
10,125,597
3,142,031
13,194,665
13,269,418
179,222
421,564
5,205,094
31,458,153
1,456,427
3,734,766
747,989
3,991,729
1,044,218
2,448,424
28,491,345
11,890,493
168,819
25,646
150,803
196,857
152,989,600

THE ROLE OF LOGISTICS HOLDING COMPANY in SUSTAINING

NATIONAL COMPETITIVENESS
Strategic Perspective of Logistic Holding Company Establishment

PART 3 HOLDING LOGISTICS FORMAT

Jakarta 17TH March 2016

24

HOLDING
BUMN
LOGISTICS
?

STRUCTURE?
CAPABILITIES?
COMPETITIVENES?
ECONOMIES OF
SCALE?
CONTEXT?
VIRTUAL HOLDING?
SUBSIDIARY BUMN IN
LOGISTICS & TRADE

CONSOLIDATION
JOIN OPERATION
ALLIANCE

BUMN LOGISTICS & TRADE

Comparisson Vision Mission BUMN Logistic

VISI

PILOG

KALOG

APLOG

IPCLOG

Menjadi
perusahaan
pelayaran yang
berdaya saing
tinggi

Menjadi Perusahaan
Penyedia Jasa
Logistik Terpadu,
Unggul dan
Terpercaya

To become the
most trust-worthy
and wellintegrated
logistics company
in Indonesia

Menjadi
perusahaan
logistik
nasional yang
terpercaya.

Menyediakan jasa
logistik berbasis
kereta api dengan
solusi door to door
service

To provide
integrated
logistics services
in professional
and innovative
manner to meet
customer
satisfaction

Mewujudkan
visi
shareholder
dalam
menurunkan
biaya logistik
nasional.

Menyediakan
jasa angkutan
yang handal dan
efesien untuk
kepuasan
pelanggan

MISI
Mengembangkan
bisnis jasa logistik
dengan
menyelenggarakan
layanan mining
logistics, warehousi
ng, depot container
dan jasa kurir.
dalam sistem
infrastruktur
terpadu

Memberikan
nilai tambah
bagi pelanggan
dengan harga
yang
kompetitif
serta
pelayanan
yang lebih
cepat dan
lebih aman.

POSLOG
Menjadi
perusahaan jasa
logistik terintegrasi,
terluas dan terbaik
di Indonesia
Memberikan solusi
logistik yang efisien
dan terintegrasi
bagi pelanggan
serta mendukung
daya saing logistik
internasional

BULOG
Menjadi Perusahaan
pangan yang unggul dan
terpercaya dalam
mendukung terwujudnya
kedaulatan pangan.

Menjalankan usaha
logistik pangan pokok
dengan mengutamakan
layanan kepada
masyarakat

Drive for State Owned Enterprise Synergy

WTO 2020
Economic ASEAN Society, 2015
Land Integration / Liberalization Logistic
ASEAN, 2013

Empower SOE to face, capture, take,

overcome the opportunies an threats
of global, regional and national trade
growth.

FTA ASEAN China, 2010

CREATE STRATEGIC
SYNERGY

Logistic Network & Supply Chain in Global,

Regional, and Domestic Trading
National Logistic System, 2010
National Economic Corridor
National Connectivity
Maritime Axis

agreeing a future
seizing a future
re-orienting a future
multiple consumers
27

Strategic Issues and Strategic Actions for better

logistic performance
Increasing Capacity
Improve Business
Process and
Standardization
Improve Spatial Planning and
Landuse, More integrated
with City to enable more
efficient hinterland

Improving
Accessibilities
Improving Connectivity,
Intermodal, Transmodal

Investment

Reposition

Change
VALUE
CREATION

Restructure

Synergy

28

Strategic Action Executed in one window: The

Smart Holding Company
Understanding
Regional Context

Increasing Capacity

Investment

Improve Business Process

and Standardiza
i
on
Improve Spa al Planning and
Landuse, More integrated with
City to enable more effic ent
hinterland

Improving Accessibili es
Improving Connec vity,
Intermoda

Reposi on

Change
VALUE
CREATION

Restructure

ESTABLISH
SMART
HOLDING
COMPANY

Synergy
Understanding
29
Business Context

THE ULTIMATE GOALS

NO
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23

BUMN
POS INDONESIA
PELINDO 1
PELINDO 2
PELINDO 3
PELINDO 4
ANGKASA PURA 1
ANGKASA PURA 2
SANG HYANG SERI
PERTANI
BULOG
PUPUK INDONESIA
PERHUTANI
RNI
DJAKARTA LLYOD
PELNI
DAMRI
ASDP
GARUDA
KERETA API
BGR
VTP
BERDIKARI
SARINAH
TOTAL

REVENUES
4,360,550
2,095,521
8,762,820
5,946,914
2,422,473
4,583,536
4,871,149
436
1,045,761
26,562,712
64,617,200
4,604,886
4,977,708
128,228
3,000,861
1,102,800
1,924,034
48,933,117
10,478,074
772,913
295,836
405,640
307,509
202,200,678

INCREASE THROUGHPUT
INCREASE LOGISTIC ASSET UTILISATION

FIXED ASSETS
1,365,847
3,377,360
16,903,133
10,125,597
3,142,031
13,194,665
13,269,418
179,222
421,564
5,205,094
31,458,153
1,456,427
3,734,766
747,989
3,991,729
1,044,218
2,448,424
28,491,345
11,890,493
168,819
25,646
150,803
196,857
152,989,600

Establishing the Holding Company: the Challenges

Finding the right solutions means bringing all the building blocks together

Planning &
control

Change
Management
model

Culture
Co-ordination

Governance
stuctures

Integrated
Logistic
development

Allignment

Strategy

Knowledge
exchange

Communication

Legal
Framework

..

Holding
management
model

.
Infrastructure
development

Co-operation

31

State Owned Enterprise Synergy as Engine Growth Propeller

for Trade Enhancement to gain better logistics performance
Port Operator:

Pelindo

Consignee/Importer;
Shipper/Exporter:
Govt Project, Bulog,
Pertamina, Antam,
PTBA, Pusri, PTPN

Airport Operator:
Angkasa Pura
Rail / Land Trans.
Operator:
PT KA, BGR, Posindo,
Berdikari

Trading House:
PPI, Sarinah

ICT Provider:
Telkom, Indosat

Investment

Reposi on

Change
VALUE
CREATION

Banks & Insurance:

Mandiri, BNI, BRI
Jasindo

Toll Road Operator:

Jasa Marga
Contractors:
HK, PP, WIKA, WK,
Adhi, NK
Industrial
Estate:
KBN, JIEP, SIER

Carrier:
Djakarta Lloyd,
Pelni, Garuda, MNA,
ASDP

Restructure

W/house Optr:
BGR, Posindo,
VTP, Berdikari

Synergy

Container Depot
Optr:
KBN, BGR, Berdikari

Investment:
Danareksa, Bahana

Forwarder
BGR, Posindo
32

THANK YOU
FGD LOGISTICS KEMENTERIAN BUMN

33