Overview of Oracle Demantra 338445258.doc Effective Mm/dd/yy Page 1 of 32 Rev 1

Overview of Oracle Demantra
Overview
Copyright Oracle, 2007. All rights reserved.

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Oracle Demantra Fundamentals
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this document is necessary and that it reflects actual practice.

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Schedule:
Timing
60 minutes
XX minutes
60 minutes
Topic
Lecture
Practice
Total

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Objectives
Objectives

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Agenda
Agenda

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Demand-Driven Adaptive Planning
Demand Driven Adaptive Planning

Demand driven adaptive planning involves running your company on more real time demand
information. You want to sense the demand more quickly and closer to end customer
consumption by getting the demand signals into a one number from the various constituents like
marketing, sales, manufacturing, as well as your customers. By comparing planned demand to
actual, you can:
Consider promotions and sales incentives to shape your demand
Implement the recommendations from your sales and operations planning process into
your downstream holistic supply planning, distribution planning, and order promising

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Demand-Driven Adaptive Planning Platform
Demand-Driven Adaptive Planning Platform

Oracles approach is to implement an adaptive planning process platform that enables you to:
Start where it hurts most
Evolve incrementally to a complete demand driven solution with:
Real time visibility to your demand and demand changes
Shaping demand and aligning business plans quickly through balancing of supply and
demand
Operations in a truly real time decision making sales and operations planning process
Continuously monitor and measure to drive improvements.
In essence, a supply chain that is fully connected and built on INFORMATION instead of
INVENTORY.

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Oracle Advanced Planning Solution
Oracle Advanced Planning Solution

Within the context of the overall collaborative e-Business Suite, Oracle provides a complete ebusiness planning platform.
It is based on a common planning data model and platform that connects all products to deliver
integrated planning functions. This enables best business process such as:
Supply chain risk management
Demand driven adaptive planning
Supply chain excellence
Sales and operations planning
Multi-enterprise collaboration

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Oracle Advanced Planning Complete E-Business Planning

Solution
Oracle Advanced Planning Complete E-Business Planning Solution

This slide lists the Oracle Advanced Planning Suite licensable products.

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Integrated Oracle Advanced Supply Chain Planning
Integrated Oracle Advanced Supply Chain Planning

You can deploy Oracle Advanced Planning gradually without the need to build integrations or
without the fear of getting stuck in a chosen model.
You can start with Oracle Advanced Supply Chain Planning at any point and not lose out at the
end as all planning components work seamlessly together.
You will gain biggest benefits when deploying all modules, but you can be assured that when
that is not feasible right away (from a scope or investment point of view), it will all work in an
integrated fashion at the end. Once you have implemented one of the Oracle Advanced Planning
modules, each additional implementation leverages what has been done before. Future
implementations can be faster and at a lower cost, which adds value rapidly.

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APS Business Flow: Plan
APS Business Flow: Plan

Oracle Collaborative Planning serves as a collaboration platform for suppliers and planners. It
can be used to flag mismatches between supply and demand, change supplier schedules, publish
planned orders to suppliers, and receive supplier capacity information into Oracle Advanced
Supply Chain Planning.
Oracle Demantra Demand Management collects information about future demand from supply
chain partners and internal sources. The consensus demand forecast is input to the demand
schedule for the Oracle Advanced Supply Chain Planning engine.
Oracle Inventory Optimization takes in the demand forecast as well. The safety stock demand
output from Oracle Inventory Optimization is input to Oracle Advanced Supply Chain Planning,
along with the demand forecast and other sources of demand, such as sales orders and interplant
transfers.
Collection programs obtain source instance data for planning, such as sales orders, on-hand
inventory, open purchase orders, supply chain sourcing rules, product structure (bill of material),
and production resource capacity. Advanced Supply Chain Planning generates replenishment

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plans optimized to business objectives that are consistent with the key performance indicator
targets you have established.

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APS Business Flow: Execute
APS Business Flow: Execute

Oracle Advanced Supply Chain Planning creates an optimized replenishment supply plan
consisting of planned orders and purchase requisitions. The advanced supply chain plan output
forms the basis for Oracle Global Order Promising calculations.
Oracle Advanced Supply Chain Planning also suggests sourcing and date changes to sales orders
based on global forecast calculations.
Shop floor job, operation, and resource rescheduling decisions are implemented in Oracle
Manufacturing Scheduling and automatically integrated to Oracle Work In Process. These
changes to the work in process supply information are collected during the next planning cycle.

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APS Business Flow: Compare Performance to Targets
APS Business Flow: Compare Performance to Targets

Integrated performance management compares measured performance to key indicator targets.
When the difference exceeds user-defined tolerances, Oracle Workflow is used to send
notifications that corrective actions are required.
Supplier performance and work in process completions are measures of on-time delivery and
resource utilization. Inventory investment is reflected in inventory turnover ratio. Cost is an
important component of profit margin.
The Planner Workbench user interface provides graphical comparisons of exceptions and key
performance indicators associated with alternative plans.
Key performance indicators are:
Inventory turns
On-time delivery

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Margin percentage
Utilization

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APS Business Flow: Corrective Action
APS Business Flow: Corrective Action

Planner Workbench also provides the ability to view exception message details and to quickly
simulate alternative plans.
The planning control loop is closed by:
AutoCreate orders: This concurrent program implements a user-controlled range of

planned orders
Individually processing exception messages: For example, expediting an order or

changing an order quantity.
Re-planning: This process recalculates order suggestions and Global ATP promise
information based on adjusted data.

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Oracle Advanced Planning Key Capabilities
Oracle Advanced Planning Key Capabilities

Oracle Advanced Planning provides many key capabilities, of which the most important are:
Demantra Demand Management: Achieve a consensus forecast through a collaborative

demand management engine.
Supply Chain, Distribution, and Manufacturing Planning: Determine a optimal supply

plan using a single holistic plan for all facilities. You can run unconstrained, constrained,
and optimized plans.
Global Order Promising:

o Promise accurate (sales order) dates while taking into account available material,
manufacturing capacity, supplier capacity, and transportation capacity.
o Allocate (short) supply to (key) demands.

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Production Scheduling: Determine optimal resource schedules for your plant or shop
floor operations.
Inventory Optimization: Determine where to hold which inventory in your supply chain,
at what level in the bill of material (postponement optimization).
Collaborative Planning:
o Collaborative demand and supply planning: Receive order forecasts from your
customers, send supply commits to your customers; send order forecasts to your
suppliers, receive supply commits from your suppliers.
o Vendor managed inventory (VMI)
Supply chain exception management: User-definable exceptions to monitor supplydemand discrepancies while planning with involvement of your trading partners.
Strategic Network Optimization: Drives continuous improvement

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Oracle Advanced Planning Component Architecture
Oracle Advanced Planning Component Architecture

Oracle database-centric architecture allows for:
High performance deployments:

o In-memory only when needed
o Multi-threaded snapshot
o Leverages key database features like materialized views, partitions, and analytical
workspaces
Reliability:
o All plan information resides in the database
o Hot backup and recovery

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o Leverages grid computing infrastructure

o All planning information and even the order promising engine reside in the
database; you can leverage core database technology like hot backup and
recovery.
Open and standards based to facilitate integration with your ERP system.
o Runs against all versions of Oracle EBS (11i, 12.0)
o Deploy against legacy systems

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Advanced Supply Chain Planning
Oracle Advanced Supply Chain Planning

Oracle Advanced Supply Chain Planning offers a comprehensive solution for supply chain,
distribution, and manufacturing planning that takes into consideration all your supply chain
nodes (including your manufacturing and distribution centers, suppliers, and customers).
The Oracle solution is a single solution that is based on ONE supply chain model and ONE setup
that supports all key requirements.

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Integrated Manufacturing Planning and Production Scheduling
Integrated Manufacturing Planning and Production Scheduling

Oracle provides a comprehensive and integrated manufacturing planning and scheduling process
through tight integration between Oracle e-Business Suite, Oracle Advanced Supply Chain
Planning, and Oracle Production Scheduling.
The initial plan, including decisions on what facilities produce what products are fed from Oracle
Advanced Supply Chain Planning to Oracle Production Scheduling.
Oracle Production Scheduling refines the plan into a detailed schedule and sequence; it becomes
the starting point for the next supply chain plan.

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Key Capabilities of Oracle Demantra
Key Capabilities of Oracle Demantra

The key capabilities of Oracle Demantra applications are as follows:
Advanced Statistical Forecasting
Time-series driven, learning from history and using that information to forecast the future
Bayesian modeling, not picking one model but combining several based on complexity
and goodness of fit
Advanced analytical tools including outlier and regime change detection, handling of
missing data,
Special capabilities for intermittent demand and sparse data
Forecast not always generated at one level:

o Desired forecast level is assigned but may be found to be inappropriate

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o In this case an aggregate forecast level would be attempted

Demand Analysis
Multi-dimensional OLAP for analysis (product, channel, geography, and so on)
Very easy and configurable slicing and dicing of information
Information kept at lowest level
User-defined alerts
Graphs and reports
Business-enabling workflows
Easily configured and modified
User tasks
Escalation
Exceptions
E-mail messaging
Collaborative planning
Internal collaboration across lines of business (sales, marketing, manufacturing /

distribution, and so on)
External collaboration with customers
All reside on common data structure

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Oracle Demantra Applications
Oracle Demantra Applications

The following applications are available within the Demantra suite:
Demand Management
Statistical forecasting
Causal factors
New product introduction
Attribute based forecasting
Editing, reporting, analysis, collaboration, events, and exceptions
Advanced Forecasting and Demand Modeling
Compute and display individual causal contribution and cross-correlations


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Promotion effectiveness engine
Base and lift decomposition
Real-time Sales and Operations Planning
Sales and Operations Planning worksheets and workflows
Balance supply and demand
Synchronize marketing and supply chain on promotion plan
Assimilate sales, finance, and operations into a cohesive planning process
Deduction and Settlement Management
Reconcile deductions and payments with proof of performance from your customer
(retailer) per promotion terms
Deduction and Settlement Management workflows, worksheets and processes
Trade Promotion Optimization
Suggest optimum set of promotions to maximize return on investment
Trade Promotion Optimization engine, workflows and worksheets
Predictive Trade Planning
Define promotions
Compute and display lifts, halo and cannibalization effects and promotion effectiveness
Scenario evaluation against profitability, quota, and allocated budget, event management
Promotion effectiveness engine
Base and lift decomposition
Predictive Trade Planning worksheets
Instructor Notes
Refer to Guided Demo Using Demantra [LAB401CY]

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Oracle Demantra Integration
Oracle Demantra Integration

Oracle Demantra collects data from many Oracle applications to provide robust demand plans
and forecasts. It also provides data to other Oracle applications to facilitate the process of
building a supply chain plan.

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Elements of a Demantra Solution
Elements of a Demantra Solution

Database Server
Every Oracle Demantra solution includes a database server.
Application Server
Any Web-based solution includes the Application Server. This server includes a Web server and a
J2EE application server, which can be on the same or different machines; for supported software,
see the Demantra Installation Guide.
Within the J2EE server, Demantra runs the Demantra Web Platform Server, which includes the
following:
Workflow Services
Collaboration Services

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GUI Services
APS (this is the main support layer and handles all communications with the database, as
needed by the other services)
Demantra Administrative Utilities

The Demantra Administrative Utilities include the desktop configuration and maintenance
utilities, as well as Member Management, Chaining Management, and Allocation Management
tools. The Admin Utilities coordinate runs of the Analytical Engine, communicate with the
database as needed, schedule database procedures, and run other background processes as
needed.
Analytical Engine
Most Demantra solutions include the Analytical Engine. Note Demantra provides two different
modes for the Analytical Engine:
In PE mode, the engine is suitable for use with Promotions Effectiveness.
In DM mode, the engine is suitable for use in demand management applications.
Depending on the license, you may have access to the Distributed Engine (a mode in which the
Analytical Engine automatically distributes its work across multiple machines).

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Other Parts of an Implementation
Other Parts of an Implementation

Workflows:
Use workflows to perform automated tasks
The basis of most custom methods
Database Procedures and Triggers:
Procedures can be called from workflows
Needed if it is necessary to synchronize data between multiple tables
Can clean up data on import
Integration Interfaces:
Defined within the Business Modeler


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Generally executed from within a workflow
Primary mechanism for importing and exporting data

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Summary
Summary

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Overview of Oracle Demantra

Copyright Oracle, 2007. All rights reserved.