PROGRAM - MBA - SEMESTER 1

SUBJECT CODE & NAME - MB0039 Business

Communication
1. List the barriers to listening. Explain any four.
Barriers to Listening
Listening is not easy and there are a number of obstacles that stand in the
way of effective listening, both within and outside the workplace. These barriers
may be categorised as follows:

Physiological barriers
Physical barriers
Attitudinal barriers
Wrong assumptions

Let us now briefly discuss these barriers.

(1) Physiological barriers
This was discussed earlier under the barriers to communication. Some people
may have genuine hearing problems or deficiencies that prevent them from
listening properly. Once detected, they can

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2. Name the two categories of oral communication. Explain

them.
Types of Oral Communication

Oral
communication
has
some
advantages
compared
to
written
communication. The advantages include personal quality, high interactivity,
possibility of making immediate contact and obtaining instantaneous feedback
and control over the receivers attention.
Oral communication is classified into two types: 1. Oral face-to-face communication
Examples:
- Meetings
- Presentations

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3.
How does internal business communication
affect the organization? Discuss the role of each
stakeholder in this.
Internal business communication
Business communication is diverse and involves both internal stakeholders within
the organisation, as well as external stakeholders outside the organisation. A
manager has to constantly communicate with and maintain good relations with
each of these stakeholders or public. This will enable the organisation to achieve its
overall goals and project a favourable image.
The wheel of business communication reinforces communication is like
breathing, it never stops and is a constant process. Managers have to stay in
continuous touch with their internal stakeholders like their superiors, peers,
subordinates, shareholders, employees and unions. At the same time managers
have to communicate with external stakeholders such as customers,

intermediaries (distributors and retailers), suppliers of materials and components,

government,

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4. Write a note on the
chairperson during a meeting.

responsibilities

of

During the Meeting

The task of conducting and moderating the meeting rests with the
chairperson. Below figure depicts the various responsibilities of a chairperson that
he/she has to manage efficiently, while he/she conducts a meeting.
We shall discuss each of these procedures in detail.
1. Opening the meeting The manner in which the meeting is opened is
important, as a good opening will ensure that the rest of the meeting
proceeds smoothly. Generally, when you open a meeting it is a best practice to
sum up what has been stated in the agenda - including the goals,
background information and expectations of the participants. It is also a good
idea to provide an outline of how the meeting will proceed, as well as schedule of
the meeting.

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5. You are going to face a job interview for the post of

Manager-operations. Which aspects you will keep in mind
while facing the interview?
Aspects to be kept in mind during job interview are as follows:

Opening formalities Since it is important to create a good first

impression, the way you greet and introduce yourself is important. Using the
name of the interviewer correctly, giving a firm handshake, waiting till you
are asked to be seated and sitting with an erect posture are common
courtesies that should be observed to project a good image.

Non-verbal communication It was emphasised that in face-to-face

communication, non-verbal cues can enhance communication and convey a
positive message. Apart from a firm handshake and erect posture, your
non-verbal behaviour should indicate that you are

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6. Write short notes on:

a) SQ3R technique of reading
b) Circulars
a) meaning and benefits of SQ3R
SQ3R technique of reading was developed by Robinson in his book "Effective
Study" (1970). SQ3R stands for the initial letters of the five steps.
1. Survey Survey refers to a quick glance through the title page, preface and
chapter headings of a text. By surveying, you will be able to gauge the main ideas
of the text. Besides, the authors name, date, place of publication and title page can
give you an idea of the general subject area. The table of contents, preface or
foreword in a book would give you an idea of the themes and how they are
organised. A survey of the index or bibliography tells you immediately whether the
book contains what you need.

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