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a. Judgement method
Judgement method In this method, we consider experts opinions while
creating the forecasts. The method is primarily subjective and relies on
human judgement. For example, sales persons are aware of the expected
sales. Hence, consulting them will help create effective forecasts. The
method is more appropriate when there is a little historical data available or
when the experts have enough market intelligence.
b. Market research method
Market research method This method makes use of market
testing or market surveys to understand the behaviour of the consumers. A
thorough market research helps in