Академический Документы
Профессиональный Документы
Культура Документы
Brand identity and brand building concept. 2010. Drype n.in internet site. Referred to
10.10.2011. http://drypen.in/branding/brand -identit y-a-brand -building-concept. htm l
Brand identity layers. 2010. IIMC-Ad/PR Classroom Reporting 2010-11. Referred to
15.9.2011. htt p://iim c-adprclassroo m reporting2010 -11.blogspot. com /2010/10/ii m c - ad-prclassroom-reporting-week-18.html
Brand image. Asia market research internet site. Re ferred to
10.10.2011. www.asiam arketresear ch.com /glossar y/brand -im age.htm
Brndys. 2007-2010. Artery branding design. Referred to 10.10.2011
http://www.arte ry.fi/Fin/Welcom e/Branding.htm l
Cashberry 2006, Why Brands Fail? (Referred to 10.10.2011)
http://brandfailures.blogspot. c om /2006/11/w hy -brands-fail.htm l
Forming a brand. 2006-2010. Tenaya Group. LLC. Referred to 12.9.2011.
http:/www.tenayagroup.com /blo g/wp-adm in/images/BrandCore.jpg
Hair, Bush, Ortinau 2006. Marketing research within a changing environm ent. New
York, USA: McGraw-Hill/Irwin.
Hesse-Biber & Leavy 2011. The practice of qualitative research. California, USA: Sage
Publications Inc.
Interbrand: Best global brands 2010. Referred to 12.9.2011.
http://www.interbrand.com /en/knowledge/best -global -brands/best -global brands2008/best-global-brands-2010.aspx
Kapoor, A, Dube, G. Why Brand Fail? (Referred to 10.10.2011)
http://www.coolavenue s.com /m ba -journal/m arketing/why -brands-fail
Keller, K. 2008. Strategic Brand Management. New Jersey, USA: Pearson Education.
Krueger, R., Casey, M. 2000. Focus groups: A practical guide for applied research.
California, USA: Sage Publications Inc.
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