CAMBRIDGE UNIVERSITY CHINESE SOCIETY

VARIETY SHOW 2017

SPONSORSHIP PROPOSAL
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VSHOW 2017

Held on an annual basis, the Cambridge University Chinese

Society (CUCS) Variety Show is a flagship event of the
society. With almost every Hong Kong student at Cambridge
in attendance, the show attracts a 200-strong audience, and
requires the input of over 50 Hong Kong students in diverse
capacities.
The 2-hour variety show is centered around a play with various music and dance performances. The play is the headline
act of the show, with students wholly responsible for all
stages of production, from scriptwriting to acting and backstage technical support.
The Variety Show last year proved to be a big hit amongst
Cambridge Hong Kong students, as well as Chinese students
from other top London institutions. This year, we intend to
build upon previous successes and create a show of an
unprecedented scale, with teams specifically dedicated to
technical aspects such as lighting, props, music and special
effects, as well as the publicity work that is essential to the
shows success. We hope to deliver performances with great
professionalism and uphold the reputation built by our
predecessors in the past 30 years.
This remarkable occasion cannot be successful without your
generous support. May we thank you in advance for reading
and considering this proposal.
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WHAT IS CUCS?

CUCS, the Cambridge University Chinese Society, is

the first China-related society set up at the University
of Cambridge;
Has over 1500 lifetime members across the
globe;
Has over 300 current student members
Aims to bridge the gap between modern
Eastern and Western communities
Provides a platform for Chinese students at
Cambridge University and beyond to interact,
bond and learn from each other.
OUR WORK
Organise a spectrum of activities ranging from
academic and careers- related events to social
functions during and outside of term time; and
Publish periodicals to current students and
alumni

WHY SPONSOR US?

Advertising Opportunities
Sponsors will have access to virtually all Hong Kong students at Cambridge given the
shows high turn-out compared to other activities organised by CUCS.
You may choose your sponsorship tier depending on the level of exposure and
acknowledgement you prefer.
The Cambridge Hong Kong community is part of a niche audience that includes Hong
Kong students at prestigious UK universities. Sponsoring flagship events like the
variety show enables you to reach this group specifically through less conventional
marketing channels.
As a growing business in Cambridge, your sponsorship will have an immense impact
on raising awareness of your brand and improve your market position among members
of the Hong Kong-Chinese community in Cambridge. As expected of foreign students,
Hong Kong students have a great demand for products and services with a Chineseoriented theme/ focus.
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Branding Opportunities (HK)

Given the value often attached to the
University of Cambridge, your
sponsorship enables your company to
use the universitys name officially with
endorsement from the Cambridge
University Chinese Society, as we are an
officially registered society of the
Cambridge University Students Union
Supporting the Chinese Community
Our Variety Show serves a greater
purpose than merely entertaining the
Hong Kong student community. It is a
key event that brings together Hong
Kong students studying at different
colleges, universities, and subjects to a
common occasion that they can all enjoy.
Friendships are often built and
strengthened through the preparatory
stages for the show, and interests in
performing arts are often fostered
through the valuable experiences gained.
Being able to bring a production in a
foreign environment is also a key skill
that many acquire through their
participation.
Your sponsorship is a crucial show of
support and will be very much
appreciated by the entire Hong Kong
community. We are grateful to the
assistance offered by various businesses
in Hong Kong and the UK in the past 30
years, and your continuing support is
crucial to help maintain the vibrant and
ever-expanding Hong Kong student
community in Cambridge.

Connection with the University of

Cambridge
With over 1500 life members and over
300 current student members, your
business will be able to establish a closer
relationship with CUCS and its members,
and potentially build up internship and
career connections. Cambridge students
are known for their willingness to explore
and their commitment to excellence, and
are eager to demonstrate this through
acquiring practical experience, often by
working in any capacity with businesses
in partnership with CUCS. Moreover,
given the increasing number of Hong
Kong applicants to the University of
Cambridge, your sponsorship has a longterm impact on our thriving community,
opening up further opportunities for
cooperation as we organise various
student-based events in the future.
Charity

The variety show is run on a non-profit

basis. We have had a close relationship
with CHOICE (Cambridge Hong Kong
Operation for International Childrens
Education) and have always strived to
contribute to its cause of improving
childrens education in less developed
areas of the world, through minimising
our expenses and donating any surplus
to CHOICE. In the past 2 years, for
instance, volunteers with CHOICE have
visited Catdang village, Vietnam to teach
local students, and have raised around
US$20,000 to help fund a library in the
village. For more information on
CHOICE, please visit
www.cambridgechoice.com

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SPONSORSHIP DETAILS

PRESENTATION RIGHTS
This prestigious form of advertising is
reserved solely for our Diamond sponsors.
The variety show will be named CUCS
Variety Show 2017 presented by (your
company). Your companys name will
appear in all of our promotional materials
and will be incorporated into our logo for the
2017 variety show.
ADVERTISING VIDEO BEFORE
BEGINNING OF THE SHOW
As a Diamond or Platinum sponsor, you
may provide us with a 30 second (platinum)
or 1 minute (diamond) video advertisement
which will be played before the show begins
but after all the audience is seated. You
may also choose to play this show during
the intermission. This is undoubtedly a
platform to showcase your business directly
to the entire audience at a much lower cost
than other video advertising channels.
MC ACKNOWLEDGEMENT
The Emcee of the variety show will publicly
acknowledge and show our appreciation to
our Diamond, Platinum, and Gold sponsors
at the end of the variety show by reading out
the name of your company. Diamond and
Platinum sponsors are welcome to add a
brief description that will be read out with
your company name.
ADVERTISING IN THE PROGRAMME
All silver and above sponsors can place
their advertisements in the programme

booklet distributed to all actors, stagehands,

and members of the audience. The amount
of space allocated to each sponsor depends
on the tier level of the sponsor. With the
booklet being one of the most important
informative elements to a variety show, and
one that many audience members keep
after the show, sponsors can certainly
promote their businesses directly to
students. If necessary, our publicity team
can help our sponsors design
advertisements to be put into the
programme. Examples of previous designs
by Hong Kong students in Cambridge are
available on request.
ADVERTISING IN PERFORMANCE
VENUE
All silver and above sponsors can have their
advertisements printed out and put up in the
venue of the variety show on the day of the
performance.
CALENDARS
All Gold and above sponsors will have their
company names printed on 2017 calendars
which will be made specifically for the show.
Members of the audience and our sponsors
will be given copies of these promotional
calendars for free.
PROMOTIONAL MERCHANDISE
Sponsors of all tiers are also highly
encouraged to provide promotional
merchandise or sample products for
distribution to the audience, or for use in the
raffle planned for the end of the show.

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T-SHIRTS

EMAIL MARKETING

We will print T-shirts (and possibly

hoodies) for all backstage crew members,
actors and actresses, committee members
and all those involved in the running of the
show. This will amount to around 50
people. Gold or above sponsors can have
their logos and names printed on the back
of the T-shirts. Except those involved in
acting with the need to wear costumes, all
other students involved in the production
will wear the T-shirts during the show.

CUCS has a mailing list of over 300

current students. Gold and above
sponsors will be able to submit an
advertisement that will be circulated in one
of our weekly newsletters until the variety
show.

SOCIAL MEDIA
The Cambridge University Chinese
Society and its affiliate, the Cambridge
University Hong Kong and Mainland China
Current Affairs Society, have a significant
presence on social media, especially
amongst Hong Kong students in the
United Kingdom. Sponsors can make use
of our forums such as Facebook to
promote their businesses, with the extent
of promotion dependent on your
sponsorship tier. We will set up an event
page that will be updated regularly with
information on our preparatory work,
ticketing, and actual event.
TRAILER
As part of the promotional efforts for the
variety show, we will publish a trailer
approximately 2 months before the show.
The trailer in 2016 attracted around 2000
views on YouTube. The trailer will also be
played in gatherings for the CambridgeHong Kong community.
Acknowledgement will be made for Silver
and above sponsors, with extent
dependent upon the sponsorship tier.

TICKETS
All Silver and above sponsors will have
their company names printed on the
tickets. Members of the audience, and in
particular, those involved in the production
of the show, often choose to keep the
tickets after the show.

POSTERS & LEAFLETS

A large number of posters will be
produced to promote the variety show,
and put up in various locations across
Cambridge as well as posted online in
various groups such as that of other UK
universities. Leaflets will also be
distributed. Silver and above sponsors will
be acknowledged on the posters and
leaflets, with the size of your companys
logo dependent upon the sponsorship tier
chosen. This is a good opportunity to
increase exposure of your company by
leveraging the publicity potential of other
sponsors.
PRODUCT PLACEMENT
For our Diamond or Platinum sponsors,
our scriptwriters will attempt to incorporate
the companies names or their products
into the script, or use products provided by
the companies as props during the play,
where possible
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Tier

Diamond/
1000

Platinum/
600

Presentation
Rights

Yes

Product
Placement

Yes

Yes

Video
Advertiseme
nt (Before
show/
intermission)

1 minute

30 seconds

Gold/ 300

MC
Company
Acknowledge name with
ment
brief
description

Company
name with
brief
description

Company
name only

Advertising in Back
Programme
cover/ four
full pages

Inside
cover/ two
full pages

One Full
page

Advertising in Near stage In the

Venue
area and at venue
entrance

In the
venue

Calendar

Company
logo

Company
logo

Name only

T-Shirts

Company
logo
printed in
largest size
on top row

Company
logo
printed in
medium
size below
that of
Gold
sponsors

Company
logo printed
in small
size below
that of
Platinum
sponsors

Tickets

Company
logo

Company
logo

Name only

Trailer

Full-screen
advertisem
ent at the
start of the
trailer

Company
logo at the
start of the
trailer

Company
logo at the
end of the
trailer

Silver/ 150 Bronze/ 50

Half a page

Name
printed with
other
bronze
sponsors

In
description

Poster &
Leaflets

Company
logo
printed in
largest size
on top row

Company
logo
printed in
medium
size below
that of
Gold
sponsors

Company
logo printed
in small
size below
that of
Platinum
sponsors

Company
name only

Email
Marketing

Yes

Yes

Yes

Yes

Yes

Social Media
Marketing

2 posts per 1 post per

month until month until
show
show

1 post per
month until
show

1 post with
short
introduction
, pictures,
contact
details,
location etc.

Mentioned
in 1 post
with other
sponsors

SPONSORSHIP FORM

If you are interested in being our sponsor, please fill-out the following form
and return to Louis Cheng, Treasurer, at lyc28@cam.ac.uk. We will contact
you shortly after to discuss donation method, sponsorship benefits and
publication details by phone or email. Please do not hesitate to contact us
with any questions.
CONTACT INFORMATION:
Company Name: ___________________________
Contact email: _____________________________
Contact person: ____________________________
Contact number: ___________________________
Address:
______________________________________________________________
______________________________________________________________
Postcode: ___________________________
SPONSORSHIP
Name of Sponsor to be acknowledged in the programme:
_________________________________
Sponsorship Amount (Please tick as appropriate)
Any amount above 1000 (please specify: ______) - Diamond Sponsor
1000 - Diamond Sponsor
600 - Platinum Sponsor
300 - Gold Sponsor
150 - Silver Sponsor
50 - Bronze Sponsor

CONTACTS

PRODUCER HOWARD LAO

EMAIL: CHL65@CAM.AC.UK
TREASURER LOUIS CHENG
EMAIL: LYC28@CAM.AC.UK